Psych Matters at Ogilvy Lab's Behavioural Science Day - Feb 2014
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Transcript of Psych Matters at Ogilvy Lab's Behavioural Science Day - Feb 2014
http://psychmatters.co @ChinwagPsych
Psych Matterswhere behavioral science
meets business…a community
http://psychmatters.co @ChinwagPsych
Psych Matterswhere behavioural science
meets business…a community
http://psychmatters.co @ChinwagPsych
hello. my name is Sam
I usually forget to introduce myself…[email protected] - @toodlepip
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WhyPsych Matters?
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Our Story• Social media• Big Data• Improving Analytics• The Search for Meaning
It’s time to find a behavioural scientist
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The Godfather
http://psychmatters.co @ChinwagPsychPic (cc) Betsey Weber
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Six Principles of Influence1. Reciprocity
2. Commitment3. Social Proof
4. Likability5. Authority6. Scarcity
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Psych Matters• Online and offline• Surface practical insight• Business-friendly• Case studies• Research• Startups
Help us curate the best behaviouralscience in business
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Psych Effectiveness Awards• Coming Soon• Entries 10 April• Winners Autumn 2014• Want to be a judge?
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A Huge Plug• Pic of a huge plug
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Chinwag Psych London• 9/10 April 2014• 9 Apr – Workshops• 10 Apr – Conference– Persuade– Optimise– Analyse– Anticipate
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Get involved!
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Bedtime Reading
Neuromarketing Toolkit@OptimiseOrDie
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