PsyBasics MartinaMitz print - techcircus.io€¦ · @MartinaMitz Emotion Cognition Perception •...
Transcript of PsyBasics MartinaMitz print - techcircus.io€¦ · @MartinaMitz Emotion Cognition Perception •...
@MartinaMitz
BASICS
PSYCHOLOGY
22nd October 2019
@MartinaMitz
first things first…
TERM CLARIFICATION
@MartinaMitz
BIG CONFUSION:
• Psychiatry
• Psycho Therapy
• Psychoanalysis
= psi = Psychology
🤯
@MartinaMitz
Different POVs:
image: https://upload.wikimedia.org/wikipedia/commons/0/01/Nervous_system_diagram_%28dumb%29.png
PsychologistPsychiatrist
@MartinaMitz
Different Interests:
image: https://upload.wikimedia.org/wikipedia/commons/0/01/Nervous_system_diagram_%28dumb%29.png
PsychologistPsychiatrist
@MartinaMitz
Different Treatment:
image: https://upload.wikimedia.org/wikipedia/commons/0/01/Nervous_system_diagram_%28dumb%29.png
PsychologistPsychiatrist
Psycho TherapistMedic
Psycho Analyst
@MartinaMitz
The Plan™
PSYCHOLOGY BASICS:
• Structure of the Brain
• Neurones - zoom in
• System Processes - zoom a bit out
• Outcomes - really zoom out
• Memory
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GRAPHIC CONTENT
WARNING!
@MartinaMitzimage: https://image.slidesharecdn.com/brainlayaschool-150223011050-conversion-gate01/95/human-brain-6-638.jpg?cb=1424675493
@MartinaMitzimage: https://image.slidesharecdn.com/brainlayaschool-150223011050-conversion-gate01/95/human-brain-6-638.jpg?cb=1424675493
Mid Brain +Limbic System(Neo)Cortex Small Brain +
Brain Stem
@MartinaMitzimage: https://image.slidesharecdn.com/brainlayaschool-150223011050-conversion-gate01/95/human-brain-6-638.jpg?cb=1424675493
Instinct
Emotion& Memory
Cognition
Mid Brain +Limbic System(Neo)Cortex Small Brain +
Brain Stem
@MartinaMitz
to the tiniest unit
LET’S ZOOM IN 🔬
@MartinaMitzimage: https://www.khanacademy.org/science/biology/human-biology/neuron-nervous-system/a/overview-of-neuron-structure-and-function
A Neurone
@MartinaMitzimage: https://www.khanacademy.org/science/biology/human-biology/neuron-nervous-system/a/overview-of-neuron-structure-and-function
A Synapse:
@MartinaMitzimage: https://drugabuse.com/visualize/the-science-behind-addiction/
Dopamine:
@MartinaMitzimage: https://drugabuse.com/visualize/the-science-behind-addiction/
Opioides:
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Cocaine:
image: https://drugabuse.com/visualize/the-science-behind-addiction/
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they always strive for BALANCE
NEURONES ARE BUDDHISTS 😉
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in the BRAIN
THERE ARE BILLIONS OF NEURONESTHE
@MartinaMitzimage: http://163.178.103.176/Temas/Temab2N/APortal/FisoNerCG/LaUII/Neuro/BrainAn/Ch5Text/Ch5Images/fig5.36.jpg
They don't talk only to their homies:
Neurones
Axons
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ISN’T IT?!
IT’S BEAUTIFUL! 😍
@MartinaMitzimage: http://www.gregadunn.com/product/self-reflected-in-white-light-print/
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let’s zoom out a bit…
SYSTEM PROCESSES ⚙
@MartinaMitzimage: https://qph.fs.quoracdn.net/main-qimg-ee4251bc50436bb95fc13128bf99fb0e
Heart Beat (simplified):
@MartinaMitzimage: https://www.shoreeye.com/images/easyblog_shared/braineye.jpg
Visual Processing (simplified):
Perception
Cognition
Emotion
@MartinaMitzvideo: https://www.youtube.com/watch?v=n9TWwG4SFWQ
Psychological Experiment: Heider & Simmel -1944:
@MartinaMitz
Emotion
Cognition
Perception • Signal
• (Brain stem + small brain)
• Limbic System
• Cortex
Visual Experience
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• Perception
• Emotion
• Cognition
• Outcomes = Experience, Motivation & Behaviour
• Memory
Psychological Processes:
@MartinaMitz
Emotion
Cognition
Perception • Signal comes in (slap)
• Brain stem raises heart-beat etc.
• Limbic System signals pain and tension
• Cortex is activated (Thinking, Rating, Planing, Conscious Execution)
Slap Experience (simplified):
@MartinaMitz
Emotion
Cognition
Perception
Slap Experience
Su
bcon
scio
usC
onsc
ious
300m
s
• Signal comes in (slap)
• Brain stem raises heart-beat etc.
• Limbic System signals pain and tension
• Cortex is activated (Thinking, Rating, Planing, Conscious Execution)
@MartinaMitz
Emotion
Cognition
Perception • Signal comes in (slap)
• Brain stem raises heart-beat etc.
• Limbic System signals pain and tension
• Cortex is activated (Thinking, Rating, Planing, Conscious Execution)
Results of Experiences
Reaction
BLINK RED CHEEK SLAP BACK APPOLOGISE
Con
scio
us
Subc
onsc
ious
.
@MartinaMitz
Emotion
Cognition
Perception • Signal comes in (slap)
• Brain stamm raises heart-beat etc.
• Limbic System signals pain and tension
• Memory
• Cortex is activated (Thinking, Rating, Planing, Conscious Execution)
Key-Element of Experiences
Reaction
BLINK RED CHEEK SLAP BACK APPOLOGISE
Con
scio
us
Subc
onsc
ious
.
• Signal comes in (slap) • Brain stem raises heart-beat etc. • Limbic System signals pain and tension
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Memory:
Memory
@MartinaMitz
..C
onsc
ious
..
Su
bcon
scio
us
@MartinaMitz
…is where Experiences live
Con
scio
us
Subc
onsc
ious
Memory
@MartinaMitz
Or what we call LEARNING
SAVING IN MOMORY 💾
@MartinaMitz
Info-Flow in Memory:
Con
scio
us
Subc
onsc
ious
Memory SENSORY SHORT-TERM
LONG-TERM
< 1 sec< 1 min
life time
@MartinaMitz
Filters in Memory:
Con
scio
us
Subc
onsc
ious
Memory SENSORY SHORT-TERM
LONG-TERM
< 1 sec< 1 min
ATENTION
life time
EMOTION
REPETITION
>90%
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HAPPENS IN THE LONG-TERM MEMORY
SAVING & RE-CALL IN MOMORY ⛓
@MartinaMitz
Types of Long-Term Memory:
.
.
Memory SENSORY SHORT-TERM LONG-TERM
PROCEDURAL
DECLARATIVE
@MartinaMitz
Types of Long-Term Memory:
.
.
Memory SENSORY SHORT-TERM LONG-TERM
PROCEDURAL
DECLARATIVE
IMPLICIT
EXPLICIT
@MartinaMitz
Types of Long-Term Memory:
.
.
Memory SENSORY SHORT-TERM LONG-TERM
PROCEDURAL
DECLARATIVE
IMPLICIT
EXPLICIT
SYSTEM 1
SYSTEM 2
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Types of Long-Term Memory:
.
.
Memory SENSORY SHORT-TERM LONG-TERM
PROCEDURAL
DECLARATIVE
IMPLICIT
EXPLICIT
SYSTEM 1
SYSTEM 2
EPISODICSEMANTIC
CONCEPTS EXPERIENCES
@MartinaMitz
3 LEARNING MODELS
SAVING & RE-CALL IN MOMORY ⛓
@MartinaMitz
and there is FOOD…
NOW IMAGINE YOU ARE A DOG 🐶
@MartinaMitz
Emotion
Cognition
Perception
Memory Su
bcon
scio
usC
onsc
ious
Dog + Memory Saving
• Signal comes in (bell + food)
• Brain stem activates saliva etc.
• Limbic System signals excitement
• Long-term memory
• Cortex
@MartinaMitz
Emotion
Cognition
Perception
Memory Su
bcon
scio
usC
onsc
ious
Dog + Memory Saving
• Signal comes in (bell + food)
• Brain stem activates saliva etc.
• Limbic System signals excitement
• Long-term memory
• Cortex
@MartinaMitz
X
Emotion
Cognition
Perception
Memory
Dog + Memory Re-Call
• Signal comes in (bell)
• Brain stem activates saliva etc.
• Limbic System signals excitement
• Long-term memory check
• Cortex
Su
bcon
scio
usC
onsc
ious
@MartinaMitz
X
Emotion
Cognition
Perception
Memory
Dog + Memory Re-Call
• Signal comes in (bell)
• Brain stem activates saliva etc.
• Limbic System signals excitement
• Long-term memory check
• Cortex
Su
bcon
scio
usC
onsc
ious
ReactionTENSE SALIVATE WAG TAIL …
@MartinaMitz
Ivan Pavlov
Classical Conditioning
(INVOLUNTARY) BEHAVIOURS
image: https://www.nobelprize.org/images/pavlov-12840-content-portrait-mobile-tiny.jpg
1st LEARNING THEORY:
Research: 1889 - 1927
@MartinaMitz
Emotion
Cognition
Perception
Memory
• Signal comes in (command)
• Limbic System activates
• Long-term memory
• Cortex
Operant Conditioning
Su
bcon
scio
usC
onsc
ious
ReactionBARK JUMP AROUND
VOLUNTARY ACTIONS
@MartinaMitz
Emotion
Cognition
Perception
Memory
• Signal comes in (command)
• Limbic System activates
• Long-term memory
• Cortex
Su
bcon
scio
usC
onsc
ious
…v
…v
…v
Operant Conditioning…
v…
v
ReactionJUMP AROUNDBARK
VOLUNTARY ACTIONS
@MartinaMitz
Emotion
Cognition
Perception
Memory
• Signal comes in (command)
• Limbic System activates
• Long-term memory
• Cortex
…v…
v…
vOperant Conditioning
X…v
…v
Su
bcon
scio
usC
onsc
ious
ReactionJUMP AROUNDBARK
VOLUNTARY ACTIONS
???⟲
@MartinaMitz
Emotion
Cognition
Perception
Memory
• Signal comes in (command)
• Limbic System activates
• Long-term memory
• Cortex
Su
bcon
scio
usC
onsc
ious
Operant Conditioning…
v…
v
ReactionSIT DOWNBARK
VOLUNTARY ACTIONS
…v
…v
…v
@MartinaMitz
Emotion
Cognition
Perception
Memory
• Signal comes in (command)
• Limbic System activates
• Long-term memory
• Cortex
Su
bcon
scio
usC
onsc
ious
Operant Conditioning
+…v…
v…
v
…v
…v
ReactionSIT DOWNBARK
VOLUNTARY ACTIONS
@MartinaMitz
Emotion
Cognition
Perception
Memory
• Signal comes in (command)
• Limbic System activates
• Long-term memory
• Cortex
Operant Conditioning
+…v
…v
Su
bcon
scio
usC
onsc
ious
Reaction
SUCCESSFUL ACTION
Trial and Error
SIT DOWN
@MartinaMitz
B. F. Skinner
…was found by:
BEHAVIOURS
image: https://dandradebehaviorism.weebly.com/bf-skinner.html
ANOTHER BEHAVIOURIST
@MartinaMitz
you would've OBSERVED:
IF YOU WERE A CLEVER DOG 🐩
@MartinaMitz
Emotion
Cognition
Perception
Memory
• Signal comes in (command)
• Limbic System activates
• Long-term memory
• Cortex
Su
bcon
scio
usC
onsc
ious
Model Learning …
v…
v
ReactionSIT DOWN
X
Observe + Learn
SUCCESSFUL ACTION
X
@MartinaMitz
Emotion
Cognition
Perception
Memory
• Signal comes in (command)
• Limbic System activates
• Long-term memory
• Cortex
Su
bcon
scio
usC
onsc
ious
Model Learning …
v…
v
ReactionSIT DOWN
X
Observe + Learn
SUCCESSFUL ACTION
X
+
@MartinaMitz
Emotion
Cognition
Perception
Memory
• Signal comes in (command)
• Limbic System activates
• Long-term memory
• Cortex
Su
bcon
scio
usC
onsc
ious
Model Learning
+…v
…v
ReactionSIT DOWN
X +
Observe + Learn
SUCCESSFUL ACTION
X
@MartinaMitz
Albert Bandura
BEHAVIOURS
image: http://learningandtheadolescentmind.org/people_06.html
A SOCIAL PSYCHOLOGIST:
…was found by:
@MartinaMitz
Operant Conditioning
Classical Conditioning
Model Learning
3 Types of Saving and Memory
PROCEDURAL
SEMANTIC
EPISODIC
@MartinaMitz
Operant Conditioning
Model Learning
Classical Conditioning
2 Levels of Re-Call
PROCEDURAL
SEMANTIC
EPISODIC
Con
scio
us S
ubco
nsci
ous
>90%
@MartinaMitz
Operant Conditioning
Model Learning
Classical Conditioning
Types of Outcomes:
PROCEDURAL
SEMANTIC
EPISODIC
Con
scio
us S
ubco
nsci
ous
LEARNING MEMORY OUTCOMES
INSTINCT
MORE DETAILS
MORE EMOTIONS
@MartinaMitz
…remember?
MEMORY & EMOTION GO HAND IN HAND 🤝
@MartinaMitz
Operant Conditioning
Model Learning
Classical Conditioning
Memory + Stress-Hormones
PROCEDURAL
SEMANTIC
EPISODIC
Con
scio
us S
ubco
nsci
ous
LEARNING MEMORY OUTCOMES
FIGHT / FLIGHT
EXACT LOCATION
DISAPPOINTMENT
@MartinaMitzPsychology Basics | UX Crunch | Berlin 2019
THANK YOU!
Martina Mitz Dipl.-Psych. @MartinaMitz Martina Mitz martina.mitz
Martina Mitz
UX Psychologist, Strategist & Designer