Penn State’s China Opportunities

Contents

• China Overview

• Recruiting from China

• Programs in China

• Pennsylvania in China

China Overview

China’s Education Market

General Facts 2007

• Post-graduate enrollment was 1.1 million, with 400,000 new students and 260,000 graduates.

• Undergraduate enrollment was 17.39 million, with 5.4 million new students and 3.77 million graduates.

• Vocational schools had 18.09 million enrolled students, including 7.41 million new entrants and 4.76 million graduates.

• High schools had 25.15 million enrolled students, including 8.71 million new entrants and 7.27 million graduates.

China University Rankings, 2008

Rank University Location

1 Peking University Beijing

2 Tsinghua University Beijing

3 Fudan University Shanghai

4 Zhejiang University Hangzhou

5 Nanjing University Nanjing

6 Jiao Tong University Shanghai

7 Wuhan University Wuhan, Hubei

8 Jilin University Changchun, Jilin

9 Renmin University Beijing

10 Sichuan University Chengdu, Sichuan

For the full list of Chinese University Ranking, please click

China Education Center, 2008

Methodology

1) Government recognition

2) Research3) Faculty4) Program5) Student6) Reputation

Chinese Students in the US

• There are currently over 60,000 Chinese students studying in the US, the 2nd-highest of any country after India.

• China sends 134,000 students abroad annually, more than any other nation, and increased by 11% since 2003.

• 80% of Chinese students abroad pay they own way, according to Chinese MOE.

• Chinese students have a 50% rate of choosing to live in their country of study abroad.

• The US is currently the Number-1 destination for Chinese students, but is facing rising competition from UK, Australia, and Canada.

• China has over 20 million students studying in universities at present with a gross college enrollment rate of 19 percent. In 2006, a record high of 9.5 million people have applied for college in China.

• 82% of Chinese students studying in the US are post-graduate students, while undergraduates abroad have increased at an annual rate of 40% over the past three years.

Foreign Students in China

• 1,10,000 students from 169 countries study in China every year

• Over 300 Chinese universities encourage International students to come to China and study for graduate degrees.

Recruiting from China

What Attracts Chinese Students?

• Well-known colleges and universities have greater name

recognition and require less-motivated student recruiting

programs

• However, this is not the case for the majority of U.S.

universities and colleges in China

• In a brand-conscious market, less well-known schools must

implement active and strategic recruitment programs to

establish credibility in China’s increasingly savvy education

market

How To Recruit Chinese Students

• Enhance University Brand in China market

To enhance its brand in the China market, Penn State University will need to continue

to promote its image by participating in education events, branding through media

and local partners, and distributing information to the press.

• Direct Recruitment via Education Fairs

– International and Domestic Education Fairs

– Targeted Market Segments

– Undergraduate Versus Graduate Students.

Recruit via Partner Organization

Foreign universities a magnet for Chinese students

Cottage industry of agencies has developed

Chinese government has moved to license such companies.

Recruit into 1-2-1 Programs

Offer Chinese students a two-year study abroad option for undergraduates

Summer / Winter High School Level Programs

English language - very popular

Living and exploring the U.S

How To Recruit Chinese Students

Programs in China

– University of Maryland

• EMBA Program • 18 months, 4 days per month – classes in English, US teachers• $43,000 full program• Partner with Maryland Center China• 175 grads since 2003

Http: www.rhsmith-umd.cn

Competitors in China

– NYU (Study Abroad Center)

• Shanghai university partnership (ECNU) – local teachers• Housing with local university• Language, business, literature, history, journalism • 1 Semester Tuition and Lodging $21,242 - $22,092• 25 students per semester

Competitors in China

– Temple University (Special Degree)

• Master of Law (LLM) Program in Beijing for Chinese students• 15 month full-time program – classes in English, US teachers• Partner with Tsinghua University• $20,000 for total program (housing excluded)• 300 grads since 1999

Http: www.templelaw.net

Competitors in China

– Kansas State University (China Office)

• Set up China Office in Beijing• Help Chinese students apply Kansas State University, including translate

documents• Special Program for students who have no TOFEL score• Fast track in enrollment• Visa assistance

http://www.kstate.cn

Competitors in China

Institutional Exchange in China

Institutions of higher learning in China

have been conducting a variety of

exchanges and cooperation with their

counterparts in the US . Some

universities are able to recruit Chinese

students via their partner schools

agreements in China.

After 1 or 2 years of study in China, the

students will transfer to the US partner

school to continue their study towards

a bachelor or master's degree.

US SchoolChina Partner

School

Wright State University

University of International Business and

Economics

Lawrence Technological

University

Shanghai University of Engineering

Science

Fashion Institute of Technology, SUNY,USA

Zhejiang Sci-Tech University

The New England College of Optometry， USA

Wenzhou Medical Institution

University of Indianapolis，USA

Ningbo Institute of Technology,

Zhejiang University

Pennsylvania in China

Pennsylvania Center China

• Structure

– Sponsored by the PA Department of Community and Economic

Development

– Collaboration with private-sector members of the PA business

community

– Help PA companies penetrate Chinese market

– Experts promoting U.S. business interest in China successfully

for over a decade

PAC Products

University Marketing / Branding

• Participate in education fairs

• Branding through media and local

partners

• Distributing information media

PAC Products

Working with Chinese Student Recruiters

• Partner with local universities or

recruitment/overseas advising centers.

• The Chinese government licenses

recruitment agencies to assist schools to

connect with students.

• Agencies provide information on foreign

universities and offer guidance to students

with assessment tests, school application

materials, and passport/visa procedures.

• Some also serve as an active recruitment

agent exclusively promoting one university

PAC Products

Learning Chinese for Foreigners

• Many Mandarin schools in China

• Many of these schools are run and operated by non-Chinese.

• Many local Chinese schools and universities also offer language courses.

PAC Products

Student Trips

• Learn how multinational companies grow in China,

• How local Chinese companies do business in China.

• Visit companies, cultural sites, historical sites

• Logistic support - accommodations, flights, pickups

• Translation support - staff accompaniment

• Beijing, Shanghai, Hong Kong, Suzhou, Hangzhou, more

PAC Products

• Executive Training

– Degree program• 18-month Program

– Certificate program • 5-Day• 1-Month• 2-Week• Other•

– Logistics• Admin, admission, recruitment, marketing, facilities

PAC Products

• Study Abroad Center

– Establish the PSU Shanghai Campus

– Partner with Chinese university for dorms, classrooms,

lecturers

– Credited classes for PSU students, non-PSU students may

transfer

– Business, Language, Politics, Law, Art, History, Media, etc 

PA Global Alumni

• Initiative

– To connect all PA alumni around the world

– To be “PA Ambassadors” and assist the PA community at home and abroad

• China Chapter

– Nov 07 – Sec. Yablonsky

Philadelphia Orchestra in China

• First week of June– Beijing, Shanghai– Eschenbach, Lang Lang

• PA Center Events to Promote PA– Education– Tourism– FDI / Trade– PA Alumni in China

• Participation Available

Pennsylvania Center China

• Your China Office

• Platform to establish your China rep office

• More than 300 channels to recruit students

• Connections and Networks with PA and Chinese authorities

• Logistic support for China trips and operations

• Experts with local expertise in PA and China

• Bilingual language capability

• 1,000 square foot business center space

• Classroom space to offer courses

• Seminar rooms, telephone, fax, internet

Pennsylvania Center Facilities

Next Steps

• Targeted Market Research

• China Visits

• Identify China Partner

• Education Fairs

Pennsylvania Center

Suite 403, Tomorrow Square JW Marriott Building

399 West Nanjing RoadShanghai, China

Tel: 8621 2308 1188http://www.pausa.org.cn