PSoC Success Stories December 2008dlm.cypress.com.edgesuite.net/akdlm/download... · Unique PSoC...
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PSoC Success StoriesDecember 2008CONFIDENTIAL: FOR INTERNAL USE ONLYNOT TO BE RELEASED OUTSIDE OF CYPRESS
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A. “Vanilla”• Sees limited value from PSOC, and views PSOC as a
microcontroller• Cannot benefit from bulk of what PSOC can offer• Examples: Wireless USB mouse, Alcatel, Logitech• “PSOC is so expensive, I don’t need any of its ‘sexy’ features”
– Customer Y
Platinum
Cheetah
Pony
VanillaDynamic
Static
End product characteristics
Low resources of chip used
High resources of chip used
Low resources of chip used
High resources of chip used
Functionality of chip – low end
B. “Ponies”• Interested in BOM reduction• High end discrete consolidation
may add high value• Examples: Nokia charger, IBM
Functionality of chip – high end
D: “Platinum”• “Pushes the limits” – demand maximum performance
on all metrics• Performance, not costs, only consideration in choice
of chip• “Sweet spot” for PSOC-3 • “Even if you double the PSOC price, I will still buy it, I
get so much value from PSOC”– Customer X
• Examples: Tivo, Griffin, Calypso, Tekelec
Customer Design Win Breakdown C: “Cheetahs”• Value 2 of 3 attributes, primary concern is performance
over costs and hence are willing to pay big dollars• Secondary concern is costs, but can be developed on
value• Can recognize higher value from PSOC quickly, but
requires consultative sell• Examples: Adidas, Sonicare, HP
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Techsonic / Humminbird: 1300 Saltwater Fishfinder
Product Description• Model #1300 - High End Saltwater Fishfinder
PSoC Functions• Interface to USB (Linux single board computer)• Interface to keypad and mouse rotary encoder• Voltage monitoring / power sequencing• CFL Backlight controller• Drives CyFi wireless for remote keypad interface
Unique PSoC Value in this Application• Seamless Linux USBUART interface to digital, analog, and UART
• Shows up as a simple serial “modem ” in Linux• Easy Linux software development to control the hardware functions (e.g. backlight
control)• Allows direct communication to external serial peripherals through the PSoC• Scale-able – if extra hardware functions are needed, just add a USB hub and an another
PSoC!
• Applications Note(s): AN2407 CapSense USB keyboard, AN2401 USBUART
• CY4672 Keyboard Mouse RDK
• Opportunity #R114949 • Value to customer (from EVC) - $3.70
PSoC Family – CY8C24994-24BVXIUser Modules
• USBUART• Counter8• ADCINC• PGA• AMUX4• SPIM / CyFi• TX8
Kris [email protected]
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Product Description
Power Supply/Charger:12VDC or 24VDC selectable output. 8 amp max total alarm current.115VAC 60Hz., 1.45 amp.Short circuit and thermal overload protection.Built-in charger for sealed lead acid or gel type Battery backup.Maximum charge current .7 amp.Zero voltage drop upon transfer to battery backup.AC input and DC output LED indicators.AC fail supervision Low battery and battery presence supervision
PSoC Functions3 Channel A/D with PGAAC line Synchronous controlBattery charger using PWMMosfet bridge driver using PWMDB16LED IlluminationLook Up Storage table
PSoC: CY8C27243• User Modules
• 3 - A/D• 3 - PGA• CMP• PWM8• PWMDB16• E2Prom• Timer16
ALTRONIX: UPS100-NAC Power Extender
Carl H. Finke [email protected]
• PSoC A/D Application Notes• PWM Application Note• Battery Charger Application Note
PC Opp. Number: 18161Est Rev. - $50K per year
Unique PSoC Value in this ApplicationSingle chip system controller solutionProgrammable Gain levelsProgrammable Dead BandAC synchronous control system w/PWM
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Product Description• Core08 User Interface• Two boards communicating via I2C• 15 capsense button (rotary selector board)• 10 capsense button (display board)
PSoC Functions• CSD, LED, BUZZER on rotary selector board• CSD, LED Display, LED backlight ctrl• I2C using CRC8
Unique PSoC Value in this Application• CapSense plus allows to add functionality as LED driving, LED display control
and LED display backlight illumination with dimming functionality.• I2C with added CRC8 allow robust communication protocol• Buzzer 4Khz tone generation
Radon - CY8C24894-24LFXI (x2)User Modules
• HWI2C with added CRC8 functionality• PWM8 for internal timing• CSD for CapSense
WHIRLPOOL: Washing Machine
Photo
Gianluca [email protected]
• CSD Application Note• CapSense Design Guide
• Opportunity #157943
CapSense Plus
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Product Description32” and 37” HDTV 94-511 ZP2HD SRS LCD TVZero Power in standbyAwarded "most creative design” by TESID (www.tesid.org.tr)(Turkish Electronics Manufacturers Associations)
PSoC FunctionsRC5 decoder to wake TV with remoteWake up button on side panelSMP and battery monitoring
Unique PSoC Value in this ApplicationWith SMP operates from a single 3.3v battery.IR receiver has only 10uA power consumption.Digital array allows IR to be route through PSoC as a multiplexer.Dynamic reconfiguration to monitor battery status
CY8C21223-24SXIUser Modules
• SMP• RC5 Decoder • Digital Array (LUT)• ADC
ARCELIK/GRUNDIG: LCD TV
Photo
Gianluca [email protected]
Opportunity # 171329
Zero Power reference design
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Product DescriptionDouble side capacitive remote controlComplete dark if not touched Endcustomer TV supplier : LOEWEGesture detedtion on Touchpad area 1st Gen. with Infrared communication link2nd Gen. Opportunity for CYFI / WirelessUSB
PSoC FunctionsButton control Top side ( Picture : Right ) XY Touchpad Bottom side ( Picture : Left )
Unique PSoC Value in this ApplicationCapSensePlus ( Filter techniques , Speed opt. ) Reliable CapSense method
2 * CY8C21434-24PVXIUser ModulesCSDEz-I2C
RUWIDO : Remote Control for LOEWE TV
CapSense Application Notes
Opportunity # 164037
Klaus [email protected]
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Product DescriptionConductive cover plus CapSense sensing.3 buttons+ slider plus LED driving
PSoC FunctionsControls media functions through I2C
QuickPlay, Mute, Wireless ,slider for volume control and LED driving.
Unique PSoC Value in this applicationINT pin support touch driving and wake up event.Support Sleep mode during S3 ~ S5 mode
Jeff Chien [email protected]
• CY8C20324-12LFXI• User Modules
• EZI2C• CSA
COMPAQ: Presario CQ20/45 Consumer Notebook 14”
Opportunity #185911
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HP: 2008 Commercial Notebooks
Product Description• HP Commercial Notebooks• 2008 Platforms
PSoC Functions• CapSense CSD• LED Control• Bootloader
Unique PSoC Value in this Application• Ability to sense accurately with significant metal on the
overlay• Ability to allow in-system FW upgrades via bootloader
• AN2394 – CapSense Best Practices• Spec #1617708-001-46329 PCB Spec for 8mm wide boards• CMOD Shunt Resistor
• 159870, 159869, 159871, 159880, 159874, 159877, 159875, 159878, 159873
PSoC Family – CY8C21434User Modules
• CSD• I2C• Counter8
Steve [email protected]
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Product DescriptionModel : Desoto for Nokia 3606Quad-Band CDMA Mobile Phone for North America3 Touch key on the front panel for MP3Folder & Slim PhoneUser can exchange upper cover
PSoC Functions3-CapSense Buttons 3-LED ControllerI2C Interface Key Press Event Prepared
Unique PSoC Value in this ApplicationCapSense Function for 3-touch keys as well as LED control for keys.Easy signal Interface between PSoC and Baseband Processor thru I2C.
CapSense Express: CY8C20122-LDX2ITUser Modules
• CSA• EZ-I2C
NOKIA - Mobile Phone
Raymond [email protected]
Opportunity #160373
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SHARP: SoftBank 931SH Touchscreen Cell Phone
Cell phone for SoftBank• Model # SoftBank 931SH• FULLTOUCH Internet Cell Phone• 3.8inch Half XGA LCD Touch-screen• 5.2Mega Pixel AF-Camera
PSoC Functions• CSA CapSense 7x12 X-Y Touch-screen• I2C Interface with interrupt signal to host• Sleep Operation
Unique PSoC Value in this Application• Single/Multi-touch Gestures • I2C Bootloader Support for Re-programming• Sleep/Inactive Mode for low power consumption• Test Mode for manufacturing Test flow
• AN2394 – CapSense Best Practices • AN2273 – I2C Bootloader for PSoC, 16-Byte Packet
Transfer
• Opportunity #179958
PSoC Family – CY8C20434-12LKXIUser Modules
• CSAI• EzI2Cs• SleepTimer
Yasuhiro Yamashita, [email protected] Ochiai, [email protected]
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FUJITSU: Prime F-01A Touchscreen Cell Phone
Product Description• Model # F-01A• For NTT DoCoMo• 3.2inch Full Wide VGA• 5.2million Pixel Camera• IPX5/IPX7 Class Water Proof• Water Proof Fingerprint Sensor• 7.2Mbps Data Transmission• ITO+LCD Module Delivered by Hitachi Displays
PSoC Functions• ITO touch panel control• I2C Host Interface
Unique PSoC Value in this Application• Robust, reliable touchscreen controller• Supports customized high-level I2C packet protocol
• AN2292 CapSense Layout Guidelines• AN2360 CapSense Power and Sleep Considerations• AN14459 CapSense Method and Device Selection Guide• ITO Touchscreen Design Fundamentals Webcast
• Opportunity # 178535
Quark CY8C20434-12LKXIUser Modules
• CSA• I2CHW
Keigo Habata, [email protected] Ikoma, [email protected]
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WACOM: Bamboo/Bamboo Fun (Pen Tablet)
Product Description• Supports widescreen displays and has a textured work surface
for a natural pen-on-paper feel • High resolution and report rate for outstanding accuracy• Precise control and 512 levels of pressure sensitivity on the pen• Easy scrolling and zooming with finger-sensitive Touch Ring• Patented, battery-free pen with customizable buttons
PSoC Functions• CSA CapSense Scroll Wheel• Custom Serial Interface with GPIO
Unique PSoC Value in this Application• CSA CapSense + Flexibility of PSoC
AN2403 – SNR Requirement for CapSense ApplicationsAN2394 – CapSense Best PracticesAN2292 – CapSense Layout Guidelines
• Opportunity #176412
Quark: CY8C20224-12LKXI
User Modules• CSA
Hidenori [email protected]
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Product Description“TOUCH” series• Glass plate with back lighted icons• Two level LED backlight (ON and OFF)• Many possible colors• Dimmer available• Water Proof Immunity
PSoC Functions• CapSense switch• Power mosfet drive• Backlight led dimming• Cleaning mode management
Unique PSoC Value in this Application• CapSense reliability• Easiness of adding functions
CY7C21234User Modules
•CSD•TIMER8
AVE: Home Switch w/ Capsense
Photo
Opportunity # 186276
Cristina [email protected]