AYUBOWANAYUBOWAN

Sri Lanka Sri Lanka

www.pslship.comwww.pslship.com

PRUDENTIAL SHIPPING LINES (PTE) LTD.PRUDENTIAL SHIPPING LINES (PTE) LTD.(An ISO Certified Company)(An ISO Certified Company)

Rohitha MendisRohitha Mendis – (FCMI,UK / Grad. ITA Ldn/  LIA. IAA Ldn/ EDBA University of Colombo) – (FCMI,UK / Grad. ITA Ldn/  LIA. IAA Ldn/ EDBA University of Colombo)

Mr. Mendis started his shipping carrier joining a leading private sector Shipping Agency as a trainee Mr. Mendis started his shipping carrier joining a leading private sector Shipping Agency as a trainee where he served for nearly 16 + years, rising up to General Manager in a very short time. During this where he served for nearly 16 + years, rising up to General Manager in a very short time. During this period he gained a thorough knowledge in all aspects of Agency both Liner and Tramp andperiod he gained a thorough knowledge in all aspects of Agency both Liner and Tramp and

  

P & I Correspondence including vessel operations at Ports of Colombo, Galle and Trincomalee. He then P & I Correspondence including vessel operations at Ports of Colombo, Galle and Trincomalee. He then joined the Colombo office of a Leading International Agency network, (under the same group) at it’s joined the Colombo office of a Leading International Agency network, (under the same group) at it’s inception as the first Manager and then promoted to General Manager. He was fully responsible for inception as the first Manager and then promoted to General Manager. He was fully responsible for developing the Agency activities in Sri Lanka for this International Network with overall responsibility developing the Agency activities in Sri Lanka for this International Network with overall responsibility for both Colombo and Galle offices from its infancy stages at Market entry to a fully fledged matured for both Colombo and Galle offices from its infancy stages at Market entry to a fully fledged matured Agency House in the Sri Lankan market. He has traveled extensively to all the Major shipping hubs Agency House in the Sri Lankan market. He has traveled extensively to all the Major shipping hubs like Greece, London, Norway, Singapore, Korea etc. on familiarization and business promotion tours.like Greece, London, Norway, Singapore, Korea etc. on familiarization and business promotion tours.

  He resigned from this company in order to take up an overseas assignment which he completed and He resigned from this company in order to take up an overseas assignment which he completed and returned to Colombo and joined Prudential Shipping as Director/GM in January 1998.returned to Colombo and joined Prudential Shipping as Director/GM in January 1998.

  In all he has over 25 years of experience in all aspects of the Shipping Industry and has received many In all he has over 25 years of experience in all aspects of the Shipping Industry and has received many commendations from Principals for excellent cost effective  service.commendations from Principals for excellent cost effective  service.

Rohitha MendisManaging Director

Network partner of Kanoo Shipping Network partner of Kanoo Shipping Agencies, Middle East. Agencies, Middle East.

Network partner of S5 Agency World Ltd. - Network partner of S5 Agency World Ltd. - World Wide Agency network partnering World Wide Agency network partnering Kanoo, Jardine, Norton, Sturrock and Kanoo, Jardine, Norton, Sturrock and McArthur.McArthur.

Partner of FORCE forwarding Agency Partner of FORCE forwarding Agency Network Network

BUSINESSBUSINESS

Prudential Shipping Lines Private Ltd, parent Prudential Shipping Lines Private Ltd, parent company established over 10 years ago, to explore company established over 10 years ago, to explore the potential in Shipping and Logistics services.the potential in Shipping and Logistics services.

It has now diversified into other related services It has now diversified into other related services such as Ship Broking, Customs Brokerage and such as Ship Broking, Customs Brokerage and Total Logistics solutions through other associate Total Logistics solutions through other associate companies.companies.

PRUDENTIAL SHIPPINGPRUDENTIAL SHIPPINGASSOCIATE COMPANIESASSOCIATE COMPANIES

PRUDENTIAL SHIPPING LINES

(PTE) LTD.MALDIVES

PREMIUM TRADING AND

LOGISTICS(PTE) LTD.

SEA FAIR SHIPPING (PTE)

LTD.

HELANKA VACATIONS (PTE)

LTD.

Int’l Freight Int’l Freight Forwarding Forwarding

Shipping AgencyShipping Agency Project Cargo Project Cargo

HandlingHandling

Customs Customs Brokerage Brokerage

Warehousing Warehousing and Distributionand Distribution

HaulageHaulage Total Logistic Total Logistic

SolutionsSolutions

CharteringChartering BrokeringBrokering Ship AgencyShip Agency Project CargoProject Cargo

Inbound ToursInbound Tours Out Bound Out Bound

ToursTours MICE MICE

PackagesPackages Event Event

ManagementManagement

Prudential Shipping Head QuartersPrudential Shipping Head Quarters

Prudential Shipping and its associate companies are housed atPrudential Shipping and its associate companies are housed atLevel 6, Access Towers,Level 6, Access Towers,278, Union Place,278, Union Place,Colombo 2,Colombo 2,Sri Lanka.Sri Lanka.

PRUDENTIAL PRUDENTIAL SHIPPINGSHIPPING

OFFICEOFFICE

CORPORATE INFORMATIONCORPORATE INFORMATION

Name : Name : Prudential Shipping Lines Private Prudential Shipping Lines Private Limited.Limited.

Legal Form : Legal Form : A Limited Liability Company A Limited Liability Company incorporated in Sri Lanka.incorporated in Sri Lanka.

Registered Registered Level 6, Access Towers,Level 6, Access Towers, OfficeOffice :: 278, Union Place,278, Union Place,

Colombo 2, Sri Lanka.Colombo 2, Sri Lanka.

Directors : Directors : Mr. H.D. Gunawardena – Chairman Mr. H.D. Gunawardena – Chairman Mr. H.J. Rohitha Mendis – MD/CEOMr. H.J. Rohitha Mendis – MD/CEO

CORPORATE INFORMATION CORPORATE INFORMATION Contd…Contd…

Bankers to the Company :Bankers to the Company : St. Chartered Bank, ColomboSt. Chartered Bank, Colombo Nations Trust Bank, ColomboNations Trust Bank, Colombo

HSBC, ColomboHSBC, Colombo

Auditors :Auditors : B. R. De Silva & CompanyB. R. De Silva & Company(Member of NEXIA (Member of NEXIA

International)International)

Office Location – Head office :Office Location – Head office : Level 6, Access Towers,Level 6, Access Towers, 278, Union Place, Colombo 2. 278, Union Place, Colombo 2.

Galle Branch office :Galle Branch office : Port Access Road, Galle.Port Access Road, Galle.

Male office :Male office : # 03-01, Filla Building, 3# 03-01, Filla Building, 3rdrd Floor, Floor,

Koli Umaru Maniku Gaolhi,Koli Umaru Maniku Gaolhi,Ahmadhee Baazaru,Ahmadhee Baazaru,Male’, Maldives. Male’, Maldives.

THE COMPANY THE COMPANY

Prudential Shipping Lines (Pte) Ltd., a Licensed Agency company Prudential Shipping Lines (Pte) Ltd., a Licensed Agency company established to provide “QUALITY SERVICES TO SHIPPING established to provide “QUALITY SERVICES TO SHIPPING INDUSTRY COST EFFECTIVELY”. INDUSTRY COST EFFECTIVELY”.

With the Colombo Harbour becoming a Hub Port in the South With the Colombo Harbour becoming a Hub Port in the South Asian region, the need for services in the shipping and logistics Asian region, the need for services in the shipping and logistics sector has increased.sector has increased.

Sri Lanka has become an international entre-port trade centre Sri Lanka has become an international entre-port trade centre with rapid growth in the shipping industry.with rapid growth in the shipping industry.

PSL now offers a variety of marine related services in all major PSL now offers a variety of marine related services in all major ports in Sri Lanka including Colombo, Galle, Trincomalee as well ports in Sri Lanka including Colombo, Galle, Trincomalee as well as in the Maldives.as in the Maldives.

PSL is a young, dynamic Agency house offering personalised PSL is a young, dynamic Agency house offering personalised services to suit individual needs of ship owners / operators and is services to suit individual needs of ship owners / operators and is affiliated to a well established group of companies.affiliated to a well established group of companies.

OUR VISIONOUR VISION

‘ ‘To be a Service Provider most sought after To be a Service Provider most sought after and of Global repute. Build a Brand name and of Global repute. Build a Brand name built on strong service values and ethics built on strong service values and ethics and achieve a higher profitability to all and achieve a higher profitability to all stake holders of the company’.stake holders of the company’.

Focus on being Focus on being “CUSTOMER ORIENTED”“CUSTOMER ORIENTED” Consider our business connections very seriously and as an on Consider our business connections very seriously and as an on

going relationship with an emphasis on superior cost effective, going relationship with an emphasis on superior cost effective, efficient, timely service to ensure they all feel they are ‘efficient, timely service to ensure they all feel they are ‘Sailing Sailing into smoother waters’ into smoother waters’ by providing a Service to be by providing a Service to be experienced.experienced.

We will strive to provide this sought after service through three We will strive to provide this sought after service through three main key factors:main key factors:

PEOPLEPEOPLE - Personalized services / well trained staff / passionate / - Personalized services / well trained staff / passionate / committed to deliver high standard Services.committed to deliver high standard Services.

COMMUNICATIONCOMMUNICATION - - Highly interactive / Timely services.Highly interactive / Timely services.

PROACTIVEPROACTIVE - - Flexible, Creative and Innovative approach / Flexible, Creative and Innovative approach / Customised service packages / Efficient and Effective.Customised service packages / Efficient and Effective.

OUR MISSIONOUR MISSION

Our philosophy is to base relationships on Our philosophy is to base relationships on a partnership ethic. a partnership ethic.

We believe that the mutuality of such a We believe that the mutuality of such a relationship will enable our business to relationship will enable our business to grow and prosper in tandem.grow and prosper in tandem.

THE THE PHILOSOPHYPHILOSOPHY

STRENGTHSSTRENGTHS

Diversified businesses Diversified businesses High integrity, reputation & reliabilityHigh integrity, reputation & reliability Financially strongFinancially strong Professional management, financial Professional management, financial

control & cutting-edge IT infrastructure control & cutting-edge IT infrastructure Affiliation to Kanoo and S5 Agency net Affiliation to Kanoo and S5 Agency net

workwork

OFFICE FACILITIESOFFICE FACILITIES

City OfficeCity Office Branch OfficesBranch Offices

Communication available:Communication available: TelephoneTelephone FacsimileFacsimile E-mailE-mail InternetInternet Cellular phonesCellular phones Computerized environmentComputerized environment

Staff strength : Staff strength : Professional, Dynamic & well experienced team of 43

SERVICES OFFEREDSERVICES OFFERED

Shipping Agency – Liner and TrampShipping Agency – Liner and Tramp

Ocean Freight ForwardingOcean Freight Forwarding– FCL – GP, REEFER, Open Tops and Flat FCL – GP, REEFER, Open Tops and Flat

RacksRacks– LCL ConsolidationLCL Consolidation– Sea-AirSea-Air

Air FreightAir Freight– Back-to-back Back-to-back – Consolidation Consolidation

SERVICES OFFERED SERVICES OFFERED Contd…Contd…

Customs BrokerageCustoms Brokerage– Import / Export clearance via Colombo Sea Port Import / Export clearance via Colombo Sea Port

and Colombo International Airport.and Colombo International Airport.

HaulageHaulage– FCL / LCL shipments pick-up and delivery.FCL / LCL shipments pick-up and delivery.

WarehousingWarehousing– Storage, Inventory management, Deliveries.Storage, Inventory management, Deliveries.

Packing & CratingPacking & Crating– Packing and Crating of export cargo.Packing and Crating of export cargo.

SERVICES OFFERED SERVICES OFFERED Contd…Contd…

TransshipmentTransshipment– Transshipment operations of FCL/LCL Cargo via Transshipment operations of FCL/LCL Cargo via

Colombo Sea Port and Colombo International Colombo Sea Port and Colombo International AirportAirport

Entre-portEntre-port– Management of bonded facility for Import, value Management of bonded facility for Import, value

addition to the goods and re-export to final addition to the goods and re-export to final destinationdestination

SERVICES OFFERED SERVICES OFFERED Contd……Contd……

Multi-Country-Consolidation (MCC)Multi-Country-Consolidation (MCC)– Management of Import / Export MCC of regional cargo Management of Import / Export MCC of regional cargo

through Colombo Sea Portthrough Colombo Sea Port

Multi Modal TransportationMulti Modal Transportation– Sea-Air shipments and Air-Sea shipments via Colombo Sea-Air shipments and Air-Sea shipments via Colombo

and other hubs in Middle East, Far East, and Europeand other hubs in Middle East, Far East, and Europe

– Door-to-door movementsDoor-to-door movements

Sri LankaSri LankaSRI LANKASRI LANKA

DEMOCRATIC SOCIALIST REPUBLIC DEMOCRATIC SOCIALIST REPUBLIC OF SRI LANKAOF SRI LANKA

SRI LANKA – KEY INDICATORSSRI LANKA – KEY INDICATORS

PopulationPopulation   :    20 million.:    20 million.

Languages            Languages            :    Sinhala, Tamil, English.  English is widely :    Sinhala, Tamil, English.  English is widely spoken throughout Sri Lanka. spoken throughout Sri Lanka.

Literacy rate          Literacy rate          :    87%.:    87%.

Ethnic groupsEthnic groups           :    Sinhala 74%; Tamil 18.1%; :    Sinhala 74%; Tamil 18.1%; Muslim 7.1%; Burgher Muslim 7.1%; Burgher

(descendants (descendants from Dutch and from Dutch and Portuguese colonists) and Portuguese colonists) and others 0.8%. others 0.8%.

ReligionsReligions   :   Buddhism 69%; Hinduism 15 %; :   Buddhism 69%; Hinduism 15 %; Christianity 8%; Islam 8% Christianity 8%; Islam 8%

Former colony of Portuguese / Dutch / BritishFormer colony of Portuguese / Dutch / British

SRI LANKA - KEY INDICATORS Contd . .SRI LANKA - KEY INDICATORS Contd . .

Area           :   65,610 square km (25,332 Area           :   65,610 square km (25,332 square miles) square miles)

Location    :  Off the Southern tip of India Location    :  Off the Southern tip of India and is separated from and is separated from

India India by the Polk Straits. by the Polk Straits.

Latitude  : 5° 55’ to 9° 50’ NLatitude  : 5° 55’ to 9° 50’ N Longitude   : 79° 42’ to 81° 52’ELongitude   : 79° 42’ to 81° 52’E

Capital        :  Sri Jayewardenepura, Capital        :  Sri Jayewardenepura, Kotte. Kotte.

Commercial Commercial Capital  Capital   : Colombo.: Colombo.

Climate Climate : : – Average Temperature – 27cAverage Temperature – 27c– Temperature at higher elevations – 14cTemperature at higher elevations – 14c

Main Exports, largely to USA, Europe & AsiaMain Exports, largely to USA, Europe & Asia

* Apparel (Ready made Garments)* Apparel (Ready made Garments) ** Food StuffFood Stuff* Chemicals* Chemicals * * Computers PartsComputers Parts* Foliage & Cut Flowers* Foliage & Cut Flowers * * CosmeticsCosmetics* Fruits & Vegetables* Fruits & Vegetables * * Gems & JewelryGems & Jewelry* Edible Fish (Tuna, Shrimps,* Edible Fish (Tuna, Shrimps, * * HandicraftsHandicrafts Crabs, Lobsters)Crabs, Lobsters) ** Household Household

ProductsProducts* Ornamental Fish* Ornamental Fish * * Medicinal ProductsMedicinal Products* Handloom & Textile* Handloom & Textile * * Rubber ProductsRubber Products* Spices* Spices ** TeaTea

SRI LANKA – Trade StatisticsSRI LANKA – Trade Statistics

Main Imports, Largely from Asia, Europe & USAMain Imports, Largely from Asia, Europe & USA

** FabricFabric ** Garment AccessoriesGarment Accessories (Zippers, Labels, Buttons (Zippers, Labels, Buttons

etc.)etc.)** MachineryMachinery * * PetroleumPetroleum** AutosAutos ** ElectronicsElectronics** Auto Accessories ( Spare parts)Auto Accessories ( Spare parts) * * Electrical AppliancesElectrical Appliances** Auto Body Parts Auto Body Parts ** Chemicals & Raw Chemicals & Raw

MaterialsMaterials** TyresTyres ** Telecommunication Telecommunication

EquipmentEquipment* * Food StuffFood Stuff ** Stationery & Printing Stationery & Printing

Material Material ** Furniture & FittingsFurniture & Fittings ** Paper ReelsPaper Reels

SRI LANKA – Trade StatisticsSRI LANKA – Trade Statistics

COLOMBO SEA PORTCOLOMBO SEA PORT

Hub of South East AsiaHub of South East Asia

COLOMBO SEA PORTCOLOMBO SEA PORT

COLOMBO INTERNATIONAL AIRPORTCOLOMBO INTERNATIONAL AIRPORT

PRUDENTIAL SHIPPING LINES PRUDENTIAL SHIPPING LINES PRIVATE LIMITED - Male PRIVATE LIMITED - Male

# 03-01, Filla Building, 3rd Floor, # 03-01, Filla Building, 3rd Floor,

Koli Umaru Maniku Gaolhi,Koli Umaru Maniku Gaolhi,

Ahmadhee Baazaru,Ahmadhee Baazaru,

Male, Maldives.Male, Maldives.

MALDIVESMALDIVES

Ocean FreightOcean Freight

– Imports / ExportsImports / Exports– FCL / LCL ConsolidationFCL / LCL Consolidation

Air FreightAir Freight– Import / Export Import / Export – Consolidation Consolidation

Multi Modal TransportationMulti Modal Transportation– Sea-Air shipments and Air-Sea shipments via Sea-Air shipments and Air-Sea shipments via

Colombo Colombo

SERVICES OFFEREDSERVICES OFFERED

FOR MORE INFORMATION PLEASE VISIT OUR WEBSITEFOR MORE INFORMATION PLEASE VISIT OUR WEBSITE

WWW.PSLSHIP.COMWWW.PSLSHIP.COM

THANK YOUTHANK YOU