PSFK Virtual Reality Debrief
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Transcript of PSFK Virtual Reality Debrief
SUMMARY PRESENTATION
VIRTUAL REALITY DEBRIEF @PSFK | #FutureofVR
Download the full Virtual Reality Debrief:
psfk.com/report/vr-virtual-reality
VIRTUAL REALITY DEBRIEF @PSFK | #FutureofVR
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07Health & Fitness
Travel & Hospitality
Gaming & Storytelling
Media & EntertainmentRetail & Marketing
Art & Architecture
Culture & Social Innovation
A Look Into VR Use Cases
Creating digital experiences that help people quantify
progress, and stay motivated to overcome obstacles and
achieve their goals.
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
#01
Health & Fitness
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
Widerun Software Lets Cyclists
Experience Epic Rides
Through Fictional Worlds
@widerun
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
Deepstream Immersive Game Distracts
Burn Victims From Their Pain
@deepstreamvr
Allowing travelers to experience far flung destinations
and luxury services from anywhere to get them excited
about upcoming trips.
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
#02
Travel & Hospitality
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
Destination British Columbia Tourism Agency Creates
Choose-Your-Own-Adventure
Tour Of Canada’s North Coast
@UNIT9 | @HelloBC
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
Marriott Virtual Honeymoon Station
Takes Newlyweds On A
Virtual Round-The-World Trip
@marriott
Building experiences that let customers take products on
virtual test drives or immerse themselves in brand stories
to drive them towards a purchase.
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
#03
Retail & Marketing
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
Chevrolet Auto Brand Invites Drivers To
Discover New Zealand
Through VR Test Drive Paired
With Haptic Feedback
@chevrolet
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
The North Face Brand Offers First-Hand
Perspective Of Extreme
Activities to Promote
Outdoor Gear
@thenorthface
Using digital as a way to breathe new life into spaces both
real and imagined.
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
#04
Art & Architecture
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
CommonFloor House Hunters Can Search
For Their Dream Home
Without Ever Leaving
The Couch
@commonfloor
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
Hakanai Artists Brings Black Box to
Life With Digital Overlays
@AdrienMClaireB
Giving viewers the opportunity to experience social issues
up close to build connections, empathy and understanding.
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
#05
Culture & Social Innovation
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
The New Museum Visitors Are Transported To
The Center Of A Rapidly
Disappearing Rain Forest
@newmuseum
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
Clouds Over Sidra Documentary Follows Syrian
Refugee Offering A Glimpse
Of Her Day-To-Day Life
@vrse
Placing viewers in the center of immersive narratives to
capture their attention and bring fantastical adventures
closer to reality.
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
#06
Media & Entertainment
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
Jaunt Cinematic Experience Allows
Music Lovers to Watch Paul
McCartney’s Performance
In 360 Degrees
@jauntvr
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
Catatonic Audiovisual VR Experience
Transports Viewers Straight
Into A 1940’s Mental Hospital
@VRSEWORKS
Building the next generation of interactive experiences to
life by bringing digital experiences to life in physical
environments.
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
#07
Gaming & Storytelling
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
Merrell Simulated Environment Paired
With Digital Experience Lets
People Walk Across A
Drawbridge In Brand Shoes
@merrelloutside
VIRTUAL REALITY DEBRIEF
@PSFK | #FutureofVR
The Void Experience Marries VR And
AR Tech, Allowing Players To
Move Around In A Physical
Space Populated With A
Virtual World
@voidvr
VIRTUAL REALITY DEBRIEF @PSFK | #FutureofVR
Key Lessons
#1
#2
#3
#4
#5Try Before You Buy
Narratives Become Interactive
Boundaries Disappear
Industries Reimagined
Empathy Gets Ignited
VIRTUAL REALITY DEBRIEF @PSFK | #FutureofVR
Download the full Virtual Reality Debrief:
psfk.com/report/vr-virtual-reality
SUMMARY PRESENTATION