PSB: Strategies to improve Koream market

Strategies to Improve

Korean Market

© 2014 Kim Woojin Paris School of Business

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1. High school students(and their parents), Undergraduates and Office workers 2. Economical: more than middle upper level, Academical: more than middle level 3. Focus on private high schools and the departments of B.A. and french-related in well known

universities especially in Seoul area

!!

๏Focus on especially MBA in Luxury and Fashion Management!

๏Undergraduate(who are studying now and who have already graduated)

M.Sc. + MBA

To have more Korean students!!

๏Goal: to have up to 10% of Korean students out of total(500 students estimated)!

๏Difficult to sell!

๏High school students and their parents

Description!!

๏On process!๏Undergraduate(who are

studying now and who have already graduated)!

๏Focus on the growing number of college students coming to Paris for a trip during summer/winter vacation

BBA

Goal & Target

Summer/Winter School


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Naver DaumGoogle others

- Market Share of Research Engines in Korea (2013) -

Need to register relevant keywords ASAP Need to have more bloggers who can post

about PSB

Conduct ‘Keyword Advertisements’ at Naver is ESSENTIAL.

๏ Naver is the most used & influential research engine (for further detailed info: http://nsyncjustin.tistory.com/410)!

๏ However, there is none of information about PSB yet at Naver when we searched with relevant keywords in korean such as 파리 경영학교(Paris Business School)!

๏ Still, we cannot ignore Google because it is proved to be one of the most used research engines on mobile for koreans!

๏ However, there is also few info about PSB pops up on the pages when we type related keywords in korean

Research Engine


http://nsyncjustin.tistory.com/410

Research Engine - Keywords to register

Research results in the first 3 pagesKeywords (in Korean) Naver Google

Paris Management School (파리 경영학교) 0 0 information about ESG from my personal blog

France Management School (프랑스 경영학교) 0 0 information about ESG from my personal blog

Paris Business University (파리 경영대학) 0 0 HEC, ESSEC

France Business University (프랑스 경영대학) 0 0

Study abroad in Paris (파리 유학) 0 0

Study Management in Paris (파리 경영학) 0 0

Study abroad in France (프랑스 유학) 0 0

Study Management in France (프랑스 경영학) 0 0

MBA in Paris (파리 MBA) 0 0

MBA in France (프랑스 MBA) 0 0

Master Luxury in Paris (파리 럭셔리 석사) 0 0

Master Luxury in France (프랑스 럭셔리 석사) 0 0

Paris Business School (파리 비즈니스 스쿨) 0 0

France Busines School (프랑스 비즈니스 스쿨) 0 0

Average Korean people, of course, research in Korean, not in English when they search for something on the Internet. That is why we need to register keywords in Korean.


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Budget & Process


PSB: Strategies to improve Koream market

Marketing

Transcript of PSB: Strategies to improve Koream market