1. Pink Ribbons in ourFootsteps
Angela D. Stafford
PR PLAN PRESENTION
PBRL450-H1WW
C. Keithly
May 6. 2010

2. Situation
We are so close to creating a world without breast cancer. The science is there. Now is the time for us to see this fight through so that no one ever has to fear breast cancer again.
~Ambassador Nancy G. Brinker
Founder and CEO
3. Goal
*Funding
*Awareness
*Support
4. Objective
Pink Ribbons in our Footsteps
5. Target Audience
6. Impact Value
TACTICS
STRATEGIES

Ohio State Arthur JamesCancer Clinic 7. Mt. Carmel 8. Riverside 9. Mark H. Zangmeister Center 10. Slogan Campaign 11. Text Alerts 12. Television 13.Social Media

Time & Cost
April-May
June-July
August- September
14. Evaluation
Did we do it?
What we learn from it?
How can it be better?
15. Donna Rose Stafford1945-2007
This presentation and my diploma is in honor ofMY MOM. A 2o yr warrior of the battle of breast cancer. Using prayer and laughter as her armor.
16. References
Message from our sponsors.Retrieved on May 7, 2010. From, http://ww5.komen.org/AboutUs/MessageFromOurFounder.html
Illustrations. Retrieved on May 7, 2010. From, http://images.search.yahoo.com/images/view?back=http%3A%2F%2Fimages.sear
ch.yahoo.com%2Fsearch%2Fimages%3Fp%3Dbreast%2Bcancer%2Bpink%2Bribbon%26b%3D127%26ni%3D21%26ei%3Dutf-8%26y%3DSearch%26xargs%3D0%26pstart%3D1%26fr%3Dyfp-t-701-s&w=218&h=95&imgurl=www.katydidcollection.com%2Fimages%2Fjoin_team_katydid.jpg&rurl=http%3A%2F%2Fwww.katydidcollection.com%2Fproduct_info.php%3FcPath%3D35%26products_id%3D1552&size=10k&name=join+team+katydi...&p=breast+cancer+pink+ribbon&oid=a4452cdbc252d5de&fr2=&no=130&tt=22317&b=127&ni=21&sigr=12bp6kibb&sigi=11mugm8g9&sigb=146f5daph
http://www.doctorslounge.com/images/uploads/1/Onc_breast_aware.jpg
http://designpocket.jp/database/images-film/10/91/94/10919407_T.jpg
My mother 61rstbirthday. Retrieved on May 7, 2010. From Angela D. Stafford
http://cachens.corbis.com/CorbisImage/170/14/82/6816/14826816/RF249282.jpg