Quarterly Review

Russia Ukraine CIS

Dear Colleagues,

It is my pleasure to share with you the first issue of PRP Quarterly Newsletter in 2013.

We have had a very active start of the new business year in all areas: from revising our

strategy to exciting new business development to introducing new offerings and engaging

reputation-building platforms for PRP.

Systemic Inventive Thinking strategy session in January helped the management team of

PRP to look at all our traditional business processes in a new light and learnings from it

will help us transform PRP’s business model to make it yet more successful and on the

edge in the digital, ever more engaging and highly competitive world we function in.

Strengthening our offerings, we have developed a new module of Public Speaking

Training Program for C-level executives and successfully launched the first sessions for the

key clients in Russia and Ukraine. We have also launched Employer Branding &

Communications practice to service an increasing number of companies in the area of

building strong employer reputations.

We are continuing to educate PR community about multilogue and its engaging role in

the communications world in different formats using different channels: from Engagement

in Multilogue dedicated issue of MMR Magazine and PR Marathon in Kyiv to exploring the

dynamically growing gastronomy market through becoming an engagement partner of

the leading gastronomy international meetings Sirha Moscow.

The beginning of the year also brought us the first in this year award for Beeline corporate

video which was nominated in the “best image corporate video” category by AKMR.

I wish all of us successful continuation of this year, full of promise, inspiration and new

ideas!

Nataliya Popovych President PRP

new projects & clients

organic growth

Russia

Ukraine

Ukraine

Ukraine Ukraine

Ukraine Russia

Russia Russia

russia power & hydrovision case study

PRP was an official PR-partner of the most important exhibition

and conference among the energy sector Russia Power for the

third year. The project involved managing multisided and

multilevel relations with Government officials, business community

and journalists.

Over 5 500 power experts from 59

countries attended the events which were

held in Moscow, Expocenter, from 5 till 6 of

March. 125 media representatives from key

business and trade publications attended

the show. PRP secured a support of the

Ministry of Energy and of the Ministry of

Industry and Trade as well as of over 50

media partners.

case study opening of nespresso boutique in ekaterinburg

Opening of the new Nespresso boutique in Ekaterinburg

in February 2013. PRP team led the strategic

communications with Bolshoy Theater planning

Nespresso gala-dinner in Ekaterinburg Opera & Ballet

Theatre with the exclusive opportunity to see the Dream

of Dream Ballet production by Bolshoy Theatre and

coordinating media relations during the events and

afterwards.

The event was attended by representatives of the

business community, Ural beau monde, regional cultural

and art elite.

About 50 publications in print and online media

appeared as a visible result of the PR activity.

.

case study new office 365 to consumer media

On 28th of February Microsoft PRP team presented new Office 365 to consumer media in the format of cooking show. The theme

of the event was “How to organize the home party by using Office 365”. The journalists were able to try out the new features of

the New Office on different gadgets, participate in cooking master class with the famous chief Denis Krupenya and found out the

rules “how to organize the home party with Office 365” from the famous Russian actor and spokeperson of the event Alexander

Suvorov. During the presentation guests found the way how to interact with the new product.

More than 27 journalists from the major consumer media as family, travel, lifestyle and glossy titles and bloggers have attended

our exclusive presentation of the New Office at one of the most trendy café in Moscow - Coffee Piu. Cosmopolitan, Shape,

Woman.ru, Maxim, Liza. Moj rebenok, XXL, Timeout, Sheremetievo, Star Hit, Goodhouse and other main media were

introduced to the Office 365 Home Premium and were excited about the event.

public speaking trainings

Strengthening the new training offerings, PRP Moscow developed the

public speaking training program. The theoretical part was created by

actively involving of the MSU Professor Luidmila Salieva – the author

of more than 70 articles devoted to the speechcraft. Preparing the

practical part of the session, PRP invited Tatiana Ceplyaeva - the

famous journalist and TV-anchor and Mikhail Ermolaev, the founder of

RBC-TV. We have successfully launched the first session for Microsoft

and Severstal.

PRP Ukraine developed the public speaking training together with a known Ukrainian

theatre director and Kyiv-Mohyla Business School lecturer Anatoliy Neelov. While PRP

focuses on the structure and content, Anatoliy covers stage speech and improvisation and

part of the workshop, which creates a complete solution to prepare our clients for their

speaking opportunities. MasterCard, Kraft Foods Ukraine, Sushiya are among the

clients who have already benefited from this training in Ukraine.

case study

case study microsoft social projects

PRP provided the communication support of the Microsoft Youth Spark launch. Microsoft Youth Spark is the social education

oriented initiative in Ukraine aiming at the low-income youth to bring them computer skills necessary for the future job

opportunities. PRP Microsoft team hosted the round table devoted to the problem of young unemployment. Speakers and

participants represented different areas from IT specialist to education professionals and government officials.

The focus of another one social initiative for Microsoft, the press event in one of the Kiev located schools was the safe online-

environment in Ukrainian schools by Microsoft supervision.

About 50 publications covering all of these events were published in business, social and industrial media where Microsoft

appeared as a social oriented company with the focus on the young people development, child internet-safety and the social

well-being of the country where Microsoft operates.

case study meeting the new ceo of mastercard in ukraine

PRP Ukraine introduced the new Mastercard CEO Vera Platonova to business media in Kiev. During the press-lunch the company

had the direct conversation with the target media presenting the financial results of 2012 and strategic plans for 2013. In the informal

atmosphere the media representatives were discussing with the MasterCard leaders the hot issue concerning the online payments

market development .

14 journalists from most recognized business and social media attended the event and covered in about 50 publications the event

itself and Mastrercard products on the Ukrainian market.

engaging in

PRP Moscow is the public coordinator of the

most significant platform for IT industry

participants . IT Leader is a series of events

devoted to organizations and CIOs who have

directly contributed to the promotion of

innovative information technology which

increases business performance and spurs

development within Russia.

PRP Ukraine is a communication partner of “The Phenomenon of Demand” conference by Lviv

Business School with guest speaker appearance of Adrian Slywotzky – one of the TOP 50 business

thinkers of the world and Top 25 Business Consultants globally.

PRP is a communication partner of the premium international meeting for restaurant and food trade professionals.

Engaging journalists and other stakeholders in the conversation about the haute cuisine PRP initiated series of

interviews with the most interesting persons in the gastronomy – food critics, restaurants owners, chief cooks from

Moscow and international restaurants and cooking houses. PRP professionals had an exciting experience in the

opposite role interviewing speakers like journalists usually do.

Discovering the area of

gastronomy and haute

cuisine PRP creates the

dedicated blog on

tumbler MULTILOGUE

GASTRONOMIQUE to

share the most

interesting and worth

visiting events, links to

interviews with some

cooking-stars and

other food-related

issues with the current

and potential clients.

partnership

awards: judging

Irina Hartmann, PRP Moscow Managing

Director, participated in Silver Luchnik –

the leading Public Relations Award in

Russian as an expert by judging in two

categories: Best Business

Communication and Best Social

Communication for the first time.

This Award recognizes the

communication leaders in Russia both

from company side and agencies.

and winning

PRP-digital Award for Beeline corporate video which was nominated in the “best image corporate video”

category by AKMR. This case was selected from about 60 works presented by such big players as

Danon-Unimilk, MTS, Megafon, Rosbank, Lukoil, SUEK and other.

all the truth about MULTILOGUE

Partnership with the key marketing related publication in Ukraine. Nataliya

Popovych, PRP Russia & CIS President, introduced the readers to the concept of

“engaging in Multilogue” while colleagues from PRP, ThinkMcCann, Lowe Adventa

and Kraft focused on engagement in the digital era, integrated engagement

campaigns, Multilogue with employees and etc.

Natalia Olbert-Sinko, PRP Ukraine Managing Director, participated in “Surely PR

Marathon” organized by Marketing Media Review. The event hosted about 70 PR

experts from agency and in-house side. The presentation by Natalia explored the

concept of Multilogue and included practical advice and examples. Natalia involved

the audience into the conversation about the role of engagement in the

reputation management.