Proximity is NOT the #1 Local SEO Ranking Factor; Linkbuilding Could Be - Pubcon Vegas 2017

#pubcon#pubcon | Andrew Shotland | @localseoguide

Proximity Is NOT The #1 Local SEO Ranking

Factor…

Local Linkbuilding Could BePresented by:

Andrew ShotlandCEO, LocalSEOGuide.com

http://www.twitter.com/localseoguide

http://www.localseoguide.com/


Time To Get A New Job!



What Can You Do Tomorrow?



Psych!



There Has To Be More To It…



These Only Look Like They Are In Ascending Order…



Where Were These Two?



http://www.localseoguide.com/proximity-the-number-1-local-seo-ranking-sub-factor


http://www.localseoguide.com/proximity-the-number-1-local-seo-ranking-sub-factor


Trimodal Algo In One Screenshot!

http://www.localseoguide.com/trimodal-local-ranking-algo-one-screenshot/


http://www.localseoguide.com/trimodal-local-ranking-algo-one-screenshot/


Local Link BuildingWhat Actually Works and How to Do It



300+ Location Client w/ Microsites



My Favorite Local Vietnamese Joint



Be Careful When You ”Scale”



Low Hanging Fruit



What To Search For• “Company Name”• “Company Name” “State”• “Company Name” “City Serviced”• Site:edu “Company Name”• Site:gov “Company Name”• Site:org “Company Name”• “former company name”



ProTip #1

https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en


https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd?hl=en


ProTip #2

You can use several tools to gather email addresses. Here are our favorites:

Ninja OutreachScrapeBoxText Extraction With Screaming Frog


https://ninjaoutreach.com/

http://www.scrapebox.com/


Email Template (Text)“Hi <<name>>-

I represent <<Client Name>> and we noticed you mentioned us in your article <Title>> at <<URL>>. We appreciate that we were featured in your article! Would you mind adding a link to <<relevant URL>> so that your readers can more easily find us?

Let me know if you’re able to make the change! Either way, have a great rest of the week – and thanks in advance!

<<Your Name>><<Client Name>>”



Email Template (Image)

“Hi <<name>> -

I represent <<Client Name>> and we noticed you included one of our images (<<Image Link>>) in you article where you mention us at <<Title>> at <<URL>>.

Would you mind adding a link to <<page where image is featured>> as a citation for where the image was found so your readers can more easily find out about us?


<<Your Name>><<Client Name>>”



Email Template (Both)“Hi <<name>> -

I represent <<Client Name>> and we notived you included one of our images (<<Image Link>>) in your article where you mention us at <<Title> at <<URL>>.

Would you mind adding a link to <<page where image is featured>> as a citation for where the image was found so your readers can more easily find out about us?


<<Your Name>><<Client Name>>



https://docs.google.com/spreadsheets/d/1rs-VohxSuHP9h2cSnFNKrB_JZg4CRrU2iCIfV7ZkgEU/edit?usp=sharing

Put this formula to put into column M to check for link. Will work if column H and D are filled in:

= if(H7="","", ArrayFormula( IF( ISNUMBER( FIND( D7 , concatenate(array_constrain(importxml(H7,"//a/@href"),99999,1)) ) ) , "Yes" , "No" ) ))

Andrew Shotland | @localseoguide

Here’s An Outreach List Template



Client-Specific High Fruit• Sponsorships

Organizations frequently link back to their sponsors. Look for opportunities to sponsor things like local charities, fashion / beauty events.

• Content MarketingOffer to write up an article or case study for a well-regarded industry publication (could be engineering-related or it could be in a vertical that’s an end-user of the technology you are writing about) in exchange for a link to your site

• Reputable DirectoriesWhile many general directories are useless, established ones like Thomasnet and Best of the Web are worthwhile. Also look for curated local and industry-specific directories.



Even More• Business Partners

Companies whose services you use and clients can all be a source of links• Resource Lists

Are there any resource lists that list your competitors? Ask to be included.• News Media Coverage

News media coverage can be a valuable source of links and publicity. You can also get this coverage by holding a charity or educational event and notifying the press.

• Professional OrganizationsMany of these link to their members. Join relevant / local/ professional organizations where applicable.

• Forums / Q&A SitesThese tend to be lower quality, but if they’re relevant in topic and/or location they may be worthwhile. Don’t be a “hit and run” poster – participate and try to be genuinely helpful!



Little Leagues & Church Groups

https://searchenginewatch.com/2017/09/20/how-to-create-a-kickass-link-building-strategy-for-local-seo/



The Leagues Aren’t So Little…

Links to Domain Links to GMB Landing Page

Mean 1,919,907 18,963

Median 1,264 24

Multi-location brands have ~200-300 citations per location.

At 500 locations that is 500,000 links pointed at their most important page template, their location pages.



What Successful Content Marketing Looks Like:



Critical For Your Process



Successful Content Marketing Cont’d…



Does Link Building Effect Rankings?



Thank You!

[email protected]

@localseoguide.com

www.localseoguide.com/local-seo-ranking-factors

Presentation at www.localseoguide.com/pubconvegas17


Proximity is NOT the #1 Local SEO Ranking Factor; Linkbuilding Could Be - Pubcon Vegas 2017

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Transcript of Proximity is NOT the #1 Local SEO Ranking Factor; Linkbuilding Could Be - Pubcon Vegas 2017