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Transcript of provogue final
8/7/2019 provogue final
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MIND BOGGLING
SESSION
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INTRODUCTION
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ABOUT PROVOGUE
� Provogue in French means believers of fashion and beauty.
� Provogue is a Mumbai based Indian company that was came
into legal corporation on November 11, 1997.
� Initially name was Acme Clothing Private and founder is Nikhil
Chaturvedi. The brand Provogue was actually came into
picture in March 1998.
� Provogue in India is serving nation with the honour of one of
the biggest retail apparel brands.
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TARGET GROUP
Demographic:
� Age 18 40
� Gender Male (primary), Female (secondary)
� Occupation student / young employee
� Income 20000 50000 PM
Geographic:� Place Metro cities (Mumbai, Delhi, Pune etc)
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Psychographic� Personality party going, social, trendy, smart and dapper
� Attitude-Dynamic, Young, Outgoing, experimental
� Lifestyle - Multi tasking, Go- getter, Party Goers, Brand
Conscious.
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NEED FOR BRAND
� Set us apart from the crowd.
� Multi Tasking Brand.
� To keep changing with trend.
� Club Culture.
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CONSUMER BEHAVIOUR
� Consumer behavior is the study of how people buy, what theybuy, when they buy and why they buy.
� It attempts to understand the buyer decision making process,both individually and in groups.
� It studies characteristics of individual consumers such as
demographics, psychographics, and behavioral variables in anattempt to understand people's wants.
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PROVOGUE PERSON·S PERSONALITY
� Dynamic
� Jazzy
�
Energetic� All Rounder
� Classy
� Showy
� Ambitious
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People·s PerceptionAbout
Provogue� Dynamic
� Value for money
� Stylish
� Redefines fashion
� Youthful & Colorful
� Superior quality
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� Mall outlets only
� Less range for females
� Outdated Brand ambassador
� Only in Metro cities
� Relatively new brand
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COMMUNICATION WAYS
� Print Media
Business Magazine
News Paper
� OOH
� Promotional Activities
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