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Urban PaPer SerieS 2012
PrOViDinG TraVeLer inFOrMaTiOn SerViCeS
WHaT iS THe aPPrOPriaTe PUbLiC SeCTOr rOLe?
CarOL KUeSTer
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2012 Te German Marshall Fund o the United States. All rights reserved.
No part o this publication may be reproduced or transmitted in any orm or by any means without permission in writing
rom the German Marshall Fund o the United States (GMF). Please direct inquiries to:
Te German Marshall Fund o the United States
1744 R Street, NW
Washington, DC 20009
1 202 683 2650
F 1 202 265 1662
Tis publication can be downloaded or ree at http://www.gmus.org/publications/index.cm. Limited print
copies are also available. o request a copy, send an e-mail to [email protected].
GMF Pp Ss
Te GMF Paper Series presents research on a variety o transatlantic topics by sta, ellows, and partners o the German
Marshall Fund o the United States. Te views expressed here are those o the author and do not necessarily represent the
views o GMF. Comments rom readers are welcome; reply to the mailing address above or by e-mail to [email protected].
aout GMFTe German Marshall Fund o the United States (GMF) is a non-partisan American public policy and grantmaking institu-
tion dedicated to promoting better understanding and cooperation between North America and Europe on transatlantic
and global issues. GMF does this by supporting individuals and institutions working in the transatlantic sphere, by conven-
ing leaders and members o the policy and business communities, by contributing research and analysis on transatlan-
tic topics, and by providing exchange opportunities to oster renewed commitment to the transatlantic relationship. In
addition, GMF supports a number o initiatives to strengthen democracies. Founded in 1972 through a gi rom Germany
as a permanent memorial to Marshall Plan assistance, GMF maintains a strong presence on both sides o the Atlantic. In
addition to its headquarters in Washington, DC, GMF has seven ofces in Europe: Berlin, Paris, Brussels, Belgrade, Ankara,
Bucharest, and Warsaw. GMF also has smaller representations in Bratislava, urin, and Stockholm.
On the cover: Westbound commute rom Oakland across the cantilevered portion o the San Francisco Bay Bridge.
Hanson Quan
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Providing Traveler Information Services
What is the Appropriate Public Sector Role?
Urban Policy Paper Series
May 2012
C K
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Providing Traveler Information Services 1
Executive Summary
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The German Marshall Fund of the United States2
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Providing Traveler Information Services 3
Background
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The German Marshall Fund of the United States4
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Providing Traveler Information Services 5
Traveler Information in the EU,
Austria, the U.K. and London,
and Germany2
While European
policy solutions are
in development and
directives are being
adopted by membe
states, federal
and local travelerinformation provide
are simultaneously
developing locally
customized travele
information solutio
Traveler Information in the European Union
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The German Marshall Fund of the United States6
he public sector could,
n theory, get out of the
business of providing
end-user information
services.
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Providing Traveler Information Services 7
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The German Marshall Fund of the United States8
While it is possible
to combine large
mounts of multi-modal
information, the key is
to confirm the utility of
the data and to ensure
at data is presented ina way that is desirable
to users.
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Providing Traveler Information Services 9
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The German Marshall Fund of the United States10
European traveler
information providers,
like their U.S.
ounterparts, are eager
to improve efficiency
and cut costs.
E
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Finding #1: European traveler information
providers, like their U.S. counterparts, are eager to
improve efficiency and cut costs. Efforts to do so
have had mixed results.
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Key Findings
3
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Providing Traveler Information Services 11
TfL planners believ
that apps are helpi
provide entirely new
market segments w
traveler information
For app developers
branding their appsTfL symbols or stat
that their apps are
powered by TfL dat
enormous value.
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The German Marshall Fund of the United States12
European public sector
deployers are open to
cooperating with the
private sector, but they
o not believe that they
can rely fully on the
rivate sector to provideufficiently high-quality,
omprehensive service.
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US.
Finding #2: European public sector deployers
are open to cooperating with the private sector,
but they do not believe that they can rely fully on
the private sector to provide sufficiently high-
quality, comprehensive service. European publictransit agencies are particularly ambivalent about
providing data to Google.
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Providing Traveler Information Services 13
Organized, coordin
and powerful
transportation age
greatly simplify deli
of traveler informat
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Finding #3: Organized, coordinated, and powerful
transportation agencies greatly simplify delivery
of traveler information.
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The German Marshall Fund of the United States14
k. B w , w
U.S.
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Finding #4: Perhaps because European traveler
information providers are not as focused as their
U.S. counterparts on cost-cutting and on lobbying
for an on-going public sector role in providing
traveler information, they are more visionary and
forward-looking.F L
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k
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Perhaps because
European traveler
information providers
are not as focused as
their U.S. counterparts
on cost-cutting and
on lobbying for anon-going public sector
le in providing traveler
information, they are
more visionary and
forward-looking.
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Providing Traveler Information Services 15
MUNI MTC .T w - x, -
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The German Marshall Fund of the United States16
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Conclusion
4
Private sector
internet service and
in-vehicle navigation
device providers are
increasingly providing
traveler information,
prompting questionsabout the appropriate
ublic sector role in the
traveler information
business.
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Providing Traveler Information Services 17
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The German Marshall Fund of the United States18
London
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Annex A: List of Interviewees
5
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Providing Traveler Information Services 19
M B, ITS D, H U,AT: F A T
M L.
W H, ICT T, E
C, D-G
I, S M. (A
w B C w
U.S. D T R
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M P M.)
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(TISA)
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M, R B GH, C
M, A N
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The German Marshall Fund of the United States20
Data Dissemination Methods
Phone
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U.S. Data Dissemination
and Collection Approaches6
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Providing Traveler Information Services 21
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The German Marshall Fund of the United States22
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agencies is accurate, and is accurately
incorporated.
Displaying transit data for multiple, different
types of transit services in a consistent manner
that allows users to easily view and print thespecific schedule data they require.
Refining map views to provide sufficient
transit-specific data (i.e. stop locations, station
maps, etc.).
Designing web-based and mobile services to
support transit riders in accessing information
both for pre-trip planning and en-route updates.
These challenges are compounded exponentially
when traveler information service providers incor-
porate transit information into a transit trip planner,or multi-modal trip planner.
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Providing Traveler Information Services 23
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The German Marshall Fund of the United States24
P /
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Annex C: Providing Public Traveler
Information Services with Decreasing
Funding: U.S. Trends7
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Providing Traveler Information Services 25
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