Providing businesses the tools - Asheville, NC: Kudzu Brands...ABOUT KUDZU Kudzu Brands began in...
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Transcript of Providing businesses the tools - Asheville, NC: Kudzu Brands...ABOUT KUDZU Kudzu Brands began in...
Providing businesses the tools and support they need to
become powerful, profitable, sustainable brands. Let's Grow.
COMPANY OVERVIEW
WNC'S PREMIER BRAND STUDIOS & PRINT HOUSEBRAND DEVELOPMENT � BRAND MANAGEMENT � BRAND MANIFESTATION
You Are Growing Something SpecialYou want to make an impact in the market and take root in minds and hearts.
Welcome to Kudzu Brands. We are a full-service branding agency and on-site commercial print house located in downtown Black Mountain, just outside of Asheville.
We have designed our suite of services to provide high-potential businesses and organizations, of any size, the tools and support they need to become powerful and profitable brands.
Grow Big & Go FarBranding isn’t just about a pretty logo. It’s knowing what you stand for. It’s delivering on your promise. It’s defining what you really sell. It’s owning what you can do that no one else can. It’s the force behind your success. It can be the most valuable asset of your business.
We have a proprietary brand development process that is scalable for businesses and organizations anywhere on the growth curve. You can also work with us on a special design or print project or as your full-time marketing partner.
We know you have some great ideas... Let's get started.
Sincerely,
MURPHY CAPPSCEO & Chief Brand Strategist, Kudzu [email protected] 2010
Proudly growing some of the region'sfinest brands
The Kudzu Team
ABOUT KUDZUKudzu Brands began in 2010 with a mission to demystify the branding and marketing process and make expert help available to all businesses and organizations.
Since opening its doors, Kudzu Brands has supported the growth of over 400 businesses from Asheville, North Carolina to Chatham, Maine.
Kudzu is passionate about helping other businesses become successful. Your success supports employees, their families and our community. Inside every business or organization is amazing potential. Your brand is the force behind that potential.
Kudzu Brands focuses on mindful operations and giving back. This commitment is exemplified by a focus on environmentally friendly practices, a commitment to annual pro-bono projects and a dedication to paying a certified living wage.
Let’s Grow!
OUR PURPOSE
Kudzu Brands exists to support and accelerate the growth of local & regional businesses.
We aim to provide every client we work with exceptional...
Creativity
Authenticity
Results
Experience
OUR VISION
We want to see the impact of our work in the market for years to come. We want our work to make a real difference in the lives of our clients, their customers and their employees.
Every day, we see ways to support the growth of more local and regional businesses.
Murphy CappsCEO & CHIEF BRAND STRATEGIST
Kenny CappsCPO & BUSINESS DEVELOPMENT
Caitlin CampbellBRAND & DESIGN MANAGER
Kristen Molina-NauertSENIOR DESIGNER & WEB
Alex DeckardINTERACTIVE MANAGER
Ashleigh RogersGRAPHIC DESIGNER
MEET THE KUDZU TEAM
Katie RotanzART DIRECTOR
Adam GarnseyPRINT HOUSE MANAGER
Erik BullockPRINT HOUSE SPECIALIST
Your Potential. Our Fingertips...
Rachelle Sorensen-Cox PRINT CUSTOMER SERVICE & SALES
Sherri RogersCLIENT DEVELOPMENT
HOW IS KUDZU DIFFERENT THAN OTHER BRANDING OR MARKETING AGENCIES?
Kudzu Brands is where organizations go to grow with brand development, brand manifestation and brand management – with graphic and website design, SEO and social media, project management and strategy.
We want every business to succeed and offer scaleable services that are accessible to businesses anywhere on the growth curve.
WHAT TYPE OF CONSULTING DO YOU OFFER?
Let us help you “see the forest through the kudzu." We help you target areas for growth and give you lots of fresh ideas. We provide brand or marketing consultation at $150 per hour. Based on your specific goals, we offer various services to support your growth.
We promise you will leave our consults with at least one great idea to grow your business!
FREQUENTLY ASKED QUESTIONS
WHAT IS THE TYPICAL INVESTMENT FOR KUDZU’S SERVICES?
You can work with Kudzu Brands by the hour, by the project or on retainer. Our brand developments begin at $3,500. Branded Wordpress Websites begin at $2,500. Because we want all businesses to grow, we do offer payment options. Our a la carte design rate is $125 per hour. Our retainer rates are between $95-$115 per hour. All brand and web clients receive 15% off hourly design and printing costs at our commercial print house for life.
WHAT TYPE OF DESIGN PROJECTS CAN KUDZU HELP MY BUSINESS WITH?
We offer graphic design services for all marketing collateral:
• Sales materials · Print ads• Trade shows · Signs and displays• Print projects or publications
All of our graphic design projects begin with a consultation with our creative team to make sure your designs meet your brand objectives.
I JUST NEED A BROCHURE DESIGNED. CAN KUDZU BRANDS USE MY EXISTING LOGO AND BRAND ELEMENTS?
If you come to us with an established brand aesthetic, we will use it in your designs. If there is evidence of lack of clarity or consistency, we may suggest that you undergo our brand development process or schedule a session with our strategy team to ensure your project contributes to cultivating your brand in the market.
I JUST NEED A LOGO, CAN YOU HELP ME?
We offer four different levels of brand development to meet the needs of businesses no matter where they are on the growth curve. All of our brand development packages include logo development. Undergoing our complete process is our highest recommendation. However, we do offer a la carte logo development for businesses that already have brand language and strategy.
SERVICES OVERVIEW
WE GROW BRANDS
DIGThrough our proprietary Discovery process, we uncover your competitive advantage, target audience and exactly what makes your business unique.
PLANTUsing the findings of your Discovery, we develop a strategy, language and brand aesthetic that become the roots of your sustainable brand.
CULTIVATEGet noticed! We create beautiful collateral like brochures, ads and signs that artfully communicate your unique brand position and meet your brand strategy goals.
GROWLet Kudzu take over. Work with Kudzu on projects to growyour brand in the market.Ask about our annual brand management, which includes digital and print media.
THE KUDZU METHODOur Brand Development Process
OUR SERVICESBRAND DEVELOPMENTLogo Design
Brand Development
- Available in 4 levels -
Strategy & Consulting
BRAND MANIFESTATIONGraphic Design
Wordpress Web Design
Brand Photography
BRAND MANAGEMENTGrowth Plans
Media Planning
Project Management
SEO/Social Media
Staff Training
Public Relations
Content Development
COMMERCIAL PRINTINGDigital Printing
Commercial Printing
Sign Shop
Vehicle Graphics
Promotional & Apparel
Kudzu Brands has an on location commercial print house & sign shop offering a full suite of services to bring your brand or event to life. The Print House at Kudzu Brands is located in beautiful downtown Black Mountain just outside of Asheville, NC.We can be used for a single print project, but are at our best when we become your partner supporting the growth of your business or organization! Ask about our annual print management, perfect for the business owner or manager with a goal to plan for and control printing costs!
FULL SERVICE BRANDING PACKAGES
Additional collateral can be added at a la carte rates.All brand clients recieve 15% off design and printing for
life. All brand packages include basic collateral printing!
*Growth Plan includes media mix, budget, content calendar, competetive analysis.
2 Hour Discovery
Logo Design
Business Card Design
Social Media Set
Brand Style Guide
Headshot Photography (1hr)
Brand Asset Library
Additional Brand Strategy (1hr)
2 Hour Discovery +Immersion (1/2 day)
Logo Design
Business Card Design
Social Media Set
Brand Style Guide
Headshot + EnviromentalPhotography (2hrs)
Brand Asset Library
Additional Brand Strategy (2hrs)
2 Hour Discovery +Staff + Client Interviews
Logo Design
Business Card Design
Corporate Stationary
Social Media Set
Brand Style Guide
Headshot + EnviromentalPhotography
Brand Asset Library
Additional Brand Strategy (4hrs)
Strategy + LanguageAbout Us · Mission · Vision · USP · Differentiator
Tagline · Personality/Tone · Target AudienceKey Marketing Messages
CollateralChoose Four: Exterior Sign PlanPrint Ad · Product Tag or Label
Brochure · Trade Show KitRack Card · Sales Presentation
Or other of equal value
Strategy + LanguageAbout Us · Mission · Vision · USP · Differentiator
Tagline · Personality/Tone · Target AudienceKey Marketing Messages · Focus Group · Growth Plan*
CollateralChoose Six: Exterior Sign PlanPrint Ad · Product Tag or Label
Brochure · Trade Show KitRack Card · Sales Presentation
Or other up to equal value
Strategy + LanguageAbout Us · Mission · Vision · USP · Differentiator
Tagline · Personality/Tone · Target AudienceKey Marketing Messages
CollateralChoose Two: Exterior Sign Plan
Print Ad Set · Product Tag or LabelOr other of equal value
Seeds™The perfect starter kit for the smaller business.
$3,500
Sprouts™A more comprehensive brand development process.
$6,500
Full Coverage™Our most extensive brand development process.
$12,000
Complete Take Over™Our Full Coverage™ brand development plus complete brand deployment and management.
Custom Pricing
+
Our brand development process is efficient, effective and delivers consistent results.Most brands are completed in 90-days or less.
Logo only package $999For those who already have a clear idea of their vision and where they are growing. Includes Power Hour™ + logo design + business card.DOES NOT INCLUDE PRINTING
"Our sales have gone up 20% since Kudzu redesigned our brand and website."
NATHANIEL RULANDGRACE JEWELERS
SMALL BUSINESS SUBSCRIPTIONSWe want businesses of all sizes and stages to grow...that is why we put our favorite and most useful services together in these affordable subscription packages JUST for you!
Give your business a professional brand presence at 3 distinct service levels.
Seeds2 Facebook posts per week
30-minutes of strategy/consult per month
Directory listings for SEO
2 hours of graphic design per month, can be accrued
$500 PER MONTH
Sprouts3 Facebook posts per week
45-minutes of strategy/consult per month
Directory listings for SEO
4 hours of graphic design per month, can be accrued
$700 PER MONTH
More Coverage3 Facebook posts per week
1 custom blog per month
1 hour of strategy/consult per month
Directory listings for SEO
6 hours of graphic design per month, can be accrued
$1,00 PER MONTH
BRAND MANAGEMENT SERVICESInvest in Brand Management hours to grow a thriving brand in a competitive marketplace! From media placements to social media management, Kudzu Brands will create unique campaigns, creative advertisements, and strike a nerve in your brand's audience.
CULTIVATE™ BRAND MANAGEMENTInvest in a bank of one time or monthly hours to receive support to grow your brand into a recognized leader in the market.
0-49 HOURS · $105 PER HOUR50-99 HOURS · $100 PER HOUR100+ HOURS · $95 PER HOURAdd hours at any time!
Hourly rate applies to one time or monthly investment.
A LA CARTE RATE · $125 PER HOUR
Hours can be used to support your brand with: • Design• Social Media• PR• Copywriting• Project Management• Strategy
GROWTH PLANWhere are you growing and how will you get there? Work with Kudzu to complete a Growth Plan for your business. This strategic "down and dirty" planning process provides a brand discovery (if needed), mini-marketing plan, content calendar, media mix, competitive analysis and marketing budget. With this tool, you will have clear direction on your next steps!
$1,500Included in Sprouts and Full Coverage Brand Developments
Add to any Seeds Brand Development, Brand Management or Web Development and save 15%
Growth Plans are pre-requisite for Brand Management
"Big thank you to Kudzu Brands for growing Pilates
Performance Inc. You are helping me rock the Asheville
Pilates community."
SANDI WEINBERGPILATES PERFORMACE INC.
KUDZU SEEDS WEBSITE PACKAGE Clients love our comprehensive Wordpress website package, but not every business is ready for a full website development. For a limited time, we are offering a ‘starter’ package so that small businesses can get rooted in the web with a beautiful, professional but compact website. And when you’re ready to branch outwards, Kudzu Brands can take your website to the next level.
*Enhance your site! Kudzu can provide additional professional photography for $250 per hour
$2,500Project Rate
SPECIAL NOTES• Website packages are payable in installments, up to 3, for a 5% per month service fee. Or save the 5% fee by paying in full.
• For our branded sites, you will need an existing logo. All websites include a mini branding session. However, for clients needing in-depth
development, we strongly encourage you to invest in our brand development process and save 5% on the combined investment.
• Pages beyond 6 are $250 per page.
• Extra features are available at a la carte pricing.
FOUNDATIONS Branded WordPress Theme
Up to 6 Pages
Post Launch 30 Minute Training
SEO Basics
ENGAGEMENTContact Form
Blog Ready Framework
Social Media Integration
INTEGRATIONS2 Third-Party Plugins or Software
BRAND FEATURESHeadshot Photography
FOUNDATIONS Branded WordPress Theme
Up to 15 Pages
Post Launch 2 Hour Training
SEO Essentials
Keyword Optimized Copywriting
1 Intro Blog
1 Year of Hosting
ENGAGEMENTCustom Contact Form
Blog Ready Framework
Social Media Set-Up and Integration
Dedicated Project Manager
Strategy to Use Website
Newsletter Sign-up
INTEGRATIONS4 Third-Party Plugins or Software
Image and Video Galleries
Embedded Google Maps
BRAND FEATURESBranded Photography
Branded Documents
Custom Icons
KUDZU SPROUTS WEBSITE PACKAGEWhere Beauty & Function Intertwine: Specifically for the business that needs a great website and a strong team to guide the process. Our expertise as brand strategists means you will have a site that is not only beautiful but also meets your business goals and maintains the integrity of your brand. Just like our brands, our websites are handcrafted and personalized to your business' individual needs.
$4,500Project Rate
SPECIAL NOTES• Website packages are payable in installments, up to 3, for a 5% per month service fee. Or save the 5% fee by paying in full.
• For our branded sites, you will need an existing logo. All websites include a mini branding session. However, for clients needing in-depth
development, we strongly encourage you to invest in our brand development process and save 5% on the combined investment.
• Pages beyond 10 are $250 per page.
• Extra features are available at a la carte pricing.
SEO MANAGEMENT
LOCAL
On and Offsite SEO
Confirm and Update Directory Listings
Domain Validation
Adding Google Analyticsto Your Site
Claim or Enhance Your Google Places Listing
Link Building
Monthly Reporting and Analysis
SEO SERVICES PLUS...
Optimization of Website Content
Monthly Blog Writing & Posting
Inbound Link Analysis
Infrastructure Improvements
Reporting, Analysis and Consultation
Optimization of Meta Tags
Content Recommendations
Reputation Management Covers Multiple Markets
Local SEO Only
A focused package to get your business on the map. Local search engine optimization ensures the customers near you will find you. Perfect for the brick and mortar business that needs customers to visit their location.
$400 PER MONTH$100 Per Month directory listings only
SEO Services Plus
An all-inclusive package that delivers sustainable results. Includes monthly execution of multiple tactics to ensure your website ranks well, earns traffic, and delivers conversions.Can address ranking in multiple markets.
$800 PER MONTH
SEO management includes:
SOCIAL MEDIA BRANDING*
Make an impact online with a beautifully branded social media set. Includes Facebook header, Google+ header, Twitter header and a set of 3 feed ads.
$500 *Requires existing brand aesthetic
SOCIAL MEDIA MANAGEMENT
Social media is one of the best ways to tell your brand story. Let our experts help you grow online engagement and generate swarms of "buzzing" fans by managing one or all of your social media platforms.
1 PLATFORM $350 P/MONTH2 PLATFORMS $550 P/MONTH3 PLATFORMS $850 P/MONTHIncludes 3-5 posts per week plus content creation
Bundle with SEO Management and save 15%
SOCIAL MEDIA PLAN
Development of a complete content strategy and posting calendar. Includes report + recommendations + content plan + publishing schedule.
$1,500Includes plan only
SOCIAL MEDIA MANAGEMENT
A LA CARTE
WEB OR SEO COMPETITIVE ANALYSIS
A full analysis of your website, competitor's websites and social media platforms. Includes audit + report with results and recommendations.
$600
