Providing and sharing disaster information
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Providing and Using Disaster Information:
A Service Partnership
Albert Simard
International Disaster Reduction Conference Davos, Switzerland - Aug. 27-31, 2006
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Provider / User Information Market
Demand (Users)
Providers and users connect
through an Information
Market
Supply (Providers)
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Content Value Chain
“Flow of content through sequential stages, each of which changes its form and increases its usefulness and value.”
(NRCan, 2006)
Objects Data Information Knowledge Wisdom
“Embedded value in the form of the message or signal contained within all elements of the content value chain.”
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Products and Services
Content Products Services Solutions
Objects
Data
Information
Knowledge
Wisdom
Database
Scientific article
Technical report
Outreach material
Geospatial products
Statistical products
Standards
Policies
Regulations
Systems
Devices
Answers
Advice
Teaching
Facilitation
Support
Laboratory
Direction
Plans
Operations
Positions
Coordination
Accomplishments
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Management Infrastructure
- Collections mgt. - Data management - Information mgt.- Knowledge mgt.
Processes
- Staffing
- Expertise
- Motivation
- Learning
People
- Mandate - Responsibilities- Authorities- Resources
Organization
Content, Services
Technology
-Computers-Applications-Systems -Communication-Networks
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Mitigation
Organizational Focus
Executive
Operational
Preparation RecoveryPlanning
C
Response
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Service Focus
1. 2. 3. 4. 5. 6. 7. 8. 9.
Use Internally
Use Professionally
Use Personally
Generate
Transform
Add Value
Transfer
Evaluate
Manage
Extract
Advance
Embed
Legend
S
Organization Sector / Society
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Service Stages
1. Generate (start Knowledge Services value chain)
2. Transform (goods & services increase utility, value)
3. Manage (permit transfer)
4. Use Internally (accomplish organizational objectives)
5. Transfer (enable external use)
6. Enhance (increase availability, utility, value)
7. Use Professionally (sector derives benefits)
8. Use Personally (individuals derive benefits)
9. Evaluate (organizational mandate, resources)
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Information & Knowledge Market
(Performance / Supply)
(Market / Demand)
6. Add Value
7. Use Professionally
8. Use Personally
Evaluate
Natural Resources
Forestry
Metals & Minerals
Earth Sciences
Energy
1. Generate
2. Transform
3. Enable
4. Use Internally
5. Transfer
Organization
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Service System -Structure
Component a Component d Component…
Component b Component e Component…
Component c Component f Component…
Purpose 1 Purpose 2 Purpose…
Stage 1 Stage 2 Stage …Knowledge Services Value Chain
Benefits
Who
Work
What
Why
Elements of Zachman (1992)
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Service System -Stages
Organization
Society / Nature
Interme-diaries
Add Value
Enhanced Outputs
Developers
Transform
Products / Services
Users
Use
Internall
y
Solution
s
Evaluator
s
Evaluate
Performan
ce/
Markets
Recommen
d
Clients
Use Profession-ally
Outcomes / Societal B.
Canadia
ns
Use Personall
y
Personal
Benefits
Originato
rsGenerat
eContent*
* = essential
Prov
ide
rsTr
ansa
ct
/ Tr
ansf
er
Outpu
t
s
Knowledge
*Other Services
Lost
ManagersPreserve / Enable
Existing / Available Inventory
*
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Audience Characteristics
Who are the people you want to reach?
What motivates them to take action?
Are they permanent or transient?
Are they partners? Clients? Stakeholders?
What is their level of professional knowledge?
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Service Richness Spectrum
System Destination
Audience Size
Interaction Content Difficulty
Transfer
Other service
One Intervene Complex Conversation
Knowledge Few Support Conceptual Paper
Intermediary Few Promote Complicated Specification
Practitioner Some Explain Professional Consultation
Stakeholders Many Advertise Popular Self-help
Everyone All Provide Fool-proof Immediate
Rich
Reach
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Conclusions
Transferring content from its source to the end user involves a lot more than simply making it available.
A service approach helps to understand what actually happens between the source and final use.
Partnerships among providers, intermediaries, and clients are essential to making the whole system work.