Proven Social Media Strategies to Drive People to Your Business

MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.954111

Proven Social Media Strategies to Drive People to Your Business


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Thursday, Dec. 6, 2 PM EDT How to Grow Revenue Through Pay-Per-Click Marketing

• Is PPC the right type of advertising for your business?• What advertising platform is best? Google, Bing, Display ads, Facebook YouTube,

LinkedIn, etc.?• How do I get started?• How do I measure results?• Sign up LogMyCalls.com/webinar

Founded in 2007, Digital Third Coast is a Chicago-based digital marketing agency, dedicated to providing expert guidelines and collaborative solutions in the rapidly evolving internet marketplace.

Digital Third Coast’s mission is to identify interested internet users and connect them to our client’s websites. With ROI as the focal point, the heart of what we do is making a measurable different for our clients.

Lyndsey Kramer, Dir. of Business Development, Digital Third Coast

Next Webinar

http://www.logmycalls.com/webinar



Table Of ContentsIntro 1Agenda 2Some Of Our Clients 3Case Study 4Website Design 6Mobile Website 7Hosting And Maintenance 8SEO Analytics – Ranking 9

SEO Strategies 10Reputation/Listings 11Social Media Integration 12Facebook Custom Design and Apps 13Facebook Sweepstakes/Contests 13Facebook Advertising 14Facebook Response Management 15Facebook Reports and Analytics 16Twitter Design/Management 17Twitter Advertising 18Google+ Place Page 19YouTube 20Email Marketing 21Blog Creation/Integration/Content 22LinkedIn 23Google AdWords-SEM 24Results-The Bottom Line 25Case Studies 26Packages 27Packages 28Packages 29Getting Started 30

Agenda

4


eBizUniverse – Who We Are

5

• Integrated Marketing Agency based in Schaumburg – a Suburb of Chicago

• Founded in 2006

• We have helped small local businesses, Non-Profits, Government Organizations and large media companies formulate and implement successful online marketing campaigns

Some of Our Clients:


Facebook

Twitter

YouT

ube

WEBSITESUBMIT FORM

LEAD GENERATION

$$$$G

OO

GLE

BING

YAHO

O

INTEGRATED WEB MARKETING: YOUR ONLINE FOOTPRINT

6

FacebookEngage Fans and Share page

Live Facebook Feed on Website

YouTubeVideos to promote Summit of

Uptown

Educational Videos (ex. Downsizing Tips)

YouTube Videos Embedded on Website

Social Media Integration for Website

Live Feeds: Twitter, Facebook, YouTube

ReportingDetailed Reporting and Analysis for Website, Google, Facebook, Twitter

SEOOptimize Website For Relevant

Keywords

Ensure Top Rankings for those Keywords

Build SEO friendly Website

Integrate Analytics to measure ROISEMDeploy Google AdWords

Website

Sales CircleTwitterGain And Engage Followers


Social Media Marketing – What is it?

7

• Social Media is all about sharing and interacting with users in real-time• Customers are now in control of the conversation about a product or service

as opposed to the business. • Embracing this change acknowledges that your business has understood

this shift in communication with both existing and potential customers.

• SMM: The process of gaining traffic or attention through social media sites by creating highly sharable content

• Word of mouth on steroids

• Permission based as opposed to traditional marketing

• Social Media Marketing if done right can draw large number of repeat relevant visitors to your website

http://pinterest.com/ebizuniverse/

http://www.youtube.com/ebizuniverse

http://ebizuniverse.com/social-media-marketing.htm

http://www.facebook.com/eBizUniverse?ref=ts

https://plus.google.com/115908709048638305798/posts




http://twitter.com/


Social Media Strategy

8

• When small businesses launch into social media, many start without a strategy

• Many businesses are on social media but are tweeting without a roadmap

• This is ineffective and can be dangerous

• Develop a comprehensive social media strategy that complements the organization’s strategic and communication plans

• Have a strategy for all of your tweets, status update, customer service, monitoring efforts and more.

• Today we’ll look at some strategies that will help drive people to your business




http://www.facebook.com/eBizUniverse?ref=ts

https://plus.google.com/115908709048638305798/posts




http://twitter.com/


Strategy #1: Know Your Audience

9

• Get to know them• Identify Influencers, advocates, naysayers

• Know where they are• What platforms are they using?

• Know what they are talking about• What’s important to them?

• Research, news, advocacy?

• Know how they talk about your subject area online• #Hashtags, Facebook pages/groups, LinkedIn Groups?

• Share Content• Photos, Behind the scenes info about your business• About upcoming events, projects• Be a thought leader in your area of expertise



10

• Share Content• Photos, Behind the scenes info about your business, Be a thought leader

• Ask Them Questions• Open ended questions• What do they want to know? How can you offer help?• Show that you’re listening

• Respond• Respond to compliments and feedback in real time

• Demonstrate Leadership• Reference articles and links about the bigger picture as it relates to your

business

• Champion Your Stakeholders• Share and reply publicly to great content posted by your connections and

customers



11

1

MEASURE

CONNECTING TO YOUR

AUDIENCE

IDENTIFY

LISTENADAPT

ASK

RESPOND

BROADCAST

SHARE

2

3

4

7

5

6

8


Strategy #2: Define Your Social Media Goals

12

• What do you hope to accomplish?• Raise awareness? Build a community? Create a following? Collect Donations?• For bigger firms, each department should have social media goals

• Sales, Marketing, HR, Customer Service, Corporate

• How will you measure ROI?• Google Analytics? Social Media Tools?

“If you aim at nothing, you’ll hit it every time”


Strategy #2: Define Your Goals

13





Strategy #3: Plan and Schedule

14

• Have a Content Calendar• Create a Monthly Plan – Have a theme for each month• Plan for events, press releases and conferences

• Tell Stories

• Create content with your audience in mind, not for yourself

• Share Content from Your customers, employees and collaborators

Planning Your Content

Scheduling Your Posts• Schedule your monthly posts based on the monthly plan


Strategy #4: Social Broadcast to Multiple Platforms

15

• Integrate your Blog, Facebook, Twitter, LinkedIn, Pinterest, Google Plus

• Posting One Status Update to 5 Different Social Media Sites Takes Just 30 seconds!

• Treat Your Social Media as One Whole Community

• Integrate Social Media - Don’t waste time with multiple logins

• Save Dozens or Even Hundreds of Hours

• This Capability Is Extremely Powerful

ONE-CLICK POST TO RULE THEM ALL


Strategy #4: Social Broadcast - Messaging

16

• Single Location to View and Reply to Messages

• Reduces the amount of time spent in responding to messages

Manage Social Media from a Single Location

Respond to Comments• Be proactive in responding to comments

• Respond to posts, both positive and negative.

• Provide answers to questions

• Thank clients for compliments

• Have a policy in place to respond to customer service issues


Strategy #5: Create Engagement

17

• Use Photos and Videos• According to Facebook, posts that include a photo album, picture or video

generate about 180%, 120% and 100% more engagement, respectively.

• Ask Open Ended Questions• Why, What Do You Think?

• Use Apps to launch fun promotions• Sweepstakes, photo contest, etc

• Examples

• Have Social Media Feeds On Your Website and Other Online Platforms

• Have Fun• Even if you are a “serious” business, you can still have a funny-bone.

• Showcase a Cause• Pig Roast Fundraiser


Strategy #5: Create Engagement - Facebook

18

• Keep your updates short• Results vary, but research shows that 100 characters or fewer seems to be

the sweet spot. This will also allow for easy cross-posting on Twitter• Use a Picture to go with it

• Posts with fewer than 140 characters combined with bold beautiful photos get the most response


Strategy #5: Create Engagement - Facebook

19

• Don’t use URL shorteners• A recent study by Buddy Media found that engagement rates were three times

higher for Facebook posts that use a full-length URL, rather than a link generated by a URL shortener like bit.ly.

• Facebook users want to know where you’re taking them

• A shortened URL does not indicate what type of website you’re taking them to, which is a deterrent to mobile users.

• Use a brand specific URL shortener


Strategy #6: Social Media Branding

20

Social Media Brand Consistency with Other Online Properties


@marnitha143 said: "At the renaissance Schaumburg for the week!! Can't believe it's my 5th yr of being with CareerBuilder!!!“

https://twitter.com/marnitha143/status/154312171591958529

@ChicagoPrime said:@marnitha143 We want to invite you to try our restaurant. Voted Best Steak in Chicago! We'll throw in a free appetizer just for trying us."

https://twitter.com/ChicagoPrime/status/155403264525991936

@marnitha143 said: @ChicagoPrime we will definitely try!!! I love a good steak!!https://twitter.com/marnitha143/status/450027580

@ChicagoPrime said: @marnitha143 Thanks! We look forward to seeing you soon.

Let us view a sample conversation:

• Conversations are happening on Twitter Daily

• Look for Conversations that are relevant to you

• Target those conversations based on the content

• Send Personalized Tweets

• New Customers Are Acquired

Strategy #7: Twitter Discovery and Messaging


Strategy #8: Social Media Offers

• Use social media offers to promote your products• Facebook Offers• Potential to go viral• No Revenue Sharing

Way Better Than

Groupon!!!


Strategy #9: Social Media Offers and Content Locker

• For B2B, social engagement works best when you offer a Free White Paper Download

• Content lockers gives you something in return for a free white paper• Share to Download PDF• Like/Share to watch video


Be sure to check out our Bonus Strategy – Will be sent via email

Strategy #10: Bonus Strategy


87 4,120

Mobile Traffic

Website Traffic from 2,350 Average to 6,450

25

1.2 M

Monthly Reach

305%

Traffic Increase

235%

Traffic Increase

Case Study


Facebook Page Branding

Customized Page Design

Open Table

26

YouTubePurchase Gift Cards

Events / CalendarGift Card

Picture GalleryMenu

Case Study


Twitter Branding

27

Before

AfterProfessionally DesignedConsistent BrandingIncreased Recognition

Case Study


YouTube Video Channel

28

Before

Customization

Case Study


Ability to display your other Videos

Call to Action Asking Visitors to Subscribe

Links to Your Online Channels Increasing Your Website Traffic

YouTube Video ChannelCase Study


Traffic – 300% Increase in Foot Traffic

30

Case Study: The Bottom-line

Sales – 220% Year Over Year

Facebook – Approx. 2000 Offers Claimed

Twitter – Approx. 24 New Customers Monthly

Mobile – New Reservations Daily


Social Media Marketing• Define Your Expectations• Allocate a Budget• Implement the strategies learned• Closely Monitor ROI• Get a Free Social Media Evaluation And Assessment:

Visit: http://eBizUniverse.com/SocialMedia

31

Next Steps

http://ebizuniverse.com/SocialMedia


Getting in Touch

Thomas Varghese

[email protected]

847-220-9541

@eBizUniverse

www.facebook.com/eBizUniverse

Free Social Media Evaluation And Assessmenthttp://eBizUniverse.com/SocialMedia

mailto:[email protected]

http://www.facebook.com/eBizUniverse

http://ebizuniverse.com/SocialMedia


Thursday, Dec. 6, 2 PM EDT How to Grow Revenue Through Pay-Per-Click Marketing

• Is PPC the right type of advertising for your business?• What advertising platform is best? Google, Bing, Display ads, Facebook YouTube,

LinkedIn, etc.?• How do I get started?• How do I measure results?• Sign up LogMyCalls.com/webinar

Founded in 2007, Digital Third Coast is a Chicago-based digital marketing agency, dedicated to providing expert guidelines and collaborative solutions in the rapidly evolving internet marketplace.

Digital Third Coast’s mission is to identify interested internet users and connect them to our client’s websites. With ROI as the focal point, the heart of what we do is making a measurable different for our clients.

Lyndsey Kramer, Dir. of Business Development, Digital Third Coast

Next Webinar



Proven Social Media Strategies to Drive People to Your Business

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