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Proven Online Sourcing Strategies

Online Arbitrage Week 2Graph Analysis, Tracking

[automated voice]

0:00:04 Speaker 1: Hey everybody. Welcome for session two with the best online arbitrage and theonline buying training ever. Featuring my man, Chris Green and Gary Baird. How are you guys doing today?

0:00:19 Speaker 2: Hey, doing great. How you doing, Nathan?

0:00:21 S1: That last session was awesome. I'm looking forward to session two here. So, without further ado let's get going.

0:00:29 S?: All-righty man. Let's crush it.

0:00:31 S2: Awesome. All right, so this session is gonna focus on graph analysis. When you're out looking for products and you need to figure out whether or not it's a good buy or not, there's some analysis that goes into it that wasn't even possible when Chris and I both started selling because these tools weren't available. So, we're gonna talk a little bit about, actually quite a bit about graph analysis, the different types of graphs you might see on Keepa and Camelcamelcamel. And we're also gonna talk at the end about tracking. We can track both products as they go up and down in price on Amazon, but we can also track prices on other sites, which is a really powerful tool. So, without any further ado, let's get going.

0:01:14 S2: All right. This is from actually, from session one. We kinda missed this a little bit. And we're gonna touch on Movers and Shakers when we look at some of the examples tonight in the graph analysis. So we'll touch on that, in that context. We missed that last time. And then, the other thing that we want to touch on, before we get going though tonight, is sourcing budget. And Chris, when you and I were talking about this, we talked about how to help people who are just starting out, especially, or people who just want to grow by focusing on a budget. Do you want to touch on that a little bit?

0:01:48 Speaker 3: Yeah. Absolutely. And I'm not a perfect example of someone who uses a budget. When I was buying very heavily, thankfully, I had access to capital. And that's one of the things that can really be a barrier to growing quickly, is if you don't have access to capital. So, the important thing is to understand where you are with the budget. Understand how many products you

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can afford, both with money and with your risk-tolerance. To say, "You know what? I'm comfortable buying a hundred of these." And that's how you're gonna make your decision. But, when it comes to just the money your gonna spend, it's gonna kinda be up to each individual person to say, "You know what? I'm comfortable spending up to 25% out of my budget in this category, or on one particular buy." But I don't want people to make those rules and then feel as they can never bend or break them. Because if a sick deal comes along, you need to buy all of it. If it's the best dealyou've ever seen and it's time-sensitive and you've got to make a decision, there are times where I would put 100% of my sourcing budget into a product if the product met all the qualifications.

0:02:51 S3: So with that said, sit down and think about your budget. Where do you want to be? Then back it out. How much profit do I want to make? What kind of margins am I looking at? And then how much do I need to spend to get there? And then figure out what you're comfortable spending per category or per store, or a lot of it's the quantity. This is online arbitrage. Meaning, you're gonna have, often, access to more quantity than you can buy. Like, you can't buy them out. They might have 800 of something available. So you say, "Okay, I'm comfortable buying 200." Andthat number's gonna be based on some of the data we're gonna look at tonight: The sales rank, the price history, Amazon's in or out of stock availability. So there's so much that goes into a buying decision and the more you do it, the better you'll get and the faster you'll be able to make those decisions. So, in the beginning, take your time, look at the data. Get help from other sellers or someone else that you've networked with and have them also help you set that sourcing budget.

0:03:48 S3: And stick to it in a sense that you don't want to want to spend it just to spend it. I've seen so many people say, "I've got to spend this much money today if I want to meet my goals." I'm like, no, you don't. If there are not good products to buy, sometimes you're gonna spend three hours on the internet and not spend any money. Same goes for retail. You're gonna go to a store and walk out with nothing, and that's better than walking out with something you're gonna maybe even break even or possibly lose money on. So, if you have questions on that, those are some of the best topics to be networking with other sellers about.

0:04:19 S2: Yeah. I always tell people, it's better to leave money on the table by buying too few of an item than to buy too many and realize you got stuck with a whole bunch because you didn't makea smart decision. So, especially when you're starting out and you don't have that capital built up yet.So that's a great point.

0:04:37 S3: And Gary, before you go on, the great thing about setting a sourcing budget, and how many you're gonna buy, is you can keep track. Right? So I encourage everybody, as you're starting out, or even if you're an experienced online arbitrage seller, keep track and say, "Okay, I could have bought more," and then revisit that item down the road and say, "What's the price now, three monthslater? If I could, should I have bought more? Or should I have bought fewer?" And refine your decision-making and if it comes out that "hey, eight out of 10 times you're wishing you bought more," then that next deal that comes around, you've got some data to backup making a deeper inventory decision. Say, "I'm gonna buy pretty deep, because I've been on that side of it too many times." And on the other side you'll feel like, "Man, I wish I hadn't bought so many," when you lookback a little bit. But use the data, don't just play today. Play over three months and use that data to your advantage.

0:05:31 S2: Yeah. It's the same thing, they teach adults when they're learning to play the stock market. We talked about that how you don't want to just dump all your money into stocks all of a

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sudden. You want to do some tracking and see how good you are at it before you start playing with real money. So, that's a great point.

0:05:48 S3: If I could buy Apple stock for $10, I would go all in on it, right?

0:05:53 S2: Sure.

0:05:54 S3: All the money in. Not worried about all 25% of my budget. So it's that, you want to have some rules, but you need to know the times to bend them.

0:06:01 S2: Yeah, the other thing I would say about the sourcing budget is, and this is a question I get from a lot of coaching clients actually is, how much do I need to invest to get to X number of dollars a month in profits. So $5,000 seems to be a very common point. So, what would you say about that if somebody asked you, "What do I need to be investing every month, whether it's online or other methods of sourcing out to be getting that $5,000 a month mark?" I know what I'd tell them, but...

0:06:31 S3: Well it's kind of a backwards question and you're right, it always is the $5,000 because I think that translates to $60,000 a year salary which in most parts of the country is, "Hey, that's full time." I'm willing to walk away from my job for that but there aren't inventory levels, there aren't, "If I spend this much, therefore I'll make this much" 'cause everything is related to margin. I talked to so many book sellers back in the day that said, "I just wanna have 10,000 books in inventory by the summer." And I'm like, "Why? That's not related to what sells," so you have to back it out. So, It's not "How much do I have to spend to make this much money?" It's like, "Okay I want make fivegrand." Now I need to back it out and say, "Okay, what kinds of products am I able to source? And what kind of margins do they have? Therefore you know what kind of sales you need to have to leave you with $5,000 profit and then can you afford to spend that much money?

0:07:25 S3: Can you spend enough money on inventory in a month that's gonna leave you with $5,000 when it's all said and done? If you're finding higher margin products, you're not gonna have to buy as much. If it's a lower margin you'll have to buy more and process more but it's a very easy formula to take backwards. You know where you want to be, you know what you're going to be selling, or the potential numbers of items you're gonna be selling and then you have to support it with the inventory with the purchasing and I tell you Gary, I've told you this, the number of people who say, "I wanna make $5,000." I say, "Okay, well how much money can you spend each month?" "$300." And it's always $300 a month. I guess people are comfortable like losing $300, that's a comfortable risk level. But if I could find $300 worth of product that I could turn into 5 Gs every and month, I would do that all day, everyday, and if I had time I would call my friends and let them in on the secret but...

0:08:22 S2: Right.

0:08:23 S3: There really aren't secrets like that, it's a double your money kind of thing. Take out thefee. Wanna make five grand, when you're doubling your money at a 100% margin you gotta sell 10 grand worth of product. Now can you afford to buy 10 grand worth of product? Because if you can'tthat's okay. I'd rather people just be realistic and say, "Okay, I understand that if I spend this much on items with this much margin, and these sales ranks, they'll sell this quickly and it will leave me with this much money." Because there really are no secrets or there's no magic. The numbers are

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what they are. And we have a pretty solid data to say if you buy these types of products they're gonna sell this quickly and for these prices, leaving you with this profit. Now, just go multiply that as much as you can.

0:09:04 S1: Yeah it's definitely individual. If you do tell people, you need to double your money when you purchase items when you're starting out. That's a little bit easier. It's a simpler math to do when you're trying to figure out how much you need to buy to be able to make X number of dollars but everybody's got such different sources and sourcing strategies. I know there's one seller who spends probably 10% of what I do on inventory but he makes about the same amount as I do every year because he's buying thrift store finds and he's buying garage sale finds and I don't go into thrift stores if I can help it and I don't do garage sales to speak of. What you're sourcing has a lot to do with it and like you said the margins makes a huge impact on that so if you're gonna do volume and make 20% margins, you're gonna be spending a whole lot more money, but okay so, I think that's good for sourcing budget. So whatever you wanna make you need to have a realistic perspective of what you have to invest and approach your strategy from the point of view of, okay I've got X number of dollars to invest so I need to either be more realistic about my expectations or I need to change the strategy that I'm gonna use to source.

0:10:18 S3: Right, once you've figured out that formula then you can change things.

0:10:22 S2: Right.

0:10:22 S3: You can say, "Okay, what will happen to profit if I increase my margin?" And this is just simple algebra. Say, "Okay, the margin goes up by this much, hey it affects the profit by that much, if my ASP goes up by this much, oh it affects it this way." So, you gotta figure that stuff out. And the Movers and Shakers it's... To me this is one of my favorite places to start online arbitrage 'cause a lot of us, for the most part, we're gonna be selling these products that we're buying back on Amazon and with FBA. And the Movers and Shakers pages are things that are active, changing, stuff's happening, they're in demand, they're going in and out of stock. It's a great place to start, 'cause I don't want people to think we're just going there because, hey we're gonna find stuff on this page, we might but the rabbit trails that you find by starting on the Movers and Shakers and how they translate over into the sites, so the Keepa's and the CamelCamelCamel sites we're gonna look at tonight. It all really ties together and I think the more you look at the Movers and Shakers page, the more people are gonna agree that that's really one of the best places to start, it's not necessarily asource, but it's a starting point.

0:11:30 S2: Sure. It's definitely educational and they have them for every category, or almost every category, I've never checked, collectibles or wine but...

0:11:40 S3: Movers and Shakers of wine that would be great.

0:11:42 S2: The general categories they have those mover and shakers lists that you can educate yourselves, if you want to branch out from, if you're in toys or you're in books and you want to branch out to another category, you can start with the mover and shakers list.

0:11:54 S3: Definitely.

0:11:56 S2: So, the meat of tonight's discussion is going to focus on Keepa and and

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CamelCamelCamel, two of the most well-known tools to online sourcers and how to use them to make better buying decisions, analyze the products that you're considering and to help you to stay safer as you make these purchases. So, first thing we'll note here is that it's a safety net and this safety net, like I've mentioned before and Chris has mentioned, this didn't even exist, neither one of these tools existed. I don't know when CamelCamelCamel came on the scene. Do you know, Chris?

0:12:30 S3: It's been a while... It must be at least four years 'cause I think that's how far back they're... I think I see year 2010 and '11 on their price history graphs.

0:12:37 S2: Okay. Well, maybe they did exist when I started. I didn't know about them, though. And Keepa's a newer player in the game, but both of them are tools that are extremely helpful and provide that safety net for you when you need it. We're gonna talk about analyzing deals. Each chartgives you different information and if you don't know what you're looking at when you are analyzing the lines on the different charts, it can get really confusing and it's an area that lot of coaching clients need help with as far as how to figure out what the lines mean, what the gaps mean, what the different colors mean and how to make a buying decision based on that.

0:13:14 S2: We're gonna talk about Amazon's impact as a seller. Amazon obviously has a huge impact on third party sellers whether they're pricing too aggressively to price match people to make sure they get the Buy Box or not is relevant, and whether they stay in stock or not frequently is highly relevant. So, these are some of the things we're gonna look at tonight. And then we're gonna analyze sales rank. Sales rank's a complex topic, it's not something you should be looking at as a moment in time. Sales rank, it's something you need to look at historically and these tools allow youto get a bigger picture of what sales rank looks like for that product over time, which can be extremely helpful when making that buying decision.

0:13:55 S3: It's crazy when you stop and think about the data we have access to. We really take it for granted. 'Cause I've been selling way before these sites existed. And all you really had... You hadlike eBay completed. So, you could see what item sold for, but I never used it for volume, like how many of them sold? There'd be only one sell. Even eBay back then didn't have completed versus sold, it was like, it's just completed, you have to look at 'em and say, "Oh, that one actually didn't sell, even though it was listed for this price." Now we have price history from Amazon and third party. We didn't have that before, it was like, "You wanna compete, hey, the market price is 50 bucks," not Amazon's 50 and third parties are this. Sales rank didn't exist. It's such a safety net, it almost makes it too easy, to where people think, "It must be harder, there must be more to this, that sales rank can't actually mean that," and it really does.

0:14:55 S2: But the one thing, I mean, we're all sellers. If you're listening to this, you're selling online and Keepa and CamelCamelCamel are not made for sellers. They are made for buyers. They are made for shoppers who want to come in, find a good deal, right? And Amazon is giving the data to these companies, so they can record it, keep historical graphs and all this so the customers feel they're getting a good price and not, "Oh, I didn't realize it was more expensive," or sometime it's less expensive. It's for buyers, and everything is buyer facing. So, we are inferring a lot of stuff out of here and we are looking at graphs that are not always intuitive. Even from a buyer's sense. And from a seller sense, they're really... They're not made for sellers.

0:15:40 S3: Sure.

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0:15:41 S2: We've gotta be able to look at these graphs and say, "What does this mean to me if I wanna sell this product?" And it doesn't come easy to everybody, it doesn't come simple. And everybody that's watching, you guys are gonna get a great look at a lot of great examples and it's really gonna help you 'cause you'll say, "Oh, I get it now." I've talked to so many sellers, I have coached so many people and once they see it explained in person, it really helps them get it. So, if you've been struggling with Keepa and CamelCamelCamel graphs, we're gonna figure out everything tonight, we're gonna help you see all the examples, all the different types of things that you can infer and deduce from the Camel and the Keepa graphs.

0:16:24 S2: All right, sounds good. CamelCamelCamel is a tool that was around before Keepa came out and I just wanted to mention a couple things about it. The way I use it and you can tell me,Chris if you use it differently than this, but I use it primarily when Keepa doesn't show a full sales rank history. Keepa will show, I think it's three months or four months of the sales rank history of a product and CamelCamelCamel will go back as far as that sales rank was tracked. But CamelCamelCamel also lacks an out-of-stock functionality, whereas Keepa will show you when Amazon goes out of stock. CamelCamelCamel doesn't do that, the line just stays flat and static horizontally. So, is there a different way that you use it than what I just described?

0:17:13 S3: These are really the biggest differences because Keepa started tracking sales rank very recently and now we're recording this in the summer of 2015. So, as time goes on, they're gonna have a longer record. But Camel's been keeping track of it for the past four or five years. So, if you're looking for a longer sales rank history, then, yes, always go over to CamelCamelCamel. And you're right, they lack the out of stock functionality, which to Camel's like, "Well what's the difference?" They're not thinking of sellers, but to sellers, whoa, it's a huge difference. I definitely want to know if the Amazon's in or out of stock. I definitely want to know what the market price is when Amazon is in stock versus when they're out of stock 'cause that can represent some great Amazon to Amazon opportunities.

0:18:00 S3: The way we used to describe CamelCamelCamel was, if Amazon's flat, it's a key that they might be out of stock, it might just be they're not changing the price. But if the third party prices all of a sudden go pretty erratic, if all of the sudden they start going up and down, you see them kind of jockeying for position, that was an indication that Amazon was out of stock, because now all the third party sellers are racing. And you can look at both of them, because the data's not perfect, Keepa may miss an item, they may not have data on an item, where Camel does, and the other way around as well.

0:18:31 S2: Yep, definitely. And one of the ways, I love the longer sales rank history, one of the ways I use that is when you're looking at past fourth quarter results, so...

0:18:40 S3: Sure. Oh, that's huge.

0:18:41 S2: Does Amazon typically go out of stock? Does this price usually spike? And it's not a prefect system, obviously, you don't have a crystal ball, but it certainly gives you some information that you can benefit from.

0:18:51 S3: Well, there's a term that we call the Christmas Arch, I don't know if you might call it something different, but it's a seasonal arch, where, if you've got enough data on an item that's been tracked for more than 12 months, more than an entire calendar year, if it's seasonal, you're gonna

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see this arch where sales rank goes way up around a certain time. Whether it's Easter items in Easter, or Christmas items in Christmas, so you might be looking at some and like, it's July, and likeno, that Easter item is terrible, but hey if you get a sick deal, it might be worth it, because what are the market prices and sales ranks when it's in season? And we didn't used to have that. Could you imagine just having to make up a decision now, like, "I don't know man, that's a pretty cheap price on eggs, but I don't know what it sold for four months ago." Now, that we have that data, we're spoiled.

0:19:43 S2: We buy Christmas ornaments all year long if we find them, and I know there's a coaching client of mine who's big into shoes, and so that's one of her major strategies is buying boots right now, and buying flip flops in December and January. And those things just drop in price precipitously during those off months, and you can really rack up some great profits if you're willing to wait a little bit for them to come back into season.

0:20:10 S3: That's a great example, because we're often always thinking of selling price, but you can use these price history charts for buying price as well to say, "Guess what? I'm gonna wait... Look what happens. Every year they drop in price at this time, Amazons' clearing them out, these other sellers, they want their money instead of the product. Well, you know what, at some price, I'll buy the product, and I'll wait." And that's the best move that you can make. So use these graphs bothways, to buy and sell.

0:20:40 S2: Absolutely. That's a great tip there. Looking at the historical selling prices in the off-season on certain products is killer. All right, we're gonna look at a bunch of different types of charts. These cover some of the major categories or what Chris and I like to call the titles or types of charts. Spikes, drops, gaps, fakes, and out-of-stock charts, or out-of-stock opportunities on the charts. So, without much further ado, I think it's time to start looking at some charts. What do you think Chris?

0:21:12 S3: Yeah, let's look at some examples. And we'll cover all of these, I don't know if we'll getthem all in order, and there might be some other ones, you guys call them something different. But we came up with these names because they all represent a different type of opportunity, and before we get into this, I want everyone to remember what we're showing you, they may not be deals right now, but that's all right because if we can see what's going on right now, and we can look back at when Amazon's in stock, and at what price, we're gonna get to it in the latter part of this presentation, but you can start tracking. It's all about knowing the entire market. Everything that's happening, not just this point in time, and you can still make money later on if you know what to look for.

0:21:58 S2: All right, first example is something I actually just found, I was on my way home from New York visiting my parents this last weekend, and found a couple of these in a rural Walmart. It's a new Paw Patrol toy, and you can see that it's new because the Keepa chart here has 24 days showing as the history. And Amazon actually... Unlike a lot of hot new toys to the market, Amazon was actually first to list it. They had it right from the get-go, and they were priced at $59.99. Walmart has them in store for $49.99, if you're listening to this webinar in a timely manner and you hear about this, pay attention to this product. So, you can see that Amazon had it, and then the sales rank dropped from 99,901 when it started to under 4,000 in rank. And it stayed there pretty much for that first week that they had. It jumped up a little bit, and then, it dropped... The price jumped upconsiderably. You want to talk about why, Chris?

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0:23:04 S3: Oh, this is an easy one. Amazon's out of stock. Right? The third party marketplace is taking over based on two things. The only thing that affects price; supply and demand. And with Amazon out of stock, the sellers raised the price.

0:23:19 S2: Right. Well we know that Amazon went out of stock because, if you look over here at the key, Amazon's in gold, marketplace new sellers, third party sellers like us are the blue line, that'sthe price, and then the sales rank, when it is available, and it's available on most graphs, but not all of them, is in green. And if there are any used sellers, on any product, they would show up as a black line. We usually get rid of those unless we're selling used books, or things like that. So, in thiscase, when you see this gap here between July 7th, that yellow line kind of disappears over here, to July 9th when that reappears very briefly, Amazon was out of stock. So third party sellers immediately jumped their price. They look like they were matching Amazon at $59.99, then immediately jumped up to $165.98, jumped back down. Amazon may have come back in stock, andsomebody might have had a repricer set to match them, and then as soon as Amazon went back out of stock, jumped back up to $165 and then to $250. What are your thoughts about whether it sold at $250? 'Cause I know that's a question that a lot of people ask is, "Okay, it's priced up here, but that'sjust what they were asking." So what do you think about this price of $247.76? Did this sell at this point, Chris?

0:24:34 S3: I'm not confident that it did, and the way I look at it, I flip the sales rank the other way. Are you used to doing it this way?

0:24:42 S2: Oh yeah. That's a good point. You can flip the sales rank. Over here right next to the sales rank, you can flip it so it's high to low or... Chris says he uses it low to high. We'll do that for tonight just to make him comfortable.

0:24:55 S3: Yeah, I like this. And I do this, kind of because it represents the CamelCamelCamel way.

0:25:00 S2: That's true, yeah.

0:25:01 S3: But everybody should do either way, but we're gonna help you interpret what this means. All right, so when Amazon's in stock, that's the yellow, that's the gold, the orange, whatever you wanna call it. And that blue price... They're throwing Amazon in with the marketplace "new". So if the Amazon is in stock, they're gonna call Amazon's price the lowest price. That's why you seethat blue line. That's not a marketplace seller at 59 bucks. So Amazon's come back in stock briefly, and they've gone out of stock again. It's a popular product and a new product, and a lot of people prefer to get from Amazon. I'm not sure how many they have in stock, but the sales rank is great. What's the peak? How high did it get?

0:25:42 S2: The lowest it was... And this is a little tip, if you didn't notice that you could use this, if you hover over the statistic, the word "statistic" here, it will pull up not only the sales rank, the low sales rank, high sales rank and the average for the last 90 days if it's been available for 90 days. In this case, it's only been available for 24 days, so it gives you the average rank for those 24 days. Butthe peak was 2454.

0:26:06 S3: I'm surprised it wasn't higher. Okay, so as you see it, it's very popular when Amazon's

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in stock and then this is why I like this type of graph 'cause it drops off and the drop off just in my head is like, "Okay, it's not selling." And there's a reason... It's selling less frequently at the higher price, but it still sure looks like it was selling. Amazon in stock is probably responsible for that littlebump going straight up on the sales rank, the next little blip where they came in stock.

0:26:35 S2: Okay. Okay, got you. Yeah.

0:26:38 S3: Amazon is probably responsible for that. And then it drops off, and it really doesn't spike up again, but it does come in stock a few times. Now, these prices to me are ridiculous. This product's gonna come in stock, it's not gonna last forever. Would I put $250 on this thing? Not a chance. I would take my money and run, 99, 129, maybe 149. I understand you wanna get what youcan get, but at the same time, there's a lot of value in getting in, getting paid and getting out. Now these spikes here on the last third of the graph are definitely sales, without a doubt.

0:27:18 S2: And Amazon's not in stock here, so it's selling at $166.

0:27:23 S3: I would give like 99.9% confidence that these are selling third party. There is a possibility that Amazon came in stock with like one unit and it was in stock and sold before Keepa got the data, 'cause if Keepa and CamelCamelCamel, and this is probably a great point, let's get this boring stuff out of the way with the API, they are using a programming interface to get data from Amazon, but they have to ask for the data. And they can't just ask every second. The computers would start melting. So they ask periodically, and when they get that data, they keep track of it, and they turn it into a graphical format that's easier for us to read. Now if stuff happens, like Amazon comes into stock and goes out of stock in between their requests. It may not show on here, so just keep in mind that's a possibility. Now I don't expect that with this item. It's not selling like crazy. It'snot really an item that Amazon get one off. So these spikes here at the end... Right at the end, one, two, three in a row, those are three sales and there's a lot that we can learn from here. Those three sales that are close together, what are they kind of average out at? We're at...

0:28:31 S2: 106.

0:28:34 S3: What are the sales ranks? So back up a little more. So that's 30,000...

0:28:40 S2: It was around 25,000 and 75,000, so right around a 50,000 average probably.

0:28:45 S3: Right. So now that we see that spike on something that hasn't sold in a little while, and we'll find some better graphs that are just one or two spikes, that's useful information. Even if we don't buy this item. Now knowing to say, "Okay, when an item sells in the toy category, the sales rank is gonna spike to this level," now you know kind of a range where it's gonna have at least one per day. So if it's between 100,000 and 25,000, you're like, "Well, it probably sold, with great certainty, within the past 24 hours."

0:29:16 S2: Right.

0:29:17 S3: So there's a lot of data that you can get from these things. Now with the marketplace price is what it is, so some kid has some awesome parents who paid $165 for this thing, but they didn't actually pay $165. They more than likely paid $165 plus shipping, which as an FBA seller means I'm probably pricing this at $180. This is probably $180 option [0:29:41] ____ or from

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Amazon went back in stock. And here's the boring reason [0:29:49] ____ people shopping on Amazon are using what's called the product advertising API. And that API is different than the MWS merchant web services API that sellers are using that repricing companies are using. That companies like mine, like Scan Power are using.

0:30:15 S3: And the data that we get, the prices that Amazon gives us are net price plus shipping so that we can reprice accurately and compete the way that sellers wanna price their items. I really don't have a great reason other than it's probably just legacy and grandfathered in, to why Amazon is not giving net shipping to the buyer facing sites because customers are smart. They know it's plusshipping. They know they're not getting it for $165. As we start tracking stuff and looking at all these things like we get it, but as a seller looking at these, most of the time these blue lowest marketplace new prices are actually gonna be a little low. You're actually gonna be able to sell even higher when your an FBA seller and that's the reason... As we look at more and more tracking websites, especially CamelCamelCamel, you're gonna see prices that look really great but it's merchant offers without shipping and they can often lead to false positives. So, we'll show you how to avoid that.

0:31:15 S2: Yeah, I think it could lead to the other way too. You look at a product and think it's not selling for as much as it actually is, so you make a decision not to buy it because, "Oh, it's only selling for $19.99", well, no, it's selling for $19.99 plus five or six dollars shipping and if you don't know to look and you just take the data as is at face value then you could loose some good products on the shelf that you should have bought.

0:31:39 S3: Yeah, so your lazy competitors are gonna do that. So, you guys, don't make that mistake.

0:31:43 S2: Right, and you brought something else up a minute ago, but this little bump up here, this sale is not necessarily just one sale. I hear a lot of people talk about, "Oh, I sold one, two, three,four, five, six in the last week or so." This could be four sales, this could be three sales. It's least onesale, that's what we know, we don't know how many sales it is. I always estimate that the bigger the bump, either the drop or the increase, whichever graph you're using. If you're using the one I use then it's a drop, that if you wanna see if you using the one that Chris uses, you want to see an increase in the height of this graph. But that's definitely one sale, it's not necessarily only one sale though.

0:32:30 S3: Well, if we can find a good example for the category where we can get very confident that it's one sale, then you can find that reset value of, okay this is what one sale means and then you could, this is just hypothetical, if we found out that one sale of toys averaged about 75,000. Andthen we look at a spike and the spike is up in the 30 to 40 thousands then we know that's more than one. Is it two? Maybe. Is it three? Maybe. The more graphs that you look at and this is a very boringexample, you can sit in front of your TV with your laptop and you can look at Keepa graphs and as boring as that sounds, I promise you the more graphs you look at the better you'll get. I don't know, I've looked at 100,000? Maybe not that many but tens of thousands of Keepa graphs and it helps. It helps you make fast decisions and not just to know what to buy but also know what not to buy. What to stay away from and what represents an opportunity for tracking, there's a lot that goes into it and this is not a skill that comes normal to people. Looking at a graph like this, you're like, "Whatam I looking at?" You have to break down each piece of data and how it can be useful to you as a seller.

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0:33:48 S2: Yeah, and that being said, I think that these were probably individual sales, especially at this price point. You're not seeing people buying multiples at a time. But you could have two or three people buying them for two or three spoiled kids out there and that could be what that represents. While we're on this page, this was unplanned but, while we're on this page one of my favorite things to do, I know you love this Chris, customers who bought this item also bought, looked at a hot item, I found it in the store, I wanted to get some more data on it so I came to Amazon and I look at the customers who bought this item also bought, and it happens to be a ton of Paw Patrol toys. This particular toy here is a new to market toy. It's been out for, I don't know, probably about a month now or so, maybe a little bit more than that but this is something to keep your eye on, it's selling at $27.19, this is a $12.97 toy at Walmart as well, its price was higher when it first was released, it's been out for a little longer than this one.

0:34:47 S2: This one over here, I've never seen before, this Paw Patrol Zuma's Bath Playset. This issomething that I would start looking for. So, use these other tools on the site and if you keep going, basic Everest Plush, we're gonna talk about suppressed Buy Box prices, this has no price on it, there's a reason for that and it's a good thing for you. If you can find this, there's some serious money in this product here. Let's just take a quick look since we... $55, this is a $10 dollar plush andI think it sold for about $100 in the past, this is, again my graph is, I just used the default one. You can see that spike there at 99 and I know for a fact that it sold at 99 because a friend of mine sold it there so...

0:35:31 S3: Man, some parents love their kids.

0:35:35 S2: Yes absolutely. So, anyway moving on to our other examples now.

0:35:40 S3: Let me show you one more thing on the Paw Patrol, the carrier thing. Did you close it?

0:35:46 S2: I did, I'll get it right back up.

0:35:47 S3: Oh shoot. Because it's a little, it's something that comes and you can get better at it if you practice it. So when I'm looking at this. Customers who bought this item also bought, and I see that yellow, pink and green one and they're $12.70, $12.99, $12.99 and I can tell that Spy Chase Cruiser Vehicle and Everest's Rescue Snowmobile are the same scale. Yet, they're like the same size, so in theory it should be the same price but they're not. They're higher prices which is why I would be looking at those and not the other ones. Now, I'm curious on this Paw Patrol Rescue Training Center playset because to me, and I've got kids so I know little toys, right? That looks like a lot of toys for 12... For 13 bucks. Is this a big price drop from Amazon? 'Cause everyone else is 22, 25.

0:36:47 S2: They've been 30 in the last three months.

0:36:50 S3: Look at that dude, I don't mean to brag, but as silly as this sounds, I've never looked at that item, but all I know is that looked like a lot of toy...

0:37:00 S2: Yeah, it is.

0:37:01 S3: For 12, 13 bucks when you would only get one little bulldozer thing for 13 bucks.

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0:37:09 S2: Yeah, that's a great observation 'cause it was 30 within the last probably two and a half months it was... It's been slowly dropping in price, not because of a lack of popularity 'cause look at that sales rank, average sales rank for the last 90 days is under 2000, so it's certainly not because they're trying to dump this product, which is another thing you wanna pay attention to. Maybe they're dropping the price because it's unpopular product and they're just trying to get rid of it. In this case, that does not seem to be the case unless they bought way more than they should have, which with a 2000 rank toy, I'm not sure that that's possible. But you can see they just recently dropped to $12.93 and if we get rid of these black line it's a little easier to see.

0:37:50 S3: Zoom in to a week.

0:37:53 S2: Yeah, you can do them with different views too. So we can see it was 20 bucks at the beginning of the week and then dropped to $12.93.

0:38:01 S3: That's crazy.

0:38:02 S2: Yeah. This is a $40 toy all day long at Christmas time if you're willing to hang onto it for a while and trust that Amazon is gonna go out of stock, looking at the history of this product when Amazon's had it in stock in the past, they have had one out of stock opportunity from February 26th through March 26th, almost for a month they were out of stock and it gave third party sellers a chance to sell at a higher price and you can see when it launched, it was selling at $75and it dropped gradually to kind of settling at that $37 to $40 mark, and then Amazon came in stockand ruined the party.

0:38:38 S3: Amazon came and started, they started selling it.

0:38:41 S2: They did. Right.

0:38:42 S3: The sales rank actually went up. But this is... We'll get into more of stuff like this when we do the session on rabbit trails, but it's something you almost can't get away from. We go to one item and we're finding these other opportunities and we don't need to do it but Gary, what I'm thinking is I need to find out who Amazon's price matching. I thinking Amazon's price matching somebody and if they have this item on sale, they probably have a whole bunch of other items on sale. So I would be taking this item, I'm using Google shopping or just Google in general, I'd be checking all of the major toy sellers, all of the major online stores, seeing if I can find who is sellingthis item for that price, and following even more rabbit trails to see what other items might be discounted that I can buy online and resell for a profit.

0:39:33 S2: Yeah, absolutely.

0:39:34 S3: We don't have time for that, we've gotta do Keepa...

0:39:36 S2: No, we don't. All right, now I can get rid of this one.

0:39:39 S3: Sure.

0:39:41 S2: Okay, so the next one is an actual product that a coaching client of mine purchased and

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I wanted to look at that graph because it's one where Amazon's pretty much in stock all the time, they only have 47 days of the graph but they've been in stock pretty consistently throughout this time. So when she contacted me to ask me if she should buy it, I gave here a little bit of advice and part of that advice was based on the fact that Amazon seems to... Based on the gap between this blue line and the gold line, they seem to allow third party sellers to price competitively below them and take a share of the Buy Box, and this is actually the first time I've been on this listing where they didn't have the Buy Box, but now I have proof that Amazon is allowing a third party seller in the Buy Box. So that kind of justifies what I told her. I told her, "Don't go deep on these, but buy a few." She was able to buy three of them. But They were a $100 and the rank on this if you look at the rank, is an average of 2039 in the kitchen category for the last 47 days.

0:40:52 S2: So based on the fact that Amazon is allowing third party sellers to resell this by pricing below them, they're not dominating the Buy Box, they're not aggressively price matching third partysellers. I was able to recommend that she buy a few of those, and she did. So we'll see how those do, she just got them a couple of days ago so I don't have any sales yet.

0:41:15 S3: And guys don't be afraid of Amazon, Amazon will share the Buy Box. You've gotta price competitively. So there're times to stay away from Amazon, but I don't want that to ever be a rule that, "Oh, Amazon is on it so I'm not gonna do it." 'Cause guess what? Amazon sells popular products.

[chuckle]

0:41:33 S3: You wanna be selling stuff that sells and often that's why Amazon is on those listings. Amazon is on those listings to try to keep them in stock for their customers, to keep the prices competitive and low prices for their customers and they're gonna share the Buy Box with you but you have to buy right. We talked about this on the first session, the difference between under retail buying and over retail selling. If you're only over retail selling and only banking on Amazon going out of stock, you have a much riskier business model than if you're able to buy significantly below retail and sell at retail or sometimes double dip and still sell over retail, but the buying is the important part. If you buy right you can make it very difficult to lose money. You may not make as much money as you think you will every time, but if it's difficult to lose money then you've got a pretty safe business.

0:42:25 S2: That's right. Yeah, that's it. And just like you said before with the other item, go online and look for this at other sources cheaper than you found it. Maybe you found it in the field when you're out there sourcing or you find it at a site online and you realize, "I can't buy this at a price that's low enough for me to you know, buy and compete with Amazon since they're a seller." Well look for it somewhere else where it is cheaper and if you can't find it cheaper somewhere else then track it and we're going to talk like Chris said about tracking a little bit later on, which is a powerfultool in your arsenal. Anything else about this one, Chris? That was kind of the point I wanted to make about the fact that Amazon is allowing these third party sellers to price below them.

0:43:04 S3: No, that's good use of the graph.

0:43:07 S2: All right let's move on to the next example. All right, this is an actual item that I purchased July 13th, 2015, so I just bought it about a week, about two weeks ago now and it's a pack of six of this face scrub. $35 is the selling price right now and you can see from the graph that

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Amazon has, like we talked about earlier, been out of stock multiple times. You see these gaps in the yellow lines. They come in stock and they're out of stock pretty quickly. Here, they were in stock for a few days and went back out of stock. But they come in and go out really quickly and what's been happening recently for the last, since about June 15th, Amazon went out of stock here at$41.94 and then they dropped to, it looks like 24... Let me get rid of this and this. Looks they went out of stock at $41.94 and then there was a gap where they were out of stock and all of a sudden for some reason they came back in stock at $9.99. They came back in stock, they dropped to $7.99, came back in stock at $7.99 and has just continued at $7.99 or $9.99, $9.70 here. The trend has continued. They come in stock for a blip, a moment in time during multiple days and I've been able to pick up two or three six packs of these and sell them for that $35 range.

0:44:31 S2: You can see the sales rank is, I'll pull it back up here and I've got it the way Chris likes it. So you see the sales rank even when Amazon is out of stock and it's got the low price, this is selling at that $35 price point, we're still gonna dip below 104,000 or so. 104,000 is not great in beauty by any means, but the average is well above, below that 100,000. It's probably in that $40-50,000 range, thrust me, they fell. So you don't sell fast at that price, but they do sell consistently. And we've been able to pick up some of those. Anything else you want to talk about that graph there, Chris?

0:45:14 S3: No I love this example. It's a very clear example of what happens when Amazon's in and out of stock and what the lowest overall price is on Amazon. I'm actually kind of surprised that the price is staying that high and this is a great example...

0:45:28 S2: I know. Me too.

0:45:29 S3: The API is a great example here 'cause you can see the lowest list of prices, if you're just looking at this graph as often being in the $25 range.

0:45:36 S2: Right.

0:45:36 S3: But you can see that the lowest prices now are in the $35 range so those 25's are probably plus $9.95 shipping.

0:45:44 S2: Right.

0:45:45 S3: For a $35 market price. I mean honestly, looking at the Amazon in and out of stock history as infrequent as they've been in stock definitely want to track this item.

0:45:55 S2: Absolutely.

0:45:57 S3: Here's the experience talking. If Amazon starts coming back in stock for a longer period of time, that's where I start getting more aggressive and I'm like, "I'm gonna get what I can out of that now, I'm going to get what I can." Because that's a lot of like this face cream for 10 bucks.

0:46:12 S2: I know. I think I might keep one for myself. Yeah for eight bucks it's just a ridiculously low price and yeah you're right, I think one of the reasons it's staying high at that price point around that $35 price point is there's only, you're limited to three six packs at a time when they buy them,

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which they do a lot when they drop their prices like that. But there's only eight sellers total on this list thing and everybody's being patient and just waiting for their share of the Buy Box and waiting for their sale.

0:46:40 S3: You know what I would be, it's possible that what Amazon's done is they're price matching, their computers are price matching this as a single pack.

0:46:48 S2: Yeah I think you're right. 'cause...

0:46:50 S3: And they're losing money on every sale.

0:46:52 S2: I think it's available at Walmart for $5.59 for a single. If we quickly click over here, we can see that it's not a six pack. It's $5.59 for one and Amazon's selling a six pack for $7.99...

0:47:05 S3: Right. That just makes me think that this probably has a time limit. Eventually something's going to happen here.

0:47:13 S2: Right.

0:47:14 S3: And it's nothing bad can happen. If Amazon figures it out and they reprice their stuff and stay above the $30-35 range then you're still going to sell out your stuff. [0:47:22] ____ You just won't be able to buy more.

0:47:25 S2: Right. All the good things come to an end so you ride the train until you can't anymore.On to the next example.

0:47:35 S3: Dude, you know what I would do for rabbit trails? I would be Rabbit Trailing that placeup 'cause you know everybody on there is buying that from Amazon.

0:47:42 S2: Oh yeah.

0:47:43 S3: Maybe we'll revisit that one for rabbit trails.

0:47:49 S2: Make a note of that, Nathan. All right Quick Soles [0:47:52] ____ is a new toy that's been out, well it's not too new, but it's been out about 45 days now. And the line we found in the store at Toys"R"Us when we were out shopping doing retail arbitrage, and we found about four or five of 'em and came home, and sure enough there were selling 'em on their stores so we were able to buy a much larger quantity than four or five by buying them on the Toys"R"Us website. At that point, a lot of the time they'll put limits on new toys, but at that point it was so new that they didn't know it was gonna be that popular yet so they hadn't put the limits in place.

0:48:28 S2: And you could see here one thing that I like is Amazon has never been on this product, doesn't mean they won't come in on it, but at this point they're not on the product at all, and they weren't when I brought it. It looks like it was starting out price point was $29.99, and it's pretty much leveled off at that $23 price point, and you can see in this case $22.99 really does mean $22.99 because this person is offering free shipping as is this one, so that price went... Sometimes these include shipping, sometimes they don't, and sometimes that is actually the real low price.

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0:49:07 S3: Right.

0:49:07 S2: In this case we brought here, this is a new to market example that I just wanted to share. This is a product that just came to market 45 days ago and here it starts out at this 33,000 rank sorry, I'll flip it for you, it starts out at this high rank of about 35,000 and I know you like it theother way, don't you?

[background conversation]

0:49:33 S1: All right, but it was at 50 bucks it peaked at, and we purchased it when it was around $35 on Amazon and we sold some between 35 and 50 but you can see even at that higher price pointthe sales rank kept decreasing, which is a good thing and we want it to go to as close to zero as possible, and the price went up and down, but again some of this was probably with shipping, and even at 40 bucks it was still hovering at around that 3,000, 4,000 sales rank and it just kept getting better, and now this is a $15 toy at Toys"R"Us, and if you can imagine, it would be pretty good at $35 to $40, but as the price is decreased the potential value of this product has decreased with it, you're not gonna make much profit on it, at $23 buying it at $15.

0:50:23 S2: Now like Chris talked about, if you can find a deal, find a cash back site, find a way to minimize your cost then you can become a competitor at this and still make decent money if you can get it for $10 instead of the $15 that everybody else is paying. So that was just a new to market toy that I wanted to show you because the graph quickly, the price quickly decreases, there's a window of opportunity where we're able to sell a bunch, we've got a couple left in stock, we followed the price down because we know that new to market toys typically follow this trend, and that's the trend that you're seeing here, it was new to market, it sold for a lot kind of like the Paw Patroller, and gradually the price just decreased and leveled off to what it is now and probably what it'll stay at for a while. It's a readily available product at toysrus.com because of that it's not something that I would wanna replenish. Any thoughts on that?

0:51:17 S3: Well, that happens to pretty much every product. The market's gonna come to equilibrium.

0:51:20 S2: Right.

0:51:21 S3: The seller's gonna drop price, you're gonna go for the sales, it just happens, so understand it's gonna happen, but also understand that things can change if all of a sudden they stop making this or they stop carrying it they're still people who want it, and this is a great item for people who wanna make their own custom mine craft designs and all of a sudden I can see this not being in stores, and kinda commanding a higher price on the [0:51:44] ____ party market, so keep an eye on it. It's easy enough to track, again we keep saying track, we will get to the tracking. [chuckle] So as you find things that are interesting just track 'em.

0:52:00 S2: Especially if it's a store exclusive if you find a product that, sometimes there's a line where they have one type of or one variation of the toy that is specific to Toys"R"Us or Target or whatever, and if you can find a product like that, the likelihood that they're gonna go out of stock and the price is gonna jump is even higher.

0:52:20 S3: Can I give you guys a kind of a Ninja secret trick here?

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0:52:23 S2: Sure.

0:52:24 S3: Say this was a Toys"R"Us exclusive product then the first thing I'm thinking is, "Well look, there's no Amazon on there, but that's what everybody else is thinking. I'm also seeing there are 35 sellers who I now know buy from Toys"R"Us," and they may be selling other stuff from Toys"R"Us that I haven't thought of before.

0:52:47 S2: Ah. Doing the old store search trick.

0:52:50 S3: It's a little backwards sourcing and I don't say it... It could be even seen as controversialto say, "Oh source, look at what other are sellers are selling," but you might as well know about it because they're all other sellers are doing it to us.


0:53:05 S3: Other sellers are doing it to you, if you're listening and you have [0:53:07] ____.

0:53:08 S?: This is just totally how I run my business. I'm always looking at who are the top three sellers in the top three market places. Not just on Amazon, but what are they selling, what are they doing? It's called R&D and a lot of people think that stands for research and development, for me it stands for rob and develop.

[laughter]

0:53:28 S3: I guess that's one way to look at it.

0:53:32 S2: Yeah. Absolutely, so.

0:53:33 S1: I don't see anything wrong with it at all.

0:53:35 S2: Yeah. What they're talking about I'll show you for those of you who aren't familiar withthis it's finding somebody who's selling these products and just clicking on their store link. I've never heard of this BnD deals, they look like a decent seller, they haven't been around for too long by the looks of their feedback, but you can quickly go through here and search for other products that they're selling that might catch your eye. They might be Toys"R"Us products, they might be regular products.

0:54:00 S2: You can source somewhere else either online or in-store for those of you who are able to do that. And then you can just go through their store, page by page. It gets a little tedious. But it definitely can pay off with some... Especially if somebody carries a lot of a specific brand of a certain product and you can really start to educate yourself about what sells well in that area. Those are great points.

0:54:25 S2: All right. Next example. Here's another one that we actually purchased from Amazon price drop. Wanted to share a couple of things that we actually had bought in the past. We sold this today, actually. I don't have it anymore, I don't think. But, this Braun Lady Shaver. And here's the price chart, here's the Keepa chart for it. So we see that Amazon has a history over the last three

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months of being at around $48 to $50. Up here, $56 even. And then they just gradually dropped their price and, as they did, you can see the sales rank dropped which is, again, we got the chart flipped. If you flip it the other way, the price peaked as soon as Amazon... As Amazon was droppingtheir price, you see this rank peaks. And then Amazon went out of stock for a while and then they came back in stock right here, which is where we bought, somewhere in this range here at $25.47.

0:55:33 S1: Now this isn't a huge profit on this product 'cause we sold, I think, at like $45, to price under Amazon with... Unlike the other product, this one didn't hold in price and there's 58 sellers and it dropped from that 55 range. Amazon helped here as they dropped their price when they came back in stock but the prices come down a little bit. So, it's not a double your money proposition. It might not even be a 50% return. But it's a quick return when you look at the sales rank. Average sales rank, 6791. The high was 83741, but that was over here when Amazon was selling it for $57. As it's been for sale in this 45, mid 40 range, you can see that it's been averaging around that six, seven thousand, up to nine thousand there, sales rank. So, pretty steady seller here.

0:56:26 S3: And why does Amazon do this Gary?

0:56:29 S2: Why does Amazon...

0:56:32 S3: Just drop a $55 item down to $28 and then bring it back up.

0:56:38 S2: You know, it's mostly because of price matches. But sometimes, on some of these products, I have no earthly idea why they do it. Sometimes they just don't make any sense at all and it's great for us when they do that. Sometimes you think it... Lot of times it is a price match. But, man, sometimes I look and look and look and there is nobody sellin' this thing for anywhere close towhat they're selling it for. So, if they're price matching somebody, they're better at searching online prices than I am.

0:57:06 S3: Well I mean, that's really the answer. Often we can figure it out, and often we can't. Often there's no reason that we can figure out from the outside and, from my history in retail when Iworked for Bosch, there are a lot of reasons that these things happen behind the scenes that as customers we're never gonna know about. As a competitor, we used to buy out a line of accessories because Home Depot say, "Yeah, you want that drill bit line? You're gonna have to buy out the existing product. Don't tell us we have to mark it down. You have to buy every drill bit that's on the shelf, and then we'll put all your new product up." And sometimes manufacturers would do that. Sometimes in the stores, they would get marked down. So Home Depot's been paying for those products and now they're gonna double dip and clearance them out.

0:57:55 S2: Gotcha.

0:57:55 S3: You can pick 'em up cheap or they get bought by Bosch. Now Bosch has to liquidate them or any number of things can happen that we'll never know about. They're all kind of behind the scenes deals and sometimes that can happen. There used to be... We would clearance out... We would fund a discount. This doesn't look like one, but if Amazon hadn't come back in stock, I wouldsay that maybe there was a new model that's coming out and Braun wrote a check to Amazon saying, "Hey, here's the money. Mark that down. Get it off the market 'cause we want people buyingthe new model." And Amazon will say, "No problem. I'll mark that down right now because you already wrote the check." Amazon doesn't care what they sell it for, they already got paid.

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0:58:37 S2: They already made money, right?

0:58:38 S3: Sure. So that stuff can happen behind the scenes. Just understand that's what happens sometimes. Don't worry about it. Don't think it's anything you can control. But sometimes, you're gonna see sick deals from Amazon and the only course of action you should be doing is buying. Don't spend time trying to figure it out. Get your credit card out and get the product before someoneelse does.

0:59:01 S2: Yup. Absolutely. To what Chris said about a newer model. That's something you want to be aware of. If there is... This model is selling for $45 and all of a sudden... Down here is where you'll see it, in this area. If they are coming out with a new model or another model has been launched, it will show up here; "A newer model of this item exists." And a lot of times it's for a much lower price than the one that's the older model. Now that doesn't mean that you don't buy the older model still and sell it because sometimes people like the older model better. They've tried the newer model and it didn't do as good a job as the old model did. It didn't feel the same in their hand or it didn't shave as well as the old one. So, old models sell all the time. We sell older models of toys way higher than the newer ones are selling for all the time. So don't let that scare you off just because you see a newer model available. But, be aware of it.

0:59:51 S3: That's a good answer.

0:59:53 S2: All right. On to the next one and this one is actually an example of what I think is a price match and that's one of the reasons I included it and you'll see I have a Walmart tab pulled up here in a second, Coleman WeatherMaster 6 Person Screened Tent. I was actually looking at Walmart doing some online arbitrage earlier and found this item here. It was $169. It was down a $100 on Walmart's website. I think it was $100. Yeah, and oh, $130. So it was a pretty significant price drop on it and people camp all year long. So, the fact of that it was... They might be trying to liquidate their inventory, but people are buying this stuff all year long. So I wanted to check it out, and what I saw here was that this Amazon was always in stock first of all.

1:00:36 S2: So that kind of turned me off and that was for the last three months, but if you extend itto the... All 1347-days view, you've got like a day or two where maybe Amazon was out of stock. That little white space in the sea of yellow here. So that's a bad thing. Now, in Amazon unlike the other chart where we were talking about where Amazon seems to allow people to share the Buy Box by pricing under them, Amazon seems to be price matching here as the blue line dips, the gold line dips. And it keeps happening over and over again. I'm not sure here.

1:01:10 S2: It looks like they let them price under a couple times with significant discounts, but as a pattern, Amazon seems to be price matching, but it looks like lately they've been a little more generous with the Buy Box and letting people price under them. So that might make me feel a little bit better about buying these, but what happened was this is selling for a $169 here and when I checked it, I almost knew immediately that it was just a price match, 'cause it was a $169 exactly onWalmart's site. So it wasn't $169 less than a month ago or, well in June. So in June, I'm guessing that Walmart dropped this around June 7th and it's been on sale since then and Amazon has just been price matching it. As soon as Amazon, or Walmart runs out of stock or Walmart drops their price further, this will either go up or down based on what Walmart does I would imagine. Thoughtson that one?

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1:02:06 S3: Look at that awesome sales rank. This is what happens. Lower price plus Amazon in stock, you're going to sell so many of them. Amazon maybe, they may never change it. They may say, "Oh, we're going to keep it here forever 'cause look at how much volume we're doing, how many units we're selling." And this is another difference. Remember that API? This is the price without shipping. So when you thought it was super low prices, it could have been plus $50 shipping. Plus $22.99, the other guy.

1:02:32 S2: Right? You see this guy. It really is 226, but if he goes out of stock, it's going to show 205. But it's not going to reflect that $22.99 over here. That's right.

1:02:46 S3: No, that's a good example. I love examples, 'cause there's a lot of talk on the Facebook groups we're like, "Oh, why are people lowering price? What are they undercutting?" Well, this is what happens when you lower price. You sell a heck of a lot more products. So even if you are waiting for your competitor to sell out, you want them to lower price, 'cause they are going to sell so many units at a lower price than a higher price. They're very, very related. Price and sales, they are related, guys.

1:03:18 S2: And you might not understand it, 'cause you think, "Oh yeah, but it was selling so well at a $150 and now they dropped it to $100."

1:03:26 S3: Yeah, but selling well is object... It's a subjective term. What is "well"?

1:03:30 S2: Right, it might be well for you when you have 20 in stock, but if they bought 2,000 from a liquidator, they need to get rid of those things.

1:03:38 S3: Money is not "well" to them.

1:03:39 S2: Right, exactly. So, that's something you have to keep in mind. Not everybody buys at the same price. Even if you know for a fact that nobody could have ever bought it cheaper, because you bought it at Target at 70% off and that's low as they have ever gone for you, doesn't mean that you're right. There's other places that people get inventory.

1:03:56 S3: Some people steal their inventory.

[chuckle]

1:04:00 S3: So you're competing with a cost of goods is zero. All right, so understand that happens. Maybe someone stole ten units of something. I don't know, but it happens.

1:04:11 S2: [chuckle] It does. [1:04:11] ____ I went somewhere...

1:04:14 S3: Just run your business. I would use that as motivation. If I see a seller consistently undercut me, I'm gonna say, "You know what, I would have sworn that there was no way to get a lower price than me, but clearly there is. Clearly this guy is doing it and I'm gonna figure out how. What have I missed? Where is the opportunity?" Yeah, if they're on all kinds of different products, they probably didn't steal the whole store. But you know it happens, but yeah, let it be motivating...

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1:04:41 S3: To up your game. Don't rest on any laurels and be like, "Ha ha, look I'm making a 100 odd bucks a unit." No, if you're making 100 bucks on a unit on somebody, on a product, someone is going to come in and find it. If the profit is out there, people are going to find it. Just like you foundit, Just like I find it. It will be found. So just understand it's coming.

1:05:02 S2: The other thing we've done, and we've not done this very often, but when we've had really aggressive price cutters, we've bought their stock out and, now you don't have a 100 anymore,because I have a 112. I had 12 before now I've got yours plus the 12 I had and at a great price. I bought an item that was selling for $25 all day long at Christmas time. The guy knocked his down to five bucks. I don't know where he was getting 'em. Again, I don't what happened, but I bought every one he had for five bucks. If the price discount is significant enough, do it.

1:05:37 S3: Definitely.

1:05:38 S2: All right, moving onto the next example. This is the one you sent me, Chris. So I will pull down here and show you this [laughter] confusing, almost non-existent graph.

1:05:52 S3: No, zoom into a week.

1:05:55 S2: There we go.

1:05:57 S3: All right, this is the reason I wanted to put this example up, because if you're a little untrained it'll be very easy to come in and say, "Amazon was selling this for 50 bucks four days ago,and now look they're 15." and get a little excited and be like, "Oh, this is something." This is a very easy false positive. One, because the blue line is nice and flat down there, that $15 price. And it says800 days. I mean, I don't know what the heck Amazon is doing, coming in at the tail end.

1:06:25 S2: Yeah. Weird, yeah.

1:06:28 S3: 'Cause it doesn't look like there's been really any out of stock recently on this product.

1:06:32 S2: Right. No.

1:06:33 S3: But for whatever reason, Amazon has felt that they... Amazon's Retail Department needs to be selling this product. And for whatever reason, they were priced at 50 bucks. And now, they're marked down to $15. But there's a lot of other easy information in here to see why it's 15. Look at all the other colors, they're all $15. All the other sellers are $15. But if you're going on just one pure data point saying, "Look, Amazon dropped." You're gonna make a mistake. You have to look at the whole picture. So, yeah, we don't have to spend much time on this one. Hopefully, people should see this as an easy, easy fake, easy false positive.

1:07:07 S2: Yeah, this is a tricky one too because there is no sales rank. So in the electronics category and there is a sales rank but it's a subcategory rank which you don't want to mix up with a real rank. 152 and all these subcats, all the way down to cases, under tablet accessories. Not just all cases, but cases that are for tablets. So, it's kind of a hard one to analyze. One thing you do wanna

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look at in those cases is, is it selling, Chris? What do you think?

1:07:36 S3: 10,000 reviews, I don't think I've ever seen 10,000 reviews.

1:07:41 S2: I know. And I've never seen this product either, so. But...

1:07:44 S3: Wow.

1:07:44 S2: It's definitely selling. You could tell that from here. You don't need the sales rank to tellyou that. But it's not selling for 50 bucks. Everybody else has been $15 for as long as this product's been in stock it looks like. Yeah, that's a great, great example of false positive.

1:08:01 S3: 10,000 reviews.

1:08:02 S2: I know. [chuckle] All right, here was, I pulled this up because a lot of your examples that we're gonna look at here came from this. So, I wanted you to touch on the movers & shakers page a little bit here just for the purpose of our discussion here in a minute.

1:08:17 S3: Of course. Movers & shakers page, these are the biggest gainers in sales rank of the past 24 hours, updated hourly. Now, I've seen it updated every two hours. So, just 'cause something says something it doesn't mean it's written in stone. But what you're gonna see on pages like this, these are the biggest jumps in sales rank. So, number one is up over 20,000% with a current sales rank of 307, but it was 62,872. Now, when I see things like this, I just wanna know why. 'Cause if you know why, then you can backtrack and try to see if it's something you can make money on, if it's something you wanna track, if it's something that's gonna lead to something else. Because the only... There's not many things that are gonna lead to such a huge jump in sales rank. A huge surge in sales. One of 'em might be a surge in demand. Now, that can happen because a movie comes out or something is in the news or something is just released. Or, the price has dropped. 'Cause this is economics. This is supply and demand. Jump in demand will lead to a surge in sales or a drop in price will lead to a surge in sales. Let's look at this first one, it's on sale. So, go down, is it just on sale today?

1:09:32 S2: It looks like marketplace new price has been $16.95, $11.99, $14, and then today...

1:09:40 S3: So it dropped to a nice, happy price point of $9.99.

1:09:44 S2: Yeah, not even a really significant drop. Four bucks, it's not a huge drop. But apparently it was enough to make it spike from... Actually the sales rank here was about $8.98. I'm not sure where that number came from, that 62,000. I don't see 62,000 anywhere in this Keepa chart. But Amazon...

1:10:04 S3: Great [chuckle] Great example about Amazon's not always accurate.

1:10:09 S2: Yeah.

1:10:09 S3: Right? 'Cause this is Amazon that we're talking about. This thing wasn't ranked in 2000.

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1:10:13 S2: Yeah. And this, yeah, this is Keepa chart but it's from Amazon's data so, it's... Yeah, thiswas never ranked 62,000. So, it's bumped up a little bit, but it is not a product that has jumped as significantly as it seems to have.

1:10:28 S3: Right. So, go back. Let's go back to the movers & shakers page. So, do you wanna see things that are... Wait, we got a new one now. It just updated. Look at that. It updated while we're here on the show.

1:10:42 S2: Oh, this is what we have to look at.

1:10:42 S3: Up 1.3 million percent.

[laughter]

1:10:47 S2: This was not planned. Oh, it's got a curse word in it. Sorry.

1:10:50 S3: Oh, goodness, yeah. Wow.

1:10:51 S2: We've got some dirty Valentine's balloons apparently. But I don't know what the reason was, but it looks like it jumped from 541,000, again their number was wrong, to 53,000 to 92 when in a matter of hours, this was this morning at 8:58 Pacific Time. Now it's... What is that? 8:00 Pacific Standard Time and it's 92 from 541,000. So, I don't know what happened with this product, if Oprah had it on, I doubt Oprah had it on there but maybe some morning shock jock or something [chuckle] put it on. I don't know. But it was something...

1:11:33 S3: 'Cause we're out of season, too. It's not even Valentine's.

1:11:35 S2: Yeah. Oh, so out of season. I don't know. But anyway...

1:11:39 S3: But you could hack it, right? I wouldn't put it past somebody, I mean, they're $10. If themanufacturer, the seller, if it's like a private... Seriously, that's a private label product, right?

1:11:51 S2: Right. Right. Yeah, absolutely.

1:11:52 S3: Bonus sourcing tip for you guys, if these Grown-up Word Balloons are this popular. And you're okay with selling these types of products, then by all by means get on Alibaba and get some balloons and be ready for Valentines Day, 'cause that's something I never would've thought of,but hey maybe we just stumbled onto a money making thing here. But it's a surge, it's a surge in sales and this one doesn't look like a price drop, so it's not about a [1:12:21] ____ drop in price, but they could've bought their own product.

1:12:24 S2: That's true, or they could've run a promotion, where they're giving it away to people fornothing with coupon codes, so those are something. This looks to me like a private label product, too, so keep that in mind when you're analyzing these. Whenever you see these really long-winded, which Amazon's gonna crack down on soon, but they've already started a little bit. But if you see a product like this, this is almost certainly a private label product and I'm not sure why there are... Or actually, there is only one seller; I thought there were more than one seller, but there's this one seller, so that's another clue. If there's one seller and the title looks like this, it's probably a private

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label product. And this is a product based on my knowledge of this product, it's probably gonna get them a nice lawsuit letter, 'cause the people who patented that technology are not... They don't play around.

1:13:13 S3: Right.

1:13:14 S2: So, in fact, they're right here, this bunch of balloons here, over here on the right, they won't be happy about that. All right, what else do you wanna talk about?

1:13:22 S3: You got Shopkins on here... Don't click on the Shopkins, I think you've got one of themopen. So we got some 'LEGO Jurassic Park' on here and just popular stuff.

1:13:33 S2: Yup, this is really hot...

1:13:35 S3: Some 'Star Wars LEGO'...

1:13:38 S2: Hot products. You can see this is Amazon in and out of stock. If Amazon stays out of stock a little bit longer, if you like this product, then you wanna track it, it's a good one to pay attention to. Is Amazon gonna stay out of stock now? They've been having a harder time staying in stock on this one, so maybe they stay out of stock a little longer, it's gonna jump in price even more.So some of this stuff have been selling... Some of the sets in this line have been selling really well for us.

1:14:02 S3: Yeah, and a much bigger movie, is more popular, people thought and you saw $22.99 was the lowest marketplace price...

1:14:08 S2: Right.

1:14:08 S3: But $32.00 is the Buy Box.

1:14:11 S2: Buy Box.

1:14:11 S3: It's price plus shipping, and it's the price that we're gonna sell at to FBA Sellers.

1:14:18 S2: Price with the shipping added on, and it's not the low price.

1:14:22 S3: Yeah, not that $22.99 you see on the Keepa graph. Just understand that nuance, everybody, that's why we keep kinda hitting on it.

1:14:32 S2: All right, this is a great way to do research too, like you said, follow these $13.46 for a Holiday Barbie collector doll. We just brought some Breyer horse, horses, that was a holiday doll, itwas another price drop. It was a 2014 edition. We got them for 14 bucks and they were selling for $50 even now out of season, so pay attention to this kinda stuff; it's dropping, but might be something that if you're willing to hold it, can be a really good buy right now out of season. All right, ready to move on?

1:15:02 S3: Yeah, have you got those examples up? The ones...

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1:15:04 S2: Yes, here's the Shopkins one.

1:15:06 S3: Let's go through those pretty quick, 'cause look up here at the Buy Box guys, $14.99, but it's not in stock until July 30th. Now you guys can see down on Gary's screen, it is the 27th. Now look at the market price for people who have it in stock; it's about $30, right? So let's look at the chart a little bit, you're gonna see what happens, the price has gone way down and Gary with hiscrazy upside down sales rank...

[chuckle]

1:15:33 S2: Here we go.

1:15:33 S3: Look at that sales rank when Amazon is in stock, it jumps, it surges, what is it up to now? Number 10 or something?

1:15:42 S2: It's... I'll say the low... 103 low.

1:15:45 S3: The top 100?

1:15:46 S2: Yep.

1:15:46 S3: All right. So almost in the top 100, because Amazon's in stock.

1:15:52 S2: If they were in stock and actually had it, there's some people who are probably still buying this for kids and they need it tomorrow or the next day and they're probably buying it for mother show and even though they're paying more. So if Amazon actually comes in stock on July 30th, I bet you that'll go below 100 even.

1:16:08 S3: If they were in stock in general, it would go up, because if I'm a buyer, I probably wouldn't place my order like, "Now they're not in stock. I'll wait till they're in stock."

1:16:15 S2: Right, right.

1:16:16 S3: But it's the lower price and Amazon. I would probably, at basis on absolutely no data, I would say 85% of the surge in sales rank is related to price, meaning you'd see the exact same thing if it was an Amazon or an FBA seller coming in for $14.99, but I would have at least 10, maybe 15% of that bump is because of Amazon and people just prefer Amazon, and that's gonna lead to more sales having Amazon as the actual seller.

1:16:47 S2: Yeah, absolutely. All right, next one from that chart... Actually this wasn't from the Movers and Shakers, this one is Crayola Bright Markers.

1:16:56 S3: Oh, I sent you this one, yeah.

1:16:58 S2: School supplies are hot right now, we're selling a bunch of school supplies, not the traditional, everybody's selling backpacks and lunch boxes, but there's tons of other stuff that peoplebuy, both college students and high school kids, elementary students' parents. They're buying tons of different products; this is not just limited to the traditional backpack and lunch boxes things that

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people always gravitate towards. So this is the type of product we've been selling colored pencils recently, big packs of those, nice profits. So this is another profit product that might grab your eyes. It's an eight pack of markers, so it's kinda hard to go too high with it, but what drew your attention to this example.

1:17:36 S3: Zoom into the week and flip the sales rank chart and look at this: Amazon dropped... You almost didn't see it until you zoomed in. Amazon dropped this thing to 97 cents. 97 cents like shipped out and I don't think they did add-on status on this, 'cause all these other... Well, maybe it's... Yeah. And look at the sales rank, the sales rank just went through the roof.

1:18:01 S2: It was hovering in that mid-teens, and then as soon as... It actually took a day or so for it to take off, it looks like. 'Cause it actually started to creep up in rank. And then it...

1:18:12 S3: Yeah, people had to catch on, right? Like the price dropped but nobody knew about it. But this is, this are the things... If you can buy so cheap, if you can buy these markers for 97 cents... People might be listening and saying, "Yeah but still I wouldn't sell it for five bucks, I'm not gonna make any money." Yeah well I might sell a two-pack for $10.

1:18:30 S2: Yeah, two or three packs.

1:18:31 S3: I might sell a three-pack for $15.

1:18:33 S2: Yeah, you don't think teachers are buying products for their classrooms right now? One-packs are going to the parents at home. You know, 10-pack or 12-pack might be going to a school district that's buying it.

1:18:44 S3: Right, and you can market it that way. Teacher pack, classroom pack, multi-pack. There's a lot that you can do and you can market it and target this product and say, "Hey I'm gonna sell my multi-pack and I'm gonna put a sponsored ad on this page." It's really just that easy to do. Sometimes you gotta get a little creative, but I picked this example up because the drop was so sharp and so short. We had to zoom all the way in on a week just to see it. And this is another tracking thing, I would track this item and let me know if it comes back in at anything under a dollar. Because at that price, I'll just pick them up. Not just because I got kids, not just 'cause I like anything cheap, but I always like having inexpensive products on-hand in case I mess up.

1:19:34 S3: If I mess up with a customer, and I can... And you'll do that, right? I don't know if you've ever messed up, but I'm betting you probably have shipped the wrong item, or shipped late, or lost the packing slip. You can say, "Hey, I'm so sorry. Thanks for buying this other art set, I'm throwing in a couple sets of markers. Hopefully you can use them." And it cost you two dollars and that customer is like, "Whoa, that is like so cool. I can't believe they gave me $10 worth of markers." Nope, you gave them two dollars worth of markers, but you get $10 value out of it.

1:20:07 S2: Cheaper than giving them a $10 gift card.

1:20:09 S3: Exactly, have stuff on-hand. And now this may not be the perfect example, you either want markers or you don't. But I pick up dollar stuff at Home Depot all the time, like package openers, like 10 to $12 items clearance out for a buck, I'll buy up all those things, and I just keep them there for when I need them. If someone comes over, we have an event, "Oh dude, take these."

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And they're like, "Wow really? Thanks." Like it's a dollar dude, relax. Anyway, getting off track.

1:20:38 S2: The other thing, besides multi-packs with these, we've talked about this a little bit before, look what else is bought together. Sometimes when Amazon drops price on one thing in a line, they drop price on a lot of stuff in that line. So look at their other markers. It doesn't look like they've done that here, but in many cases they do. They drop all their sports plush toys, all the different teams get dropped at the same time, or a bunch of them get dropped at the same time. All their school supplies get dropped at the same time frequently, so it's something you wanna pay attention to. In this case like I said, it didn't... Doesn't look like they've dropped the other ones, but it's certainly something you can check out. Or find another item that would compliment it to add it and make a bundle with it, make it unique. You got a dollar in that, and you pay a dollar or two for something else, and sell it for 12 bucks. So this is a five dollar product, five to six dollar product, and you could find the same type of deal on another product. You can create a nice little bundle that you can dominate.

1:21:32 S3: There you go.

1:21:33 S2: All right, this was that example that was on movers & shakers too, that LEGO Jurassic World Pteranodon Capture. This is something that wasn't even in the movie, it cracks me up when they make toys for movies that weren't in the movie... Scenes that weren't in the movie. [laughter] Here's the chart, so what did you have in mind with this chart when you sent it to me?

1:21:53 S3: Well this was the same one, right? You can see what happens when Amazon's out of stock. You see sales definitely dip when it's not Amazon, it's not a lot, but it definitely sells better when Amazon's in stock. $22.99 is the API low price that they're showing you, but it's really $32. Buy Box is $32.

1:22:13 S2: Yep, and there again you've got the $22.99, $9.99 shipping.

1:22:19 S3: Yeah no, that's a quick one.

1:22:22 S2: All right, moving on. Here's the Star Wars, this was also on the movers & shakers, we didn't look at this one yet though. $19.99 buy box, Amazon's in stock on this.

1:22:32 S3: Yeah, and immediately before you even see the graph, you see everyone else is at $30 and up. And to me it's... You see the sales rank, how it increases, meaning it's selling more often when Amazon's in stock. And when Amazon's out of stock and the price is higher, most of those things...

1:22:51 S2: Yep, as soon as it went out of stock, it went from the 130s to not too high, still really good but we're down to 763. Still something that you'd buy a ton of if you found them and Amazon wasn't in stock on it. But yeah, definitely see that deep, precipitous drop here. And it continues down here when they're out of stock for a longer period of time and the price increase is even higher.

1:23:14 S3: Well zoom in to the week on this one. See Amazon comes back in stock here on the lasthalf day or so, and what happens to sales rank? Climbs right up.

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1:23:25 S2: Yeah, right back up. Yeah, it was hovering in this 1000 range, and then jumps right back up to under 400.

1:23:31 S3: Yeah so it's the two things, lower price... Again I put 85-90% on the low price, but thereis a little bit more of the Amazon. And that's why we keep going back to Keepa. We haven't talked as much about CamelCamelCamel as Keepa, because Keepa shows that in and out of stock from Amazon specifically which is very important when it comes to over-retail selling, or simply just notwanting to compete with Amazon, who can often beat the price down and go to a price that's non-competitive for you or a price where you can't make a profit. So, you have to be a little more careful. Don't be afraid and never do it but understand what you're getting into when you compete against Amazon because they can take the price down. They'll loose money on an item to keep the Buy Box and it's not to be mean to sellers, it's to give a good price to the consumer, to their buyers.

1:24:22 S2: Right. Yeah. Like Chris says we haven't been giving CamelCamelCamel much love, so this is actually a really good example to look at it because Amazon has been in stock for 526 days, but you can see that green line which indicates sales ranks stops or starts in February 1st. But at CamelCamelCamel when you copy and paste the ASIN up here or the URL up here and do a search for this, we'll be able to see a much longer sales rank history. So in this case we have a couple of tabs that I use most often, price history and sales rank and it doesn't give you both of them at the same time which can be good 'cause it can be confusing when you see 'em up all the same time.

1:25:03 S2: Over here you wanna select, if you wanna see Amazon and the third party sellers prices, it will show you now the blue line will be the third party and the green line is Amazons, but if you wanna see sales rank on this historically, you're looking at this and say, " Okay, it's a great sales rank now but what has it been in the past? What's the price been like in the past?" CamelCamelCamel is the place to go to find that information. Now, you can see we go all the way back price wise but we also go all the way back to February 13th looks like 2014 with sales rank and it looks like it launched right here 'cause it was a 115,000 rank. You can see that over here that 115,889 was the highest rank. That's when it started out selling and it quickly jumped up, within a few days it looks like two, that 360 range, which you can see the lowest ever been at 79, it's been around 360 for the most recent history of this. So it gives you a much better picture of this product over time that Keepa won't do.

1:26:03 S3: Go back to price history here and what are we on? Can you go to a year?

1:26:09 S2: Yep, you got the nice sliding scale here, you can look at it from a month, three months, six months or a year.

1:26:14 S3: Okay, I like that year, because I'm looking right here between November 25th and December 20th, this big jump and I'm predicting that the price that are on Keepa once we pulled up as a year in the same area, you don't have to look for the dates, it's a year after year so we're lookingat the end of the first 4/10 of the graph here maybe a third, but I'm betting Amazon's out of stock fora nice little chart.

1:26:43 S2: So, we don't have a year but just one thing I think they're lacking here, but we can go back and look at November which is not what had happened.

1:26:52 S3: Well there it's the same shape.

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1:26:53 S2: Yup, same shape, so it happened, and look, look who is out of stock. Yeah, as soon as Amazon started to go out of stock, this was December 1st perfect timing for third party sellers, they came back in and out but as they stayed out a little bit longer price crept up and that $40 and up range almost $45.

1:27:13 S3: $40 plus shipping.

1:27:14 S2: Plus shipping, right, and then kinda settled out, looks like people got nervous Amazon came back in stock this day and people were getting a little more competitive trying to get rid of theirs and price gradually leveled off, almost to where Amazon's price was before they went out of stock and then Amazon came back out of stock in January and then went out of stock and again price went back up and so did sales ranking.

1:27:37 S3: So this $19.99 price is actually kinda good. This could be something that people would buy and expect to sell at Christmas time because it's... What is this the Anakin Skywalker, which product is this?

1:27:50 S2: Ah, it's Jedi Interceptor. It's got Anakin and R2-D2 in it.

1:27:55 S3: All right, so is it a flagship characters? It's a good price point for a gift. 20 to 30 even up to 40 bucks. Grandma, grandpa are like, "Yeah, sure it's 40 bucks, whatever."

1:28:06 S2: Yep, it's LEGO. LEGO's got that name brand recognition. There could be a tiny little toy they don't know from looking at it online but this is something... I don't know if you do this Chris, but I have a list of what I call my Christmas potential buys and this is, this goes on my Christmas potential buys. As it gets closer to Christmas, I don't wanna invest a lot of money on this right now but as Christmas gets closer, I'm definitely gonna be keeping an eye on this product and I also will go to the... Look at the statistic box down here and see what the lowest price. Sometimes you can go here, and if you look at that far left column here, it shows Amazon's lowest price ever and as recently as July, they were at $19.94 But sometimes that low price is significantly different than what it is right now. This might be $12.99 at some point in the recent past and I can set my alerts, which again we'll talk about here soon. But we can be setting alerts for this and hoping again that Amazon goes out of stock and we can sell it in this $30 to $45 price range again when Amazon's out of stock. So, with that rank it's likely that Amazon's gonna be unable to stay in stock. That average 196 rank over the last 90 days.

1:29:19 S3: Right, let's breeze through those last examples.

1:29:24 S2: All right, this one is Playmobil Security CheckPoint, another brand with timeless value like LEGO.

1:29:30 S3: This is kind of a goof product so, flip the sales ranking if you want to see what I'm talking about.

[background conversation]

1:29:41 S3: All right, now this is, it didn't necessarily have to be a lower price because this is an

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item that sells very infrequently. It is kind of an item that gets mocked on social media every now and then. But someone came in, someone's been listing this at about $300, someone came in way down at 50 bucks and it sold. That spike up, is that's the way I look... I mean that's the CamelCamelCamel, or a Keepa spike in sales, that's one sale. Right? So what about spike two? Show the stats.

1:30:14 S2: 60,961. Like 60,701.

1:30:23 S3: With one sale?

1:30:24 S2: With one sale, look at that.

1:30:25 S3: And now it's crept back down. So this is a clear single sale example. No Amazon on this item. It's clearly related to that drop in price. And this would be an item, I would buy this for 50bucks.

1:30:38 S2: Oh yeah, that's probably what happened. I would imagine one of these other sellers bought this and if I had an alert on it, I would have bought it too. Buying it for $50, selling it for $280 potentially, even if it took a year, so what.

1:30:52 S3: [1:30:54] ____ Take the money and run. I would take my money and some other sellersmay not. But knowing that this hit $50, guess what, I might set up a price alert for 50 bucks. Actually, I would set up a price alert at $100. If anybody hits this for 100 bucks, I'll buy it up turn it around and sell it.

1:31:13 S2: We do that all the time with high priced toys that are slow sellers, but they sell. They're not going to sell very many, but there's hardly anybody selling it because they're hard to find. You get that new seller that just wants that quick cash. They found it at a thrift store and it's brand new inbox. You're taking a little risk with what condition you might get it in from some of them but you can always return it if it's not in the condition they advertise it as. That's a strategy I use all the time.

1:31:35 S3: Sure.

1:31:36 S2: All right.

1:31:37 S3: All right, next example.

1:31:38 S2: I love that, I love that toy, I want one for myself.

[laughter]

1:31:41 S3: I couldn't keep that if I had it, it's too expensive.

1:31:45 S2: All right, The Beardski Blond Viking Ski Mask. Was this a Keepa price drop alert?

1:31:51 S3: This was on Keepa's deals and what's up on it? Yeah, look at this thing drop down and this is a little bit of a false positive. Right, because sales rank's kinda up and down all over the place. And it's clearly stair stepped down, where Amazon is systematically dropping the price both

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new and used. The black line is very likely Amazon warehouse deals. And I think a lot of these people are falling... It's kinda crazy what's going on with price, but then Amazon threw it back up to$35 for whatever reason, and then they dropped it again down to six bucks, and that act, put it on allof the price drop websites. That is actually a strategy I'd consider using for my books.

1:32:33 S2: It was probably... They're aware of these tools and they're aware that people track these things and...

1:32:40 S3: I don't know man, that's pretty ninja. That's a pretty ninja move.

1:32:43 S2: It is. It worked, whether it was purposeful or not.

1:32:48 S3: Well, it's all over the price drop website.

1:32:50 S2: It jumped from 94,000 to a little over 5,000 in a day... Or two days.

1:32:58 S3: Well, people are buying it. It's a cool item. It's only six bucks or whatever. They're looking. It has a high prestige value because everybody else is selling it for $35 and up.

1:33:07 S2: Right right, yeah, that's true.

1:33:08 S3: So maybe this thing is worth more than that but it might be that some people consider getting it for $6.49, and can you sell it for $19.95, $24.95. If the sales rank isn't hopping at $35, you've got margin to play with because you're buying so cheap. That's the thing, don't think you have to sell for $35. You bought it for seven, sell it for $19.90, $24, $22 I don't know, and it's summer. Nobody's buying this right now.

1:33:36 S2: Right, yeah. This is a Halloween thing or a ski thing. Yeah its...

1:33:39 S3: Yeah, this is Halloween and winter.

1:33:40 S2: Yeah. So the same time, this is a great example of a product that has a false low rank right now. It's a great rank, but in reality if you look at the 90 days it's 141,000. So this is an item that a lot of sellers might look at and say, "Great, great price drop by Amazon, I'm going to jump on this." And like you said, they can certainly sell it at a lower price point and decrease that rank and get faster sales. When you look at their normal price point, that sales rank is mid 100's. Not that thatdoesn't sell at those price ranks, or those sales ranks, but it's certainly not selling like it is now. And that's what makes people buy these things sometimes thinking, "Oh great, 4,000 sales rank, I'm going to sell this at $29.99 plus shipping as soon as Amazon goes out." And you're probably not going to get that, or you're not going to get that, that much that quickly. So Amazon probably limits the number you can buy of this, which limits the damage you can do to yourself one way or the other. Which is good.

1:34:36 S3: Well back it up to those 1,500 days let's see what happens when it is cold outside.

1:34:40 S2: All right. So here's the whole view. So in January...

1:34:45 S3: [1:34:45] ____ Great example to go to Camel, you guys can copy the URL, or you can

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copy and paste the ASIN.

1:34:54 S2: Oh yeah.

1:34:54 S3: You'll find it both ways.

1:35:00 S2: All right. So sales rank on this.

1:35:01 S3: Just do a year's sales rank.

1:35:05 S2: Here is November, October, December. Yep, we're going from 150, to bout middle 40,000 average. And then here in November, it really gets...

1:35:18 S3: November, December, January.

1:35:19 S2: Let's see what the price was then though. That's the thing I like to do, I wish they would layer them so you could see the price and select.

1:35:26 S3: [1:35:26] ____ I have no idea why they are stair stepping this thing.

1:35:30 S2: Yeah, I don't either.

1:35:31 S3: Unless it's just a computer algorithm that's just picked this product for whatever reason.I mean, I kinda like this product, it has a three or six or nine.

1:35:40 S2: Yeah at that price point, absolutely, in November it's definitely going to sell.

1:35:44 S3: And you got room, you can undercut [1:35:47] ____. You're only buying it for seven bucks.

1:35:51 S2: Yep. That's a good example. All right, moving on to...

1:35:58 S3: I know I sent you a lot of examples, so...

1:36:00 S2: You did. So this is an e-stand. This is kind of a generic electronics product. Again it's selling, got 29 customer reviews, not a ton of reviews. And it's been around for about three years almost, it's not that many reviews so it's probably not selling very much but, so what did you have in mind when you sent me this one?

1:36:19 S3: Well this looks kinda boring, right? Like "Well Amazon had it at 55 then 65 then 30 bucks," but zoom in on the week. Look at that. All of a sudden it looks a little more interesting, doesn't it?

1:36:36 S2: $29.74 down to $10.71.

1:36:38 S3: $10.71. Amazon sold this for, for looks like a few hours, and it sold out. And I don't know why they sold out. This could be an example of a vendor buyout, who knows? But it's got some reviews. I don't know what the subcategory rank is on it, but if I could buy these for nine

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bucks from Amazon. It's kind of an easy one.

1:37:01 S2: Yeah, it's in automotive.

1:37:04 S3: Dude, I've never seen a five digit. There's a glitch there.

1:37:07 S2: I haven't either.

1:37:08 S3: Especially with a [1:37:09] ____ 3.81, 3.81. There's something up.

1:37:11 S2: Yeah. That's a good point, yeah.

1:37:13 S3: Look at the reviews. What's the date on the last review? Here's another of those little secret tricks for you guys. Look at the date on the last review is going to be a good indication of the last time it sold. If they haven't left a review in a long time...

1:37:25 S2: Most recent reviews, down here. February 2015.

1:37:32 S3: It has been a while. But again, it's the price. If you can buy that for 9 bucks, that might be something you consider. But you have to look at the details on the graph. That first graph we looked at, it doesn't look like anything interesting 's happening.

1:37:47 S2: Right. You have to look at the whole history of it. If it dropped one time to 17 and then you don't see this little dip at the end until you zoom in. That's why these different views are very helpful when you're analyzing.

1:38:00 S3: Yep. So get in the habit of zooming in or using the statistics. Did the statistics catch the $8.90 price?

1:38:06 S2: Yep. Yeah well, used. $8.90. It's got the $8.90 in the used current price.

1:38:14 S3: No, but look at that, they're marking the lowest Amazon as $10.71, that's not right.

1:38:18 S2: Yeah, they missed it.

1:38:20 S3: So I don't know how they update it. They may overnight, update all their... I don't knowexactly how they're doing it. But you see that they had it for nine bucks. All right, let's get out of there, move on from this. And that's iPad 2 as well so that's probably a...

1:38:36 S2: Yeah, that limits it.

1:38:38 S3: Something to consider not selling.

1:38:40 S2: They may have sold out just because they're trying to dump it and they only had five or10 left, who knows.

1:38:45 S3: Could be, who knows. All right, so this is what, 11 bucks, from Amazon. VTech themselves are selling it for $13, after that we're going up to the $20 range. And look at the sales

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rank when Amazon's not in stock. Look at these lowest prices when Amazon's not in stock. Goes way up, way up. And then it looks like, yeah the last half of July here is when VTech Kids came in. They're gonna be that blue line.

1:39:13 S2: Yep, that's them right there.

1:39:15 S3: At $12.99. So up until July 16th, this might look like a sick price. Or a sick item to pickup for the $13 range. Now, maybe it's not 'cause Amazon and VTech have to go out of stock. But look at that example, VTech selling direct. That's great because Amazon's buying from them as well. And they're selling them for 11 bucks. VTech doesn't care at this point.

1:39:42 S2: No. They've already got their money.

1:39:44 S3: Amazon sellers, "We're to [1:39:44] ____, we're going to make money.

1:39:46 S2: That's right.

1:39:47 S3: But this shows the fact that the market can change. One day this thing looks awesome, the next day whoa, whoa, whoa. I might want to get out of this product and move on. 'Cause products change. You might find a great deal, a great product, and it's just not gonna stay. You've got to be able to pivot. Don't be emotional, whether it's Amazon, the manufacturer, or a competitor that comes in and makes it to an item where "Hey, you can't hit your target margin," it's not worth it for you to sell it anymore.

1:40:14 S2: Know your competition, too. This is where know your competition and know that you're not gonna beat VTech Kids in the long game here. So get out, get your money back, and reinvest in something else. This is something I was terrible about when I first started selling. I was the most stubborn seller ever. "I'd bought it at this, I'm gonna get this, by golly." I've learned over the years to know when to cut and run.

1:40:37 S3: All right, we are slowly getting through all these examples. Do you want to tell everybody where we got this one from?

1:40:45 S2: You stole it from me. It's my BOLO.

1:40:49 S3: This BOLO is out in the wild, my friend.

1:40:52 S2: But it's a Keepa, right? I think, right?

1:40:54 S3: Go to twitter.com/Keepa_.

1:41:00 S2: Oh this was the Twitter secret, okay.

1:41:02 S3: Just for you guys. Hey look at this, this baffles me. Absolutely baffles me. 862 followers on Keepa Notifier. How on Earth? I have been yelling about this website...

1:41:12 S2: I know I don't get it.

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1:41:13 S3: For over a year now. It's in my book. I have made countless videos about this and if anyone thinks if retail or online arbitrage is dead, no. There's less than a 1000 people in the entire world who even follow this and here's the trick. You have to click on Tweets and replies. Up at the top. Tweets, no not that one.

1:41:37 S2: There we go.

1:41:39 S3: Tweets and replies. And these are all the items that are being sent out that aren't going as direct messages and they've got what, 40... These aren't even new. VTech Grow House DiscoveryTreehouse, whatever this thing is. I guarantee this, actually I can't guarantee, but there's something interesting about this.

1:41:57 S2: $299.

1:41:58 S3: Whoa.

1:42:00 S2: Hey I just bought some of these the other day.

1:42:01 S3: Let me guess, Amazon was in stock for like 60 bucks.

1:42:04 S2: I bought them right down here. Yup.

1:42:05 S3: 79 bucks. I would take way less than $300 in a heartbeat.

1:42:12 S2: Oh yeah. Yup. It's a big product.

1:42:14 S3: But if you didn't know about this...

1:42:16 S2: It's big, but it's not too big.

1:42:18 S3: No, but look how fast we found it.

1:42:20 S2: I know.

1:42:20 S3: Right. Like these aren't secrets, all right? So you could do the exact same analysis on this. This thing clearly sells at inflated prices when Amazon comes in stock every now and then so you can set up alerts. So let's show how to track a product because now we're spilling over into the Twitter feed.

1:42:37 S2: It's priced at $800 here, and still...

1:42:40 S3: Oh no, there's somebody paying $800? That's insane.

1:42:43 S2: I don't know, it's not that much of a spike. It's only going between 60,000. Low 60's and high 60's. So that may just be an organic up and down rank change. I can't imagine somebody paid 800 bucks. But we'll give it a shot though when I get mine in.

1:42:58 S3: Who knows. But let's look at... We find an item like this you know that Amazon's

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coming in stock, infrequently, so let's track it right here. Right in Keepa.

1:43:07 S2: In Keepa, the only tab we've been focusing on is the price history tab so far. But this one right next to it, doesn't look like much of a tab, but when you hover over it, it pops up and you click on it and it gives you the ability to track this product. So you can pick your price point. You can track Amazon as a seller, you can track Amazon marketplace new sellers like you and I, or you can track used sellers. In rare cases you might be tracking a used LEGO set or a used book or something like that. When it drops below a certain price you're going to pick it up because you know it will sell at a better price. We do track used sellers. Sorry, we track new sellers primarily andAmazon. Because sometimes new sellers come in and they just price things at a price that makes sense to them, but it makes sense to me to buy it at that price. So, you want to talk about setting these. Especially this.

1:43:58 S3: Yeah, definitely. You want to use Twitter... You can use Twitter if you want. Some of your tweets are gonna end up public. So might be somebody that says, "Hey, I'm not used to... I don't want to be on Twitter." That's up to you guys. You can use Facebook and it'll post on your page. Again, they're gonna let you know it's gonna be kind of public depending how your Facebook page settings are. Or you can do email. Email is gonna be private of course. Only you are going to see it. But the number you need to know is, well, what does Amazon come in stock at? What's the price? What price am I going to put in there? And if you don't know, that's why to keep a price history is great. You can say, "Okay, show me. Is it $75? Is it $99?"

1:44:37 S2: There were $39.98 in December 2014.

1:44:40 S3: Oh. Dang.

1:44:43 S2: So I don't need it to be that low though to buy it. So, I set mine at 79... You could set yours at $79.99. Would you buy this at $100 though? At the rank that... You might buy it at a price that's higher than Amazon's been coming into stock at. And if that's the case, you set your price at a $100. It's simple.

1:45:02 S3: Yeah $100's easy. Amazon's gonna come in at $100 and you're going to get that alert.

1:45:05 S2: Right.

1:45:07 S3: And guys, remember how we found this, we just went to the Keepa Twitter page. Theseare not mystery items. That same Barbie, was it babysitter or whatever. It's on this page. It's down a little ways because they've had new ones come up.

1:45:21 S2: There's that musical beads one. There it is right there.

1:45:25 S3: Shopkins is on here.

1:45:26 S2: There it is. Babysitter Doll. I think some of these are my alerts.

[laughter]

1:45:33 S3: Pretty basic.

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1:45:35 S2: But yeah. It's just Keepa.com Notifier. So, go to Keepa, search for Keepa.com Notifier. And, actually if you just search for Keepa it'll pop up as an option, and follow them.

1:45:45 S3: Yep. And go to tweets and replies and look through and see what other people are tracking 'cause it's also buyers. It's people who are looking for a great deal for themselves and sometimes those deals are so sick. They're prices that you can buy them and resell them for a profit. Amazing leads you can find here. And most of them will always turn into rabbit trails. And they get more rabbit trails in a different section. But, it's crazy.

1:46:09 S2: Don't click on these. The ones with the foreign language or the foreign currencies. Unless you're willing to and interested in buying them from other Amazon sites. You can certainly do arbitrage by buying from Amazon in Germany, or Amazon in Japan and actually find some products sometimes that will be at a good enough price that you can pay the shipping and still sell iton Amazon. It's especially true with higher dollar LEGO type items and higher dollar price... Or higher priced toys and things like that. That's what we've used it for. But yeah, great tool. Use it. We'll see if that goes over a 1000 when this course releases.

1:46:50 S3: I don't know man, I've been telling a lot of people.

1:46:52 S2: That's what I mean, I don't think it will. All right.

1:46:55 S3: All right look at this silly little thing, right? Seven bucks. What was the Keepa graph onthis, there was something going on. Oh yeah look at this thing stepping down.

1:47:03 S2: Stair step, again.

1:47:05 S3: Stair stepping way down.

1:47:07 S2: That usually makes me nervous.

1:47:09 S3: Yeah, it might be Amazon systematically getting rid of it. They upped price and came way back down. Same pattern that they've done before. Amazon has price algorithms and computer programs doing a lot of their inventory management. And sometimes they'll make mistakes. It's a computer, they're going by data. Where a lot of times humans will say, "Yeah, I know it looks like that but, I can forecast and predict better what's gonna happen later on this year. I can predict what's going to happen in the market and I can buy stuff and make a profit on it." So this example, this came right off of Keepa as well. The price is going up. Amazon Sales Rating is going up as the price goes down. And who knows. Maybe this price was it...

1:47:54 S2: And when you say up, in this case that's a good thing 'cause up means closer to zero.

1:48:00 S3: Yeah closer to number one.

1:48:01 S2: All right. And the last one we have pulled up for...

1:48:06 S3: This one was on Keepa Notifier.

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1:48:09 S2: Yep. Oh look, Amazon's over here at $34.95. That's why.

1:48:15 S3: They're out of stock.

1:48:15 S2: And iBox is $79.99. So, usually ships within two to four weeks which means they probably have trouble keeping it in stock. And if you look here at their stock. [laughter] This is the 480 day view. And they were in stock pretty consistently for a long time until like Christmas of last year. And then they kind of had a couple spurts where they had stock and then it's been a long time, since March or April, since they really had stock. And they came in today. Or they listed it again today even though they're not in stock. So this is why somebody was tracking this waiting for them to come back in stock at this $35 price point so they could then turn around and sell it for this $80 price point. Great product.

1:48:55 S3: Right. Well if you have any item that you guys ever want to track, and...

1:49:00 S2: So what do you track with that, Chris?

1:49:02 S3: I just put in 35 just because I'm lazy and I don't want to put it at 34.95.

[laughter]

1:49:07 S2: I'll just put 40 because I'd be okay buying it at $40. And I'll put it for both the marketplace new and on Amazon. If I can buy this for $40 and turn around and sell it for $80, I'm happy.

1:49:20 S3: Yep, that's an easy one. So yes, we've spent a lot of time with Keepa. A lot of the same data you can infer from CamelCamelCamel. You're going to fall in love with one of them. You're gonna have your go-to app or extension or website. But there's another thing to both these websites that I think you guys should know about and that's their deal section. Should we pull that up now before we go farther in?

1:49:47 S2: Yeah let's... I just want to show... Before we do that, just very quickly show this one here. Chris mentioned you can actually if you can just copy that ASIN, instead of copying the wholeURL. That's what I'm doing here. Because this item has been on Amazon for a long time, again, youcan kind of see... Oh and I didn't notice this before. This is in BISS. And if you haven't noticed that before BISS is business, industrial, scientific and something or other. But it's dated category, so if you're not in that category that's something you want to be aware of when you're tracking it, make sure you're checking the main category "Industrial" and "Scientific" which I'm approved in so I'll buy that one if it comes up. But anyway, this one here, if you look at the sales rank, you can get the full view by clicking on the all here. And you can see the sales rank on this has been just ridiculous, for a long time. Why does it drop here? Well, that's explained by the fact that Amazon went out of stock.

1:50:47 S3: No offers means no one can buy.

1:50:49 S2: And when it went out of stock, look what happened to the price. This is about on the other graph on the sales rank chart where the sales rank started to drop a little bit or increase to, well, it didn't increase much. It increased at the max, to $45.64. So this is still a popular product,

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regardless of the price point being at $40 or $35 or $80. So this is a great product and this gives me much more confidence seeing that this has been so popular for so long, in making that buying decision.

1:51:24 S3: Oh sure. It's LEGO. Right? Like, it's not going out of style anytime soon.

1:51:29 S2: Right. Yeah.

1:51:29 S3: So hey, while we're here in Camel. Let's give them a little love, and let's look at the top price drops.

1:51:36 S2: Right here.

1:51:37 S3: This is where CamelCamelCamel's going to show you their biggest Amazon drops. Their top drops. But they're sorting it. Their default sort is by "absolute". And absolute means the biggest dollar amount like 90 bucks off or 120 bucks off. But if it's 120 bucks off on a $2000 item, I'm not that interested. So that's why they let you sort, and you can change it to "Biggest Relative" so the drop is related to the price of the item. So when we change that and we just do the one day... We'll show you the reason why you wouldn't want to do one day... We're going to update the list. We're going to see the biggest relative drop in the past day is on these ear-buds, but it's only down 68%, which, that sounds like a good deal in the store. But scanning this, looking for items with a higher price point versus a super low price point...

1:52:30 S2: [1:52:30] ____ This right here.

1:52:32 S3: If your Amazon fees are typically 30-40% then I don't care that "How to Train Your Dragon" is 47% off because I know the fees are going to eat up any of that discount. Now here's thething, this is the default 1-Day. We can back it up and show for seven days. So we can see all the drops. Because here's where people miss out. Once it's past that one day, then they don't see it unless you actually manually pick "more than one day". And more people are lazy, they don't do it. And you can see this is where the word "Beardski' came from. Right? It's the number with 80% off over the past seven days. There's that iPad cover. 70% off... That's a false positive. It's not 70% off, it's $14.95 every day of the week.

1:53:18 S2: That's right.

1:53:19 S3: But the computer [1:53:20] ____, they just see, "Oh hey Amazon dropped 70%." Well, no, not really. So just 'cause it's on this list doesn't make it a deal but this list can be a great starting point. Not only are you going to find deals here but what you find here will lead you to other deals.

1:53:35 S2: Yep. And I will vouch 'cause I was on messenger with Chris as he was finding these and it took him about 10 minutes total to find about five or six deals that are potential buys. So this is not a hard process if you start implementing these strategies.

1:53:50 S3: No, it really isn't. These are right in front of us but we have to understand the data. That's the biggest thing. That's why I encourage anybody listening: Spend your time looking at these things. It's not always fun or sexy, but the more you do it the better [1:54:05] ____, the more you can evaluate them, the quicker you can make buying decisions and when this is a game against

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the clock, because there's other people looking at these same sites and same items, when you're faster and quicker and better, you're going to be the one making the money. You're gonna be buying the stock out before someone else makes that decision and so you'll be the one with the inventory and therefore making the money.

1:54:28 S2: That's it. That's all about...

1:54:29 S3: Keepa's got the same type. There's a few different ways you can massage this data and look at recent drops and all that. We'll let you guys play around with that.

1:54:38 S2: You can go to Keepa.com and do it, or you can go and... I thought you could do it from here, Chris.

1:54:45 S3: No, I just go to Keepa.com and find related deals.

1:54:48 S2: There was a tab there for deals, daily deals. Go here...

1:54:58 S3: And a lot of this is new. On the left hand side. These settings that you can dial in. They weren't there when I wrote the book. These are new. Adding the sales rank was new since I wrote the book, previewing the sales rank on some of these items here is new since I wrote the book.

1:55:15 S2: That sliding scale is awesome. You can drop it. You can just click this and only search for stuff that's 50% off or better. Or 70% off or better. That's awesome.

1:55:27 S3: Well, here's a quick tip, like I say on your Amazon fees, if you know your fees average 35% you know you have to get at least 35% off the price. So don't even look at anything under 35 and then use that [1:55:41] ____ option. If I want to make at least 30%, I know I need to be at like at least 65% off. So then you get rid of the stuff that you know is not gonna be good. You're not wasting your time even looking at it, It's gonna give you more likelihood of finding products that are good, because those are the only ones that your looking at. So you can narrow it down by categories that you're approved in. You can change the ASP so you're not looking at the cheap crap items. There's a lot you can do to filter this down and you can bookmark a filter.

1:56:09 S2: Yeah, this a nice addition.

1:56:13 S3: Exactly, so there's a lot of ways to use the data here and this is a page you guys should be checking multiple times a day. When you're sitting there and you're refreshing you checked your email hey, refresh Keepa, see what happened. Nice and easy, or if you're using or training VAs, havethem come to this page. And part of the secret is the more you look at it, you're gonna notice the new items. Instead of, you look at it once, you don't know what's new. You don't know what's been sitting there on the same Keepa page for the past 36 hours. But if you've been looking at it once an hour while you're awake, all of a sudden you refresh and there's a new item there. Bam. Your brain instantly knows it's a new item, and your eyes go straight to it, and you can analyze it, and you know you're gonna be there first versus someone who just looked at it the first time, they don't realize that that's the golden item right now. Again, it's not always fun but it's not hard.

1:57:08 S2: It's just tedious.

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1:57:10 S3: But it's not hard.

1:57:11 S2: No. It's not. And you know how...

1:57:12 S3: Once you get that big deal you'll...

1:57:16 S2: Yeah, you get the big deal and it makes it a little more fun. But like you said, the more you do it, the easier it is. You just come here and you can kind of scan, and you kind of see in these graphs. They show you the little close ups of the graph. A lot of times you can kind of say, "Okay that doesn't"... Like this one here, I see this book right here. This looks like a false positive, just from this graph. I don't know if you can see it, but I'm gonna click on it, hover over it, and you can see that Amazon was priced at a low price and then they jumped it up, and then they dropped it, andthen they just jumped it up, and it just dropped again. It's one of those that I probably...

1:57:49 S3: Oh, huge false positive.

1:57:50 S2: See this drop but $3.69 was a false price. This was not selling for $3.69 anywhere recently. So it looks like it's kinda 15 almost 16 million sales rank for a long long time.

1:58:03 S3: Holy crap.

1:58:05 S2: So you look at this somebody says, "Oh the price dropped down to $9.91 from $3.69, that's awesome."

1:58:11 S3: I'm gonna buy a case of them.

1:58:12 S2: Yeah. That's not one you want to buy. And you can kind of see that when you get good at it, just from the little mini-graphs that are here and can even speed up your searching a little bit more. So don't ignore books, 'cause there can be some really good book deals too. All right. So we've covered Keepa price drops, we've covered CamelCamelCamel price drops. I think this is probably a good place to start. We've been going for about two hours now. We're going to talk abouttracking products on other sites other than Amazon, and that is some killer information, I think. It's something that makes me a lot of money and it makes my life a lot easier too. So I think that's something we'll keep for next time. What do you guys think?

1:58:54 S3: I think so. The last thing we should add on this one is Camel has their own tracking system as well. So maybe you prefer Camel, maybe you prefer Keepa. There are other sites that willtrack these items on Amazon for you, and if it's something really hot, use both. Use all of them. There's no reason not to.

1:59:12 S2: Yeah, I use both because, I use multiples just because they're not perfect. And they'll miss alerts sometimes. One might be down for service and they don't catch an alert. You know if you have it on multiple sites, sometimes I get four alerts for one product and it's kind of annoying, but I'd rather have four than none. So the way you do that is by searching for the product here on Camel. And then you can see here, it's only allowing you to track third party new at this point, because Amazon's not showing it in stock yet even though they're showing it in stock on the site, but if Amazon were in stock they would give you the option to track Amazon up here as well as the third party new. So you just put your price in that you want to be alerted to when it drops to that.

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You just put your email and or your Twitter. And hit the start tracking button. It'll start tracking and send you an email or a tweet when that price drops to your desired price.

2:00:07 S3: Yep, very easy to do. Take advantage of these free price trackers, guys.

2:00:12 S2: Absolutely. All right, well, I think that's a wrap for tonight and thanks for joining us and we hope you got a lot out of this.

2:00:22 S3: Yeah, thanks so much, guys. We do go in-depth on a lot of these examples. It can go long, but we do it because there are so many nuances to online arbitrage and we wanna make sure you guys get the best deals at the same time avoiding bad deals. We don't want you to make bad deals and then have to learn by example, losing money; we want you to be able to spot those items and not make those purchases.

2:00:51 S1: Awesome guys, thank you so much and please ask your questions in Facebook group and we will be happy to answer them for you. Thanks again, Chris and Gary. Your time is valuable and we appreciate how much time you spent with this, so great job tonight.

2:01:05 S?: Alright, thanks.

2:01:07 S?: Thanks Nate, talk to you soon.

2:01:09 S?: All right, talk to you later.

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