Pro:Two Identity

Student No. B00548343Name: Winnie Tang

IdentifyI wanted to re-brand my parents Chinese Takeaway “Yau Kee” as I thought it could do with a fresh new look.

I started brainstorming ideas of logo ideas:

1. Use of Chinese Zodiac: 2012 = 2013 = Snake2. Characters3. Chinese Symbols

I wanted to keep the name of the business and explore different type fonts and introduce a character with the logo.

I want to add more colour and modern style to appeal to the audience more, with my style added into the mix.

ResearchTo start off with I looked online to research logo ideas and branding:

ThemeI then looked into the themes I could use for my logo:

Food Garden

ThemeI thought using the Zodiac animal would be fun and I also started to look at red pandas as they are from china.

Zodiac Animals Red Panda

Chinese SymbolsI also had a look into using objects than associate with China:

Lanterns & Charms Other

CharactersMy next step of research was looking into characters such as a little Chinese girl & boy:

Sketches – Chinese ZodiacI started to sketch out my logo with the Chinese Zodiac animals: Snake & Dragon:

The composition balance between the text and the animal was quite hard to achieve, and I didn’t like how the logo was turning out. So I started to sketch Red Pandas to see how it could be incorporated with the logo.

Sketches – Red Panda

I thought the Red Pandas did not suit in the end as I wanted to add something which related to China.

Sketches – Children Characters

I enjoyed the idea of having little children characters and, as a result, I could sketch

quite a few ideas.

Logo Composition

Final Character Design Idea

I wanted to keep the illustration of the Chinese boy & girl simple with features, such as the clothes, recognisable to the audience of the country represented.

I incorporated my style of design and cuteness appeal to ensure my signature was present.

Design

More Design

Exploring

As the customer is a Chinese Takeaway, there is the opportunity to create stationary for the business that could be used. I sketched a few ideas on menus, letterheads, business cards, packaging, stickers, etc.

But first I will create the logo…

My Logo Design

I had many ideas on the composition and it was extremely hard to choose one logo. I decided with the many different types of stationary to create, I could use the logo which best suited the format of the stationary. All the logos relate to each other and you can tell they are the from the same business.

Development - StationaryLetterhead Receipt

Development - Stationary

Compliment Slip

Development - Stationary

Business Card:2 Versions Back

Development - StationaryCharacter Profile of the Boy and girl: