Prototype to Proposition Workshop - Brief v1

8/6/2019 Prototype to Proposition Workshop - Brief v1

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Transformed by You CompetitionKent Business School MBA Students Workshop

Background

Kent Connects and Kent Business School set up a joint MBA Cohort Programme inSpring 2011 to enable councils and other public services to access a range of expertise from the students and provide students with invaluable practicalexperience of the public sector

These projects are providing a collaborative approach for students to grow tangiblebusiness connections, gain a deeper understanding of the challenges public sector organisation face, as well as sharpen their leadership skills.

Competition

Kent Connects are organising a competition to stimulate public services,entrepreneurs and communities to develop innovative ways of using technology toimprove their neighbourhoods. This builds on the Transformed by You programmeconducted with entrepreneurs and students 1. The competition will run as such:

1. People will be able to submit and rate ideas online on how technology couldhelp improve their neighbourhoods

2. Groups will discuss and refine the highest rated ideas at ideas workshops3. Digital entrepreneurs will be able to submit and rate prototypes they want to

develop that build on the top ideas on specific challenges4. Digital entrepreneurs will develop their prototypes at an event with others to

try and win the competition

5. Students from KBS will advise entrepreneurs on how to take prototypeproducts and services to market

Aim

Building on lessons learned from challenge-based approaches developed both byKent Connects Partners and recommendations by NESTA 2, we propose to design aworkshop to provide

o Students with real-life work experience of advising entrepreneurs on how to takeprototype products and services to market

o Digital innovators with entrepreneurial expertise from the students so their

prototypes can be developed, tested and evaluated into viable ventureso Public service commissioners and researchers with a better understanding of

how innovations with the potential to serve the public can be taken to market

This will provide the Kent Connects and Kent Business School partnership withanother opportunity of working together to stimulate local entrepreneurs and informthe development of future Kent MBA projects.

1. How will the workshop run?

The digital innovators/developers and small groups of students will work through thebrief below on their prototypes.1 http://www.kent.ac.uk/stms/news/stories/2010/kcc.html

2Vicki Purewal, Social Challenge Prize Guide, http://bit.ly/lN3Xe7 , NESTA, December 2010
http://www.nesta.org.uk/areas_of_work/public_services_lab/reboot_britain/assets/features/transformed_by_youhttp://www.nesta.org.uk/areas_of_work/public_services_lab/reboot_britain/assets/features/transformed_by_youhttp://www.kent.ac.uk/stms/news/stories/2010/kcc.htmlhttp://www.kent.ac.uk/stms/news/stories/2010/kcc.htmlhttp://bit.ly/lN3Xe7http://bit.ly/lN3Xe7http://www.kent.ac.uk/stms/news/stories/2010/kcc.htmlhttp://www.kent.ac.uk/stms/news/stories/2010/kcc.htmlhttp://www.kent.ac.uk/stms/news/stories/2010/kcc.htmlhttp://bit.ly/lN3Xe7http://bit.ly/lN3Xe7http://www.kent.ac.uk/stms/news/stories/2010/kcc.htmlhttp://www.nesta.org.uk/areas_of_work/public_services_lab/reboot_britain/assets/features/transformed_by_youhttp://www.kent.ac.uk/stms/news/stories/2010/kcc.htmlhttp://bit.ly/lN3Xe7http://bit.ly/lN3Xe7


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The questions that will form the brief for the students at the Kent Business SchoolKent Connects Workshop will build on both the questions that will have been askedto the prototype developers in the submission form (see Annexes) and the review bythe Judges of the Competition.

Stage Questions Advice toPrototypeDevelopers

Related KentMBA Module

Market Researchand BusinessModelling

What is thecustomer need andmarketopportunity?

Analysing marketopportunities for the prototype(includingcustomer &competitor analysis)

Marketing Analysisand Planning

Whatmethodologies,materials and toolswill we use toconduct theresearch?

Working throughany complexdecisions neededto develop thebusiness modelfor the prototype

Applied BusinessModelling

Design andDelivery

How are we goingto develop thestrategy?

Developing astrategy to takethe prototype tomarket

StrategicManagement

How are we goingto take forward thedevelopment of theprototype?

Identifying andappraisingprocess andoperational issuesand suggestingsolutions to these

ManagingProcesses

What resources areneeded to developthe prototype?

Financing andbudgeting of theprototype(balance sheet,forecasting andinvestment)

Accounting andFinancialManagement

How are we goingto manage thesupply chain?

Identify thedrivers for apotentialapproach tomanaging thesupply chain for the prototype tobe delivered

Strategic SupplyChainManagement

How are we goingto appraise theoptions?

Identifying,formalising andpitching

Entrepreneurship


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entrepreneurialopportunities tofurther developthe prototype

ProjectManagement

How are we goingto set up the team?

Managing a teamof people todevelop theprototype

Managing Peopleand Organisations

Who are thestakeholders andhow are they to beengaged and what

are their issues?

Identifyingstakeholders andunderstandinghow to influence

them


Who would be asuitable sponsor for the project?

Identifyingstakeholders andunderstandinghow to influencethem


Marketing &Communications

How are we goingto plan themarketing andcommunications?

Determinemarketingobjectives anddevelop marketing

strategies basedon analysis of themarket and anunderstanding of buyer behaviour.


What marketingandcommunicationsactivities arerequired?

Develop creativesolutions tomarketingchallenges for theprototype


2. What will be the different stages of the workshop?

o Each group will require a maximum of six students and the presence of theprototype developer/s of the prototype selected

o The students and developers will work together to complete the above brief o Get key advisors to support, advise and challenge the groups on taking the

prototype to market (with their own individual experiences and tips)o During the workshop, facilitators will advise each group and simulate

"unexpected events" that could affect the prototype as its taken to marketo At the end of the workshop, each group will showcase and "walk through"

their innovation with opportunities for feedback from other participantso The content produced for the business propositions will be edited and

packaged and distributed to students and developers


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Introduction of the dayo Refreshments and introduction of the agenda of the dayo Speed networking session to introduce students to developers

Morning sessiono

Introduction of prototypeso Group workshopso Lunch

Afternoon sessiono Showcase by each group, feedback and next steps

3. What actions will be offered to the students for the workshop?

Actions Resourcesprovided

Start Date Finish Date

Select which type of mentor youwish to be

Brief description of roleof mentor

25November

Review brief for the workshop Brief for theworkshop agenda

30January

6 February

Review the background contentfor the prototype

Submission putforward for theprototype

Analysis by theJudges

Prototype(including weblink)

30January

6 February

Participate in the workshop andwork with the prototypedeveloper/s to develop abusiness and communityproposition for it

Brief checklistprototype developer

W/C 6February


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Annexes

1. Contribution to the skills developed by students relevant to the KentMBA Programme

Intellectual skills

o Analytical skills necessary for the analysis of problems and the identificationof appropriate solutions.

o Ability to plan, work and study independently and in a group and use relevantresources in a way which reflects best current and anticipated future practice.

Subject specific skills

o Ability to initiate and manage change by development of an awareness of threats, a perception of opportunities and a readiness to reconsider currentpractices rather than simply repeating past patterns.

o Ability to integrate academic frameworks and understanding with the practicalenvironment of business.

o Ability to identify business opportunities.

Transferable skills

o Effective performance in a team environment.o Enhance the interactive skills needed to communicate, negotiate and mobilise

people in organisations.o Effectively apply numeracy and quantitative skills including the use of models

of business situations; qualitative research skills.o

Apply the ability to identify, manipulate, evaluate and communicateknowledge relevant to business and management issues to the developmentand management of organisations.

2. Submission Form for Prototype Developers

Submission Questions Judging Criteria

What is the name of your prototype?

Evidence of creativity

What idea/s are you developingyour prototype on

Evidence of prototype building on an idea putforward in the Ideas Competition

How are you going to develop it? Evidence that the prototype can be used by amember of the public

What datasets are you using? Evidence of use of data available fromwww.openkent.org.uk

What tools and techniques are yougoing to use to develop theprototype?

Evidence of ability to use tools and techniquesin an innovative way and that are accessible toall

How would you take your idea Evidence of ability to engage people to use the
http://www.openkent.org.uk/http://www.openkent.org.uk/


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forward? prototype and sponsors to fund its development

What stage are you at inprototyping?

Selecting the idea

Researching market & resources neededPlanning the development of the prototypeDeveloping the prototypeTesting the prototypeTurning the prototype into a viable product

What type (and level 1-3) of support do you need to takeforward your prototype?

Time/Technology/Research/Investment/Training

Prototype to Proposition Workshop - Brief v1

Documents

Transcript of Prototype to Proposition Workshop - Brief v1