DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

PROTOTYPE AND TEST

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

STAKEHOLDER A YOUNG AND CREATIVE STUDENT

WHO IS THE MIDDLE OF THE

ADVERTISING UNIVERSITY COURSE AND IS IN HIS FIRST YEAR IN AN

INTERNSHIP IN AN BRANDING AND ADVERTISING AGENCY.

NEED INSIGHTS

NEEDS A WAY TO BECAUSE BRUNO NEEDS A WAY TO EXPAND AND

SHARE HIS KNOWLEDGE HAVING FUN.

HE IS LEARNING A LOT DURING WORK AND HE BELIEVES THAT KNOWLEDGE IS

MORE IMPORTANT THAN DEGREES. AND FURTHER HE THINKS DEGREE IS

NOT ALL, AND HE IS WILLING TO TEACH AND HAVING FUN INSPIRING AND

BEING INSPIRED.

REMEMBER...

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

A VIDEO CHANNEL

A SPACE WITH VIDEOS MADE BY STUDENTS TALKING ABOUT KNOWLEDGE AND WORK. THE

IDEA IS TO BE A CHANNEL WHERE PEOPLE CAN JUST FOLLOW THEIR FAVORITES PEOPLE OR

SEARCH FOR SPECIFIC SUBJECTS. PEOPLE CAN

ALSO RATE THE STUDENTS VIDEO. THE VIDEOS CAN ALSO BE USE BY COMPANIES THAT ARE

LOOKING FOR YOUNG TALENTS.

KNOWLEDGE VENDING MACHINE

THE IDEA IS TO DEVELOP A MACHINE WHERE PEOPLE CAN SIT, WATCH AND LISTEN TO SHORT

TOPICS. THE SHORT CLASSES (10 MINUTES) CAN BE RECORDED BY STUDENTS AND SPECIALISTS

TALKING TOGETHER.. THE USER CAN CHOOSE HIS

CLASSES BY INTEREST. THE IDEA IS TO PUT THE MACHINES IN SCHOOLS, LIBRARIES AND WHY NOT

INSIDE FAVELAS.

MOBILE APPLICATION

A WEB APPLICATION THAT GETS TOGETHER STUDENTS LOOKING FOR KNOWLEDGE AND

INSPIRATION. THE STUDENT CAN MAKE HIS PROFILE AND MAKE

SOME VIDEOS, CANVAS,

PRESENTATIONS….ANYTHING THAT HE/SHE IS GOOD. PEOPLE WILL START WATCHING HIS/HER

CLASSES AND GIVING HIM OR HER SOME BADGES. WITH A NUMBER OF BADGES HE OR SHE STARTS

TO GET SOME MONEY SELLING HIS/HER

KNOWLEDGE. THE IDEA ABOUT MOBILE IS TO HAVE FAST AND GOOD CONTENT ANYWHERE..

MOST PRACTICAL MOST DISRUPTIVE MY FAVORITE

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

MOBILE APPLICATION

A WEB APPLICATION THAT GETS TOGETHER STUDENTS LOOKING FOR KNOWLEDGE AND

INSPIRATION.

THE STUDENT CAN MAKE HIS PROFILE AND MAKE SOME VIDEOS, CANVAS,

PRESENTATIONS….ANYTHING THAT HE/SHE IS GOOD. PEOPLE WILL START WATCHING HIS/HER

CLASSES AND GIVING HIM OR HER SOME BADGES. WITH A NUMBER OF BADGES HE OR SHE

STARTS TO GET SOME MONEY SELLING HIS/HER KNOWLEDGE. THE IDEA ABOUT MOBILE IS TO

HAVE FAST AND GOOD CONTENT ANYWHERE..

MY FAVORITE

To  test  this  prototype  I  did  big  charts,  explain  the  idea  and  I  ask  people  about  it.  

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

WHAT WORKED WHAT COULD BE IMPROVED

QUESTIONS IDEAS

OPPORTUNITY TO TEACH AND LEARN

SIMPLE IDEA A PLATFORM TO UPLOAD

VIDEOS

HOW TO HAVE THE SAME QUALITY VIDEOS

HOW TO UPLOAD VIDEOS

SPACE FOR WRITE BOOKS AND HAVE WIKIS ABOUT

LEARNING

A GUIDE: HOW TO RECORD A CLASS

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

KNOWLEDGE VENDING MACHINE

THE IDEA IS TO DEVELOP A MACHINE WHERE PEOPLE CAN SIT, WATCH AND LISTEN TO SHORT

TOPICS. THE SHORT CLASSES (10 MINUTES) CAN BE RECORDED BY STUDENTS AND SPECIALISTS

TALKING TOGETHER.. THE USER CAN CHOOSE HIS CLASSES BY INTEREST. THE IDEA IS TO PUT

THE MACHINES IN SCHOOLS, LIBRARIES AND WHY NOT INSIDE FAVELAS.

MY FAVORITE

To  test  this  prototype  I  did  big  charts,  explain  the  idea  and  I  ask  people  about  it.  

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

WHAT WORKED WHAT COULD BE IMPROVED

QUESTIONS IDEAS

OPPORTUNITY TO LEARN FAST KNOWLEDGE CONTENT SECURITY

IS IT EXPENSIVE TO BUILD HOW TO CHARGE

DESIGN THINKING ACTION LAB .:. MAURICIO BUENO

A. WHAT YOU LEARNED BY TESTING YOUR PROTOTYPES;

USERS CAN TURN AN IDEA MORE USEFUL

GOOD IDEAS CAN BECAME BETTER WHEN LISTENING

TO PEOPLE

CONTENT DEVELOPMENT A WIREFRAME/PROJECT

B. WHAT YOU WOULD DO NEXT IF YOU WERE TO CONTINUE WORKING ON THE PROJECT.

COSTS