Prospective Student PortalA Project Overview

Robert J. McBrideAssistant Vice President for Enrollment Services

La Salle University

La Salle University

• La Salle is a Catholic, comprehensive University founded by the Christian Brothers in Philadelphia in 1863.

• Committed to personalized, humanistic, practical education

• Two campuses: one in northwest Philadelphia and one in Newtown, Bucks County, 25 miles north of the city

La Salle University

• 7,000 undergraduate, graduate and continuing education students annually enroll in one of three schools: Arts and Sciences, Business and Nursing

• Students come from 25 states and 37 foreign countries

• Two-thirds of undergraduates live on campus

• 90% of graduate students are working professionals attending part-time

Project History

• Routinely solicited by outside vendors about new technology

• VP and Dean of Admission initially uninterested, but seeing is believing

• Narrowed selection down to two great products

Decision Making Process

• Requirements :– Ability to integrate with SCT Banner– Personalization– Customization– Portable

Our Decision

• Luminis with modifications– Already existing integration– Personalization through targeted

messaging and roles– Customization through channel

features– Portable : No cookies required !

Getting Started

• November 2002, formed governance structure based on Lehigh University presentation at PABUG

• Named Project Leaders• Formed Sub Committees

Governance Structure

Portal Action Team

TechnicalTeam

MarketingTeam

ContentTeam

AdhocPSP

Team

Technical Specifications

• Two main issues :– Create a way for prospective students

to create an account in Luminis– Assign a prospective student role to

these students

Development Stage

• Kathy Carmichael from SCT out to LaSalle for a week– Tightened up technical specs– Started programming– Again two main points

• Account creation• Role creation for prospects

Implementation

• La Salle’s Information Technology Department did 99% of the implementation

• Functional users performed testing and set up validation tables

• Went live “on time” for May 15th

Product Overview

Admiss Public Page

Mylasalle login page

Account Creation Page 1

Account Creation Page 2

Account Creation Page 3

Account Creation Page 4

Account Creation Page 5

Email

Login Page

Prospective Student Tab

Personal Announcements

My page

Data Storage

UserInterfaceOn Web

LDAPWeb AppTables

SARHEAD

Tape LoadTables

SRTRECR

ApplicationTables

SARADAP

RecruitingTables

SRBRECR

Banner DB

Load Process

SARHEADWeb App forAdmission

Started

SRTRECRTemporary

Prospect RecordsCreated

SARADAPPermanent

App RecordsCreated

SRBRECRPermanent

Prospect RecordsCreated

Database triggercopies data to tape load tables

Baseline loadprocess used

Baseline load process used when app is complete

Outcomes

Successes

• Able to offer a personalized, customizable web experience to prospective students

• Increased ability to track students on our web site

• Use of technology sends message to students and families about the institution

Room for Improvement

• Load process needs work• Multiple entry points and accounts

cause confusion for students– Non Secure Self Service Login (web app)– Self Initiated Portal Login (PSP pages)– Secure Self Service Login (used to look at

application requirements)– University Assigned Portal Login (enrolled

students)

Uncertainty

• Hoped that our mods would be considered for an upcoming baseline prospective student portal.

• Originally, the baseline product was to be ready in Spring 2003

• Unsure about the status of this project within SCT

PSP Account Creations

MAY JUN JUL AUG SEP OCT Total

Day 46 49 45 109 215 190 654

Eve 8 3 1 9 7 5 33

Grad 13 16 10 17 10 7 73

Total 67 68 56 135 232 202 760

Contact Information

• Robert J McBride– Email : mcbrider@lasalle.edu– Phone : 215.951.1972

• Check out our portal– URL : http://my.lasalle.edu– User ID : guest– PIN : lasalle