ProRemodeler - Amazon S3 · 2016-08-30 · 3. Tool Reviews Tool Reviews lower voltages. At the same...

2017 MEDIA KIT

ProRemodeler.com

2 Professional Remodeler | ProRemodeler.com

CONCEALED COSTS COULD SINK YOUR SHINY NEW CLOSE RATE

Hidden Danger

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PROFESSIONAL REMODELER

HOW YOU REACT IN THE AFTERMATH

CAN PREVENT A PERSONAL TRAGEDY

FROM WRECKING YOUR BUSINESS

Fatal Accidents

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PR Elevating our Game

The Power of Partnership

2016 AwardsFinalist, Jesse H. Neal Awards —Best Technical Content, ProTradeCraft.com

The New American Remodeled Home — Exclusive media sponsor for 2017-18

Jesse H. Neal Awards17

AZBEE, NAREE, FOLIO:, WPA100+

All of our subscribers buy or specify products or influence product selection.*

#1 Summit of the most-influential thought leaders from the largest firms in the remodeling industry

100% 96,916*

Professional Remodeler INSIGHT Market-leading Data 50,000 builders & consumers** 42 Product Categories Products by type - U.S. & Canada Brand Leaders by Installation - U.S. & Canada

*June 2016 BPA Statement

**Publisher’s Data

Subscribers - 100% Qualified - 100% Buy & Specify

THE SALES & MARKETING GAME HAS CHANGED. ARE YOU KEEPING UP?

A NEWPLAYBOOK

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Professional Remodeler | ProRemodeler.com 3

LAUNCHES

PR New Launches to Reach Your Targets

2013 2014 2015 2016

Extreme Sales Summit Leadership TourPR Data Group

Home Improvement Professional

ProTradeCraft.com

Women in Residential Construction Conference

NKBA magazine

PRODUCTS magazine

The New American Remodeled Home

Extreme Lead Generation Conference

Model ReModel

Pinnacle Club

NAHBTM

I

We are different and we welcome the opportunity to show you why. Our team will work with you to create customized solutions that fit your needs. The market has changed and Professional Remodeler has proven its ability to deliver thoughtful solutions that work for today’s market and position you for tomorrow.

Professional Remodeler has invested in assembling the most talented, most experienced team in the home remodeling

industry. Our experience in each of our business units—management, editorial, digital, events and data—allows us to deliver market-leading content and on-target media solutions to our audience and advertising partners.

The 2017 Media Kit is just a glimpse into our company. It highlights the leadership we have shown in bringing new products to the

market and the tremendous growth our brand has experienced. Our whole team is available to you—we welcome the opportunity to have a conversation.

Best wishes on a successful 2017.

Sincerely,

Tony Mancini Group Director - Principal [email protected] l 484.412.8686

OUR EXPERIENCE IS YOUR ASSET


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Partner/CEO/VP/GM

Total Circulation

Reaching key decision makers in every area of the remodeling industry.*

96,916*

MINUTES AVERAGE TIME SPENT

READING PR**

46 12ISSUES

PER YEAR

100% of subscribers are Involved

in the selection and/or purchase of products*

78,387SUBSCRIBERS IN BUSINESS 11+ YEARS*

Year

PR Circulation

*June 2016 BPA Statement**Signet AdStudy, April 2016, based on 163 respondents

PR continues to audit the products that our subscribers buy and specify.

PR continues to keep the 1st year qualification of our subscribers over 80%, the industry standard


PR Target - Content - Engagement

MAX delivers your message in the most efficient manner and increases engagement

Precisely target a subscriber base for your marketing message

Deliver finely tuned, detailed breakdowns of buying influence data

Deliver your best potential buyers through personalized queries

MAXDATABASE

DATABASE EXTRAORDINAIREMAX is the information collection center of all of SGC Horizon products and events. This unified database captures, archives and sorts all of the Professional Remodeler

audience information you need to tailor your marketing message, in every form, to a wide spectrum of remodelers or a specific niche.

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PR Editorial Innovation

A new special section drawing content from ProTradeCraft.com, our award-winning mobile website, with a focus on construction technology in three areas.

BUILDINGSCIENCE

PROFESSIONAL REMODELER / 08.2016 21

carefully to create a 21/4- inch reveal around the window. They also pull the pan flashing out past the foam so that any leaks can drain all the way out. Cutting the foam sheets is pretty simple. The crew uses utility knives with extendable segmented blades to cut full depth on short cuts and when cutting sheets in place [4]. For long cuts, they sometimes use a knife and a chalk line or T- square, but a table saw works best for long cuts, especially beveled cuts where wall and roof foam edges meet. The first layer of foam is held in place with long screws and washers [5]. For large pieces and full sheets, one screw is adequate to hold the foam in place; add a second if needed to keep it from rotating. Small pieces can be friction fit, because the entire first layer will be held in place by the furring strips that will be applied on top of the second layer of foam. There’s no need to tape the seams on the first layer either, because when the furring strips are installed later, the foam will compress and pull the tape away from the seams. The second layer will be taped, and any loose tape caused by compression from the furring stips can be re-adhered or replaced. As one guy installs, he can also measure for the next piece. Working together, two installers ought to be able to keep ahead of one cut man.

Adapted from a video produced by Dan Morrison, Senior

Technical Editor at ProTradeCraft.com. Thanks to David

Joyce, Patrick Burke, Calvin Cutts, and Damien Higgins, for

sharing their jobsite with us.

REMODELER DAVID JOYCE, owner of Synergy Construction in Lanchester, Mass., and his crew performed a deep energy retrofit and gut rehab last Fall on a home in Concord. To boost the R-value of the envelope, they added 4 inches of polyisocyanurate foam in two 2-inch layers to the walls and roof. This article focuses on the first layer on the walls. The existing T1-11 siding was structurally sound so it was left in place and covered with house wrap and foam. The windows are new and were installed

and flashed to the openings before the house wrap was applied, then the housewrap was sealed to the windows with a flashing tape [1A, 1B, 1C]. The two layers of foam should have offset seams, so the crew started with a ripped strip of foam that fit under the windows and ran the full length of the house [2A, 2B]. This first course was kept level to ensure consistent measurements. At windows, the foam overlaps the window frame, forming a tight seal [3]. The crew measures and cuts

BUILDINGSCIENCE

[1A] Flashing tape is adhered to the window flange, then crosses over the window subflashing and onto the house wrap to complete the seal. [1B] Calvin Cutts peels split-release paper backing from the window pan flashing, which extends beyond the framing. [1C] Damien Higgins helps add an extra strip of flashing tape to extend the pan flashing to cover both layers of foam. The split release paper on the extension will remain until the second layer is applied.

Installing Exterior Rigid FoamCAREFUL FLASHING AND A TIGHT FIT ARE KEYS TO SUCCESS WHEN RETROFITTING THE FIRST OF TWO LAYERS OF FOAM

BY DAN MORRISON AND SAL ALFANO

Look for Part 2 in this series, which covers installation of the second layer of foam and furring strips. Or watch the video “How To Install Polyiso Panels” online at ProTradeCraft.com

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[2A] The crew starts by ripping a starter strip that fits under the windows. It is mounted level and runs the full length of the house. A metal cap at the bottom protects the foam from insects. [2B] Because the housewrap is the primary air barrier and there are two layers of foam, it is okay to use up smaller scraps in the first layer, as long as the joints are tight and the insulation is continuous.

[4] Patrick Higgins uses extended seg-mented utility knife blades to cut all the way through 2-inch foam in a single pass. A table saw works best for long cuts and beveled cuts.

[5] One or two screws with washers are enough to hold large pieces and full sheets of rigid foam in place until the second layer of foam is applied. Furring strips fastened to studs through both layers of foam will lock the foam in place.

[3] The foam overlaps the window frame, creating a tight seal and leaving a uniform reveal. The crew is careful not to bury the pan flashing behind the foam.

YOUR MONTHLY DOSE OF CONSTRUCTION SANITY

Building Science

Best practices for energy-efficient, sustainable construction:• Windows & Doors• Insulation & Air Sealing• WRB & Flashing• HVAC & Mechanicals• Roofing & Siding

1. Building SciencePro-to-Pro construction how-to covering every aspect of construction:• Kitchen & Bath• Windows & Doors• Decks & Porches• Roofing & Siding• Concrete & Masonry• Framing• Interior Trim & Cabinets

2. Jobsite Know-HowUp-to-the-minute reviews of the latest in cordless, corded, pneumatic, and hand tools for serious professionals. Produced in collaboration with ProToolReviews.com• Annual Pro Tool Innovation Awards• Head-to-head Tool Comparisons• New Releases• Hand Tools• Fasteners & Accessories

3. Tool Reviews

Tool Reviews

lower voltages. At the same time, the company wanted to preserve backward compatibility with all of the tools it had developed that run just fine at lower voltage. Parallel wired for greater amp hours. Batteries for 20V Max tools are made with sets of five 3.6-volt (nominal 4-volt) lithium-ion cells wired in series. The 2.0 amp hours in each cell don’t combine in any way, so a 5-cell battery like the Dewalt compact 20V Max delivers 18 volts (nominal 20 volts) and 2.0 amp hours. To create a 20V Max, 4.0 amp hour battery, a second set of five cells is wired in parallel to the first set. The voltage remains the same, but the amp hours are doubled. Wiring a third set of cells in parallel still

delivers 20 volts, but gives you 6.0 amp hours [1]. Series wired for greater voltage. If instead of two parallel connections between the three 5-cell sets you used series connections, you’d get a 2.0 amp hour battery delivering 54 (nominal 60) volts [2]. With FlexVolt, both wiring configurations are available, and electronic communication between the tool and the battery determines which wiring scheme is activated.

A Note About Air Travel SafetyThe fifteen 2 Ah cells in a 60V FlexVolt battery generate 108 watts (15 x 3.6 volts x 2Ah), and a soon to be released version using 3Ah cells will generate 162 watts (15 x 3.6 x 3). This creates an issue for shipping and travel by air because at 100 watts capacity, restric-tions kick in based on the fire risk associated with lithium-ion cells. DeWalt’s work-around is an adapter that divides the 108 watt battery into three 36 watt sections, making it safe for air travel. In addition, because the adapter connects to the terminals, it prevents shorts, which is a common cause of overheating.

New 60v FlexVolt ToolsDeWalt has a variety of tools lined up for the FlexVolt system, most of which wilbe released this Fall. For a brief look at some of what to expect, along with MSRPs, see "New FlexVolt Tools" (right). And remember, the FlexVolt battery is backward compatible with all existing DeWalt 20V Max tools.

For more information, circle No. 895 on the reader service card

PROFESSIONAL REMODELER / 08.2016 2524 08.2016 / PROFESSIONAL REMODELER proremodeler.com

What is FlexVolt?BEFORE FLEXVOLT, BATTERY PACK WIRING WAS FAIRLY STRAIGHTFORWARD: LITHIUM-ION CELLS


ON JUNE 21ST, 2016 AT 8:30 A.M., the power tool industry changed when DeWalt unveiled its FlexVolt system. What makes FlexVolt so revolutionary is that FlexVolt batteries are wired for both 20V Max and 60V Max. And because the tool tells the battery which mode to operate in, it’s completely automatic for the user. Wiring the battery both ways offer extreme run time in 20V Max tools or incredible power in 60V Max and 120V Max tools.

Why FlexVolt?Before FlexVolt, battery pack wiring was fairly straight-forward: Lithium-ion cells were either wired in series to increase the voltage or wired in parallel for greater amp hours. But in its research DeWalt found that larger brushless motors run better at higher voltages than they do with a higher amp current pushed through at

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New FlexVolt ToolsFLEXVOLT 120V MAX Fixed Blade Miter Saw with Adapter Cord: $499/$649

FLEXVOLT 60V MAXSliding Miter Saw with Adapter Cord: $649/$799

Circular Saw: $179/$299/$379

Reciprocating Saw: $179/$299/$379

Table Saw: $379/$499

Grinder: $179/$299/$379

Stud and Joist Drill: $279/$399/$479

BATTERIES, CHARGERS, ADAPTORSFlexVolt 20/60V Max Battery 6.0 Ah: $149

FlexVolt 20/60V Max Battery 6.0 Ah 2-Pack: $199

Fast Charger: $79

120 Volt Adapter: $49

Portable Power Station: $399

Portable Power Station with (3) 4.0 Ah 20V Max Batteries and (1) 6.0 Ah FlexVolt Battery: $599In parallel mode, a

60V FlexVolt battery delivers 20 volts and 6 amp hours (Ah).

In series mode, a 60V FlexVolt battery connects all 15 cells in series, to deliver 60 volts at 2 Ah.

In a recent demonstration DeWalt's new cordless 60V FlexVolt table saw rips 1x hardwood without bogging down. The corded version of the table saw can also be plugged into a FlexVolt Portable Power Station.

TOOL REVIEW

TOOL REVIEW

ProTradeCraft.com in Print

Jobsite Know-How

POORLY INSTALLED OR MISSING FLASHING AT ROOF-WALL CONNECTIONS IS A COMMON CAUSE OF WATER DAMAGE. THE SOLUTION IS WATERPROOFING AND A PROPER KICKOUT FLASHING.

Leakproof Kickout Flashing

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GROUND ZERO FOR ROOF ROT is often where roofs meet walls. If water isn’t redirected from the roof into a gutter, it can pour into the wall, where over time it will rot the sheathing and framing, and wreak havoc with insulation and drywall. The solution is kickout flashing, which replaces the bottom-most piece of step flashing and directs water away from the wall and into the gutter. Some contractors make their own kickout flashing from a standard piece of step flashing by cutting the roof leg in half, then sliding the upper half over the lower half. But unless this joint is soldered, it will eventually leak, defeating its purpose.

Another option is to use a pre-fabricated kickout flashing, which is available in powder-coated metal (kickoutflashing.com) or plastic (dryfekt.com) for less than $20. In a pinch, you can make your own by crimping the roof leg rather than cutting it (see “Roll Your Own Kickout Flashing,” DIREX). Here are step-by-step instructions for prepping the roof and wall for kickout flashing, adapted from the Hammer and Hand Best Practices Manual (hammer-andhand.com). Step 1] Waterproof the wall. Apply waterproofing membrane where the bottom of the roof meets the wall [1]. In new construction, apply a peel-and-stick

22 08.2016 / PROFESSIONAL REMODELER proremodeler.com PROFESSIONAL REMODELER / 08.2016 23

membrane directly to the wall sheathing before fastening a rafter to the wall. As an alternative, especially for retrofit work where roof framing and fascia is already in place, use a liquid-applied paint-on membrane such a FastFlash. The waterproofed area should cover the wall at least 4 inches in all directions from the framing, including the area below the fascia. Be sure to integrate this membrane into the existing housewrap using proper overlaps. If necessary, make the transition to housewrap at the bottom of the waterproofing with flashing tape, which can be lapped over and sealed to house wrap later; extend the flashing tape at least 10 inches past the fascia. Step 2] Flash the roof and roof-wall connection. Next, install a course of peel-and-stick membrane along the eaves, folding over the bottom two inches onto the fascia [2]. After installing metal drip edge, run a strip of peel-and-stick membrane to cover the entire joint where the roof meets the wall, extending the membrane about 8 inches onto the roof and up the wall.

Step 3] Install the kickout flashing. Install roofing felt or synthetic roofing underlayment over the roof, running it up the wall at least as high as where the top of the step flashing will be [3]. Next, install a starter strip of roofing, then use the kickout flashing in place of the first piece of step flashing. Make sure it over-hangs the eaves far enough to direct water away from the roof and wall and into the gutter. Step4] Weave in the step flashing. Install step flashing and roofing, alternating as necessary to ensure that each piece of step flashing overlaps the lower piece by at least two inches [4]. The top of standard step flashing should align with the top of the shingle, but the overlap is the important thing, as is ensuring that the step flashing doesn’t peek out from under-neath the shingles. Step 5] Flash the step flashing. After the roofing and step flashing is complete for the entire length of the roof-wall connection, add another strip of peel-and-stick membrane over the top of the step flashing, cutting a slit for the kickout flashing and leaving a 2-inch gap

1 2

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JOBSITE KNOW-HOW

JOBSITE KNOW-HOW


One or two screws with washers are enough to hold large pieces and full sheets of rigid foam in place until the second layer of foam is ap-plied. Furring strips fastened to studs through both layers of foam will lock the foam in place

The foam overlaps the window frame, creating a tight seal and leaving a uniform reveal. The crew is careful not to bury the pan flashing behind the foam.INFORMATION AT

YOUR FINGERTIPS: Products Installation Jobsite Solutions

ENGAGING AND ABSORBING Videos Slideshows Articles Construction Details

MONTHLY PARTNER SUMMARY Partner Traffic KPIs Engagement Metrics Recommendations


CONCEALED COSTS COULD SINK YOUR SHINY NEW CLOSE RATE

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know how they’re measuring that close rate. If he’s at 30 percent at a company where the standard is loose and performance isn’t closely monitored, it’s hard to know.” That’s because there’s no way to tell how many appoint-ments the salesperson ran or whether they were repeat/ referral leads or more nebu-lous contacts from events or canvassing. How that’s measured is “a cultural thing,” says Tony Hoty, a consultant specializing in lead generation for the remodeling industry.

Many Metrics There are various metrics used to evaluate sales efficiency. The simplest one is to just calculate the percentage of times that the salesperson departs with a lead and comes back with a signed contract. Another metric that many owners favor is net sales per lead issued (NSLI), which divides an individual’s gross sales by the number of his or her “sales oppor-tunities” (that is, appointments) to calculate the exact dollar return per lead dispatched. Others look at the percentage of issued leads that are actually priced proposals put before a homeowner for signature—demo rate. Tommy Steele, a Baltimore-based sales trainer, likens selling to an iceberg, with close rate as the proverbial tip. That metric is just a glimpse of the much bigger whole. Many salespeople don’t talk about figures such as NSLI. What they do talk, or brag, about is metrics, typically citing their “close rate.” Yet by defining performance strictly in those terms, they can push aside important issues and revel in the fact that they closed X percent of the appointments they ran—

regardless of the number of leads discarded or the actual amount of revenue they ultimately contrib-uted to the company’s balance sheet.

The Whole Truth and Nothing But So if you are the owner of a company selling short-cycle residential construction projects—windows, roofing, siding—how should you think about close rate? Rodney Webb, a leading sales trainer for the industry, says to keep it simple. “I define close rate as the number of times you have opportunities vs. the number of times you make a sale,” he says. His example: A salesperson who sells a roofing job on the first night has a close rate of 100 percent. If he has to get back to the customer with different pricing, his close rate has dropped to 50 percent. “I’m looking for efficiency,” he explains. But whatever metric mat-ters most, the point is to pro-vide a business owner with insight into his or her success at bringing in profitable busi-ness. “If I’m the owner,” Webb says, “I want to be able to look at every single number and know everything about that sales rep and that sales organization.” And, he counsels, be clear about what these metrics mean. Some company owners, for instance, figure cancellations, even credit rejects, into a salesperson’s close rate—a method that Webb says defeats the purpose of metrics and can demor-alize salespeople. “You should never go back and change that number,” Webb says. “If you do, you conceal your problem,” which may not be that salesperson’s inability to close. The problem could be with the quality of the

32 12.2015 / PROFESSIONAL REMODELER proremodeler.com PROFESSIONAL REMODELER / 12.2015 33

EXTERIOR REPLACEMENT—SALES

BY JIM CORY, CONTRIBUTING EDITOR

COMPANY OWNERS AND SALESPEOPLE DEFINE SUCCESS IN DIFFERENT WAYS, MAKING “CLOSE RATE” A SLIPPERY METRIC

Tip of the Iceberg

Say you’re a home improvement business owner or manager looking to hire a salesperson. You want someone who knows his or her way around a kitchen table, as you’ve watched one new-bie after another wash out in six months. Your candidate arrives, oozing confidence. The first thing he announces, without being

asked, is that he is a 40 percent closer.

What Does That Mean?Chances are good that what that means to you, and what it means to your prospective candidate, are different things. Though the concept is the same, the criteria for defining it varies from one company to the next. “On the surface [40 percent is] impressive,” says Charles Gindele, president of Renewal by Ander-sen of Orange County, in Calif. “But you don’t

EXTERIOR REPLACEMENT—SALES

SALES

NET SALES PER LEAD ISSUED

GROSS LEADS $ PER SALE

RESCESSION RATE

CONTRACTS ISSUED

TIME SPENT

Rodney Webb

Charles Gindele

Tony Hoty

Baltimore-based sales trainer Tommy Steele likens selling to an iceberg, with close rate as the proverbial tip—that metric is just a glimpse of the much bigger whole.

PR Home Improvement Focus

This special section appears 6 times annually, keeping exterior replacement companies informed with timely coverage of a variety of topics critical to their success, including lead

generation and management, sales strategy and tactics, production and operations issues, and product news.

Jim Cory Sr. Contributing Editor Home Improvement Professional newsletter

Jim Cory brings unrivaled expertise to his coverage of the people, companies, and business trends in this vibrant segment of the industry. Jim is responsible for all of the content in the Exterior Replacement print section and the digital Home Improvement Professional newsletter, calling upon his more than 30 years of business reporting experience focused on the residential housing and construction market.

Windows & Doors Roofing & Gutters Siding & Exterior Trim Decking & Railings Patios & Landscaping Outdoor Living

96,916*

Print subscribers receive theHome Improvement

Professional special section, appearing 6x/year

in Professional Remodeler

32,269**

Recipients of Home Improvement Professional

newsletter, emailed 24x annually

Home Improvement Professional

*June 2016 BPA Statement **Publisher’s Data


SAL ALFANODirector of ContentProfessional Remodeler ProRemodeler.com • ProTradeCraft.com

A former custom home builder and remodeler, Alfano served as Editor in Chief of JLC in the 1990s, then as Editorial Director of Hanley Wood’s Residential Remodeling Group for 13 years. He joined SGC Horizon in 2014.

[email protected]

ERIKA TAYLORChief of Content Professional Remodeler PRModelReModel.com

Taylor served as Editorial Director and brand strategist for Hanley Wood’s Pool Group for 13 years where she was a noted speaker and industry expert. Prior to that, she was a contributing editor for the Los Angeles Times and researcher with RAND.

[email protected]

DAN MORRISONSenior Technical Editor ProTradeCraft.com

A former carpenter and remodeler, Morrison served as Executive Editor of

Fine Homebuilding, and launched Green-BuildingAdvisor.com as managing editor. As Editorial Director of Hanley Wood’s Residential Construction Group, he led an award-winning transformation to integrate print and digital reporting.

[email protected]

JIM CORYSenior Contributing Editor Professional Remodeler • Home Improvement Professional Newsletter

Cory was Senior Editor of Hanley Wood’s Remodeling magazine and Founding Editor of Replacement Contractor. His creative writing has earned fellowships from the Pennsylvania Council on the Arts, Yaddo, and the McDowell Colony.

INGRID BUSHContent Manager Professional Remodeler

After seven years as Managing Editor for CNET, Future US, and others in the Bay Area’s high-tech industry, Bush moved east. Drawing on her background in architecture, she worked for nine years as Managing Editor of Hanley Wood’s Remodeling Group.

[email protected]

MARK RICHARDSONIndustry Adviser

A former President of one of the largest design-build remodeling companies in the U.S., Richardson is currently a business growth strategist and regular contributor to Professional Remodeler. He is the author of two books and is a frequent speaker at exclusive PR events.

[email protected]

DAVID WEISSMANAssociate Editor Professional Remodeler PRModelReModel.com

Weissman received his Master’s degree from the Medill School of Journalism in Northwestern University, and is an experi-enced writer and editor. For more than 10 years, he served as a journalism instructor at Northwestern and Roosevelt University.

[email protected]

PR Editorial Team

ExperienceQualityRelevance

Combined years of expe-rience in remodeling and

remodeling media

131Combined total of Jesse H. Neal Awards, “the Pulitzer Prize of business media”

17Combined additional editorial and design awards from a variety of

journalism associations

100+

The editorial team is made up of leaders in their field with decades of experience as journalists and remodelers. They provide valuable insight into the business and practice of remodeling in print, online and at live events.

Sal Alfano Dan Morrison Ingrid BushErika Taylor Jim Cory Mark Richardson David Weissman


PR Editorial Highlights

Hot Topics

Innovative stories drive readershipProfessional Remodeler’s coverage of trending topics draws the largest share-of-mind in the industry. Whether it’s the labor shortage, controversial safety mandates, or the effects of shoddy construction, our hard-hitting reports engage the audience in print and online.

WHAT’S IN IT, HOW MUCH IS TOO MUCH, AND WHY IT MATTERS

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Special CoverageCutting Edge Product News

Better content through industry partnershipsAs the media partner for The New American Remodeled Home, Professional Remodeler provides unique insights on the design and material choices for this ambitious, state-of-the-art project. The PR media brand is also debuting a special supplement on family-owned businesses and upgraded coverage on construction practices from Protradecraft.com

Remodelers rely on our insightsProfessional Remodeler’s product section is one of the most popular in the magazine. In addition to our regular coverage, once a year we tally up readers’ responses to each product and publish the Top 100. It’s a highly anticipated celebration of what’s new in the market.

NEW AMERICAN REMODELED HOME

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Competitive Awards

Three popular awards programs attract thousands of entriesOur 40 Under 40 award celebrates the industry’s rising stars, while America’s Best Remodelers recognizes companies at the top of their game. On the design side, we honor 25 extraordinary projects and the visionaries who created them in America’s Best Remodeling Design Awards.

MEET THIS YEAR’S YOUNG REMODELING

INDUSTRY ACHIEVERS

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PR Signature Programs

Model ReModel is a dynamic examination of a remodeling project and the products employed in the process. Your product comes center stage as we follow the Model ReModel from concept to com-pletion with video and photography in both digital and print form.

2017 PROJECT:Company: Built to LastRemodeler: Benjamin BogieSpecialty: Sustainable Solutions & Heirloom CraftsmanshipLocation: New Milford, CT

Project: Whole house remodel taking a dark and dated country home and renovating every room to create an efficient, modern space that pays homage to the home’s traditional design.

Model ReModel Partners have exclusive product sponsorship which includes:

Video of product installations

One-year presence on PRModelReModel.com

Model ReModel dedicated newsletters

Print ad in Professional Remodeler among the Model ReModel feature

I

Located in the high-end, Preston Hollow section of Dallas, the home was dark, small, and hopelessly dated when a young family purchased it. Their grand plan called for tearing the house down to the studs, rethink-

ing virtually every room, and doubling the square footage with two large additions. Early this year, the editorial team at Professional Remodeler selected the project for the ModelReModel, a concept that’s part pictorial, part how-to journalism, and part reality TV for remodelers. The Model ReModel tracks this stunning project online and in print from concept to completion. To date, the

exterior is still awaiting final touches, but you can get a sense of its clean lines, stellar materials choices, and stately presence in the Ply Gem ad on page 49 that showcases how the home will look on move-in day. “We wanted to keep the home’s original charm, which included keeping the windows where they are, and the porch intact,” says the design architect, Sarah Harper. “But we’re modifying the outdated feel by adding trim, modern siding, and extra height to the roof of the porch. This will create a more gracious space.” The brick around the windows was repurposed from other areas in the home. It will be painted white.

PHO

TOS: ERIK

A TAYLO

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Simple, elegant windows are traditional but not dated

Engineered slate roofing provides the beauty of the real thing without the cost or weight.

48 11.2015 / PROFESSIONAL REMODELER proremodeler.com

A WHOLE-HOUSE REMODEL THAT SHOWCASES EXCELLENT MATERIALS, EXCITING DESIGN, AND SUPERB CRAFTSMANSHIP

Model ReModelBY ERIKA TAYLOR/ CHIEF OF CONTENT

NewsletterPrint

Website Custom Video Production Building Science is an exclusive digital video series that highlights the science, technology, and R&D of a product or project.

We also produce stunning company profiles as we go “Inside...” a specific company to learn about the people and processes behind its products.

SGC also can produce custom videos like conversations with executives, product spotlights at trade shows, or project case studies around the country.


PR Signature Programs

The Extreme Sales Summit is a two-day event, hosted by Professional Remodeler and EBA PRIME, the industry’s premier council of leading and high-volume remodeling professionals. Top

home improvement business owners and their in-home sales teams meet to network and to learn from leading entrepreneurs and home improvement professionals how to refocus sales energies and increase closing ratios, revenue, and sales com-missions. Sponsors receive print and online promotion.

944 ATTENDEES IN 3 YEARS

ALL SECTORS OF REMODELING:

HOME IMPROVEMENT SINGLE LINE

DESIGN/BUILDKITCHEN & BATH

31 STATES

+ +

September 18-20, 2017 • Philadelphia, PA

Right Time. Right Place. Right Partner. Join Professional Remodeler and the leading remodeling thought leaders, notably named the Pinnacle Club, during an intimate 2-day getaway at a luxury resort. With interactive discussions and fun networking activities, there’s no better opportunity to get your brand front and center to the key decision-makers with purchasing power in the industry.

Nov. 30-Dec. 2, 2017 • Park City, UT

This unique, new, two-day event focuses entirely on tactics that drive quality leads. It is attended by leading remodeling and home improvement professionals and their marketing teams who want to learn from the best about how to attract qualified leads in an increasingly diverse marketplace.

Topics include:

Mobile Marketing Social Media, SEO, PPC Best Practices Database Mining and

Rehash Secrets Canvassing and Event Marketing Self-Generated Leads Call Center Excellence

LEAD GENERATION

April 6-7, 2017

THE ONLY INDUSTRY EVENT DEDICATED ENTIRELY TO LEAD GENERATION


PR Digital. Social. Data.

What is the Professional Remodeler content strategy? A strategic digital advertising method that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience.

Aligning content Content curation Content discovery tools Content marketing strategy Monitoring engagement Behavior analysis Native sponsor content Personalization Storytelling Video Social

CONTENT. TARGET. ENGAGEMENT.

CONTENTTelling your story in multiple

ways to several different markets, numerous times

throughout the year.

ENGAGEMENTGauging the audience

response through analytics and reporting, then adjusting

and adapting accordingly.

TARGETSelecting buying influences from a database to gain

maximum audience exposure.

DigitalCampaign

Management

* Social Media B2B

54%* of B2B marketers are generating leads from

social media

Exclusive Social Strategy Drawing on partners, influencers, content curation, and a network of social resources, we develop exclusive social outreach campaigns for your brand.

• Kitchen and Bath and Architect targeted programs

• Social Influencer program

• Channel Build-Ups

• Event Marketing program

• Social Content Curation and Creation


PR Digital. Social. Data.

An audience, driven by engagementPR’s audience development team compiles lists and analyses of high engagers of our content as well as brand advocates of your messages and deployments. With this knowledge, we can create more targeted campaigns to the people who have already shown their interest.

Audience segmentation and behavior analysis Marketing automation and lead-nurturing strategy

Custom audience creation/curation Data appends/list de-dupes

CASE STUDIES | PRODUCT SPOTLIGHTS/TECH BRIEFS | BLOGS | SOCIAL MEDIACUSTOM VIDEOS | CUSTOM AUDIENCE AND CONTENT NEWSLETTERS | EDITORIAL ARTICLE SERIES

2,230 Total sponsor

content opens*

789 Sponsor content

engagements 4x or more*

132 Sponsor content

engagements 8x or more*

50 All sponsor content

engagements*

*Sample Numbers

With the right data and marketing research comes a clear understanding of the size of your market, your company’s market share, the opportunities that await and the customer’s perception of your products. Our partnership with Home Innovation is a best-in-class resource for building product usage data and marketing research insights. Product Usage Data Brand Usage Data Custom Survey Research Focus Groups and Expert Interviews Product Materials/Usability Studies Green Certified Programs

PRODUCT USAGE DATA


Regular Content *

PR 2017 Editorial Calendar

Ad Close DatesJANUARY 11/29/2016

FEBRUARY 1/4/2017

MARCH 2/6/2017

APRIL 3/8/2017

MAY 4/5/2017

JUNE 5/8/2017

JULY 6/6/2017

AUGUST 7/11/2017

SEPTEMBER 8/2/2017

OCTOBER 9/5/2017

NOVEMBER 10/9/2017

DECEMBER 11/6/2017

Featured Content


The Growth Issue The Millennials 40 Under 40 The Data Issue America'a Best Remodelers The Modern Jobsite Top 100 Products

America's Best Remodeling Design Awards

Family-Owned Businesses Model ReModel Lessons Learned

plus The New American Remodeled Home: Exteriors

plus The New American Remodeled Home: Interiors Signet AdStudy

Jobsite Know-How

Trim Cabinetry

Kitchen Bath

HVACMechanicals

Concrete Sitework Woodworking Framing Roofing Windows

DoorsSiding Exteriors

Decks Porches Building Envelope Wall, Floors, Ceilings

Building Science

K&B HVAC Concrete Framing Roofing Decks & Porches Siding Interiors Windows & Doors Insulation & Air Sealing Trim & Cabinetry Tools

Tool Reviews 18V Recip Saws Laser Distance Measures Cordless Drills 18V Circular Saws Battery Technology OPE Blowers Rotary Hammers Corded Recip Saws Tool Technology 12V Impact Drivers Innovative Tools

Awards Cordless Chainsaws

Exterior Replacements Windows & Siding Roofing & Doors Siding & Windows Decks & Roofing Doors & Siding Windows & Decks

K&B Coverage Ventilation Toilets Faucets Sinks Flooring Storage Systems Countertop/Surfaces Appliances Lighting Cabinets Shower Solutions Tubs

Products Kitchen, Trucks & Vans

Bath, Surfaces, Energy Efficiency

Lighting, Software, & Financing

Decking, Paints, Caulks, & Sealants

Windows, Flooring, Plumbing Fixtures

Roofing, Outdoor Living, Doors

Cabinets, Tile, House Wrap Top 100 Products Siding, Appliances,

HVACToilets, Countertops, Insulation

Kitchen, Decking, Faucets & Fixtures

Roofing, Smart Home, Surfaces

Extra Coverage IBS/KBIS JLC Live New England Under 40 PCBC Remodeling Show

Extreme Sales Summit JLC Live Northwest

* The Editorial Calendar is subject to change without notice. Not all “Regular Departments” will run every month.

Regular Departments

PRODUCTS Product coverage from three perspectives:

• Buying Guide: Trends and important developments in one of three product categories each month.

• Product Update: A roundup of short takes on new products in a variety of categories.

• Pro’s Picks: Working remodelers talk about their favorite products.

EXTERIORS Issues and products essential to success in window, door, roofing, siding, and deck replacement businesses.

FIRST PERSON Opinion editorials from 3-6 contributors comprising a mix of working remodeling contractors and industry experts.

INBOX Audience feedback from print and online.

NEWS FRONT A front-of-book section devoted to analysis of news, trends, and events important to the industry.

IN BUSINESS A monthly dose of business essentials, including marketing, sales, technology, legal, and management.

DESIGN A rotating group of designers combine coverage of general design principles with a problem-solution approach to real-world examples.

K&B Design, installation, products, and business challenges focused around the two most complex rooms in the home.

SPRING 2016CUSTOMBUILDERONLINE.COM

Social Media Marketing Strategies | 32

Design Spotlight: Staircases | 42

Two Homes That Delight and InspireTwo Homes That Delight and Inspire

VACATION HOMES | 12

CUSTOM BUILDER

ResidentialProductsOnline.com

Spring 2016

SUBHEAD

headline

ResidentialProductsOnline.com

SPRING 2016

INNOVATIVE FIXTURES, CUTTING-EDGE STYLE

The Kitchen + Bath IssueA LOOK AT WHAT’S BEING DONE ABOUT THE LABOR SHORTAGE

WHO WILL REMODEL THE HOMES OF THE FUTURE?

JULY 2016 / proremodeler.com

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2014 + 2015 JESSE H. NEAL AWARD WINNER

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19TH ANNUAL

BUILDING TEAMAWARDS

May 2016

www.BDCnetwork.comwww.BDCuniversity.com

2014 + 2015 +2016 JESSE H. NEAL AWARD WINNER

PR 2017 Editorial Calendar

Ad Close DatesJANUARY 11/29/2016

FEBRUARY 1/4/2017

MARCH 2/6/2017

APRIL 3/8/2017

MAY 4/5/2017

JUNE 5/8/2017

JULY 6/6/2017

AUGUST 7/11/2017

SEPTEMBER 8/2/2017

OCTOBER 9/5/2017

NOVEMBER 10/9/2017

DECEMBER 11/6/2017

Featured Content


The Growth Issue The Millennials 40 Under 40 The Data Issue America'a Best Remodelers The Modern Jobsite Top 100 Products

America's Best Remodeling Design Awards

Family-Owned Businesses Model ReModel Lessons Learned

plus The New American Remodeled Home: Exteriors

plus The New American Remodeled Home: Interiors Signet AdStudy

Jobsite Know-How

Trim Cabinetry

Kitchen Bath

HVACMechanicals

Concrete Sitework Woodworking Framing Roofing Windows

DoorsSiding Exteriors

Decks Porches Building Envelope Wall, Floors, Ceilings

Building Science

K&B HVAC Concrete Framing Roofing Decks & Porches Siding Interiors Windows & Doors Insulation & Air Sealing Trim & Cabinetry Tools

Tool Reviews 18V Recip Saws Laser Distance Measures Cordless Drills 18V Circular Saws Battery Technology OPE Blowers Rotary Hammers Corded Recip Saws Tool Technology 12V Impact Drivers Innovative Tools

Awards Cordless Chainsaws

Exterior Replacements Windows & Siding Roofing & Doors Siding & Windows Decks & Roofing Doors & Siding Windows & Decks

K&B Coverage Ventilation Toilets Faucets Sinks Flooring Storage Systems Countertop/Surfaces Appliances Lighting Cabinets Shower Solutions Tubs

Products Kitchen, Trucks & Vans

Bath, Surfaces, Energy Efficiency

Lighting, Software, & Financing

Decking, Paints, Caulks, & Sealants

Windows, Flooring, Plumbing Fixtures

Roofing, Outdoor Living, Doors

Cabinets, Tile, House Wrap Top 100 Products Siding, Appliances,

HVACToilets, Countertops, Insulation

Kitchen, Decking, Faucets & Fixtures

Roofing, Smart Home, Surfaces

Extra Coverage IBS/KBIS JLC Live New England Under 40 PCBC Remodeling Show

Extreme Sales Summit JLC Live Northwest


SPECIFICATIONSGENERAL INSTRUCTIONS

Terms and Agency Commission: 15% of gross billing for display advertising space, color, spe-cial position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.

Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used suf-ficient additional insertions to earn a lower rate than that at which they have been billed.

Rate Protection Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertis-ing from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, as-signs and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys’ fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

Premium Charges: Cover and preferred position rates listed above.

Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom. Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

MAILING INSTRUCTIONS Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Professional Remodeler, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025.

ACCEPTED DIGITAL FORMATS Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job option is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integ-rity of the ad.

AD ART UPLOAD INSTRUCTIONS For ad art uploads and additional ad information, go to www.adshuttle.com/sgc.

SPECIFICATIONSMECHANICAL DATA

Publication Trim Size: 9” x 10¾”

Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.

Binding: Perfect Bound

Live-Area: Keep all live matter 1/4” away from the trim on all four sides

Mechanical Requirements: SWOP Specifications apply.

Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

SGC HORIZON MAGAZINESVisit www.SGChorizon.com to view rates, specifications, market overviews, media opportunities, research and editorial calendars for all of the SGC Horizon publications.

For advertising opportunities, contact Adam Grubb at 941.518.2395 or [email protected].

EDITORIAL + PUBLISHING OFFICE3030 W. Salt Creek Lane, Suite 201 Arlington Heights, IL 60005847.391.1000 · F: 847.390.0408 www.proremodeler.com · www.sgchorizon.com

AD SPECSSpace Unit Specification

Non-Bleed Bleed

Two-Page Spread 17¼” x 10” 18¼” x 11”

Full Page 8” x 10” 9¼” x 11”

2/3-Page Vertical 5¼” x 10” 5¾” x 11”

1/2-Page Spread 16½” x 47/8” 18¼” x 5½”

1/2-Page Vertical 37/8” x 10” 4½” x 11”

1/2-Page Horizontal 8” x 47/8” 9¼” x 5½”

1/2-Page Island 5¼” x 73/8” —

1/3-Page Vertical 2½” x 10” 3” x 11”

1/3-Page Square 5¼” x 47/8” —

1/4 Page 37/8” x 47/8” —

1/8-Page Product Spotlight 37/8” x 2¼” —

Back Cover — plus 20% Inside Back Cover — plus 10%Inside Front Cover — plus 15% Special Positions — plus 10%TOC — plus 15%

GROSS RATES

Space Unit Rate (x)1x 3x 6x 12x

Two-Page Spread $23,140 $22,545 $22,025 $20,525Full Page $12,970 $12,580 $12,205 $11,410½ Page Island $9,065 $8,830 $8,555 $7,995½ Page $8,420 $8,190 $7,945 $7,3651/2 Page $6,475 $6,290 $6,100 $5,670¼ Page $4,530 $4,395 $4,260 $3,980

PR Rates & Specifications

Connecting buyers and sellers with market-leading content and data

ProRemodeler - Amazon S3 · 2016-08-30 · 3. Tool Reviews Tool Reviews lower voltages. At the same...

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