ST. MUTIEN’S FASHION INSTITUTEConcept PaperJanuary 7, 2013

About

•The St. Mutien’s Fashion Institute, based in Iloilo City, aims to hone world-class Asian fashion designers and craftsmen formed to build brands that embody global designs, rooted in sustainability & social responsibility.

Vision

•To be the premiere gamechanging school for sustainable & socially-responsible fashion in Southeast Asia.

Target Market• Creative

students from the B-C class demographic who want to establish themselves as designers, professionals & craftsmen in the fashion industry in Asia.

Source: http://www.interaksyon.com/lifestyle/real-people-real-fashion-at-arte-negrense-fashion-show

Industry Trends

Growing consciousness and demand for sustainable fashion

Source: http://www.ft.lk/2013/10/30/south-asian-sustainable-fashion-summit/

http://ethicalfashionforum.com/

Location

•Iloilo City

Why Iloilo City?• Fashion History• Rich history in

textiles• Rich history in

embroidery, beadwork, weaving and other fashion crafts

• Was known to be a fashion capital outside Manila during the Spanish era

Why Iloilo City?• Local Fashion Talent• Various fashion crafting

communities in the region (weaving, embroidery, beadwork, etc)

• Many notable international Filipino designers are from Iloilo like Eric de los Santos, PJ Aranador, Louis Claparols, etc.

Why Iloilo City?City Lifestyle &

Culture•Heritage & art city

fosters the culture of fashion

•Eco-infrastructure supports the sustainable lifestyle

Why Iloilo City?

Conducive for Business

•International destination (gateway to the fashion capitals of Singapore, Hongkong, Manila, Cebu)

•Progressive and collaborative government

Proposed Location• Ancestral

building in the Heritage Street of Iloilo City .

Proposed Partners and Collaborations

•College of Saint Benilde, Manila•Ifashion Academy ,Iloilo•Fashion Design Council of the Philippines•School of Fashion and The Arts, Manila•Centre for Sustainable Fashion, London•Fashion Institute of Technology, New York

http://source.ethicalfashionforum.com/article/top-10-sustainable-fashion-programmes-and-courses

Goals 2014 – Pilot Launch• Objectives

▫ 1. To graduate 100 students equipped in the skills of sustainable fashion

▫ 2. To establish a partnership with at least local community producers of raw materials in order to strengthen the production base

2015 – Establishing Brand in Southeast Asia• Objectives

▫ 1. To hold the first Southeast Asian Summit on Sustainable Fashion

2016 – Global recognition • Objectives

▫ 1. To be recognized globally as a prestigious institution in sustainable fashion

Milestones

2014 – Pilot Launch• August 2014: Opening of the School• December 2014: Partnered with 100 local communities

for raw material production• July 2015: First 100 graduates

2015 – Establishing Brand in Southeast Asia• May 2015: 1st Southeast Asia Sustainable Fashion Summit

2016 – Global recognition • August 2016: Recognition of school in international

fashion weeks (New York, Paris, London, Shanghai)