Proposed Relocation of Council Services and … B... · DL3 7EH 01325 469236...
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Proposed Relocation
of Council Services and
Employees from
Scarborough Town
Hall
Assessment of Impact
on Scarborough Town
Centre
Scarborough Borough
Council
May 2012
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Scarborough Borough Council
Proposed Relocation of Council Services and
Employees from Scarborough Town Hall
Assessment of Impact on Scarborough Town
Centre
May 2012
England & Lyle Ltd
Gateway House
Coniscliffe Rd
Darlington
DL3 7EH
01325 469236
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Introduction1. England & Lyle Ltd has been commissioned by Scarborough Borough Council
to undertake an assessment of the potential impact on the vitality and
viability of Scarborough Town Centre that might result from any relocation of
Council services and Town Hall employees from the Town Hall and Council
Offices, to new purpose built out of centre accommodation elsewhere in the
town.
2. The Borough Council is aware that week-day retail expenditure by its
employees in Scarborough Town Centre during their lunch breaks, and before
and after work, forms part of the overall pattern of expenditure in the town
centre and contributes towards the overall vitality and viability of the Town
Centre.
3. The primary purpose of this assessment is therefore to quantify this level of
retail expenditure, compare it to the overall retail turnover of shops in the
Town Centre and thereby assess the potential impact of any relocation of
employees to a site remote from the Centre. The study will also assess the
potential impact on the Town Centre that might result from the subsequent
re-use/redevelopment of the Town Hall, Council buildings and car park for a
variety of uses including offices, retail , leisure, hotel and residential.
Background
The Site
4. Scarborough Borough Council occupies a number of buildings and service
areas on the eastern side of Scarborough Town Centre – see Figure 1. The
buildings principally comprise: The Victorian Town Hall (Listed Grade II); a
range of later extensions built in the 1960s; and York House. York House
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comprises a number of smaller Mid C18 to Mid C19 properties that are Listed
Grade II or II*. The available accommodation extends to approximately
5,500sqm, over several floors. At present not all this floorspace is occupied
by the Council.
5. The Council also owns a car park on the eastern side of King Street that is
mainly used by Council officers. This area extends to 0.31ha in total and is
potentially available for redevelopment.
6. There are currently 340 Council employees based at the Town Hall and
Council offices. This excludes employees from other agencies based at the
Town Hall and which have been excluded from this exercise.
Planning Background
Development Plan
7. The Development Plan currently comprises the Regional Spatial Strategy and
the Scarborough Local Plan 1999 (Saved Policies). The RSS is however
scheduled for abolition shortly and very limited weight can be attached to its
provisions. Given the age of the Local Plan National planning Policy
Framework is a significant material consideration. The replacement
Scarborough Core Strategy/ Local Plan is still in a draft form.
8. The Local Plan Proposals Map shows the whole of the Town Hall site lying
within a Conservation Area with land either side of King Street allocated
under Policy S4 as a Regeneration Area. Policy S4 states:
“The redevelopment and / or rehabilitation and re-use of buildings and land in
the King Street area, Scarborough, for a mixed development of retail, commercial
and residential uses will be permitted provided that:
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a) The scheme will facilitate the retention, restoration and re-use of the
listed buildings on the site;
b) The development retains the historic form of King Street within the Old
Town;
c) The scheme will include a pedestrian link through to St Nicholas
Gardens;
d) The operational car parking requirements of proposed uses are met;
e) The development will provide an attractive elevation to views from
the harbour. “
9. A range of other development management polices would also apply to any
subsequent redevelopment / regeneration scheme.
Futurist and Town Hall Development Brief (Draft)
10. The purpose of the Brief is to outline relevant planning considerations
relative to the site, to shape the nature and type of any future applications
for planning permission, and to inform the subsequent decision-making
process.
11. A further function is to help generate interest from appropriate commercial
organisations, which could bring forward the regeneration/redevelopment of
the site either in its entirety or in part. The Brief suggests a number of
potential re-use / re-development scenarios for the Town Hall site but is not
meant to be prescriptive. It confirms that a range of uses could be
accommodated on the site, including offices, retail, leisure, hotel and
residential, either within the existing buildings and/or through new build.
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Retail Study
12. In 2007 a Borough wide Retail Study was undertaken for the Borough Council
by Martin Tonks. This assessment provides a range of base line information
that is useful for this impact assessment in terms of estimated retail turnover
of shops within Scarborough Town centre together with information on
average retail expenditure levels per person. This study is currently being
updated.
NPPF
13. NPPF provides useful guidance on delivering sustainable development,
building a strong and competitive economy, and ensuring the vitality of town
centres. Together with the Good Practice Guidance associated with the now
replaced PPS4, it also provides guidance on the methodology to be used
when assessing the impact of new development on town centres. It states
that applications for development which have a significant adverse impact on
town centres should be refused.
Methodology & Results
14. In order to assess the impact on any proposed relocation of the Council
services and employees, on the vitality and viability of Scarborough Town
Centre we have undertaken the following key actions:
a) Two questionnaire surveys of Town Hall employees, on w/c 9th
January 2012 and w/c 28th May 2012, to establish their average
spending patterns, and use of other town centre services in the Town
Centre during the working week (Mon- Fri);
b) A review of the 2007 Retail Study to identify retail turnover figures
for Town Centre;
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c) A review of Floor Space Schedules for Town Hall Buildings provided by
SBC;
d) A review of potential alternative use scenarios for constituent
elements of Town Hall estate provided by SBC; and
e) Estimated potential employment and expenditure likely to be
associated with alternative scenarios for the Town Hall site using 2010
Employment Densities Guide (HCA, Drivers Jonas Deloitte) and
expenditure per head data (2007 Retail Study).
Quantitative Impact
15. The 2007 Retail Study (Tables 7 and 20) estimates (on the basis of 2004
prices) the turnover of shops in Scarborough Town Centre at £145.4 million
from 33,370 sqm of net retail floorspace1. The vast majority of this turnover
(£139.5 million) is derived from comparison (non-food) expenditure reflecting
the relatively limited amount of food shopping floorspace in the town centre.
Adjusting from 2004 to 2011 prices the turnover estimates are £143.1 million
of which £135.3 is in comparison goods. The Pitney Bowes Business Insight
Retail Expenditure Guide (2011) indicates that in the period 2008-2011
average ‘all-goods’ retail expenditure per head increased by just 1%. This is
not a significant change and furthermore there has also been no significant
change in terms of net retail floorspace available within the Town Centre
since 2007. As a result we do not consider that any further adjustment needs
to be made to the turnover data for Scarborough Town Centre detailed
above.
1 This is based on average sales densities derived 2007 Verdict Grocery Report and the Mintel 2007 Retail Rankings
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January 2012 Expenditure Survey
16. The first survey of Town Hall employee’s expenditure habits was undertaken
in w/c 9th January 2012. The questionnaire survey was circulated to all 340
Town Hall employees and completed forms were returned by 248 employees
(73%). This is a robust response and provides a good basis for estimating
expenditure by Town Hall employees as a whole.
17. Table 1 below details total weekly and average daily week-day expenditure in
the town centre by all the 248 Town Hall employees broken down by broad
category during the w/c 9th Jan 2012.
Table 1 – Expenditure by Questionnaire Respondents
Total Weekly
Expenditure (£)
Average Total Daily
Expenditure (£)
Lunch 2,097 420
Food 2,675 535
Non – Food 2,880 576
Leisure 767 153
Post Office 789 158
Other 2,871 574
TOTAL 12,072 2,414
18. Using the data in Table 1, Table 2 details average yearly, weekly and daily
expenditure per head of those who returned completed questionnaires
Table 2 – Average Expenditure by Respondents
Average Yearly
Expenditure / Head (£)
Average Weekly
Expenditure / Head (£)
Average Daily
Expenditure / Head (£)
2531.36 48.68 9.73
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19. Table 3 applies this average expenditure/head figure to all 340 Town Hall
employees in order to calculate total projected figures for average daily
weekly and yearly retail expenditure by Town Hall Employees in Scarborough
Town Centre.
Table 3 Projected Expenditure by all Town Hall Employees
Total Projected Yearly
Expenditure (£)
Total Projected
Weekly Expenditure
(£)
Total Projected Daily
Expenditure (£)
860,662 16,551 3,308
May 2012 Expenditure Survey
20. In order to respond to issues and questions arising from the January survey a
further survey was undertaken in May 2012. This survey was sent to 295
Town Hall employees (excluding 56 Customer First, CCTV and Parking
Attendants who are now expected to remain within the Town Centre) and
the 50 Elected Council Members. As with the January survey respondents
were asked to detail daily expenditure for certain defined categories of goods
but were then also asked to provide more detail of their expenditure in terms
of the main shops visited and level of expenditure in those shops.
21. A total of 191 responses were received (55%) which remains a robust
response rate. Table 4 details the total daily and weekly expenditure
patterns of the respondents.
Table 4 - Expenditure by Questionnaire Respondents
Total Weekly
Expenditure (£)
Average Total Daily
Expenditure (£)
Lunch 1,622 324
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Food 2,897 579
Non – Food 6,031 1,206
Leisure 840 168
Post Office 1,272 255
Other 4,601 920
TOTAL 17,263 3,452
22. Using the data in Table 4, Table 5 details average yearly, weekly and daily
expenditure per head of those who returned completed questionnaires
Table 5 Average Expenditure by Respondents
Average Yearly
Expenditure / Head (£)
Average Weekly
Expenditure / Head (£)
Average Daily
Expenditure / Head (£)
4699.76 90.38 18.07
23. Table 6 applies this average expenditure/head figure to all 345 Town Hall
employees and Elected Members in order to calculate projected total
figures for average daily weekly and yearly retail expenditure by Town Hall
Employees in Scarborough Town Centre.
Table 6 Projected Expenditure by all Town Hall Employees
Projected Total
Average Yearly
Expenditure (£)
Projected Total
Average Weekly
Expenditure (£)
Total Average Daily
Expenditure (£)
1,621,417 31,181.10 6234.15
24. Table 7 shows the average projected daily, weekly and annual expenditure
levels by town hall employees over the two survey periods.
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Table 7 Average Projected Expenditure by all Town Hall Employees
Total Average Yearly
Expenditure (£)
Total Average Weekly
Expenditure (£)
Total Average Daily
Expenditure (£)
1,241,039 23,866 4,771
25. On the basis of these survey results the average total current yearly retail
expenditure in Scarborough Town Centre by Town Hall employees and
members is therefore approximately £1.24 million. This is equivalent to
0.87% of the total retail turnover in Scarborough Town centre of
£143.1million. Average daily and weekly expenditure per
employee/member is £13.82 and £69.17 respectively.
26. The 0.87% figure anticipates that all current expenditure by
employees/members during the working week will be wholly ‘lost’ to the
town centre. However this is unlikely given the fact that most employees and
Members live locally and Scarborough Town Centre represents the nearest
and most convenient retail destination. An element of current expenditure
undertaken during the week will still be spent by employees in the Town
Centre in the future but at other times such as the weekend.
27. In order to quantify this issue the May 2012 survey asked respondents to
assess what proportion of current weekday expenditure they would continue
to make in the Town Centre even following any relocation. Table 8 below
reports these assessment figures:
Table 8 Expenditure RetentionType of
Expenditure
Total Weekly
Spend
Total Weekly
Spend to
Remain in
Town Centre
Average % to
Remain in
Town Centre
Food 2,897 297 10.3
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Non-Food 6,031 1,426 23.6
Total 8,928 1,723 19.3
28. Table 8 demonstrates that only a small amount of expenditure on food will
be retained within the town centre following any relocation, reflecting the
fact that the majority of food expenditure is likely to be associated ‘top-up’
shopping by employees rather than a ‘main food’ shop. The proportion of
non-food goods expenditure, that it is anticipated will be retained, is much
higher as might be expected given the dominant role of comparison good
retail floorspace in the Town Centre.
29. Applying the total expenditure retention figure of 19.3% in Table 8 to the
‘gross’ expenditure figure of £1,241,039 in Table 7 above would result in the
following ‘net’ figure £1,001,518 i.e. 0.7% of retail expenditure in
Scarborough Town Centre.
30. A quantitative impact of just 0.7% would have little quantitative material
impact on the vitality and viability of Scarborough Town Centre and is well
below the ‘significant adverse impact’ test outlined in NPPF that must be
applied when assessing the impact of proposals for new edge of centre /out
of centre retail developments on existing town centres. There is no defined
threshold at which point an impact on vitality and viability becomes
significantly adverse as this will vary from application to application and town
to town. However as a guide however it is widely accepted that any
development(s) resulting in a quantitative impact of less than 10% on a
reasonably performing town centre, such as Scarborough, would generally
not be considered to have a ‘significant adverse impact’ in NPPF terms. It is
also noted that the potential level of impact on the turnover of the Town
Centre is substantially less than the 2.3% projected growth/head in retail
expenditure projected by Pitney Bowes MapInfo in 2011-2012. (Pitney Bowes
Insight Retail Expenditure Guide 2011/2012, September 2011).
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31. It is noted that the Borough Council has recently indicated that it is minded to
approve two planning applications for new retail floorspace in out of centre
locations i.e. An extension to the existing Sainsbury store at Falsgrave Road and
the erection of a new Tesco superstore on land at Dean Street, Scarborough.
The cumulative impact of both proposals on the Town Centre is estimated at
8.8% for convenience goods and 8.9% for comparison goods. If the Town Hall
employees were to relocate to an out of centre location the level of potential
impact from these proposals on the Town Centre would be likely to increase.
32. The ‘loss’ of this level of retail expenditure from the Town Centre, will not
therefore have a significant adverse impact on the vitality and viability of
Scarborough Town Centre as a whole. It may however impact on some
individual retailers more than others and the May 2012 survey specifically
asked employees and Members to record which shops they visited each
week and how many times. Tables 9. 10 and 11 below details these figures:
Table 9 Lunch
Outlet Lunch Visits
Café/Bar 66
Cooplands 95
Greggs 2
Hardys Bakery 27
Marks & Spencer 120
Woodheads 12
Other 77
Total Visits 399
Table 10 Food
Outlet Food Shop Visits
£ Shops 6
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Boyes 4
Market 12
Marks and Spencer 120
Nisa 6
Tesco / Express 15
Wilkinsons 7
Other 81
Total Visits 251
Table 11 Non Food
Outlet Non-Food Shop Visits
£ Shops 11
Argos 6
Bookshops/ Newsagents 53
Boots 37
Boyes 20
Charity Shops 7
Marks & Spencer 29
Matalan 23
Shoe Shops 10
Sports Shops 5
TK Maxx 6
Wilkinsons 51
Next 2
Debenhams 15
Other 89
Total Visits 364
33. Tables 9, 10 & 11 show a range of shopping patterns. Marks and Spencer is
the most popular destination for lunch expenditure visits, accounting for
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about 30% of all visits to shops by respondents to buy lunch. It also plays an
important role in terms of food expenditure with 50% of all ‘food’ visits by
respondents, perhaps in part reflecting the absence of other larger scale food
retailers in the Town Centre. Non-food visits are more widely distributed
with no individual shops attracting more than 14% of all visits.
34. Figures are not available to assess what the impact would be on any of the
individual shops listed in terms of turnover or in terms of overall visits /
footfall.
Re-Use/ Redevelopment of Town Hall Site
35. Table 12 summarises the amount of accommodation currently available on
the Town Hall site:
Table 12 Accommodation Schedule
Floorspace (sqm)
Block 1 (West Extension) 866
Block 2 (Main Civic) 1,267
Block 3 (East Extension) 2,143
Block 4 (York House + CCTV) 1,222
TOTAL 5,498
Source: Scarborough Borough Council
36. The Draft Planning Brief for the Town Hall and Futurist sites indicates that the
Town Hall site could be reused for a variety of development options including
offices, residential, retail, leisure, and hotel. It does not however provide any
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suggested floorspace figures for the alternative uses. It is not possible
therefore to assess how many jobs these alterative uses might deliver and
therefore what impact the reuse would have on the vitality and viability of
the town centre
37. As part of a valuation exercise the Council officers have however sought to
identify potential re-use options together associated floorspace figures .
Table 13 lists these alternatives and the estimates of floorspace for each of
the Blocks identified in Table 12.
Table 13 Redevelopment Options
Option 1 Option 2 Option 3
Block 1
(Ground,
Mezzanine and
basement only)
Offices Conversion to
Retail / Leisure
Conversion to
Retail / Leisure
Block 2
(Incorporating
upper floors of
Block 1)
Offices Business Centre
with
Residential
above ( 12 x
2/3 bed
apartments)
Business Centre
with
Residential
above ( 12 x
2/3 bed
apartments)
Block 3 Offices 50 Bed Budget
Hotel
Residential ( 30
x 2 bed
apartments)
Block 4 Offices Offices Offices
King St Car Park Car Park Residential ( 20
x 2 bed
apartments)
Offices
(1500sqm)
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38. Option 1 above assumes the 100% re-use of the all the Town Hall buildings in
their current format for other office based uses. Option 2 assumes a
fundamental reconfiguring and change of use of the buildings to deliver a mix
of commercial, hotel and residential uses. The only remaining ‘office’
element will be the lower floors of the main civic building. Option 3 is a
variation of Option 2 with the hotel option being replaced by residential and
offices being developed on the King Street car park rather than housing.
39. It is clear that the re-use/redevelopment of the Town Hall site for any of the
three options listed in Table 6 will bring with them significant numbers of
new employees whose expenditure in the Town centre would replace in
whole or in part the expenditure lost as a result of the Borough Council’s
relocation. Even where residential uses are proposed this too will have a
positive impact on the vitality and viability of the Town Centre as the shops
will benefit directly from the expenditure generated by the residents of these
new town centre dwellings.
40. In order to asses the potential impact of these re-use/ redevelopment
Options on the vitality and viability of Scarborough Town centre it is first
necessary to:
calculate likely employment generation rates from the floorspace and
uses available and
establish expenditure / head rate for future residents
41. The 2010 Employment Densities Guide prepared by Drivers Jonas Deloitte for
the HCA lists average employment densities for all main land use categories.
These ‘rates’ can be used in the appraisal of potential employment in
property regeneration and economic development projects. The figures
contained in the DJD report are indicative of the levels of employment that
could potentially be generated. They are very broad brush and similar
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development schemes could result in substantially differing figures
depending upon individual circumstances
42. Table 14 below lists the average employment densities for the key alternative
land uses identified by the Council that could be accommodated on the Town
Hall site following its vacation by the Borough Council
Table 14 Average Employment Densities
Area per Full Time Equivalent (sqm)
A1 High Street Shops 19
A3 Restaurant & Cafes 18
B1(a) General Office 12
B1(a) Serviced Office 10
C1 Budget Hotel 1 employee/3 bedrooms + casual
staff
43. The 2007 Retail Study indicates (Tables 2 and 15) that in 2007 the average
spend per head on both convenience and comparison goods in the
Scarborough Area was £4,209 per annum. This was forecast to increase to
£4,898 by 2011. Converted to 2011 prices the averages are £4,573 in 2007
and £5,268 in 2011.
44. Tables 15, 16 and 17 below detail the floorspace to be dedicated to each use
and the average number of new jobs and residents that might be delivered
for each of the three re-use/redevelopment option listed in Table 6
Table 15 - Option 1 - Office use Continues
Floorspace (sqm) Jobs
Block 1 (West Extension) 643 50
Block 2 (Main Civic) 1177 98
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Block 3 (East Extension) 2,151 178
Block 4 (York House +
CCTV)
1,222 102
TOTAL 5,498 428
Table 16 Option 2 - Mixed Use
Floorspace Jobs / Residents
Block 1 (West Extension)
Retail/Leisure
486 27
Block 2 (Main Civic)
Business Centre
864 86
Block 2 (Main Civic)
Residential
12 apartments 18 residents @ 1.5
persons / apartment
Block 3 (East Extension)
Budget Hotel
50 beds 17 jobs
Block 4 (York House +
CCTV)
1,222 102
King Street Car Park -
Residential
20 apartments 30 residents @ 1.5
persons/apartment
TOTAL 232 jobs + 48
residents
Table 17 Option 3 Mixed Use
Floorspace Jobs / Residents
Block 1 (West Extension)
Retail/Leisure
486 27
Block 2 (Main Civic)
Business Centre
864 86
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Block 2 (Main Civic)
Residential
12 apartments 18 residents @
1.5persons/apartment
Block 3 (East Extension)
Offices
2,151 178
Block 4 (York House +
CCTV)
1,222 102
King Street Car Park -
Offices
1,500 125
TOTAL 518 jobs + 18
residents
45. Applying average expenditure/employee figures derived from the
questionnaire survey and average expenditure per head to future residents ,
derived from the 2007 Retail Study the Options 1-3 re-use/redevelopment
scenarios listed above would result in the replacement annual expenditure
levels listed in Table 18 below – assuming 100% occupancy:
Table 18 Options 1-3 Annual Expenditure (2011 Prices)
Employee
Expenditure (£)
Resident
Expenditure (£)
Total
Expenditure
(£)
Option 1 1,083,268 - 1,083,268
Option 2 587,192 252,864 840,056
Option 3 1,311,085 94,824 1,405,909
46. The figures in Table 18 demonstrate that the re-use/ redevelopment options
considered would generate at least an equivalent level of replacement retail
expenditure for use in Scarborough Town Centre as is currently being
generated by the Borough Council’s existing level of use of the Town Hall site.
Re-use/redevelopment brings with it the potential to increase the level of
available expenditure for Scarborough Town Centre generated by future
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uses on the site, depending upon the mix of uses delivered within the site
and occupancy levels.
Qualitative Impact
47. As part of the 2007 Retail Study a ‘Health Check’ of the vitality an viability
was undertaken of Scarborough Town Centre. This concluded:
“5.3 There is only a limited range of uses other than retail in
Scarborough Town Centre that contribute to the vitality and viability
of the town. For a sub regional centre, diversity is not good. This partly
reflects the fact that Scarborough is a seaside resort and the local
economy has largely been based on tourism. The amount of retail,
leisure and office floorspace in edge and out-of-centre locations has
remained static since 1994 and there has been investment in the town
centre. The potential capacity for growth in the immediate future is
good with two identified town centre sites and two edge-of-centre
sites.
5.4 The town centre environmental quality is quite good and there is a
good choice of multiples and specialist independent shops. Towards
the periphery of the town centre in the secondary frontages there are
a number of charity and discount / bargain shops. However, the
number of vacancies and amount of vacant floorspace is quite low.
5.5 Retailer representation and intentions to change representation is
a strong indicator in Scarborough. The comparison sector is well
represented in the town centre as are banks and financial services but
there is a limited choice and range of convenience goods outlets
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exacerbated by the recent closure of Kwik Save. The town centre
appears not to have re-established its convenience role that has
declined since the out-of-centre Morrisons and Safeway stores opened
in 1994.
5.6 There is also high level of retailer demand particularly from fashion
and restaurant businesses. The proportion of vacant street level
property has decreased in recent years but not to the point where
there a shortage of units. Commercial yields on non-domestic property
have recently decreased to a reasonable 7.25% which compares
favourably with some but not all competing centres.
5.7 Accessibility is fairly good by most modes although motorists face
congestion at peak periods when there is also a shortage of car
parking spaces. The lack of a central bus station is also a weakness
although the frequent park and ride service does help alleviate
congestion and the parking shortage.
5.8 Customer and residents views and behavior indicate reasonable
levels of satisfaction with the town centre. The main concern for both
visitors and businesses is the availability of car parking spaces and
toilet facilities. Perception of safety and crime are reasonably good
and local crime levels are generally below the national average.
5.9 In summary, Scarborough town centre performs well on most PPS6
indicators of vitality and viability and compares reasonably with some
competing centres and other sub-regional centres in the region. The
main strength is the choice and range of clothes and non-food shops
and the pleasant pedestrianised high street shopping environment.
The main weaknesses are the lack of diversity, the limited evening
economy, perceived parking problems and possibly commercial yields.
The main opportunity in the short to medium term is the three
development sites, the new Park & Ride scheme and development of a
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“Cultural Quarter”. The main threat is the continued decline of the
seaside resort as a holiday destination and also the development of
town centre uses including leisure, retail and offices in peripheral
locations. “
48. Whilst there have of course been some changes to retail
provision/representation within the Town Centre and the Borough as a whole
since 2007, these have not been dramatic and as a result it is not considered
that the potential loss of approximately £1million of retail expenditure (0.7%
of Town Centre retail turnover) will have a significant adverse impact on the
health, vitality and viability of retail stores in the Town Centre as a whole.
49. The Martin Tonks’ review of the Retail Impact Assessments submitted to the
Council as part of the recent planning applications by Sainsbury and Tesco,
confirms that Scarborough Town Centre is still considered to be reasonably
healthy on most measurers and voids are low. A review undertaken by the
Borough Council on 10th November 2011 shows there were 35 empty units
out of a total of 441 units within the defined town centre, making a vacancy
rate of 7.9%, compared to average vacancy rates in Great Britain of 14.5% (
Shop Vacancy Report – Local Data Company.
50. The Questionnaire Survey of Town Hall employees also asked about their
weekday use of non-retail services in the town centre e.g. banks, building
societies, leisure outlets, professional services, health services. The findings
of the January Questionnaire revealed that of the 248 respondents 91%
visited at least one non-retail service located in the town centre during the
week of the survey. On average Town Hall employees visited between 3-4
non retail services in the Town centre during the survey week. Banks and
Building societies were the most popular individual category of services
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visited, with employees sometimes making several visits throughout the
week, followed by leisure outlets.
51. The May survey revealed similar result with 87 % of respondents visiting one
or more non retail outlet in the town centre during the survey period. A
similar distribution of outlets was visited.
52. The 2007 Retail Study concluded that non retail services were not a
significant factor in the vitality and viability of Scarborough Town centre. On
this basis the ‘loss’ of custom from Town Hall employees for non retail
services in the Town Centre is unlikely to have a significant adverse impact on
the overall vitality and viability of the Town Centre. Nevertheless the loss of
significant local employer from the Town Centre has the potential to impact
adversely on the vitality and viability of the already limited range of non-
retail outlets in the Town Centre, which might weaken this sector.
53. Unfortunately however no data is available in terms of the number of overall
visits to non retail services in Scarborough Town Centre. It is not therefore
possible to estimate what proportion of visits to non retail service outlets by
Town Hall employees, contribute to overall footfall in the non retail service
sector. At this stage therefore this study can only identify this particular issue
as an area of potential concern. Of course if the Town Hall were to be
reused/redeveloped in accordance with any of the alternative Options listed
above then any such impact would in all likelihood be fully mitigated with
the potential for increased trade for non-retail service outlets from the new
occupiers/employees based on the site.
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Summary and Conclusions
54. Scarborough Borough Council currently occupies approximately 5,500sqm of
office floorspace on a site on the edge of Scarborough Town Centre. The
existing accommodation comprises a mix of historic properties and more
modern extensions. The Council also owns the adjacent car park (0.31ha)
east of King Street.
55. Questionnaire surveys of Council employees and elected members,
undertaken as part of this study in January and May 2012, indicate that on
average these employees each spend just under £69/week on shops in
Scarborough Town centre as well as visiting a wide range of other non retail
service outlets in the town such as banks, building societies, leisure outlets,
professional services etc. Collectively annual employee retail expenditure in
the Town Centre is estimated at approximately £1.24million per annum.
The surveys also indicated however that approximately 19.3% of this
expenditure is likely to be retained within the Town Centre following any
relocation. As a result the ‘net’ loss of retail expenditure from the Town
Centre would be in the region of £1 million pa.
56. The overall retail turnover of shops in Scarborough Town Centre was
estimated in the Council’s 2007 Retail Survey at £145.4 million. Adjusted to
2011 prices the total is £143.1m. A review of retail expenditure growth rates
between 2007 and 2011 indicates that there is unlikely to have been any
significant growth in this figure.
57. Current Town Hall employee expenditure in Scarborough Town Centre is
therefore equivalent to 0.87% of the total retail turnover of shops in the
Town Centre.
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58. If the Borough Council were to relocate the majority of its services and
employees from the Town Hall site to an out of centre location elsewhere in
the Town it is estimated that this could potentially result in the loss of
approximately £1million of retail expenditure from the Town Centre. This is
equivalent to 0.7% of current retail turnover in Scarborough Town Centre.
Whilst this could will have some adverse impact on turnover of shops in the
Town Centre the scale of this ‘loss’, as a proportion of overall retail turnover
in the Town Centre, is very small. It would not therefore result in a significant
adverse impact on the turnover of the shops and the vitality and viability of
Scarborough Town Centre as a whole.
59. Any impact could of course be mitigated, in part or in full, by the re-use
/redevelopment of the Town Hall site and buildings. The Draft Town Hall and
Futurist Development Brief suggest a range of potential acceptable
alternative uses for the site in whole or in part. These include: offices.
residential, retail, commercial, leisure.
60. Using average employment density rates, average expenditure/employee
rates calculated from the Questionnaire and average expenditure /head for
residents taken from the 2007 Retail Study, adjusted to 2011 prices, it is
possible to estimate the potential impact of the re-use /redevelopment of
the Town Hall site under various land use scenarios . Three broad alternative
development scenarios were tested:
Option 1 – Re-use of existing accommodation for offices
Option 2 – Re-use of premises for mixed use of: offices, retail/leisure,
residential and budget hotel + development of 20 apartments on King
Street Car Park site
Option 3 – Re-use of premises for mixed use of offices, retail/leisure,
residential and nee build offices on King Street Car Park site
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61. For all three Options the projected level of retail expenditure from future
employees and residents on site matches or exceeds the level of retail
expenditure generated by the existing use of the site by employees of the
Borough Council.
62. The 2007 Retail Study indicated that Scarborough Town Centre was in good
health especially in terms of its retail offer, although for a centre of its size
and sub regional importance it lacked diversity with a restricted range of
non-retail uses in the centre. This remains a fair description of the vitality
and viability of the centre. The scale of any potential losses of expenditure
from shops in the Town Centre is small in terms of the overall level of trade in
the Town Centre is minor and assuming the Town Hall site can be re-
used/redevelopment for alternative employment, commercial or residential
uses, any adverse impact on overall vitality and viability is likely to be
temporary. Relocation of the Council services from the Town Hall offices also
provides the opportunity to attract other employees and uses into the town
centre which may have the potential to increase retail expenditure in the
town centre and therefore its overall vitality and viability in the long term.