Proposals

Srushti Mehta

Purpose: Persuasion.Usage: Written to someone within the company or outside.

Purposes of proposals

Some of the purposes are:To survey attitudes of the consumersTo conduct a training program for the employeesTo help implement ERP within an organizationTo organize a stall at an exhibition for sales promotion

Purposes(Examples) of proposals

Proposals are sales presentations, easily classified in to following:Research ProposalsBusiness Proposals Length: Short/Long and formal, may be solicited or unsolicited.

types of proposals

Research Proposal is usually academic in nature.Users: Professors, or the Universities or the B-schools for which they work,

Research Proposals

Solicited Business Proposals: Competition is likely, as others may also submit the same.Unsolicited Business Proposal: The sender needs to convince the reader/review committee about his/her understanding of the organizations needs or problems and that s/he can help solve it.

Business Proposals

Following are the parts of Common/ Long Proposal:Title PageExecutive Summary, Abstract, SynopsisDraft ContractTable of ContentsIntroductionBackgroundProceduresEquipment and FacilitiesPersonnelBudgetAppendixes

Parts of proposals

The sections of a short proposal are:Letter of transmittalExecutive summaryBody of proposal

short proposals

All rules of writing, including the seven Cs of effective communication, are useful in writing a proposal.An initial appraisal of a proposal is made on following points:General AppearanceNeatness Specific Appearance (prefatory section)Consistency of styleTitle CompletenessProfessionalism

Writing style and appearance