Proposal Indonesia Marketing Summit 2014

www.marketing.co.id/seminarbanking

PROPOSAL


Marketing Genius:

Creative and Innovative Strategies to Win the Market and Increase Profit Genius is about seeing things differently and believing different things with more intelligent and imagination – to achieve extra ordinary result!

Welcome to the new world of marketing! It is now different and needs new thinking. Brand now is more human, collaborative and inspiring. We should use the power of imagination and technology to move consumers more deeply. We have to seize the opportunities of change, reshape market, re-focus strategies and re-engage consumer in better and bolder way.

Marketing Genius combines analytical-creative ways, left-right brain, outside-in thinking, future-back decision making– to do radical action, change the game and be a winner!

OVERVIEW


TOPIC

Learn more than 50 cases and 20 tools to be a marketing genius! Indonesia Marketing Summit with special guest “Peter Fisk” is presented to companies who need to know:

1. How to become more analytical and more creative in marketing.

2. How to innovate products, markets and business models more radically.

3. How to stand out in today’s market.

4. How to inject genius way into your marketing strategy.

5. How to explore the blue oceans and enter new space in a complex world of change.

6. How to shake up markets and changing the game.


TOPIC

Are you Ready to Change the World? 1. The new breed of market leaders think and act differently.

2. How to be a market makers.

3. How to rethink your business to change the world.

4. Mapping the opportunity to growth.

5. How to accelerate growth and win in a new world.

Marketing Genius: a more Effective Approach to Marketing 1. What Genius marketing requires to make the best ideas happen.

2. How to combine rigorous analysis and radical creativity to innovate in every aspects of marketing.

3. Customer Genius: How to build customer centric business.

4. Creative Genius: Making bigger ideas happen faster and with more impact.

5. Innolab: accelerated and collaborative process for innovation.

6. Building brands: brand architectures and brand story telling.


TOPIC

Innovative Solutions and Experiences 1. Engaging customers in co-marketing

2. Social, local and mobile: integrating data and media for more realtime impact, in time and place.

3. Redesign business model: rethinking the way to make money, channels and partners.

4. Mapping experience for developing better experience for customer.

Customer and Business Impact 1. Making the change: roadmap from customer purpose, advocacy, strategy and service.

2. Making it practical: the essential steps of insights to proportions to experiences.

3. Making it win: how to balance customer and business value, NPS and EP, smiles and success.


200-300 participants, they are CEO, Director, GM/Head, Manager and Decision Makers in areas of Marketing, Brand, Promotion, Product, and Business Development.

PARTICIPANTS


Venue : Hotel Mulia, Jakarta Date : June 26, 2014 Time : 9:00 am – 5:00 pm

VENUE & DATE


SPEAKER

Peter Fisk is a bestselling author, inspirational keynote speaker and expert consultant in strategy, innovation and marketing. He is the founder of GeniusWorks, a boutique consulting firm helping clients around the world to develop more innovative business and brand strategies, and also a visiting professor at IE Business School, one of the world’s top ranked business schools. He features on the Thinkers 50 “Guru Radar” as one of the best new business thinkers.

Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets.

He works across every sector and region – from banking to chemicals, food and drink to media, technology and travel … and with clients as diverse as Aeroflot and Coca Cola, DSM and HSBC, Microsoft and Philips, Red Bull and Santander, Tata Steel to Time Warner, Virgin and Visa, Vodafone and Volkswagen - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.

Peter’s best-selling book "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on customers and experiences, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century.

His new book "Gamechangers ... Are you ready to change the world?" is published in 2014, based on extensive research into the 120 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact.


1. Website www.event.marketing.co.id 2. Display Ads at Majalah Marketing 3. Display Ads at Majalah Youth Marketers 4. Social Media (Facebook, Twitter, LinkedIn) 5. Banner on Portal Marketing.co.id

PROMOTION


1. Placement Logo at Backdrop printed & screen

2. Tickets for 7 persons

3. Booth (2 x 1 m)

4. MC announcer 3 times



2. Tickets for 3 persons

3. Booth (2 x 1 m)




2. Booth (2 x 1 m)



BOOTH LAYOUT


Sponsorship: Mirandha/Surya Phone. (021) 2878-0606, 2878-0707 Fax. 021 4585 7039 Email: [email protected] www.event.marketing.co.id

CONTACT US

Proposal Indonesia Marketing Summit 2014

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