BEST OF SHOW AudiologyNOW! Boston 2012

Proposal

Google Adwords Sept 2012

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Google Adwords

Rationale XXXXXXXX has a website that will hold the interest of visitors so we should now focus on increasing business through the site.

Spinach Effect will put together a Brisbane based campaign that will drive traffic to site around some key offers.

Objectives •  Generate $1000 in incremental sales of hearing services and devices per month

Strategy People with hearing loss do go to the web for more information about hearing, hearing loss and digital hearing aids. Therefore, we will focus a series of campaigns around key promotions and offers. •  Free Health & Hearing magazine •  Free Trials of the latest digital hearing aids •  Invisible hearing aids •  Free hearing aids for pensioners and veterans

These Ad Groups will also include image and content network placements, with 7 different formats of image ads being developed for each Ad Group including sizes that will display on mobile devices.

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Keyword Strategy

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Free Health & Hearing Mag www.healthandhearing.com.au Everything you need to know about hearing loss & hearing aids. Brisbane.

Invisible hearing aids www.healthandhearing.com.au We are experts in hearing aids that are invisible. Free Trials. Brisbane.

Free hearing aid trials! www.healthandhearing.com.au 7-day home trials of the world’s best digital hearing aids – Brisbane.

Free hearing aids - Brisbane www.healthandhearing.com.au Accredited to provide free hearing aids to pensioners & veterans.

Keywords Display network ads

Examples

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Estimate

Global Headquarters Spinach Effect Pty Ltd

38 A Maxwell Tce, Glenelg East SA 5045, Australia Ph:+61 8 8294-7928 m: +61 449 215 344

e: info@spinacheffect.com.au

www. spinacheffect.com.au

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