BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD301 Outcomes

Module Title DESIGN PRACTICE 3 Doc. Code OUGD301tut01

Name Aaron Skipper

Date 24/09/11

Blog. a-skipper0912.blogspot.com

Dissertation Title

How does type and layout differ across printed and digital formats of The Guardian newspaper in order to effectively communicate to its audience?

Dissertation Tutor

Andy Broadey

Rationale (200 words) // A design practice content driven by the creative sector, which investigates the relationship between the functions of print and digital design. Looking at how and when they work together or rely on one another for a increased level of visual communication. All work will carried out with a strong focus on typographic driven editorial design and layout. Statement of Intent (SOI) - (400 words) // I plan for my creative development to be focused around the relationship between the functions of print and digital; whether they work separately, in support/conjunction or can more importantly can rely on each other to achieve the full potential of necessary level of communication. I will need to research contemporary typographic and layout driven design work, to see what is at the height of this area of practice, on a global scale. I will also need to look into content driven concepts for work produced for the creative and cultural sectors, as this is the main content focus of my practice. A considerable amount of research into the technical development of digital design will have to be carried out, i.e. exporting/conversion of ebooks. The main focus is undoubtedly the relationship between print and digital, how do they function separately and/or together. The practical development of my design practice will aim to build on the level of typographic and layout driven work I have reached to date, whilst trying to take it to the next level, through experimentation and risks.

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Brief 1 (Title) Self Promotion

// Produce a physical printed piece of self promotion, which highlights my area of design practice, which looks at the relationship between print and digital. I aim to produce an ‘analogue website’ as an opposing concept to a digital portfolio. It will be a piece of print work featuring the coding of my website, with a focus on the detail of the typesetting. I plan to produce and print the piece using traditional print methods, to further emphasise the level of analogue it considers. I will then send them out to companies I aspire to. 3. Brief 2

(Title) Typeface Production // Produce a quantity of typefaces (probably around 4), which will include the ideas and production, through to the final functional typeface, produced into Fontographer through to promotional publications and contextual usage. 4. Brief 3

(Title) Shore Book Publishing // Freelance work for the above publishing company typesetting books and cover designs. 5. Brief 4

(Title) Competition Briefs // I will definitely undertake an ISTD brief and probably a D&AD brief also. ADDITIONAL BRIEFS // Musical Mathematics – Bi-Monthly Zines, Tshirts, Compilation artwork for Leeds based musical review company. // Typogateaux IV – Design and produce an entry for this years Typogateaux in colloboration with Arthur Carey. // The Guardian Info Graphic – In conjunction with my dissertation I will produce an info graphic to communication the the relationship between type and layout with printed and digital version of The Guardian newspaper. // Local produce – branding and identity (and potentially packaging) for Norfolk produced jam and cider. // Crooked Tongues - Look Book/Magazine for the online footwear retailer. // Penguin redesign – redesign an existing Penguin book which offers and increased level of printed interactivity, offering a luxury alternative to standard publications and ebooks. (I see this as being a starting point for an FMP brief) TUTOR’S Signature

STUDENT’S Signature