PROPOSAL FOR QAULITY ECLECTRICAL GOODS. INC, EST 2002

C.E.O: SAMUEL STARKMANAGER: OWEN LANGTOE

DELIVERY MAN: HENRY VINESSALESMAN: CHARLIE KERBY

SECRUITY: CHRIS HOOD

FINAL MIND MAP

STORY BOARD

SPOT PLAN• The skill level needed for what I’m selling / my company is quite high as our company requires

qualified technicians and salesman, accountants, IT specialists. I will need the technicians to install the electrical goods when the deliveries are made to the customers home’s to ensure a good delivery and installation service, I will also need salesman to assist the customers in our store to offer the best assistance, advice and IT specialists to set up our website manage and maintain it so our customers can track orders, seek help or buy online we will also need accountants to help manage the business’s finance / money flow to prevent financial issues or cash flow problems

• The age for my products are 18 + as anyone who can afford a TV, phone, or music player can have one as there isn’t any legal age restrictions to say otherwise however it’s unlikely anyone under the age of 18 will be able to afford these electronics as appose to someone who is a homeowner and over the age of 18 with employment

• The target gender for my company is unisex as both male and female both will enjoy the products my company will sell. However gadgets do tend to brought more often by men, therefore the style of my advert will be show what the men want to hear, e.g specs about products – HD ect.

• I would think that the channel most suitable for my company would be major channels such as channel 4, channel 5, sky1, it should be aired from 11am until 7.30pm mon – fri and between programmes such as the gadget show, top gear, loose women, hollyoaks and the Simpsons. These channels would be the best place to advertise as they are the highest view channels therefore more people will see my advert increasing my market, also these types of technology programmes will be being watched by people who like their gadgets and are more likely to take notice of my advert, and as for the soap programmes I feel that if I chose these spots then there is always a guaranteed high amount of viewers watching the tv at the time.

• • The regions that my advert will be shown will be all southern counties this is only a temporary chose

as my company will not be able to offer free delivery to the north of England, depending on the distance from our warehouse in which is based in the south – east of England

BUDGETING

• £6.23 Per Thousand Views• Ratings figures for HOLLYOAKS: 840,000

DIVIDE BY 1000 = 840 • 840 MULTIPLY BY 6.23 = £5233.2 • Therefore the average cost for an advert

during these programme slots is £52,033.2

BUDGETING

• GADGET SHOW• VIEWING RATINGS: 1.5 MILLION• 1,500,000 DIVIDE BY 1000 = 15,000• 15,000 * 6.23 = £ 93,450

BUDGETING

• LOOSE WOMEN• VIEWING RATINGS: 700,000• 700,000 DIVIDE BY 1000 = 700• 700 * 6.23 = £ 43,061

BUDGETING

• THE SIMPSONS• VIEWING RATINGS: 1,770,000• 1,770,000 DIVIDE BY 1000 = 1770• 1770 * 6.23 = 11027.1