Proposal for Focus Group

North Shore Country ClubRepresentative: Doug Martin

Purpose of Focus Group

Challenge: Competing Area Clubs Timeline:

Group Selected: November 15th

Invitations Sent: November 30th

RSVP: January 10th

Event: February 4th

Goal: To find the current “value” of North Shore Country Club in order to increase membership

Selection Process

Randomly Select 10 members 5 Golf Members 3 Social/Pool/Tennis Members 2 Social Members

Call and see who is interested Follow up with invitations

Focus Group will be held at the Clubhouse

February 4th Agenda

11:45 p.m. Welcome/Overview/Consent Forms

12:00 p.m. Lunch

1:00 p.m. Questionnaire

2:30 p.m. Thank You/Departure

Methods

U-Shaped Table Questions will be asked orally as well as

projected on a screen With consent, there will be a video

recording

Questionnaire

1. What do you believe makes North Shore Country Club unique?

2. What do you think the club could do to stand out from other clubs in the area?

3. What are your feelings toward the club's policies and code of conduct? Should anything be changed?

4. Do you feel that the way in which the club structures its initiation fees and annual dues is beneficial to attracting new members to the club?

5. What have you heard that other clubs are doing that we should take note of at NSCC?

Follow Up

Thank You's sent out one week after focus group

Gift Package

$100 towards the Pro Shop $50 Gas Card Wine/Cheese Gift Basket

Approximate Budget

Item Cost

Location --

Food and Beverage 150

Information Packets 100

Gas Cards (50x10) 500

Pro Shop Gift Cards (100x10) 1000

Wine/Cheese Baskets (75x10) 750

Labor 300

Total 2800

Questions/Concerns?