Proposal for Cafe in EA Mall

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2010 PROPOSAL FOR CAFÉ

Transcript of Proposal for Cafe in EA Mall

2010PROPOSAL FOR CAFCafPascucciisanItalianCofeeChainnow operates in :EuropeHon !on !orea "AE Pascucci hea#$uarters in %onte Cerinone& Ital' ( in the cofee )usiness since *++, - Caf Pascucci was .rst starte# in the 'ear */01 with Sinle )ran#e# outlets since 2333-4owthepre5iu5cofeecafPascuccihas consi#era)le presence in Europe& Hon !on& !orea& "AE an# now in In#ia-CAF PASC"CCICAF PASC"CCI6orl#7s )est cappuccinos& espresso an# 5ore uni$ue pre5iu5 cofeesRunsanespressoschooltoe8peri5ent&in9entnew tastes an# new :a9ours an# new aro5asFastest rowin )ran#CafPascuccialsoser9esitscusto5ersItalian Pastas&;eserts(Pastrieswithworl#)estpre5iu5 cappuccinos ( espressos- Itisnotanor#inar'cofeeshope9eraes In#ia Pri9ate Li5ite# the %aster franchisee for In#ia is startin up its own cafes in >analore an# #esires to franchise other locations in In#ia-Caf Pascucci& the international Italian cofee )ran# announce# its fora' in In#ia with the launch of its .rst ?Cafe Pascucci Shop7& a cofee retail outlet at % @ Roa#& >analore& in alliance with %a#hura >e9eraes In#ia Pri9ate Lt#& the 5aster franchisee for In#ia-Cafe Pascucci in ChennaiCaf Pascucci in Chennai is our now opportunit' to e8plore-Chennai cit' has 5ore potential with 5ore forein tourists 9isitin an# 5ore 5ulti= national co5panies settin up their factories aroun# the cit'-Chennai has enor5ous potential an# the opportunit' for retail 5arAets an# particularl' for the international )ran#s- Caf Pascucci in Chennai will )e an e8citin 9enture to start an# a step forwar# to e8ten# our horiBon-6h' CofeeCCofee shops are the new rowin tren# an# a atherin place for the 'outh an# elite crow# to spen# their oo# ti5e in a pleasant at5osphere- It is a place to han out& to share 'our Do'& an# to )uil# a relationship with a sip of cofee- In#ian cofee consu5ption is rowin at a fast phase an# it has #ou)le# fro5 13&333%E to /F&F33 %E fro5 *//1=233+ an# it is e8pecte# to continue for ne8t 1=*3 'ears- 4ow 5an' international pla'ers are pr'in the In#ian 5arAet an# there is a hue #e5an# an# potential for pre5iu5 cofee-6h' CofeeC For 5ost people in In#ia& the #a' starts with a sip of cofee- Cofee 5achines are installe# in worA places to Aeep e5plo'ees sta' acti9e- In#ians are ettin a##icte# to cafeine an# the tren# is rowin now---So startin up a cofee shop .n#s a lucrati9e )usiness-Startin up with Caf Pascucci will )e 5ore of a )oo5- Cofee shops will )e 5ore pro.ta)le when starte# in a riht place where people ather in hue nu5)ers- %alls are alwa's )est choice of location-E8press A9enueE8press A9enue G The Chennais New Landmark that7s what HEhe Hin#uI has $uote# in its sneaA peeA report- E8pressA9enue&locate#ontheClu)HouseRoa#an#of%ount Roa#&isChennai7s)ieste9er5allan#)oastsaoo#5i8of co55ercial& hospitalit' an# entertain5ent spaces-Ehe*3=acreproDectthatJsco5inupinsi#ethehistoricIn#ian E8press Estate will ha9e four :oors of retail space& a )uil#in for corporate oKces an# a hotel- Ehe retail co5ple8 will )e rea#' )' %arch this 'ear-4ine laAh s$- ft- of retail space is rea#' for tenants an# half are alrea#' in the process of #ecoratin the interiors- >esi#es the 9ariet' in ter5s of retail Lfeaturin pre5iu5 national an# international )ran#sM& the 5all has plent' of #ri9e=in space an# a5ple car parAin that e8ten#s to 1& 33&333 s$-ft- Ehere are three )ase5ent parAin lots that can easil' acco55o#ate *&N33 cars->uilt at a cost of Rs- 013 crores& the *0-1 laAh=s$-ft- %all will ha9e *3 anchor tenants an# *13 9anilla tenants- LSo far& EA has tie# up with .9e anchor tenants an# N3 9anilla tenantsM- HOn the #a' of inauuration& a)out N3 to 03 per cent of :oor space will )e occupie#- Ehe 5all will )e full' operational )' the 5i# en# of this 'earI-E8press A9enueHIt will certainl' cater the aOuent an# pre5iu5 se5ents- >esi#es stan#=alone stores )' lea#in la)els& E8press A9enue will ha9e an e8pansi9e +3&333=s$-ft< Lifest'le an# a swanA' N1&333=s$-ft Pantaloon >i >aBaar< Ehe anchor tenants will taAe ,& 33&333 to F& 33&333 s$-ft-& while the 9anilla tenants woul# occup' up to F&33&333 s$-ft-A class' foo# court an# a 5ultiple8 are the other attractions- Ehe 13&333=s$-ft- Foo# court will ha9e 21 counters with se9eral foo# an# )e9erae options- >esi#es local fare& worl# foo# chains such as %c;onal#s& !FC an# PiBBa Hut will open shops here- For those who si5pl' liAe to ha9e fun& the ;u)ai=)ase# Fun Cit' will launch an entertain5ent centre- EhatJs not all on the entertain5ent front- Sat'a5 Cine5asJ eiht=screen 5ultiple8 with a total of *&,33 seats in a sprawlin 13&333=s$-ft- space will )e ChennaiJs )iest Cineple8- It has tie# up with EA an# the proDect is un#erwa'-E8press A9enueSo our Plans are now to start up the pre5iu5 )ran# Caf Pascucci in the Pri5e Location- Ehe pri5e location an# ne8t e8pecte# la9ish crow# will onl' )e in E8press A9enue& the %ea %all an# the newl' foun# lan#5arA of Chennai-It has )een e8pecte# that footfalls aroun# 21&333 #urin weeA#a's an# 5ore than *& 33&333 footfalls on weeAen#s an# e5plo'in 5ore than 1333 worAers& an# there will )e 5ore than 1233 people to walA in + cine5a halls insi#e the 5all per #a'-E8press A9enue4ow to start=up the )usiness& we ha9e worAe# with a 5o#el to :oat a new special purpose 9ehicle LSPPM it will )e a pri9ate li5ite# co5pan' where in9estors will )e sharehol#ers an# #irectors of the .r5- Ehe 4ewl' for5e# co5pan' will occup' the space in the 5all an# also will sin an e8clusi9e franchise aree5ent with %a#ura >e9eraes In#ia Pri9ate li5ite# for Ea5il 4a#u ( Pon#icherr'-Ehe SPP will open up cafes in pri5e locations in an# aroun# Chennai& an# in other parts of Ea5il 4a#u an# Pon#icherr'->usiness %o#elInitial in9est5ent re$uire# to start up Caf Pascucci in EA %all is *33 LaAhs- Ehat is contri)ute# e$uall' )' .9e in9estors of the co5pan'- Each in9estor will )e the sharehol#er an# the #irector of the co5pan' an# shares will )e #i9i#e# accor#in to the in9est5ents infuse# into the co5pan'-In9est5ent Re$uire#Ehe >reaA E9en Perio# is 2 'ears->ut we ha9e worAe# out a plan to re#uce the ti5e to less than a 'ear an# half or in a 'ear-Ehe Return of In9est5ents is e8pecte# to )e aroun# 21Q to ,1Q initiall' an# woul# increase to a 5a8i5u5 of F1Q in the 'ear once the 5all )eco5es full' functional- An# we are also plannin to open 5ultiple outlets in the stipulate# ti5e-Caf Pascucci will )e a successful in9est5ent an# the pro.ts are hih on 5arins-;ou)le 'our 5one' soon in Caf Pascucci PentureIn9est5ent Return ( Pro.tsEhis Proposal is onl' 5a#e for a )rief presentation purpose an# the #etail one will )e forwar#e# to the acti9e participants in the roup- Ehe prospect of our co5pan' is to Doin han#s with the %aster Franchise to start up Caf Pascucci Outlets in South East Asian countries inclu#in Sri LanAa& %ala'sia& Sinapore ( Ehailan#-ConclusionSo it is a steppin stone for us to start an# )uil# a )usiness e5pire an# hope 'ou Doin han#s with us 9er' soon-