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September 15, 2014

Dr. A. K. M. Saiful Majid

Professor Institute of Business Administration (IBA)

University of Dhaka

Subject: Proposal for Case on an Entrepreneurship

Dear Sir

It is with great honor and privilege that I present to you my proposal for writing a case on an

entrepreneurship assigned to us as part of your wonderfully outlined course, Entrepreneurship

W301.

This proposal points out the specifics of my plan for the case based on an entrepreneurship of

an entrepreneur whom I personally know and hence chosen as the subject of my writing. This

proposal contains all the information required as per instruction in class to the best of my

knowledge.

I hope that you will be kind enough to accept my proposal and let me work on the success story

of a model entrepreneurship and present it in such a fashion so that the readers become

inspired and maybe become more interested in entrepreneurship themselves.

Yours Sincerely

Maruf Hassan

BBA 20, ZR 14

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Proposed Lead

Below is a proposed lead subject to availability and decision

of the course instructor:

Fortuna is a privately held entrepreneurial and innovativecompany located in Dhaka, Bangladesh. The Fortuna

management team has over 40 years of entrepreneurial

business experience and has assets operating in different

market sectors internationally.

MethodologyThe data required to construct the case will be collected from personal interviews of

entrepreneur. Secondary data sources such as newspaper articles of the entrepreneur will also

be taken into consideration. Theoretical data will be collected from reference books

recommended by course instructor and will be used to connect the case to study materials

thought in the course where appropriate.

The case will be modelled after the cases Clippykit goes from bags to reaches published in the

Telegraph in February 6 2009, Red Bull gave the founders $4 billion wings! How?and

WhatsApp: from a simple idea to a $billion pay daypublished in EntreHub in May 9 and July

20 2014.

The development of case will entail the following steps:

1. Teaching objective

2. Identify case lead

3. Collect information on case

4. Write case and get permission from case subject

5. Write Learning Objectives and Case Questions

The main focus of the case would be on the initiation or the triggering point and the

development or the growth of the entrepreneurialism of the subject. These two are the most

important aspects of an entrepreneurs journey and therefore will be get the most attention.

Throughout the case, comparison, albeit subtle, will be made between the traits of the

entrepreneur in focus and the 10 Ds of model of an Entrepreneur as proposed by William D.

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Graves. Also how related the 10 myths of entrepreneurship actually are to business ventures will

be studied.