2/5/2015

University of Central Punjab

Business Communication and Report writing Proposal

Group Members:

Azeem Tahir (31)

Farhan Tariq (22)

Sheraz Mehmood (28)

Sajawal shafique (32)

Class & Section:

MSC (IT) A-1

Submitted to:

Sir Asad Mubeen

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Star technology

ContentsExecutive summery...................................................................................................................................3

Introduction...............................................................................................................................................3

Overview................................................................................................................................................3

Purpose...................................................................................................................................................3

Problem..................................................................................................................................................3

Solution...................................................................................................................................................3

About Us.................................................................................................................................................4

Scope of Work............................................................................................................................................4

Category Browsing................................................................................................................................4

Product Browsing..................................................................................................................................5

Order Management...............................................................................................................................5

Payment Gateway..................................................................................................................................5

Cost.............................................................................................................................................................5

Terms and Conditions...............................................................................................................................6

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Executive summeryAl-Fatah is the leading departmental store of the land of pure, Pakistan. Serving since 1941, around thousands of customers per day. Its customers find each and every product of the best quality under one roof. To facilitate its costumer. Star tech please to propose Al-Fatah departmental store to launch its e-commerce site so its costumer can purchase anything by sitting at home. For this purpose we propose you to allow us to develop your e-commerce site. We focus on user-centered design while helping our clients to achieve the desired result. We develop your site with following main features:

Category Browsing Product Browsing Order Management Payment gateway

The estimated cost of developing e-commerce site is RS 147,000 approx. the project will be complete within 1 month. Detailed cost and complete requirements are included in further documents. Additional cost will be charge against additional requirement and time will also increase. If you like our proposal and willing to finalize project with us check our terms and condition in further document.

IntroductionOverviewStar tech will develop a custom e-commerce website for Al-Fatah departmental store.

PurposeAl-Fatah departmental store sell different types of products to customer living in different areas. Star tech will develop a custom e-commerce website for Al-Fatah departmental store. The website will show all products in categorized manner. Customer can browse any product for its price and other details and can order the product. Customer can pay order amount online through credit cards or can pay on delivery time. Products can be managed by operators from admin panel. Operator can be created by admin. Admin can keep track of orders through admin panel.

Problem People have to come on store for purchase some products. if their required product is not available they will move toward other store. So there is more chance of lose our costumer. Sometime peoples are much busy and don’t have enough time to go for shopping.

SolutionTo solve these problem Al-Fatah departmental store need to launch e-commerce site. The website service is available 24/7, so the costumer can easily check all the product and can make order of any product by sitting at home and can save their time. For home delivery costumer have to pay delivery charges. Al-Fatah departmental store can earn more revenue through website by posting advertisement of different companies.

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About UsStar tech is a contemporary Website design and development company with a focus on user-centered design while helping our clients achieve the desired result. Our strategy for achieving the desired result can be broken into four parts:

1. Website Design and Development: First, we'll develop the client's website by conducting a research into the client's industry and target market with the aim of understanding what works and determining how it can it be applied in meeting the client's needs. We then develop the website based on our client's requirements.

2. Search Engine Optimization: Upon successful design and development of the website, we'll move to the next stage which involves promoting the website by employing search engine optimization tactics, with a large focus on content marketing, considering Google.

3. Results Measurement: With the attainment of Google's first page on popular keywords relevant to the client's product or services and an exponential growth in traffic, we'll then move on to the third stage which involves measuring the website's performance by using Google analytics, heat maps and other efficient website monitoring tools. We generally measure bounce rates, website traffic, website's visitors' geographical location, and most importantly, conversion rate.

4. Fine Tuning: Upon results measurements, we'll then fine tune the website in order to improve results. We determine what to fine tune by analyzing data obtained from the previous stage. Fine tuning can range from changing the order of the website's menu items to changing font

Scope of WorkAl-Fatah departmental store is interested in having the following functionality integrated in the ecommerce platform:

Layered / Faceted Navigation for filtering of products Ability to assign designs on category and product level (unique design per product/category) Configurable search with auto-suggested terms Recently viewed products Product comparisons

Category Browsing Recently compared products Filter by Product Tags Product Reviews Product listing in grid or list format Inventory Management with Minimum and Maximum quantities Media Manager with automatic image resizing and watermarking RSS feed for Low Inventory Alerts Multiple Images Per Product Product Image Zoom-in Capability Related Products Stock Availability

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Product Browsing Add to Wish list Add to cart Send to a Friend with Email Order status and history Re-orders from account Recently ordered items Wish list with ability to add comments Approve, Edit and Delete Product Reviews Account Dashboard for overview of: recent orders, personal information, primary billing address,

primary home delivery address, shopping cart, wish list, recently reviews and recent tags

Order Management Create re-orders for customers from administration panel. Email Notifications of Orders RSS feed of New Orders Home delivery to multiple addresses in one order Shopping Cart with home delivery estimates Checkout with account to use address book Option to create account at beginning of checkout Saved Shopping Carts with configurable expiration time

Payment GatewayAs discussed, customers will be given the option to pay via credit card. If customer does not have a credit card then costumer can pay cash on delivery.Cost

Components CostDomain Name RS 2000/yearHosting RS 5000/year (depending on traffic and

hosting services)Web Planning, Design and Development Time 1 MonthInterface Design RS 25000Programming Special Features:

Custom Content Management Systems E-commerce shopping carts (Magento) Advertising integration (Google Ad Words)

RS 30000RS 20000RS 15000

Website Maintenance RS 50000/ year and up (depending on number/type of updates required)

Total cost and Time RS 147,000 and 1 month

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Terms and Conditions1. Authorization. Al-Fatah departmental store is engaging Star tech, as an independent contractor

for the specific project outlined below:

2. Completion Date. Star tech, and Al-Fatah departmental store must work together to complete the project in a timely manner. Star tech agrees to work expeditiously to complete the project no later than 30 days (depending on date of acceptance of agreement).

3. Payment of Fees. Fees to Star tech are due and payable on the following schedule: 50% due upon agreement to this contract and the final 50% when the project has been constructed according to Al-Fatah departmental store original written specifications.

4. Assignment of Project. Star tech reserves the right to assign subcontractors to this project to insure the right fit for the job as well as on-time completion.

5. Project Revision during Execution: Al-Fatah departmental store may be charged additional fees if it decides to make changes to the agreed upon project scope and objectives.

6. Legal & License. Star tech warrants that the functionality contained in this project will meet Al-Fatah departmental store requirements and that the operation will be reasonably error-free. The entire risk as to the quality and performance of the project is with Al-Fatah departmental store. In no event will Star tech be liable to Al-Fatah departmental store or any third party for any damages, including any lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate the website, even if Star tech has been advised of the possibility of such damages. If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.

7. Copyrights and Trademarks. Al-Fatah departmental store represents to Star tech and unconditionally guarantees that any elements furnished to Star tech. for inclusion in the project are owned by Al-Fatah departmental store, or that Al-Fatah departmental store has permission from the rightful owner to use each of these elements, and will hold harmless, protect, and defend Star tech and its subcontractors from any claim or suit arising from the use of such elements furnished by Al-Fatah departmental store.

8. Copyright to Project. Star tech guarantees that all aspects of design and construction of the project will be disclosed to Al-Fatah departmental store upon completion, and full code, copyrights and ownership will be the sole property of Al-Fatah departmental store. Star tech retains the right to display graphics and other design elements as examples of its work in its portfolio.

9. Initial Payment and Refund Policy. This agreement begins with an initial payment of 50%. If Al-Fatah departmental store halts work and applies for a refund within 4 days, work completed shall be billed at the hourly rate and deducted from the initial payment, the balance of which shall be returned to Al-Fatah departmental store. If, at the time of the request for refund, work has been completed beyond the amount covered by the initial payment, Al-Fatah departmental store shall be liable to pay for all work completed at the hourly rate stated above.

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