Crabtree - Property LawyersBranding and Logo Design

The brief was to create a logo and brand identity for Crabtree - Property

Lawyers. The general idea was to create something that was ‘young, classy and modern’. Taking this on board, the designs are focused

on creating quite a simplistic logo that can be transfered easily across

all products, and using appropriate type that would signify young but

classy,

Crabtree - Property LawyersBranding and Logo Design

Firstly, I created two sepearte logo’s that work in different

ways.

I started by creating a logo that was inspired by the name

itself, crabtree.

This design is focused on the classy and modern element, creating a

striking logo that would work well across all medium. The main aim was

to have a simple shape with delicate detail inside, creating a logo with

some semblance of texture to it.

Paired with the sans serif font, the contrast works to create a

visual balance with the detailed logo and simplistic type.

The logo has potential to be used on it’s own and used to

create a pattern.

Crabtree - Property LawyersBranding and Logo Design

Secondly, I took a different take on the theme of being a

‘young, classy and modern’ company. Focusing on using a

classy and modern font, helvetica neue, to create a patterned

logo that would be striking and have potential for multi-media

uses.

The whole design has taken on the modern and young element,

making it fun, With the structured pattern creating a level of class and

‘edginess’ that would resonate throughout a young company.

Again, the type is paired with the sans serif font, using it this

time to create visual definition and bring the brand together.

The pattern used within the type can be used across the

promotional material, creating a range of varied visuals that

will resonate the brand.

Crabtree - Property LawyersBranding and Logo Design

Taking the first logo design i have transfered this onto a mocked

up version of the business card and letterhead.

Taking the logo I have created a pattern with it and used it as a visual

backdrop for the letterhead, this is to show the potential with which the

logo could be used across a range of stationary.

S t a t i o n a r y

Crabtree - Property LawyersBranding and Logo Design

S t a t i o n a r y

Again, taking the second logo I have transfered it onto the

appropriate stationary. This time utalising the pattern used

within the logo to create a brand image.

By taking the pattern within the logo, it can quite easily be transfered

across a range of media within the brand so that their is a level of

consistency across all the promotional material. As it’s a versatile

pattern the opportunities to use it are varied.