DO U WANT TO PLAY?

Partnership Proposal

DO U KNOW DUPLAYS? Section 1: About us

The facts about DUPLAYS:

•  the largest provider of adult recreational & competitive sport leagues for men, women and mixed play in the UAE

•  a growing social network of over 35,000 active users

•  a central sports portal for –  Information –  Registration –  Communication –  Booking –  Scheduling

•  handle all aspects of organization for –  nightly sport leagues –  Corporate team building events –  weekend tournaments

•  Event management –  From event conception to execution –  Working with brands or coming up with our own concepts

American Flag Football

Dodge ball (In & Outdoor)

Tennis

Badminton

Football (Soccer)

Touch Rugby

Basketball

Hockey

Ultimate Frisbee

Cricket

Netball

Volleyball (In & Outdoor)

Dance

Softball

Yoga more to come…

+ PLAY DUPLAYS Sports

DUPLAYS.com

•  Our most powerful tool and the back bone of DUPLAYS

•  Monthly Website stats: –  36,683 Unique Visitors –  103,691 Pageviews –  2.81 Average Page views –  00:03:23 Time on Site –  52% Bounce Rate –  60% New Visits

•  Sport Pages display –  Entire sport league listings –  All event, league & tournament listings for a sport –  Introductory video and description of sport

•  League Details Page displays •  Active leagues •  Schedules •  Rosters •  Message board 

•  On-line event registration

A look at THE NUMBERS:

•  Annual growth of 100% per annum since 2007

•  Registered members

–  Currently 35,000 from website –  Weekly 5,000 active participants

•  Valuable database of users ability to segment and

target users based on:

–  Gender –  Age –  Industry –  Sport –  Nationality –  Neighbourhood, etc. 

•  Male/Female age breakdown:

–  53% 17-30yrs of age –  47% over 31yrs of age –  75% Men –  25% Women

39%

36%

11%

14%

Men 17-30

Men 31+

Women 31+

Women 17-30

380  4300  

9125  

20003  

30000  

0  

5000  

10000  

15000  

20000  

25000  

30000  

35000  

2007   2008   2009   2010   2011  

•  65% of all team entrants are corporate teams

•  Members are young, affluent professionals

•  Representative companies from nearly every sector

•  Most members have a bachelor's degree or higher 

•  Many professionals who find employment in the UAE contact us prior to arriving here

Snapshot of our MEMBERSHIP BASE

Events: Our experience

DUPLAYS and Snickers break a World Record – June ‘10 World's Longest Football Match at 42 hours   DUPLAYS and Gillette UAE Nations Cup – July ‘10 48 football teams from 29 different countries, 500 participants   DUPLAYS and Nike introduce the NikeFive tournament – Mar ‘09 Largest futsal tournament in the region, 72 teams   DUPLAYS and Flash introduce the NBA Jam Fest – Dec ‘10 Largest 3-on-3 tournament in region, 128 teams Samsung Masters of the Game – Mar ‘11 World Football Freestyle Championships Volkswagen: Volkswagen Junior Masters – May ’11 U13 Regional Tournament – Now developing 2012 across 5 countries DUPLAYS and Duke bring Duke University basketball to the UAE – August ‘11 Top US university comes to the UAE – ticketing, logistics, PR 2012 World Foot Volley Championships – Oct ‘11 DUPLAYS manages site and event logistics, ticketing

CREDENTIALS

Not only do we bring the events experience, we bring 35,000 people to participate. DUPLAYS and Snickers break a World Record – June ’10 •  Training 32 athletes to compete in a competition •  Player logistics including travel and accommodation •  Coordination with brand teams for regional event

DUPLAYS and Gillette UAE Nations Cup – July ‘10 •  Recruitment of teams – 48, scheduling, staffing •  Apparel production & distribution   DUPLAYS and Nike introduce the NikeFive tournament – Mar ’09 •  3 locations, 8 weeks, 72 teams •  Venue branding, venue management •  In-store promotion and apparel distribution   DUPLAYS and Flash introduce the NBA Jam Fest – Dec ’10 •  Team recruitment and communication •  Equipment procurement and installation •  Coordination with international sporting organization

CREDENTIALS

Samsung Masters of the Game – Mar ’11 •  Venue preparation and management •  Player logistics •  University promotional team Volkswagen: Volkswagen Junior Masters – May ’11 •  School recruitment across the UAE •  Venue, communication, branding management DUPLAYS and Duke bring Duke University basketball to the UAE – August ‘11 •  Online ticketing and distribution •  Branding management and installation •  Media Management – radio, print, TV •  Filming rights and installation 2012 World Foot Volley Championships – Oct ‘11 •  Logistics management •  Zoning approvals and licensing •  Complete venue preparation •  Social Media management

DO U KNOW WHAT WE’RE PLANNING? Section 2: Your involvement

January July June May April March February

Project A: Fitness Challenge JBR – The Walk

Project C: University Games / League University Campus

Project F: Basketball JBR – The Walk Project G: Golf Emirates Golf Club

Project H: Indoor 10km Run Dubai Mall

Project I: Indoor Football Tournament Dubai Mall

Project J: Olympic Quest Dubai Mall

Timeline: Proposed Upcoming Events

Recurring/On going Events: The Olympic Quest Run Club à Building up to the Indoor 10km Run Sponsor one of our nightly DUPLAYS Leagues  

Goals: Exposing your brand to the UAE

The aim is to not only create brand awareness but to engage with people through doing sports. The following slides will put forward a range of events engaging with various demographics across the UAE  

Project D: CityChase UAE

*Please note that dates are tentative and can be changed according to your needs.

Project B: Camping The empty Quarter

Project E: Street Cricket Tournament Dubai

Project A: The UAEs Fittest

WHAT Dubai’s first citywide Fitness Test – An inclusive event getting as many sports clubs as possible involved in a 2 day fitness challenge to crown UAEs fittest man and woman.  

WHEN February 2012 WHERE JBR Beach – The Walk PROPOSED DIVISIONS AND LOGISTICS •  Competitive Individual – Men’s and Women’s (18+) ; Juniors ; Team – 4 athletes (2 Men + 2 Women) •  Recreational Individual – Men’s and Women’s (18+) ; Juniors ; Team – 4 athletes (2 Men + 2 Women)

SETUP: 8 – 10 athletes compete at the same time PARTICIPANTS: Total of 56 athletes (28 men, 28 women) Exercises to include Olympic Lifts, as well as endurance disciplines like swimming and running. HOW DO WE GET THE WORD OUT DUPLAYS will contact all the fitness providers to get them to contribute in the event planning as well as promote the event to their communities.

Project B: Camping WHAT Drive through the Empty Quarter and experience the thrill of 4 wheel driving. Set up camp in the desert and enjoy an afternoon of fun games and team building activities WHEN February 2012 WHERE Oman/UAE

PARTICIPANTS 20 participants TARGET DEMOGRAPHIC Participants - 50:50 male: female 60% 25-34

BRANDING This is an opportunity to brand the 4 wheel drive cars as well as the camp site.

Project C: University Games WHAT DUPLAYS is initiating an inter university sports event featuring 4 sports This is a fantastic opportunity to communicate with a very difficult segment to target. Get into the social fabric of student life by introducing an event that lies in their passions. WHEN March 2012 WHERE Events to be held on university premises or in the vicinity. •  TARGETS AUD, AUS, Academic City, Abu Dhabi University,

Knowledge Village, + others

•  Answering the call for healthier lifestyles for UAE Youth AGE GROUP17-23 GENDER Male and Female EVENTS 2 Events (March 2012), 2-day events PARTICIPANTS 800 per event SPECTATORS 3000 per event COMMUNITY SIZE OF UNIVERSITIES 50 000

Volleyball Basketball Football Athletics

Project C: University League

The events will be the base for a future inter-university league across Dubai and the UAE We will be targeting not only the athletes but also proactively incentivizing all students to register to maximize communication

•  SOCIAL PLATFORM: DUPLAYS will create a specialized platform to gather the UAE's athletic student body and its fan base following, online and offline, through the universal language of sports.

EXPOSURE This an opportunity to have continuous brand exposure with an active demographic. BE THE FIRST to be known as the partner of organized team sports for students in the UAE. LONGEVITY Instill long-term recall of your brand and increase chances of brand recollection that extends beyond academic years. REACH Use the leagues as a platform for future events without additional marketing/PR spend.  

DATABASE Create a platform where students can interact  

Project D: City Chase WHAT CityChase is a unique urban adventure that requires teams of two to search for ChasePoint challenges scattered throughout their city 2-person teams will run, walk and use public transit, GPS, use mobile phones to call for assistance and access the internet, and even employ the help of total strangers to complete this urban challenge WHEN March 2012 WHERE Dubai, UAE PARTICIPANTS 300 teams (600 people) TARGET DEMOGRAPHIC Participants - 50:50 male: female 60% 25-34 YOA; Media – 22<44; Male and Female division

BRANDING Each city typically reaches between 500 to 2,000 participants, but sponsors will reach far more people through direct interaction with members of the general public and significant spectator exposure at high profile ChasePoints. Brand marks incorporated into the name of the Series as the official “Presenting Partner” as well as into all advertising, promotional media and communications (including all e-mail promotions and correspondence) BENEFITS DUPLAYS sees City Chase as growing into a yearly event with the opportunity to expand to other cities in the region after the inaugural event DUPLAYS has the rights to the international City Chase events in the Middle East.

Project E: Street Cricket WHAT A 2 day Street Cricket Tournament featuring 12 teams battle is out for the finals. WHEN April 2012 WHERE Dubai, UAE PARTICIPANTS 12 teams (maximum of 10 players per team) TARGET DEMOGRAPHIC Participants – Men’s only Age group: 25-34

LOGISTICS First day will see all initial games played. Second day

will be immediate knock out and finals.

The game will last 8 overs; bowlers to bowl a maximum of 1 over and batsmen to bat a maximum of 2 overs.

BRANDING Be part of a unique event in the UAE and get your brand name out there. Tap into our already existing cricket member base to maximize attendance. Benefit from our social media presence to communicate with your target market.

Project F: Street Basketball Tournament WHAT A 2-day 3 on 3 basketball tournament featuring youth clinics and training sessions. WHEN April 2012 WHERE JBR – The Walk PROPOSED DIVISIONS 5 divisions to 10 divisions – Boys/Men: U12, U15, U18, U22 (Uni), Men’s A, Men’s B; Girls/Women: U15, U18, Women’s & Mixed division GENDER Male and Female division EXPECTED FOOTFALL 700 participants; 2000 attendees per day YOUTH CLINICS 150 participants OUR EXPERIENCE DUPLAYS organised a very successful NBA Jamfest in 2010 which saw over 500 participants and footfall of over 2000 people. BENEFITS Basketball is a popular sport amongst the Arab and Filipino community. You will also get the opportunity to engage

with a large number of university and school students.

Project G: Golf Nations Cup WHAT Par 3 Nations Cup WHEN April 2012 WHERE Dubai Creek Golf Club or Emirates Golf Club LOGISTICS 4 rounds of 80 minute Par 3 Golf Tournament with 36 participants per round. PARTICIPANTS 140 participants over the course of the day in

teams of 4 NATIONS Participant enter representing their country. BENEFITS Golf is a popular sport among the UAE population and will give your brand the opportunity to communicate with the more affluent demographic.

Project H: The UAE’s Inaugural Indoor Run

WHAT Dubai’s first indoor running event! Escape the heat of the summer and run a 10km race in the largest Mall of the World WHEN May 2012 WHERE Dubai Mall PARTICIPANTS Open to all ages; Up to 500 runners GETTING INVOLVED LONG TERM Get fit in the build up to this amazing event by sponsoring a DUPLAYS organised running club. ADVERTISE Approach retail shops to have targeted shop window displays

ENGAGE Promote and create brand awareness with large scale advertising throughout the mall.

EXCITE Getting people fit and excited about athletics especially with the London 2012 Olympics just around the corner. What better way to do this than by holding a unique event in the worlds largest mall. EXPERIENCE Be part of the first indoor run in the UAE

Project I: Football Nations Cup WHAT Football Indoor 5-aside tournament WHEN June 2012 over 2 days VENUE Dubai Mall Ice Rink (covered surface)

NATIONS Inviting teams from across the UAE to Dubai to represent their countries! Multiple entries for one country are possible. OUR EXPERIENCE In July 2010 DUPLAYS organized an event for 350 participants and 48 teams for the Gillette Nations Cup Football Tournament. DEMOGRAPHIC: Ages 8 – 50+ Members are young, affluent professionals, athletic NATIONALITIES Capture an international audience CAPACITY 1,200 people can be seated in the Ice Rink plus spectators in the mall BENEFITS Football is a popular sport in the UAE and will create a lot of footfall. Organizing Youth Clinics and games will also allow you to interact with a large range people.

Project J: London 2012 Olympic Quest

COMPETITION The Quest will take place over the course of 6 months, in the lead up to the Olympics. THE CHALLENGE is to take photos of yourself doing as many Olympic disciplines as possible. For every entry submitted you receive one chance to win a trip to London in 2012. The more Olympics Sports you do, the better your chances to win.

THE CONCEPT is to run a region-wide online competition to have a lucky winner to go to the Olympics. By getting people talking about Olympic Sports and trying them, your brand is directly involved and engaged with its people.

SOCIAL MEDIA Tag yourself on the Facebook page for a chance to enter the competition to win a trip to the Olympics!

Project J: Olympics Quest

VENDORS DUPLAYS will contact vendors and facility suppliers in the UAE, Qatar, Kuwait and Lebanon to establish relationships and negotiate discounts. The extensive list will be available to everyone and published online.

ONLINE The designated website for The Olympic Quest will have a list of all Olympic disciplines and the vendor list available for download.

THINK BIG The entry to the competition is done online and is therefore open to people from the UAE, Qatar, Kuwait and Lebanon

THE SIGNATURE EVENT The final event will be held at Dubai Mall Ice Rink. An artificial surface is laid over the ice to create a great space for activities. This sports expo will showcase different Olympic disciplines such as taekwondo, fencing and judo and many others. Spectators can participate and try the different sports.

THE WINNER The winner of the 6 month quest will be drawn at the final event in the Dubai Mall and will win an all expenses trip to London 2012 to see the Olympics.

Project J: Olympic Quest Benefits

REACH EVERY MARKET •  Online competition allows you to target

4 different countries

SOCIAL MEDIA ENGAGEMENT

•  People are encouraged to take photos and tag themselves

•  Continuous online traffic

CONTIUOUS EXPOSURE

•  Online: Providing useful content to people – places to do fun activities

•  6 months of continued brand exposure with a strong link to the Olympics

POSITIVE ASSOCIATION •  People get to try new sports at

discounted prices courtesy of your brand

•  Inclusive campaign for the whole family

During the course of the 6 months you will be providing men, women and children the incredible opportunity to participate in sports and activities. Getting involved in something that is truly their passion.

Monday Sunday Saturday Friday Thursday Wednesday Tuesday

Basketball – Women’s DIA Beach Volleyball Barasti

Industry Specific Corporate League Dubai Modern

Football DAA Ultimate Frisbee Metropolitan Hotel

Golf Emirates Golf Club

Badminton Raffles West Campus Crossfit Al Wasl Road

Softball Metropolitan Hotel

Timeline: Our weekly leagues A snapshot of some of our weekly leagues

Basketball – Men’s DIA Indoor Football Umm Suqeim

Netball Women’s only DAA Beach Volleyball Barasti

Cricket Nad Al Sheba Flag Football Metropolitan Hotel

CORPORATE

Our Leagues: Weekly organised leagues

DUPLAYS run weekly sport leagues offering many different sports and skill levels. Participants play once a week over a period of 8-10 weeks.

NO HASSLE DUPLAYS manages facilities, administrators and equipment. All participants need to do is show up.

EASY REGISTRATION The backbone of DUPLAYS is our website. Registration for all leagues is done online.

THE SEASONS Seasons run four times per year; January, April, July, September GENDER Separate men’s, women’s or mixed leagues are available.

SPORTS Our current leagues include American Flag Football, Badminton, Basketball, Beach Volleyball, Bowling, Cricket, Football, Golf, Netball, Softball, Swimming, Touch Rugby, Ultimate Frisbee and more.

LEVELS All skill levels are welcome in our leagues; we run beginner, recreational and competitive leagues. INCLUSIVE Participants can sign up as a team or as an individual.

Our Leagues: Women’s only

ADDITIONAL RESOURCES To supplement the sport specific training and leagues we will organise professional support by a nutritionist and physiotherapist to maximise results.

OUR CURRENT OFFERINGS DUPLAYS currently runs women’s only leagues to cater for this demographic. •  Netball – Dubai •  Basketball - Dubai

OUR PLANNED OFFERINGS DUPLAYS needs more women’s activities in order to serve women who need activities on a weekly basis. •  Start Leagues in Abu Dhabi – Football and Basketball •  Sport Specific Training Football, Basketball, Volleyball, Running Club, Swimming

DO U WANT TO BE A PART OF IT? Section 4: Appendix

SOCIAL MEDIA

DUPLAYS MAILERS •  All registrants (bi-weekly) •  League registrants (weekly) FACEBOOK PAGE DUPLAYS takes care of all Social Media to advertise and bring attention to your event. •  All traffic and content to be driven to this page •  Registration for events and tournaments to have a separate

backend solution developed by DUPLAYS •  Upload pictures through this medium with tracking TWITTER •  Twitter followers to be incentivized to follow with prizes and

content updates YOUTUBE •  Upload videos of relevant videos in the build up to events.

REACH: Talk to our fans regularly Choose from a number of options 

1.  Online: •  Logo placement & branding •  Banner advertising •  Mailers •  Surveys & polls •  Video •  In-store DUPLAYS registrations kiosks

2.  Below the Line: •  Venue branding opportunities •  Apparel (staff & participants) •  Sampling •  Leaflets

3.  Above the line: •  Radio •  Press •  Print

4.  PR: •  Event announcements •  PR stunts & celebrity appearances

WHY DUPLAYS: Happy People!

•  DUPLAYS contributes directly to the health and welfare of the country and its people. 

•  Our members enjoy increased:

–  Cultural understanding –  Business networking –  Wholesome interaction

•  A positive image for your Brand or Organisation Associate with us…

•  A growing community (1,000 new members each month) Grow with us…

•  DUPLAYS has become integral in members daily lives You can too… 

•  DUPLAYS is a great point of entry for the 1,000’s of new expats arriving daily Talk to them first…

Contacts:

Thank you! Derv Rao 055 224 0184 derv@duplays.com Nicola Bernhoerster 055 404 8327 nicola@duplays.com

DO U WANT TO BE A PART OF IT?