Proposal 3 Industry Specific Science And Technology Blogs
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NRC Key Science and Technology Sectors: A Business Blog for Increasing Collaboration
and Sharing Knowledge Within Canada
CISTI Innovation Challenge: March 18, 2009
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Introduction
• Who is familiar with blogging?• We harness the power of the business blog to create a
professional online newsletter– Expose our services and expertise– Provide quality information on each of NRC's key industry
sectors– Increase collaboration
• Our demonstration (to follow) will illustrate these points
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Background
• Email Exchanges– Can we expose this information exchange to more people?
• Focus on NRC's Key Industry Sectors• Existing information exchange will power the content for each
key sector
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Blogs
• Need an electronic medium for publishing content and providing collaboration
• What is a Blog?– Website– Posts (most recent first)– Regularly updated and moderated
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Market Survey
• Other Scientific Research Blogs in Canada– Science Canada
• http://sciencecanada.blogspot.com/• This blog lacks quality (just collects links)
– Eco Can• http://www.eco-can.ca/• This blog has a good focus – the environment
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Focus (Main Idea)
• We are filling a niche by providing focus and quality• We have several key sectors – these sectors align with NRC's
key sectors– Each and every article pertains to a key sector– Frequency - at least one article per month
• Quality posts – unique content – generated by field experts
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Strategic Alignment
• CISTI– Increases commercialization activities of NRC and Canadian
SME's• NRC
– Contributes to competitiveness of Canadian Industry in Key Sectors
– Strengthens Canada's innovation systems• Government of Canada
– Increases online collaboration and consultation with Canadian public
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Technology
• Powered by Wordpress– Open Source (free)– Fully Customizable– Easy to Maintain
• Our Blog (Prototype)– Already implemented– Let me show you!– http://132.246.83.130/htdocs/wordpress/– http://132.246.83.130/htdocs/wordpress/wp-login.php
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Issues
• CLF compliance• Bilingual• Controlling content (Posting rules and Monitoring)
– Liable/Slander issues– Copyright– Confidentiality– Disclaimers against advice etc.
• We’re early, but not the first:– http://blog.privcom.gc.ca/ – http://blog-blogue.nrc-cnrc.gc.ca/eng/marsville09/
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Estimated Resources Required
Task Resource Hours Quantity CostInitial Set-up & Development Programmer $2,500
Web Designer $2,500Content Development TBA 25 12 $20,000
IS 10 12 $5,000Other
Content Editing Editor (Blog entries) 2 12 $1,000Audio & Video Editor 5 6 $1,000
Administration & Maintenance Administrator / Moderator 5 12 $3,000Legal NRC Legal Services $20,000
Total (Year 1) $55,000
Microphones for podcasts x 12 $1200Podcast software FreeAudio / Visual equipment – available through most institutes FreeVideo editing software - Windows Movie Maker FreeTranslation $10,000
Human Resources
Other Costs
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Postscript: The New Reality
• Although designed to be delivered by CISTI, NRC Key S&T Sectors Canada could easily be administered by IRAP
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Conclusion
• This product fulfills a niche– Canadian Science Blog with quality content– Contributes and facilitates body of knowledge in each key
industry sector• The implementation of this blog is fully feasible
– Practically already completed– Can be deployed in a few short months
• This product will carry on into the future• Science Watch Canada, Scientific American, Key Sectors
Canada– imagine - that can be us