Mulkey Communications

Proposal to Serve as the Marketing Partner for Our Family Doctor

Delivered April 12, 2023 by Bruce Mulkey & Shonnie Lavender

Mulkey Communications

Are We a Fit?

“There is a big difference between being an organization with a vision statement and becoming a truly visionary organization.”

‑ Jim Collins

“Values serve a number of important functions. They are standards that guide our conduct in a variety of settings and situations. Through them, we can take positions on issues, actively choose our policies, and evaluate ours and others' actions, beliefs, and attitudes.”

‑ James M. Kouzes and Barry Z. Posner

04/12/23 Mulkey Communications

Considerations

Our Family Doctor (OFD) is embarking on a new health care path for the Asheville community

Marketing involves awareness (logos, name recognition), attention (being….

Target market needs to be further distilled to “ideal patients” for your (OFD team) benefit as well as greater ease of marketing

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Considerations continued

Work needs to be done at a deep level to attract patients, develop new healthcare model, and sustain success and satisfaction

All members of the OFD team need to be part of the OFD “marketing team” for greatest success

Marketing effort needs to be segmented to pre-launch, launch and build (for Dr. Preston), and maintenance phases

Influence (social) marketing and community-oriented marketing may be more appropriate, economical, and effective than “traditional” marketing strategies

Mulkey Communications

Making a Connection

“We cannot serve at a distance. We can serve only that to which we are profoundly connected, that which we are willing to touch. This is Mother Teresa's basic message. We serve life not because it is broken but because it is holy.”

- Rachel Naomi Remen, MD

Mulkey Communications

Working Together

“If you have come here to help me, you are wasting our time. If you have come here because your liberation is bound up with mine, then let us work together.”

- Lilla Watson

04/12/23 Mulkey Communications

Proposed Actions

With your input, we create a marketing plan for OFD

We support implementation of the marketing plan as appropriate We serve as your liaison to work with others to

produce collateral as needed (i.e., graphic or web designers, printers)

We suggest other partners with whom you can work on related aspects of practice building (e.g., feng shui)

We provide support that helps OFD become their own best marketing team

04/12/23 Mulkey Communications

Let’s Talk Next Steps

Bruce Mulkeybruce@brucemulkey.com

828.778.2871skype: xxxxx

04/12/23 Mulkey Communications

The Mulkey Communications Team

Shonnie Lavender, MA bio here

Bruce Mulkey bio here