Property.CoZa Introduction Roadshow - September 2015

PROPERTY.COZA

ROADSHOW:

Johannesburg 08 September 2015

&

Pretoria 09 September 2015

Who started this company?Property.CoZa was started by estate agents for estate agents:

Gustav KrugerChief Executive Officer

Property.CoZa South Africa

Gustav and MJ were both successful estate agents themselves, where after they both owned various real estate franchises, winning many accolades within their respective groups before they saw the necessity to start a new real estate group, but this time with a sustainable business model which puts the estate agents’ needs first.

They opened & managed the first Property.CoZa franchise themselves where after they started to grow the group organically into many more franchised offices making it one of the fastest growing real estate brands currently in South Africa.

MJ DafelChief Operations Officer

Property.CoZa South Africa

Any organisation is only as strong as its people and people work for people…

Since 2009 the Head Office team has grown into a group of highly motivated, well-experienced people who is driven by innovation and a future-focused vision. Head Office is backed by a large group of established and experienced franchisees and their respective agents, who forms the heart of our organisation.

Where did we start and where are we already established?Started in GAUTENG in 2009

Where are we in Gauteng?BENONI / BOKSBURG

CENTURION

PRETORIA NEW EAST

JHB SOUTHEDENVALE / BEDF’VIEWPRETORIA OLD EAST

RANDBURG

ROODEPOORT

JHB NORTH-WEST

FOURWAYS

KEMPTON PARK

HARTBEESPOORT / BRITS

MIDRAND / LONEHILL

BRONKHORSTBAY

VDBIJLPARK / SASOLBURG

Where are we in the rest of SA?

BENONI / BOKSBURGCENTURIONPRETORIA NEW EASTJHB SOUTHEDENVALE / BEDFVIEWPRETORIA OLD EASTRANDBURGROODEPOORTJHB NORTH-WESTFOURWAYSKEMPTON PARKHARTBEESPOORT/BRITSMIDRAND / LONEHILLBRONKHORSTBAYVdBIJLPARK/SASOLBURG

NELSPRUITRUSTENBURGCAPE TOWN - HELDERBERGCAPE TOWN - BLOUBERGKZN - UMHLANGA

Where are we opening next in 2015?

WITBANKMIDDELBURG

BELLVILLE/BRACKENFELLCITY BOWL / ATLANTIC S/B DURBANVILLEKZN - BALLITOEASTERN FREE STATE

Where are we opening in 2016 and 2017?

5 x CAPE TOWN

5 x KZNEAST LONDONPORT ELIZABETH

BLOEMFONTEIN

KRUGERSDORP/RANDF.

JHB OLD SOUTH/CENTRALGERMISTON/ALBERTONJHB EASTPIETERMARITZBURG

POTCHEFSTROOM/KLERK.

46 offices by end 2017

Thereafter the smaller areas

Number of agents - growth

Close to 500 agents – already half the size of the 2nd and 3rd largest agencies

Agents & personnel = more than 550 people

Target for 2020 in agent numbers = 2000

Number of listings on our books:

Number of website views:

Number of leads generated:

Our commission offering…

Your earnings with us at a 80/20 split:

Gross commission (incl. Vat): R85 500

Minus 14% Vat = R75 000

*Minus Head Office royalties = R75 000

Minus 80/20 split = R60 000

In our agent’s pocket = R60 000

Per year @ 1 registration per month (before tax) = R720 000

Example: A R1m transaction with commission calculated at 7,5% (+ Vat):

Actual % commission earned versus the 100% commission: (R60 000 divided by R75 000 %) = 80%

* 0% royalty is deducted

But we also pay bond origination income…

Let’s take the previous example but continue & add the bond origination income...

Your earnings with us at a 80/20 split:

In our agent’s pocket per deal = R60 000

Per year: @ 1 registration per month = 12 registrations = R720 000

If the average bond was R800 000 per registration and all the bonds were placed through our in-house bond originator (PFS), our agent receives an extra R4 800 worth in vouchers to spend at a local convenience store! (R800 000 x 0,05% = R400 x 12 = R4 800)

R720 000

+

R4 800

=

R724 800

Actual % versus 100% commission = 80,53%

So we pay our agents more for doing the same work… What else?

Passive income: if AGENT EVE (working for Property.CoZa) recruits another agent to join our group anywhere in South Africa, he or she receives the following:

We also incentivise our own agents for assisting us to grow the company! How?

R2000 per registration for the 1st 5 registrations done by the new agent = R10 000

If AGENT EVE recruits 10 agents, he/she earns R10 000 x 10 = R 100 000

The R2000 per 1st 5 registrations is not deducted from the new agent’s commissions. The agency pays the R2000 x 5 = R10 000 via a structured national recruitment incentive program to the recruiter (after each registration)

For every (0,05%) PFS bond origination voucher (refer to previous slides) earned by the newly recruited agent, AGENT EVE who recruited him or her also receives a voucher. This voucher is however calculated at 0,08% of the bond value. This means for every R1m bond placed through PFS agent A will receive a voucher of R800 (R1m x 0,08% = R800)

If AGENT EVE recruited 10 agents and all 10 of these agents registers a R1m bond through PFS every month, AGENT EVE will receive a voucher for R8000 (R800 x 10) every month.

Reward 1 remains effective for the 1st 5 registrations done by each new agent recruited, subject to both parties remaining in the service of Property.CoZa as service providers.

Reward 2 remains effective forever, subject to both parties remaining in the service of Property.CoZa as service providers. This leg is also subject to the minimum support criteria as stipulated by the PFS support voucher program (minimum of 50% support based on a 3 month cycle)

Reward 2: PFS Angel reward voucher 1st 5 registration fees Reward 1:

Let’s summarise the income…

AGENT EVE’S NORMAL COMMISSION INCOME WITH PROPERTY.COZA FOR HER OWN DEAL:

AGENT EVE - monthly income statement with Property.CoZa

Month Item Earning: Balance:September Commission - own transaction PRO0035 R 60 000 R 60 000

Total due to Agent: R 60 000


PLUS THE P.F.S. BOND ORIGINATION SUPPORT VOUCHER EARNED ON HER OWN DEAL:



Own PFS bond origination voucher on PRO0035 R 400 R 60 400



PLUS THE PASSIVE INCOME – AGENT RECRUITMENT – 1ST 5 TRANSACTIONS INCENTIVE FEES:

*BASED ON 10 AGENTS RECRUITED WHO HAD REGISTRATIONS IN THIS MONTH…



Own PFS bond origination voucher on PRO0035 R 400 R 60 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0023 R 2 000 R 62 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0024 R 2 000 R 64 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0025 R 2 000 R 66 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0026 R 2 000 R 68 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0027 R 2 000 R 70 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0028 R 2 000 R 72 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0029 R 2 000 R 74 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0030 R 2 000 R 76 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0031 R 2 000 R 78 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0032 R 2 000 R 80 400



PLUS THE PASSIVE INCOME – AGENT RECRUITMENT – PFS ANGEL VOUCHERS:

*BASED ON 10 AGENTS RECRUITED WHO SUPPORTS PFS EVERY MONTH…

IF WE ADD THE PASSIVE INCOME, IT IS IN ACTUAL FACT POSSIBLE FOR A PROPERTY.COZA AGENT TO EARN MORE THAN 100% COMMISSION. (Own income + passive income: R60 000 + R400 + R20 000 + R6 400 = R86 800 divided by R75 000 % = 115,73%



Own PFS bond origination voucher on PRO0035 R 400 R 60 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0023 R 2 000 R 62 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0024 R 2 000 R 64 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0025 R 2 000 R 66 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0026 R 2 000 R 68 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0027 R 2 000 R 70 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0028 R 2 000 R 72 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0029 R 2 000 R 74 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0030 R 2 000 R 76 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0031 R 2 000 R 78 400 ANGEL-DIAMOND recruitment incentive - deal - PRO0032 R 2 000 R 80 400

PFS ANGEL VOUCHERS (Deals on 10 Diamonds) (R640x10) R 6 400 R 86 800 Total due to Agent: R 86 800

Calculations are done electronically and visible on NAVIGATOR…

But money isn’t everything. What about our other offerings? Let’s talk about support structure for a minute…

• A professional office infrastructure with state of the art I.T. facilities,

What support structure is provided?

• Full time Sales Manager as well as Office Administrator to guide and train,

• Follow-up of pipeline transactions done electronically for agent,

• In-house bond origination facilities (PFS),

• Local conveyancers providing legal support,

• Bridging finance facilities (Rodel & Prevance).

What about I.T. infrastructure?

• FREE WEBSITE EXPOSURE to ALL the major property portals:

What about website exposure?

What about I.T. infrastructure? (continues…)

www.propertycoza.co.za


• OMS: An Office Management System used to load listings only once, thereby publishing it to our range of web portals including but not limited to Property24, MyProperty, Private Property, Property.CoZa etc. Our listings currently receive more than 1 million views per month through these websites…

What about I.T. infrastructure? (continues…)• AUTOMATED BROCHURES: The system also automatically creates electronic

brochures in printable and e-format. No need to design your own brochures…

What about I.T. infrastructure? (continues…)• TREASURE MAP: Our offices and agents are electronically linked with the attorneys on

our approved panel of attorneys by means of our Treasure Map I.T. system. Follow-up and reporting of pipeline transactions is done electronically for agents. The agent can view, real-time feedback of the progress of their deals. Cash flow projections and various reports are available to the agent. Updating is done by the transferring attorney as well as the Office Administrator.

What about I.T. infrastructure? (continues…)• DOCUMENT LIBRARY: An online Document Library providing the latest documents,

contracts, training manuals and regularly updated marketing campaign material to be printed or downloaded by our agents as and when they need it.


• NAVIGATOR: Navigator I.T. platform providing statistical feedback for each agent on his or her transactions and standing in relation to the National Rewards & Recognition program.

What about I.T. infrastructure? (continues…)• PROPERTY.COZA DATA: Access to the PROPERTY.COZA DATA SYSTEM powered by

Agent I.Q. This system provides statistical & ownership data on all registered properties, properties currently in the process of being registered as well as properties currently being marketed by other estate agencies. The system also generates a branded property report to be used when an agent needs to do a CMA.


BTMobi: BT Mobi is an online electronic application directly linked to Bondtrak, the system used by PropertyCoZa Financial Services (PFS) to submit bond applications to the financial institutions. The main features of the application is to pre-qualify clients in the following ways: a. By performing a quick check lucid credit check, b. Quick scoring at ABSA Bank and FNB Housing Finance, c. Affordability and income qualification of potential clients, d. Bank pre-submission calculator which includes all the banks’ loan to value criteria e. Immediate Property Searches etc.


• REFERRAL SYSTEM: Office to Office electronic referral system.

What about I.T. infrastructure? (continues…)• NEWS BULLETIN BOARDS: Electronic Group and Office news bulletin board.

What about I.T. infrastructure? (continues…)• WEBSITE VIEWS & HITS – STATISTICS:


ALL OF THE ABOVE IS PROVIDED FREE OF CHARGE!

What else?

MARKETING MATERIAL

What else?MARKETING & CAMPAIGN DESIGNS

What else? (continues)

BOARDS, POLES & LOCAL TABLOID ADVERTISING:


CAR BRANDING EXAMPLES:


EXISTING OFFICE INFRASTRUCTURE: (NO DESK FEES)


REWARDS & RECOGNITION:

AGENT

Our business model has been developed by agents, to the benefit of the agent…

Best financial offering

Office support structure

I.T. infrastructure

Marketing & branding

Sales Manager

Office Administrator

Attorney support

Bond origination support

Property.CoZa National Franchise Group

This group is the future for the South African Real Estate Agent

Is all of this too good to be true?

Our opposition would like you to believe that it is simply too good to be true because they can not offer the same offering. They say it will not last… they said the same in 2009…. more than 6

years ago… but still we continue to grow…

Our business model is built on solid foundations supported by state-of-the-art IT systems & professional service providers, thereby empowering South Africa’s Property Professionals to

become the Property Professionals of the FUTURE.

Our forefathers also thought the idea of travelling through space is too good to be true.Some things can be so good you wouldn’t believe them unless you were there…

Property.CoZa Introduction Roadshow - September 2015

Real Estate

Transcript of Property.CoZa Introduction Roadshow - September 2015