CHAPTER - 1

INTRODUCTION

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1.1 Brand Awareness – Meaning

Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction

Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions.Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to. This does not necessarily require that the consumers identify the brand name. Instead, it often means that consumers can respond to a certain brand after viewing its visual packaging images. Brand recall refers to the ability of the consumers to correctly generate and retrieve the brand in their memory.

A brand name that is well known to the great majority of households is also called a household name.

Brand awareness plays a huge part in the success of brands. There are many different ways to market a brand in order for it to display a certain image in the minds of consumers.It can be a logo, a name, a colour etc. that links itself to a brand in the mind of the consumer. Brand awareness and recognition is a step for marketers in communications as it affects the consumer choices that are made when it comes to the point of purchasing. A brand that is more well-known than others is more likely to be chosen for purchase over a brand where little is known about them.

Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product .expressed usually as a percentage of the target market , brand awareness is the primary goal of advertising in the early months or years of a product ‘s introduction . Brand awareness is an important way of promoting commodity – related products. This is because for these products, there are very few factors that differentiate one product from its competitors. Therefore, the product that maintains the highest brand awareness compared to its competitors will usually get the most sales.

1.2 Brand identity A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand ,(name, logo,tone,tageline,typeface) are created by the business in an attempt to reflect the value of the company is trying to bring to the market and to appeal to the customers in the market where the company sell its goods . Brand identity is separate from brand image. In the context of business and branding, a company’s brand identity is what they are intending to say about who they are – what their product or services is, it’s

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quality, and utility – while the brand image is how that is all perceived by the public . The challenge any company faces when trying to build a brand is to make sure that their identity and brand image means a company is out of touch with market sentiment , which can make offering services or products more difficult and can even result in a loss of value on the company’s book.

1.3 Building Brand Identity The steps any single company needs to take in order to build a strong , cohesive, and internally consistent brand identity will vary , but a few points would likely come up in every search.

Any company would need to take a look at who they are doing , and the nature of the market that they are working in. what exactly this taking stock of oneself would look like would vary for each company, but doing a full SWOT analysis , a look at the company’s strength’s, weakness , opportunities , and threats that includes the entire company is a proven way to help company’s managers understand where they are at so as to better determine where they’d like to end up how to get there.

A company would then need to determine what their key business goals are, who they are trying to reach , what kind of personality they want to exhibit, and what message they want to be communicating to their market.

Building a brand identity is a multi- disciplinary effort, because it can consist of everything from a company’s name , logo, design, it’s style, the tone of their copy, the shapes of their products and their social media presence . its’s common for companies to hire a creative team to handle their branding.

1.4 Brand LoyaltyWhen consumers become committed to your brand and make repeat purchases over time. brand loyalty is a result of consumer behavior and is affected by person’s perferencces. Loyal customer will consistently purchase products from their preferred brands, regardless of convenience or price .companies will often use different marketing strategies to cultivate loyal customers, be it is through loyalty programs(i.e. rewards programs) or trials and incentives(ex. Samples and free gifts).

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1.5How It Works

Brand awareness is a huge goal when it comes to advertising. It can be the key to whether or not consumers purchase their product. There are different stages of brand marketing.This includes; brand awareness, potential purchase and consumer loyalty. Brand marketers want to ensure that not only is their brand recognised and purchased, but that the consumer has a positive response to the brand and product and therefore would want to buy it again. Brand loyalty means more purchases, this can increase word of mouth and lead to more brand recognition and in turn more sales.

The four different levels of measuring brand awareness can be identified as:

-Brand Recognition

-Brand Recall

-Top-of-mind

-Brand name dominance

Brand recognition is when a consumer knows what the brand is and has seen it before. Brand recall is the ability of the consumer to remember, generate and retrieve the brand information. Top of mind is the next step whereby the consumer thinks of the particular brand first, over other brands. Brand name dominance is then when the consumer chooses that brand over other brands and makes their purchase decision. This is the main goal for most brands as this means that they can then make revenue. Once a business has brand awareness, it is very important that this is maintained. It is also beneficial to make sure that the consumers are being heard and their responses are being listened to and observed due to any changes made within the brand.

Studies carried out suggest that brand awareness was a dominant choice in studies where the consumer was aware of the brands and their products. People with no brand awareness sampled brands and chose the higher-quality brands rather than those with the brand awareness.

1.6Channels Of Brand Awareness

The idea of advertising is to call the public’s attention to your business, usually for the purpose of selling products or services, through the various forms of media, such as print or broadcast notices (Entrepreneur, n.d.). It brings to your attention where the product can be bought, how much it costs or who may use it, in terms of age and gender. For instance items like clothing are advertised differently as they market for numerous different people. By communicating and interacting with customers, advertising helps popularize a brand.

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Television, radio, social media and newspapers are a few of the variety of channels that advertisers use to communicate their messages.

Advertising increases brand awareness by exposing brands to potential customers using different forms of touchpoints, which are aimed according to the target market and what platforms they are most likely to go on. Social networks are increasingly taking up a greater amount of consumers’ time spent online and as a result “social media which includes advertising on social networks and/or marketing communication with social characteristics is becoming a larger component of firms’ marketing budgets”. It has been reported that engagement with consumers on large platforms that have big audiences, for example Facebook, is and extremely important marketing strategy for firms that are consumer facing. When a brand advertises itself and the good they are selling it can increase the probability that the consumer will include that particular brand in their consideration set after they have seen the advertisement. In relation to this, the brands expenditure invested in advertising has a positive relation to brand awareness due to the fact that the more they advertise and the higher quality the advertisement is, the likeliness that potential customers are going to see and acknowledge it increases, therefore also increasing the brands market performance. As anything that causes exposure of a brand to their consumers increases brand awareness, it is realised that “Repeat brand exposure in stores improves consumers' ability to recognize and recall the brand.” Numerous numbers of exposure to a brands advertisement can increase the awareness of the consumer and ‘facilitate consumer processing of the included information (Vuokko 1997), and by doing this it can heighten consumers brand recall and attitude towards the brand.]

Communication plays a big role in generated brand awareness. People would not be able to hear or read about a brand without communication. The way in which an advertisement is reached and communicated to an audience is the main role of maintaining awareness of the brand. Different channels benefit and suit different markets. The Internet will play a larger role in exposing teenagers to a message rather than through newspapers

.

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Figure 1: Dimension of Brand Knowledge

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CHAPTER - 2

COMPANY PROFILE

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COMPANY PROFILE

Directors Nitin Gupta

Nature of Business Manufacturer

Additional Business

Exporter Wholesaler Trader Buyer-Company Importer

Registered AddressNo. A- 124, Phase- 2, Mangolpuri Industrial Area

Total Number of Employees 101 to 500 PeopleYear of Establishment 2002

Ownership TypePrivate Limited Company

Annual TurnoverRs. 25 - 50 Crore( or US$ 5 Mn - 10 Mn Approx.)

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XO Footwear mission is to deliver the highest quality footwear, on-time, with excellent customer service.

XO Footwear is a shoe manufacturing company operating in six, high-capacity factories through out India. They have been operating for more than a decade, with a commitment to constant innovation to manufacture the highest quality footwear for our designers. They have become a leader in shoe manufacturing in India, partnering with many of India’s largest brands including Bata, Khadim’s, Reliance Footwear, Tata Retail, and almost all major retailers across India. They are also the trusted footwear provider for many government agencies including the Delhi Police, Armed Forces, and various State governments. Recently they expanded into the North American markets and partnered with TOMS, a theyll-respected, International shoe brand.

At XO Footwear they only employ the best people who are dedicated to craftsman ship and work ethics. they have a complete in-house development center to handle all of your design and manufacturing needs. They employ professional, industry-experienced workers at all levels of our organization to ensure customer satisfaction.

Their factories meet all domestic and international compliance standards and they are ISO 8000:2008 certified by Social Accountability International. Recently they received the Quality Brands Award for 2012-2014, as theyll as the prestigious RashtriyaUdyogRatna Award for Economic Development from the National Education & Human Development Organization.

they take pleasure to introduce ourselves as a quality centric organization engaged in manufacturing and supplying a wide range of Footwear for Ladies and Gents. In addition, they take strict measures to achieve a quality in compliance with international standards. their manufacturing process is closely observed and monitored by our quality analysts at each stage of production. The products finally pass through a rigorous quality check for a perfect finish, before being supplied to the clients.

Their products are tested on following theyll-defined quality parameters:

 

Smooth finish Theyar and tear resistance Durable stitching Water-proof finish

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MANUFACTURING STRENGTH:

Their total capacity is 12 million pairs of shoes per year, manufactured at our six factories though-out Northern India. They employ the latest technology and produce quality Phylon, Eva, and PU soles. They can provide the following construction:

EVA INJECTION:-TheirTienkang Taiwanese machines produce EVA sandals and chappals.

PU MACHINE:- Their Italian-made machines produce high bonding, double-density safety shoes, PU sandals, chappals, and slippers.

TPR SOLES:-Their Italian-made machines produce double color soles.

HOT & COLD SOLES :-Their machines produce Phylon soles and midsoles for fine shoes and sandals.

PVC/TPR INJECTION:-Their vertical injection machines assemble school shoes, casual shoes, and sandals.

PVC/TPR AIR INJECTION:-TheirTangkang Taiwanese machines produce and assemble PVC shoes, sandals, and chappals.

STUCK-ON PROCESS :-Their conveyer belts are fitted with imported machines that assemble formal shoes, sports shoes, and sandals.

This additional capacity would help in fueling the ever growing demand of the company’s existing brands, and also to improve on the current supply levels to other footwear giants, to whom the company is also currently supplying footwear.

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SALES CHANNEL

XO Footwear only uses the highest quality materials, as theyll as the latest machinery and technology in the industry. They have built a reputation as an esteemed manufacturer of many of India’s largest brands. During the past few years XO Footwear has started to enter the American and European markets, including a partnership with TOMS shoes. As they grow, they continue to find new ways to provide high quality, low cost footwear to our customers and partners throughout the world.

A dedicated professional team of Sales Managers is deployed to monitor all aspects of channel wise Sales & Distribution. The team at the Head Office is supported by Regional.XO Footwear has been able to build a vast network of distribution covering every corner of India. Brands marketed by XO Footwear are sold in over 2000 Stores across India, including some of the top large format retail stores, such as BATA, KHADIM’S and Toms. Talks are on with other large upcoming players in the retail sector, to have arrangements of private label manufacturing of ranges designed specifically for larger players. Relationship with large format retail players, give XO the advantage of being an integral part in the growth story of every big retail group in the Indian market.

MARKETING STRATEGY

At XO they have dedicated department for handling all Brand related communication.

Aspects such as International image of brands, its USP, technology and consumer influence

through celebrity endorsements are kept in mind while developing the Advertisements.In the

fast fashion shoe industry, they understand the importance of TIMELY, DEPENDABLE delivery. This is especially important when you partner with an overseas manufacturer. They

GUARANTEE all samples (that require new molds) will be delivered, direct from our

factories in India to your doorstep, within 6 weeks of finalizing your Product Brief. For

designs that use one of our existing molds – you will receive your sample in 2 short weeks.

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Mission,Vision,&Objectives

In the past 14 years, they have acquired tremendous amount of success in fulfilling our mission, achieving the objectives, and realizing the vision set our company. A team of experienced professionals assists us in these aspects. A brief of our mission, vision, and objectives is as follows:

Mission:

Their mission is to achieve & embrace the global leader’s position by strictly following all our core values. They endeavor to reach to new heights of success and further extend to new horizons.

Vision:

Their vision is to conduct continuous researches and develop tannery mechanism, tech savvy

machines, and other components for optimizing the production capacity and lotheyring the

cost to minimum. They strive to appease of our global customers with our customized

solutions, core values, high quality, cost-effectiveness, timely delivery and customer-centric

services.

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Products Offered

They design and develop our products in-house only, which ensures their high quality. Featured with finest appearance, and high precise construction, our product range is listed below:

SAFETY INDUSTRIAL BOOTSFORMAL SHOESDRESS SHOESLEATHER MEN SHOESCASUAL SHOESBOAT SHOESDRIVER SHOESSPORTS SHOESSCHOOL SHOESBACK TO SCHOOLPU MEN SLIPPERSPU WOMEN SLIPPERSPU LADIES SLIPPERSPU GENTS SLIPPERS

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FASHIONSHOES

CHAPTER 3

OBJECTIVE & SCOPE OF THE STUDY

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OBJECTIVE AND SCOPE OF THE PROJECT

1.2 OBJECTIVE OF THE REPORT:

To assess and evaluate the growth trends on XO FOOTWEAR PVT. LTD. among

other Footwear.

To identify the marketing strategies (4Ps) of XO Footwear Pvt. Ltd.

To assess the brand awareness level of consumers.

To know their market strategy on product line and its current market.

Scope:-

During my internee period I have got chances to visit many buying house, supervise many

production process, & completed many sample program. The study focuses on understanding

the brand awareness level of XO footwear among consumers.

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CHAPTER -4

RESEARCH METHODOLOGY

16

RESEARCH METHODOLOGY

Research Design:-

Research design is a master plan specifying the methods and procedures for collecting and

analyzing the needed information. Due to the Research inexperience and the lack of

knowledge about the research issue exploratory research has been conducted to clarify and

define the nature of the problem more speciously

.

Research Method

For collecting the primary data survey research method has been used. Survey is a research

technique in which information is gathered from a sample of people by use of a

questionnaire.

Data Collection:

Both the primary and secondary form of information is used to make the report more

meaningful and presentable. The details of these sources are given below:

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Primary Sources:

Hand on experience and exposure on the different sections of bank during InternshipProgram

practicum helped in collecting data from the all levels of management of Mr. Vishal

Tripathi(Head of Marketing Department. Informal conversation with the clients and

Suggestions of many executives of footwear.

Secondary Sources:

“Annual Report” of XO Footwear Pvt. Ltd.

Various book, articles, compilations etc regarding footwear Operations and Business

Communication

Instruction circular of Head Office, Brochures of different footwear, News Paper &

Magazine regarding Banking issues, Seminar papers and so on.

Research Tools:-

For the present study questionnaire is used. A questionnaire is designed to know the brand

awareness level of Xo footwear.

Data Processing and Analysis:

The collected data was analysed through excel. The analysed data was then presented

through charts, graphs and tables.

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CHAPTER -5

DATA ANALYSIS

19

Que 1:- Please tell us how the described product would rate on the following attributes.

Options Response %

A good value 42

High quality 32

Trustworthy 12

Theyll built 10

Expensive 4

42%

32%

12%

10%4%

From the above pie chart it has been seen that respondents have rate the products on various attributes as 42% of the respondents rate as good value and 32% of them rate as high quality where it can also be seen that only 4% of them rate on expensive.

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Ques2 :-Overall, what is your reaction to the described product?.

Options Response %

Excellent 16

Fair 50

Good 8

Very good 16

Poor 10

16%

50%

8%

16%

10%

Out of 100 respondents 16% of them give overall rating as excellent and half of the respondents’ rate as very good, 50% of them is on fair view whereas 10% of them rate the overall product as poor.

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Ques3:- What other brands have you used?

Options Response %

Lee Cooper 20

Xo 56

Bata 14

I haven't used any of its Product, but I'm familiar with it.

4

I know nothing 6

20%

56%

14%

4% 6%

From the above pie chart it can be seen that more than half i.e, 56% of the respondents use the brand of Xo and 20% of them use bata footwear and 14% of them use lee cooper

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where 4% of them haven’t used any of its product but are familiar with it where 6% of them are not aware of it.

Ques4:- Overall, how interested are you in buying this product if it theyre available? Please check one.

Options Response %

somewhat Interested 26

very Interested 56

Neither Interested nor Uninterested 6

Not Very Interested 12

Not at all Interested 0

26%

56%

6%12%

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Out of 100 respondents, 56% of the respondents are very much interested in buying the product if available, whereas 6% of them are neither interested nor uninterested but 12% of them are not very interested in buying the product.

Ques5:- Assuming the new product is priced comparably to other major brands, would you say

it is a..

Options Response %

Very good value 26

Fairly good value 36

Average value 20

Somewhat poor value 14

Very poor value 4

26%

36%

20%

14%4%

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Out of 100 respondents , 36% of the respondents find the value of the product as good in comparable to other rmajor brands whereas 20% of them think that the value is average on the other hand 14% of them find the price of a new product as poor.

Ques6:- Overall, what would be your most important factors in choosing our product

Options Response %

Value 18

Best performance 36

High quality 16

Broad selection of products 28

Shopping convenience 2

18%

36%16%

28%

2%

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Out of 100 respondents 18% of the respondents find that the most important factor in choosing their product is value and most of the majority believes that the impoertant factor is the best performance but only 2% of them believe shopping convenience as an important factor.

Ques7:- Other than the product itself, which of the following would most influence you when

deciding to buy our product

Options Response %

Industry publications 18

Advertising 0

Word-of-mouth 16

Trade shows/events 12

Commentary on the Internet/website 54

18%

54%

16%

12%

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Out of 100 respondents , more then half of the respondents are influenced by internet or website

in order to buy their product and after that other major influencing factors are industry

publication and word of mouth

Ques8:- XO footwear products are theyll known in the market.

Options Response %

Strongly agree 38

Agree 20

Can’t Say 14

Disagree 12

stronglyDisagree 16

16%

38%14%

20%

12%

Out of 100 respondents 16% of them strongly disagree and 38%of them strongly agree with that XO footwear products are theyll known in the market .however 14% of them

27

can’t say about this while 20% of them agree and 12% of them disagree with the statement.

Ques9:- Through which media have you seen XO footwear’s product promotion.

Options Response %

Newspaper 12

Internet 38

Television 18

Shops/Malls 32

Radio 0

12%

38%

18%

32%

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Out of 100 respondents , 38% of the respondents have seen promotion on the internet of XO

footwear’s product and 32% of them have seen it on shops/Malls whereas no one have heard

about it on radio.

Ques10:- The existing Advertisement System meets your expectations.

Options Response %

Strongly Agree 26

Agree 36

Can’t Say 18

Disagree 8

Strongly Disagree 12

26%

36%

18%

8%

12%

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Out of 100 respondents, 36% of them agree with the statement that the existing advertisisng

system meets their expextations .however 18% of them can’t say about this while 8% of them

disagree with the statement.

Ques11:- Are you comfortable to buy/get XO footwear product

Options Response %

Strongly Agree 24

Agree 50

Can’t Say 8

Disagree 12

Strongly Disagree 6

30

24%

50%

8%

12%

6%

From the above chart, it can be analyzed that more than half of the respondents agree with the statement that they are comfortable to buy/get XO footwear products. However 8% of them cant say about this while only 12% of them disagree with the statement.

Ques12:- You see people wearing XO footwear product in your surroundings.

OptionsResponse %

Strongly agree 50

agree 16

Can’t Say 4

Disgree 8

strongly disagree 22

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22%

50%

4%

16%

8%

From the above chart, it can be analyzed that more than half of the respondents agree with the statement that they are wearing product in our surrounding to . However 4% of them can say about this while only 8% of them disagree with the statement.

Ques13:- There is need to make improvement in existing marketing System.

Options Response %

Strongly Agree 36

Agree 44

Can’t Say 14

Disagree 6

Strongly Disagree 0

32

36%

44%

14%6%

Out of the total respondents 44% people says that the existing marketing system is highly need

to improve, only 6% people says about disagree for that marketing system while 0% are in

strongly disagree.

Ques14:-Feedback (formal / informal) helps in increasing productivity.

Options Response %

Strongly Agree 26

Agree 38

Can’t Say 14

Disagree 18

Strongly Disagree 4

33

26%

38%

14%

18%4%

Out of 100 respondents , 38% says that formal/informal feedback helps in increasing productivity and 14% are cant says about this topic . but only 4% are favored of strongly disagree.

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CHAPTER -6

FINDINGS AND CONCLUSIONS

FINDINGS AND CONCLUSIONS

Respondents have rate the product on various attributes as 42% of the respondents rate

as good value and 32% of them rate as expensive where it can also be seen that only 4%

of them rate on high quality.

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16% of them give overall rating of the product as excellent and half of the respondents

rate as very good , 16% of them is on average view whereas 10% of them rate the overall

product as poor.

More than half i.e. 20% of the respondents use the brand of Bata and 56% of them use

xo footwear and 14% of them use lee cooper where 14% of them haven’t used any of its

product but are familiar with it where 6% of them are not aware of it .

56% of the respondents are very much interested in buying the product if available ,

whereas 6% of them are neither interested nor interested but 12% of them are not very

interested in buying the product.

62% of the respondents find the value of the product as good in comparable to other

major brands whereas 20% of them thinks that the value is average on the other hand

18% of them find the price of a new product as poor.

Respondents find that the most important factor in choosing their product is value and

most of the majority believes that the important factor is the best as an important factor.

More than half of the respondents are influenced by advertising other major influencing

factors are industry publications and word of mouth.

54% of the respondents agree that XO footwear products are theyll known in the market.

38% of the respondents have seen advertising on the internet of XO footwear’s products

and 32% of them have seen it on shops/malls whereas no one have heard about it an

radio.

LIMITATIONS:

36

There theyre certain limitations regarding the study that is summarized below:

The sample size is limited due to paucity of time and resources

The research was conducted in East Delhi region so the results cannot be

generalized to other geographic areas.

The study is concentrated on Xo footwear so the results cannot be generalized

to other brands.

The time duration of survey was June- August 2016, so if a different time

frame is taken then the results will vary.

RECOMMENDATIONS & CONCLUSION

 It is true that their quality is still the best and their price is very low but some of

their product get high price which are more comfortable than other. If they

decrease that particular product price then sell of that product will increase.

There is no facility to buy or reaching their product on in different retailers.

 There is lack of design for ladies.

Conclusion

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Footwear industry is controlled by the transfer of production. The global economy is now controlled by the transfer of production where firms of developed countries swing their attention to developing countries. the footwear industry of india has been one of the key export divisions and a source of foreign exchange for the last few years . manypeople have earned their livelihood through this industry . there may be gender discrimination ,low wage level exists in the footwear industry. But still, they supply employment for all of these people who come here to live in india , the foottheyr industry has emerged as a major economic sector and has had its impact on the financial services sector , communications , transportation and on the other realated industries.

The footwear industry has had a major social impact. Each business units is entrepreneurial in nature , and can quickly adapt to changes in the marketplace and seize potential growth opportunities . the main objective of this project was find out the proper utilization of four marketing mixes how a company performs with the help of its marketing mixes . after evaluating all the information the XO footwear pvt.Ltd. They said that ,” marketing plays an important role in the company,”. The proper utilization of marketing mixes may help to derive enough benefit in order to bring expect benefit of XO footwear pvt. Ltd. Follows marketing mixes that mean the 4Ps quite promptly

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BIBLOGRAPHY

Kothari, CR. (2004). Research methodology-methods and techniques. New Age

International Publishing Ltd

Kotler, P. & Keller, KL. (2009). Marketing management, 13th Ed, Prentice Hall,

Pearson. International Edition

McKitterick, JB. (1957).What is marketing management concept? In Enis& Cox (ed)

Marketing classic, Allyn& Bacon

XO – XO footwear accessed at http://www.xofootwear.com. On july 10,2016 at 2.35

pm

Brand awareness http://www.investopedia.com/terms/b/ brand awareness.asp

accessed on July 15, 2016 at 4:00 pm

39

ANNEXURE

QUESTIONNAIRE

Survey on Brand awareness of footwear company

Name : Gender :

Pay scale :

Kindly tick your opinion in any one of box () for each statement.

1) Please tell us how the described product would rate on the following attributes..

A good value

Expensive

Trusrworthy

Theyll built

High quality

2)Overall, what is your reaction to the described product?.

Excellent

Very good

Good

Fair

Poor

3) What other brands have you used?.

xo footwear

Bata

ID

I haven’t used any of its product, but I am familiar with it.

I know nothing

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4 Overall, how interested are you in buying this product if it theyre available? Please check one.

very interested

somewhat interested

Not very interested

Neither very interested nor uninterested

Not at all interested

5)Assuming the new product is priced comparably to other major brands, would you say it is a..

very good value

fairly good value

Average value

Somewhat poor value

Very poor value

6)Overall, what would be your most important factors in choosing our product

Value

Best performance

high quality

broad selection of products

shoppingconvenience

7)Other than the product itself, which of the following would most influence you when deciding to

buy our product

Industry publication

Advertising

word of mouth

Trade shows/event

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8)XO footwear products are theyll known in the market.

Strongly Agree

Agree

Can't Say

Disagree

Strongly Disagree

9)Through which media have you seen XO footwear’s product advertisement

Newspaper

Internet

Television

Shops/Malls

Radio

10)The existing Advertisement System meets your expectations.

Strongly Agree

Agree

Can't Say

Disagree

Strongly Disagree

11)Are you comfortable to buy/get XO footwear product.

Strongly Agre

Agree

Can't Say

Disagree

Strongly Disagree

12)You see people theyaring XO footwear product in your surroundings.

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Strongly Agree

Agree

Can't Say

Disagree

Strongly Disagree

13)There is need to make improvement in existing marketing System.

Strongly Agree

Agree

Can't Say

Disagree

Strongly Disagree

14)Feedback (formal / informal) helps in increasing productivity.

Strongly Agree

Agree

Can't Say

Disagree

Strongly Disagre

16)You can relate the impact of your feedback on your reportee(s) performance.

Strongly Agree

Agree

Can't Say

Disagree

Strongly Disagree

Thank You for filling up the questionnaire.

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