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Propaganda 3

Introductions

• Jonathan Brown– Senior at Blue Valley Northwest– Graphic design major

• John Bricker– Senior at Blue Valley North – Graphic design major

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Myself

• Jonathan Brown• My Role: To design the “create” screens, the

main menu screen, and to help design user interface and wire frames

• In my free time I love to play the piano

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Propaganda 3

• Propaganda 3 is digital productions company. • Experience, creativity, personality, and a

quality that only manifests itself in the work is what Propaganda 3 is all about.

• The guys at Propaganda 3 have volunteered to mentor us through the creation of our android app.

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Our Objective

• Our objective is to develop and design a musical android app strictly for ones enjoyment. In addition we will gain hands-on experience of working with a a real life client and a team of individuals majoring in a variety of careers including, marketing, coding and interactive design.

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Target Audience

• Due the fact that a wide variety of individuals of all ages and backgrounds enjoy music, we agreed that there is no specific audience other than those that own an Android device.

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Our Message

• We want our customers to download this app, play around, compose, and share the music they created with their friends. Pure enjoyment.

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Rationale

• While planning for an app creation , we had to keep in mind that we only have one semester and one semester is not enough to finish. Upon this knowledge we decided we would set a foundation for the next group to build off and finish it for us.

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Deliverables

• Prior to this, Propaganda 3 hasn’t developed a synth app.• Project Summary • Personae• Application Flowchart/Site Map• Application Wireframes• Functionality Outline By Screen• Brand Attributes• Marketing Overview and Approach Options• Resources – includes color pallet, logo iterations, sharing

API info, etc.

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Competitors

• Caustic Music Rack - not visually engaging very generic, looks intimidating to amateurshttp://mobiputing.com/2011/05/caustic-music-rack-is-a-digital-music-studio-for-android/

• BME Synthesizer – looks very complicated, mostly professional experienced musicians would use this application.

http://www.androidpit.com/en/android/market/apps/app/audio.bristol.bme700/BME-Synthesizer

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Our First Sketch

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Wireframe Draft

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Vertical but needed it in landscape view

Looks cluttered and unclear

Wireframe

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Uncluttered. Clean look

Landscape View

Digital Sketches Lasers

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We agreed that this was the look that fit the best

Didn’t really “Pop”

Mock Up Create Screen

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Simplistic User Interface.

Unique Musical Lasers

Laser color will vary to correspond to diff. track layer colors

Track Layers

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Simple Design Big buttons for easy use

Colors to correspond with the color of the lasers of that specific track

Digital Sketches Logo

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First

Second

Final

Goes with beam themeNot very laser though

Consistent with beamsGlows like a laser. Added depth

Digital Sketches Main Menu

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Cluttered FeelInconsistentBranding

Same InconsistencyUnclear buttonsDifficult to read

Current Digital Menu

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Visually EngagingSimple Design

Clean, DistinguishableButtons, consistent branding. Readable

Comparison

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Simplistic User Interface.Unique Musical LasersComplicated/Intimidating

Generic Keyboard Design

Checklist

• Wireframes (John)-October 27th:Complete• Revise wireframes and test navigation (John &

Jonathan)-December 7th: In progress• App Overview Document (Entire Team)-

December 7th: In progress• Attain Color Pallet Hex Codes (Jonathan)-

December 7th: In progress• Marketing Strategy (Malissa & Carter)-2nd

Semester: In Progress11/30/11 Jonathan Brown

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Responses/Suggestions

Thank you for your time and attention.I am open for any suggestions or criticism

to further enhance this project.

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