Propaganda Techniques What techniques are used to persuade you?
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Transcript of Propaganda Techniques What techniques are used to persuade you?
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Propaganda TechniquesWhat techniques are used to persuade you?
![Page 2: Propaganda Techniques What techniques are used to persuade you?](https://reader035.fdocuments.in/reader035/viewer/2022062511/5517e3d4550346c1568b462e/html5/thumbnails/2.jpg)
What is propaganda? Use of carefully used words and/or
pictures in order to influence opinions, emotions, attitudes and behavior.
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Bandwagon
Like peer pressure
Argument: “Everyone is doing it, so you should too.” Crest toothpaste: “Four out of five
dentists prefer Crest.”
What is “jump on the bandwagon” and where did it come from?
Choices
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Name calling Often occurs in politics and wartime.
Attaches a negative word or feeling to an idea, product or person.
Often found in political cartoons
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Testimonial When an important
person or figure endorses a product or an idea.
“If THIS important person believe this is a good idea, it must be.”
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Glittering generalities Emotionally appealing. Associated with highly-valued concepts
and beliefs Honor Glory love of country Freedom Peace
Name calling in reverse
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Plain folk Use of ordinary
people to gain confidence and trust. Just like the
common person May use improper
grammar or regional slang.
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Transfer Uses symbols that pack a strong punch
for their message. People either widely respect or despise
Often used in politics and wartime American Flag Swastika
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Faulty reasoning Factual supporting details are used, but
do not support the conclusion.
Irrelevant information (red-herring) Circular reasoning Either-or
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Fear Use of emotional
response to threats and danger to promote a product or agenda. During WWII Anti-vaccine
campaign
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repetition If you say it over
and over again, people will believe it.
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Otherness “Not everyone is
doing this, but you are special, so you should.”
Promotes an elite mentality –feel you are the exception if you use/buy it.
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Mass marketing to a subculture Targets a smaller
group of people within the main culture. Makes the
subculture more mainstream
Example: Harley Davidson clothing and accessories
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Collective memories Moments/events
shared by large numbers of people because of a common experience
Coca Cola uses this technique in many of their ads
.
Christmas
Family Fun
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Humanizing technology Simplifies or
personifies products that are technical in nature.
No longer use “scientific” mumbo jumbo to convince people but regular language.
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Strong women Uses images of
athletic females representing both beauty and power.
Nike uses women athletes.