Propaganda

(noun) – information and messages put out for the purpose of swaying the opinions of the people.

• Examining the propaganda posters– Intended audience: who are they trying to

send a message to?– Message of the Image: what is the message

they are trying to send?– Desired action or Feeling of Audience: what

do they want people to do or feel?

Purpose• Justify involvement

in the war• Acquire men

(soldiers)• Acquire money• Acquire resources

(weapons, supplies)• Urge “wartime thrift”

Nations that used propaganda

• Australia (A)• Belgium (A)• Canada (A)• France (A)• Germany (CP)

• Italy (A)• Russia (A)• UK (A)• USA (A)• And more!

A= AlliesCP= Central Powers

Nostalgia- longing for the past

• “Remember how good things used to be."

I Can’t Believe It’s Not Butter

Wendy's 50s Nostalgia Commercial http://www.youtube.com/watch?v=igF9_T1hoI4

Bandwagon• Join the crowd.• Everybody’s doing it!• Appeals to the need to

belong.

Transfer/Fantasy

• Transfer qualities to products

Humor

• http://

www.deshow.net/funny/2008/funny_pepsi_advertisements.html

• Makes you laugh

Humor

• http://humor.about.com/gi/dynamic/offsite.htm?zi=1/XJ&sdn=humor&cdn=entertainment&tm=39&gps=58_14_771_421&f=10&tt=9&bt=1&bts=1&zu=http%3A//youtube.com/watch%3Fv%3DY_SQwf7KSow

Sense Appeal

StatisticsIvory Soap is 99.44% pure!

“9 out of 10 dentists recommend Crest”

Testimonial• Use a famous person in the ad.

– Musical artists,– Sports giants,– Actors/actresses

Coca-Cola Company- Sprite- LeBron James

http://www.whymilk.com/milk_mustache_celebrities.php

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