PropagandaPropaganda

EQ What is propaganda?EQ What is propaganda? Propaganda: Propaganda: * spreading information to help * spreading information to help

or hurt a causeor hurt a cause * telling only the side you want * telling only the side you want

people to knowpeople to know *propaganda appeals to *propaganda appeals to

emotions rather than intellect emotions rather than intellect These techniques are used inThese techniques are used in radio, radio,

television, ads in magazines, television, ads in magazines, newspapers, and billboards.newspapers, and billboards.

EQ: What are some EQ: What are some common types of common types of propaganda?propaganda?

TESTIMONIALSTESTIMONIALS – a – a famous or influential people famous or influential people tell you why they use a tell you why they use a certain product, are voting certain product, are voting for a certain candidate, or for a certain candidate, or are supporting a certain are supporting a certain project or concept. project or concept.

UsherUsher says buy his says buy his new new FragranceFragrance

Peyton ManningPeyton Manning

TestimonialTestimonial

Tiger Woods is on the cereal box, Tiger Woods is on the cereal box, promoting Wheaties as part of a balanced promoting Wheaties as part of a balanced breakfast.breakfast.

Cierra is endorsing a new line of cosmeticsCierra is endorsing a new line of cosmetics La Toya Jackson says that the Psychic La Toya Jackson says that the Psychic

Friends Network changed her life. Friends Network changed her life. The lead singer of R.E.M appears on a The lead singer of R.E.M appears on a

public service announcement and public service announcement and encourages fans to support the "Motor encourages fans to support the "Motor Voter Bill." The actor who played the Voter Bill." The actor who played the bartender on bartender on CheersCheers is an outspoken is an outspoken environmentalist. environmentalist.

Bandwagon:Bandwagon: persuading people persuading people to do something by to do something by letting them know letting them know others are doing it. others are doing it.

Everyone is buying Everyone is buying Skinny jeans. Go . Go get a pair before they’re gone.get a pair before they’re gone.

Loaded wordsLoaded words

Descriptive words or inviting Descriptive words or inviting adjectives are used to make adjectives are used to make the product invitingthe product inviting

Add Add sparklesparkle and and peppep to your to your life with life with refreshingrefreshing Zip. Zip.

Go to Golden Corral, where the Go to Golden Corral, where the most most Delicious and and Tasty food is food is

servedserved

Loaded WordsLoaded Words New, ice cream it will New, ice cream it will

drive you bananas. drive you bananas. You will be begging You will be begging for more so go out for more so go out and buy new banana and buy new banana split sundaes! split sundaes!

Name callingName calling

The use of loaded words to create The use of loaded words to create negative feelings about a person, group, negative feelings about a person, group, or thing.or thing.

Only a tree hugger would try to protect the Only a tree hugger would try to protect the park from developers.park from developers.