Propaganda

Any persuasive technique.

Bias

Strong feelings for OR against something.

Stereotype

Characterizing someone or something

because it belongs to a group.

Bandwagon

A persuasive technique that appeals to our

desire to be part of the crowd.

Testimonial

A persuasive technique that uses

celebrities or experts.

Emotional Word

Repetition

A persuasive technique that

repeatedly uses strong emotional

language.

Glittering Generalities

A persuasive technique that uses language to make everything sound

wonderful.

Bait and Switch

A persuasive technique that attracts people with a low price

and then people are encouraged to buy a higher-priced item.

Transfer

A persuasive technique that persuades people to buy something because

it is associated with something attractive or

respectable.