Is your copy dateable?

Image by niemster used with Creative Commons license http://www.flickr.com/photos/niemster/25262555/

@favouritethingsmandy@mandygraessle.c

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• Figure out what makes you different from everyone else, and use it to your advantage.

• Stay away from generic adjectives and focus more on proper nouns and stories. • If you're going to be wordy, have something interesting to say. • Be proud of who you are and wear it confidently in your language and tone. • Stay consistently positive and confident without seeming annoying and arrogant. • Don't give anyone a reason to say no to you. • Use specifics. • Be sincere and honest. • Write like you talk. • Show your personality. • No spelling mistakes.

You should have fun writing your profile marketing copy. If you have fun writing it, the reader will likely have fun reading it.

**stolen from eHarmony, formatted with the help of http://schipul.com/writing-for-the-web

Promotion Copy v Online Dating

Hysteria never felt so good. Or History is a cheeky fella.

It’s the late 19th century, and Dr. Givings has invented a shocking new electrical device to treat women with "hysteria". As his patients begin to blossom with the new treatment, the lonely Mrs. Givings can't help but wonder...what is happening in the next room?

A provocative, funny, touching and marvelously entertaining story about a young doctor and his wife. Dr. Givings is obsessed with the marvels of technology and what they can do for his patients. His wife is only a bystander in her husband's world - listening at the door from the next room as he treats his female patients. Dr. Givings is not sure exactly how the vibrators help the women he treats - but they do keep coming back. The only woman whose problem is not helped by the doctor is his own wife who longs to connect with him - but not electrically.

Nominated for 3 Tony Awards!

“In The Next Room is ‘wet yourself’ awesome in the best of ways!” - Mandy

Buy your tickets to this scandalous, period comedy at awesomesauce.com or call 911.

In The Next Room or the vibrator playby Sara Ruhl

Don’t be a CloneEveryone knows you are "nice, smart, fun, and sweet”

and who doesn't enjoy travel, movies, music and friends?

Image from kristinmckee used under Creative Commons licence http://www.flickr.com/photos/kirstinmckee/587448720

@favourithingsSo now what?

Image by chrisjohnbeckett used with Creative Common license http://www.flickr.com/photos/chrisjohnbeckett/4042608618

Goal: Get published

It’s the logistical details that make you different

Think from a journalist’s perspective: why should they care

Write like you read

In third person

Informational

Goal: Get people to come to your event/pay attention to you

It’s the emotional details that make it different

Write like you talk

In first person

A call to action

That you convey what is new, different,

exciting

KNOW YOUR

AUDIENCE!

Writing for Press

Writing for Promotion

@favouritethingsmandy@mandygraessle.com