Team Spirit Blue Paper by promotional products retailer 4imprint
promotional products work -...
Transcript of promotional products work -...
4imprint customers tell you how they have used promotional products to grab attention, grow their business, say ‘thanks,’ raise awareness or otherwise spread the word!
promotional products work
Ashley, with 4imprint 4 years
Welcome to our 2nd edition of ‘Promotional Products Work’!
Last year, we published the first edition of ‘Promotional Products Work’. Just as in this edition, it was filled with so many ways customers who have ordered promotional items from us have put them to work driving growth, raising funds, saying ‘thanks’, building teams, creating buzz or otherwise building their brands. The idea for the book came as part of my usual ritual of reading what our customers have to say as part of the ‘Two-Second Survey’ we send after each order. The surveys burst with thoughtful comments and often background on how the products we sell are used. We thought, “wouldn’t it be great if there was a way to gather even more of these ‘how-to’ ideas and share them?”
So, we decided to take the surveys one small (and optional!) step further and ask our customers for ‘help’. We asked whether they’d be willing to share how they used the products they ordered as a way of helping others achieve the same success they’d achieve.
And as always, you came through.
We really weren’t sure what to expect when we put the first edition together, but given that you’re reading the introduction to the second edition, you can imagine that means we were thrilled with the results!
We hope you enjoy ‘Promotional Products Work – Second Edition.”
Best,
Kevin Lyons-TarrCEO4imprint, Inc.
[table of contents] raising money for your cause . . . . . . . . 3saying thank you . . . . . . . . . . . . . . . . . . 8spreading the word . . . . . . . . . . . . . . . 19team unity . . . . . . . . . . . . . . . . . . . . . . 27booth buzz . . . . . . . . . . . . . . . . . . . . . . 34build your brand . . . . . . . . . . . . . . . . . 42the carrot . . . . . . . . . . . . . . . . . . . . . . . 52
Kevin Lyons-Tarr, CEO,
with 4imprint 25 years
#
Whether it’s a nonprofit, school store or fundraising,
if you need money for the mission, promotional products work.
raising money for your cause
for your cause
Page 4
Anonymous
“ Our elementary school students are selling the “Swag Tags” with our school
crest and mascot imprinted on the luggage tag. The fundraising is in support
of an orphanage in Kenya. Our school sponsors a few children at the
orphanage and also helps pay for a major project at the orphanage
each year.”
#1
# C104256-S, Traveler Round Luggage Tag - Opaque
for your cause
Page 5
Anonymous
“ We gave the sunglasses to participants in our annual run and everyone loved
them.”
#2
# C107694, Sunglasses
for your cause
Page 6
Marie from Arnprior
“ We organized a fundraising run. Each participant received a lanyard and
immediately put it around their necks. It was a great way to identify our
participants among others in the park.”
#3
# C118871, Lanyard with Metal Lobster Clip - 3⁄4"
for your cause
Page 7
Linda from Saskatoon
“ We used the drawstring bags as a way for people to visually spread the
name of our “Pets in the Park” fundraiser, as well as a way for sponsors to
connect with the participants.”
#4
# C7687, Polypropylene Drawstring Sportpack
Joe, with 4imprint 7 years
Whether it’s for saying thank you to volunteers, to applaud hard workers for a job well done or for recognizing an anniversary, here
are some creative ways to say “thanks.”
saying thank you
saying thank you
Page 9
Anonymous
“ We always provide promotional gifts to our membership at our annual
meetings. We try to incorporate our theme in selecting items to use. This
year we purchased a USB Hub to reflect ‘Innovation.’ It is going to be a hit
with our members.”
#1
# C123023, Accent 4 Port USB Hub
saying thank you
Page 10
Anonymous
“ We used glass water bottles as a gift for our tenants at our annual BBQ.
They appreciated the sustainability factor.”
#2
# C114547, Wide Mouth Glass Water Bottle
saying thank you
Page 11
Sylvie from St-Victor Beauce
“ We gave gifts to those attending our AGM. Everybody, when they saw them
on the banquet tabe were hoping that it was also a gift...so they were very
pleased when we told them they can keep theirs, some bought more from
our souvenir shop :)”
#3
# C9439, Stemless Wine Glass - 17 oz.
saying thank you
Page 12
Patsy from Chatham
“ We use items for thank you gifts to volunteers at fundraisers. We also use
for employee appreciation days.”
#4
# C125957, Sorbet Pocket Notebook with Curvy Stylus Pen
saying thank you
Page 13
Anonymous
“ We used this product to thank all of our sporting groups who travelled with
us over this last quarter. A great gift idea!”
#5
# C9810, Two-Tone Duffel Bag
saying thank you
Page 14
Anonymous
“ The gift we purchased was a combination Staff Appreciation/Christmas gift
from the management team. All feedback has been very positive. The ID
card holder is useful, and the zippered compartment is an added bonus,
great for keeping some change
handy for a cup of coffee.”
#6
# C122348, Cool Wave Neck Wallet
saying thank you
Page 15
Lise from Ottawa
“ Every year the company hosts a family picnic for staff, agents and their
families. We like to give everyone a little something at registration and
change up the theme every year.”
#7
# C115078, Compact First Aid Kit
saying thank you
Page 16
Anonymous
“ 47-year Manager Retirement Party; purchased 100 small flashlights and
wrapped them inside a ‘Thank You’ letter provided by the retiring manager.
Great gift for him and his family as well as all employees who have worked
for him for years.”
#8
# C123453, Destin LED Flashlight
saying thank you
Page 17
Anonymous
“ Padfolios were given as gifts to our sales agents with our company logo.
Very organized and professional looking.”
#9
# C111483, Pedova Zippered Padfolio
saying thank you
Page 18
Anonymous
“ The first week in September is “National Trucking Week” in Canada. Over
the years we have handed out magnets with our “Thank you” message
to many Professional Drivers from across Canada. It is a small token of
appreciation to the 285,000 Professional drivers who keep the commerce of
Canada rolling every day.”
#10
# C17706, Business Card Magnet - 30 mil
Whether it’s public safety or a simple community reminder, here are a few ideas to help spread the word about
your special campaign.
spreading the word
spreadingthe word
Page 20
Anonymous
“ Our Environment Group is promoting the use of refillable water bottles to
discourage the buying of single-use plastic water bottles - it reduces the use
of plastic generally.”
#1
# C107589, Wide Mouth Matte Stainless Sport Bottle
spreadingthe word
Page 21
David from Brampton
“ We have 100 elementary students coming to our high school to learn some
of the technologies our students work with. They are taking away their
digital creations with the USB we ordered.”
#2
# C111667, Swinging USB Drive
spreadingthe word
Page 22
Neil from Vancouver
“ Fathers Day gift to church congregation. Men love gadgets and this was a
perfect complement to smartphones.”
#3
# C9461-ST-SC-SIL, Element Stylus Screen Cleaner Pen-Silver
spreadingthe word
Page 23
Lynda from Tisdale
“ We held an ECIP (Early Childhood Intervention Program) week promotion
including a come and go event and products went out to our partnering
agencies to raise the profile of our program and the referral process.”
#4
# C9198, Bic Sticky Note 3" x 4"
Anne, with 4imprint 15 years
spreadingthe word
Page 24
Anonymous
“ Go Girl Conference - provided resource information on programs and
services in town on the USB part.”
#5
# C125533, Lanyard USB Drive
spreadingthe word
Page 25
Tyson from Edmonton
“ The water bottles will be provided to current and prospective students of our
university in hopes of generating more interest and knowledge about
our faculty.”
#6
# C106108, Stainless Steel Water Bottle - 25 oz.
spreadingthe word
Page 26
Pat from Vermillion
“ We used the pink maze pens as gifts to community members wearing pink
on Pink Shirt Day. We have been doing this a number of years and people
love the pens. In fact they, look for us on Pink Shirt Day so they can get a
new pen!”
#7
# C102233, Maze Pen
team unity
Whether you’re looking to outfit your team for a consistent look, trying to build morale, or you want to create ‘walking billboards,’ promotional
products get the job done.
team unity
Page 28
Shaun from Winnipeg
“ The bags are part of our volunteer uniform. They
work in the zoo and park and need to carry maps
and information brochures with them. They fit
perfectly in the bags. We do not have lockers
here in the zoo for the volunteers, so they
have to carry their car keys, cell phones
and other personal items with them
while on duty. They find these bags
hold all of their items safely. ”
#1
# C106131, Off Roader Travel Bag
Anna, with 4imprint 8 years
team unity
Page 29
MJ from Pefferlaw
“ These were company shirts for our customer service representatives for the
upcoming fall/winter - part of our company brand”
#2
# C116400, Preston EZ Care Shirt
team unity
Page 30
Linda from Toronto
“ We have begun a tradition at our school where our Grade 9’s receive
a locker mirror. We find this is a practical way to welcome our new
students.”
#3
# C120303, Locker Mirror
team unity
Page 31
Steve from Ottawa
“ We provide new employees with a water bottle on their first day of work. It
helps to make them feel welcome and part of the team!”
#4
# C9997, Comfort Grip Sport Bottle - 27 oz.
team unity
Page 32
Carol from Markham
“ We are using the lanyards for volunteers to wear as ID when they are on site.
The lanyards are readily visible, the volunteers feel more connected to the
agency, and the staff can identify a volunteer
as opposed to a stranger in the building.”
#5
# C111233, Hang in There Lanyard
team unity
Page 33
Tammy from Creston
“ Logo’d polo shirts to make our staff members more recognizable, both on-
site and when leading guided tours off-site. We also gave them to some of
our most dedicated volunteers, again for recognizability and to make sure
they feel as much a part of the team as we believe them to be.”
#6
# C103509, Jerzees Spotshield Jersey Knit Shirt
#
Promotional products might just be the best thing ever when it comes to making sure your booth is the one they visit. Here are some ways to make sure there is a well-worn
path right to your booth.
booth buzz
booth buzz
Page 35
Susan from Halifax
“ We used these to drape the basic black skirting of trade show tables. It made
our brand “pop” compared to theirs”
#1
# C9544, Table Runner
booth buzz
Page 36
Shelley from Edmonton
“ We host an annual conference in February each year, and 4imprint has
always been there to help us come up with participant gifts that fit the
program and the price point. This year we really wanted our guests to feel
“recharged” so our gift of course, is a charger!”
#2
# C133529, Portable Power Bank - 2200 mAh
booth buzz
Page 37
Anonymous
“ The bags we ordered were to be used at a forum for participants to use at
the event and, of course, after. The bags were absolutely perfect and being
able to showcase our branding is positive.”
#3
# C125496, Finale Foldaway Tote
booth buzz
Page 38
April from Red Bank
“ Recently went to an International Tradeshow in Niagara Falls, Ont., and
it was great to be able to give them a personal gift with images and
information about our facility.”
#4
# C104601, USB Swing Drive
booth buzz
Page 39
Anonymous
“ We used the bags to give everybody at the conference the schedule booklet
and information about the conference.”
#5
# C107368, Value Non-Woven Tote
booth buzz
Page 40
Tannis from Wawanesa
“ We held an insurance woman’s convention.
The tumblers were engraved with our name of
convention and year, members from across
Canada attended and this was the gift
at convention to all that attended.”
#6
# C121873, Soundwave Dome Top Tumbler - 16 oz.
booth buzz
Page 41
Helena from Vancouver
“ The padfolios were used by the students attending our conference so they
had a place to store their notes, paperwork and have a secure place to
keep everything.”
#7
# C111483, Pedova Zippered Padfolio
From small business to big business, university to nonprofit, the name
of the game is to make sure people know who you are and what you’re about. Promotional products work
when it comes to building your brand.
build your brand
build your brand
Page 43
Peter from Edmonton
“ All company branch safety representatives from across Canada attended a
health and safety seminar covering many topics and processes that they are
required to manage at their branch location. The journals were distributed to
each BSR to use for retention of information pertaining to issues that could
have legal implications involving employees in the future.”
#1
# C115133, Neoskin Hard Cover Journal
build your brand
Page 44
Mary from St Thomas
“ We used this as a thank you to people for attending our event, and to help
them remember us each time they use their cutlery! Most people said that
they use their new cutlery kit with lunches they bring from home, and now
they and their coworkers see our name every day! We’ve already had calls
for corporate events thanks to the brand recognition!”
#2
# C121847, Clip & Take Cutlery Set
build your brand
Page 45
Sherry-Anne from Bethany
“ We have used our fridge magnets as business cards with our pizza takeout
menu and everyone loves them. We have even seen them put on cars and
lockers in the kids school!”
#3
# C17706, Business Card Magnet - 30 mil
build your brand
Page 46
Janice from Calgary
“ We handed these out to people who registered for classes at our Activity
Centre this semester. People were pleased to have something practical and
easy to carry in a pocket or purse.”
#4
# C9687, Tape-A-Matic Tape Measure
build your brand
Page 47
Stephanie from Mississauga
“ We are a candy & chocolate distributor. We use these USB’s to give to our
clients/potential clients, loaded with our brochures, presentations
& price lists.”
#5
# C109300, Springfield USB Drive
build your brand
Page 48
Anonymous
“ We are a dance school and do birthday parties.. we use these mugs as take
home gifts for the attendees. We put a pack of hot chocolate inside and
wrap them in clear bags... really nice looking and the kids love them!”
#6
# C104890, Aztec Spooner Mug
build your brand
Page 49
Anonymous
“ We are a university dance club that provides inexpensive dance lessons and
dance socials. At our dance socials, anyone with a water bottle gets a dollar
off the cover fee. So we thought it made perfect sense to have our own
club water bottles to handout during promo events as well as as raffle prizes
during our dance socials.”
#7
# C110608, Value Sport Bottle with Push Pull Cap
build your brand
Page 50
Daniel from Winnipeg
“ As a representational student body, we look to find items that are of interest
to students and come at a competitive price. The shaker bottles were a
great item for the gym-rats and we have reordered due to popularity - “Do
you even lift, bro?””
#8
# C116012, Shake & Drink Bottle
build your brand
Page 51
Anonymous
“ I ordered company umbrella’s for an outdoor event with our logo on them.
They were used in case it rained and our guests would stay dry.”
#9
# C100872, Executive Umbrella
Increase participation, improve registration rates and maybe even
generate additional revenue. If you’re looking for that ‘carrot,’ look for promotional products.
the carrot
the carrot
Page 53
Anonymous
“ We had event participant’s travel to two of our three event locations and as
an incentive they would receive a scarf!”
#1
#C126230 , Tassel Scarf
the carrot
Page 54
Nicole from Toronto
“ We are selling the water bottles to students for a few reasons. With our logo
on the bottles it will hopefully promote and increase our sales. Also, we have
water coolers in our studio and we are doing away with providing paper
cups and encouraging students to use
water bottles so it is better for
the environment.”
#2
# C114427, Jogger Sport Bottle - 25 oz.
Dan, with 4imprint 16 years
the carrot
Page 55
Valery from Plantagenet
“ After a training, people fill in their training evaluation and receive a
chocolate star when they hand in their evals. The drama when we ran out
of chocolates! We realized just how attached to that ritual/treat they were!
goes to show, you can never give you clients less.. you always have to give
the same quality/experience.. or more. Good thing Valor’s way of doing
business is.. you want more? ‘’Challenge accepted.’’”
#3
# C120278, Chocolate Star
the carrot
Page 56
Stacey from Red Deer
“ We had pencils printed with a motivational saying on them to pass out to
the students at our school before they start finals!”
#4
# C982, Bic Pencil
© 2016 4imprint, Inc. All rights reserved
Have you found success with your promotional products? You can help others by sharing your expertise! Simply email
a photo of your product to [email protected] with a brief description of your success story. We’d love to share it with
others via social media and maybe even in our next edition of ‘Promotional Products Work’!
See more ideas and past editions of 4imprint’s ‘Promotional Products Work!’ at
4imprint.ca/EBook
Share your success story!