PROMOTIONAL PENSBrand Big: Buying Pens with Your Logo

Why Buy Promotional Pens?

Pens are key branding tools that are traditionally used as office giveaways and at trade shows.

Why Buy Promotional Pens?

Because they are so useful and cost-effective, pens are very popular promotional products.

Why Buy Promotional Pens?

According to the Advertising Specialty Institute (ASI), writing instruments such as pens, pencils, highlighters and markers are the most commonly owned promotional products.

In fact, they are so popular that 54% of respondents reported to have owned them.

While just about anyone could use a free pen, here are a few factors to consider when shopping for promotional pens:

Color

Ink

Style

Material

Imprint

Case

ColorThink about your audience when deciding on the color of both the ink and the pen itself. 

Certain industries prefer black inkwhile others might prefer blue.

Consider using red ink for teachers, writers or proofreaders who may need to use the pens to make corrections, edits or notes that will stand out.

The color of the outside of the pen is also important. You can choose the colors of your brand or choose based on the connotation of the color.

For example, green often promotes an eco-friendly image.

InkInk type is often a personal preference, so go with whatever type will suit your pen's overall message.

Fountain PensOften construed as “fancier” than ballpoint pens

Refillable so your promotion will last a lot longer than traditional pens

Ballpoint PensLeast expensive to produce, which can help keep your costs down

Gel & Rollerball PensExtremely popular among all age groups

StylePromotional pens can be found with all different closing styles.

Retractable (Click) PensNo cap to keep track ofCan be clicked open and closed quickly

Twist PensAlso don't have a cap to hold onto

Less likely to open on their own

Slower to open and close

Capped PensRequire the removal of the cap in order to use the pen

It all depends on how your audience will use yourpromotional pens…

Some people might appreciate the quick and easy style of a click pen while others might want the security of a capped or twist pen so that it is less likely to write on the inside of a pocket or purse.

…Think about how you want your recipients to use your pens before you decide on which style is best.

MaterialThe material of your pen will play the most important role in determining the cost.

PlasticLeast expensiveIdeal for everyday use

MetalSophisticatedClassy

WoodEco-friendlyNovelty

Eco-friendly pens are another option…

Eco-friendly pens aremade from: Recycled materials Materials that are found in

nature (like bamboo) Materials that can themselves

be recycled

If your target audience is environmentally aware, you may want to opt for a pen made from recycled composites or othereco-friendly materials.

ImprintImprint styles vary by material.

The most common options are as follows:

Screen Printing / Silk-Screening This method involves the transfer of an

image to the printed surface with ink that is pressed through a stenciled screen

A unique screen is created for each color, and they are pressed on separately

Also known as silk-screening Works best on plastic or metal pens

Laser Engraving A controlled, intense beam of light

is used in to vaporize material on the pen in a permanent mark or your logo or message

Typically best to use on either metal or wood pens

Pad Printing Covers a recessed surface

of your design with ink and then presses a pad against the recesses directly onto the product

Most commonly used on plastic promotional pens

CaseCases are ideal when giving promotional pens as corporate gifts

They take a traditional giveaway to a whole new level.

Choose to give your pens in a case or pouch for a more professional audience that will appreciate the sophistication of such an item.

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