Promotional Activities That Work 1 Promotional Activities That Work Richard Comley, Outreach...

Promotional Activities That Work1

Promotional Activities That WorkRichard Comley, Outreach Librarian OBMH

Athens Promotion at OBMH Library and Training promotion at OBMH The work of SCOL


General Principles…

Relevancy Give them something they need Catch the eye - Title encapsulates content Promote via a number of different avenues Exploit Context and Contacts Exploit links between things, and bundle Provide incentives Keep at it!


A Bit More Detail…

Relevancy Make the Most of Athens grew out of a request at Ridgeway

– others saw the adverts and asked Ridgeway needing access to wider resources Came at a time of change – Dialog to Search 2.0/HDAS

Knowledge Officer (Hill Report) becoming embedded CKO/TKO Inductions necessary/compulsory Library resources & Athens underpinning CPD


Further General Principles…

Give them something they need – they may not know they need it! Ridgeway Current Contents has improved

awareness of Library (but only start something you are able to maintain)

Nurses on a ward did not appreciate the usefulness of e-books before seeing a demonstration – (done at a Team Meeting)


Catch the Eye!

Title encapsulates content Make the Most of Athens does what it says on the

tin! Title courses or sessions so that the essentials come

to the front Finding the evidence – using the literature databases and

Search 2.0: poor responseWorthy but unhelpful! Athens Saved My Life (and Got Me a Free Pen Drive!)Communications Dept changed this - impact lost


Promote via Different Avenues

Posters and handouts in the Library But they become part of the wallpaper

Announcements on the Intranet But people only read the first page, if that…

Emails to key people Follow them up Have a rolling programme (Forth Bridge!)

Take a stand in the canteen! Then at least they know who you are! Catch the eye – giveaways


Why This Marketing Approach?Fighting inertia…

What’s Athens? (OR Just something I used at college) What’s NHS Evidence? (So please don’t keep changing

the name!) I always use Pubmed (but how well do they know it?) I just use Google (so show them Advanced Search) We don’t need background info – we know our job (but

show them easy access stuff & they are interested) I don’t have time for training (but get what you do on to

CPD and they get a benefit)


Context and Contacts

Exploit where you are placed in the organisation

At OBMH, within Learning & Development Library Courses certificated, part of CPD L & D manage inductions – Library slot

Situation different for every organisation


Context and Contacts

Exploit existing structures & cycles Team meetings: time already diaried, whole team

together; often looking for activities; quick promo Inductions Courses Rotations

Exploit the way things are linked together Athens resources within SWIMS: promote together –

enhances awareness of each


Provide Incentives!

Giveaways Have a promotional budget (however small)

Gives you the freedom to be creative!

Use free stuff (less about at present) Envelopes as publicity

Catching the Eye

Promotion is…

A Forth Bridge job!


Rolling Programme

Contact with Teams Devise a schedule

Calendar of Events AGM Research & Development Days Rotations

Expect the Unexpected! Flexibility – Be Prepared Conferences suddenly “happening” on your site


Resources to help you…

SCOL website Shamelessly plunder this! http://www.nesc.nhs.uk/ and follow links


Resources to help you…

SCOL website Presentation on technicalities of effective

promotional literature Example leaflets

E-books, NHS Evidence, etc.

Evaluation material SCOL minutes


And finally…

Have fun with it!It won’t work unless you enjoy doing it!

Promotional Activities That Work 1 Promotional Activities That Work Richard Comley, Outreach...

Documents

Transcript of Promotional Activities That Work 1 Promotional Activities That Work Richard Comley, Outreach...