Promotion – show material – door prizes, displays.
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Transcript of Promotion – show material – door prizes, displays.
CHAPTER 18 WEDDING FLOWERS
Attracting wedding customers:
Promotion – show material – door prizes, displays.
Flower Romance
Started in the 1600’s when gentlemen would send nosegays to their love one or who they courted.
Advertising Send bride a
mailing – see newspaper for engagement announcements.
Networking
Working with other professionals, photo – studios, bakeries, salons, tuxedo shop, catering companies, department stores, jewelry stores and bridal registries.
Wedding Consultant
A person experienced in sales and knowledge about flowers, etc
Wedding Order Form
See page 338
Items of Discussion:
Name Address E-mail Phone Number Time Location Bride Attendants Ceremony Flowers Reception Flowers Rehearsal Dinner Other Decorations
Bride Bouquet=
round, cascade, crescent (full skirt and/or long train).
Throw away
Bridesmaids
Generally modified version of the bridal bouquet.
Hair pieces Maid of
Honor= a little bigger
Flower Girl:
Chaplet Basket
Boutonnieres:
Grooms: a little different than others
Fathers, stepfathers, ushers, grandfathers, brothers, vocalist, clergyman, servers, people helping, and ring bearer.
Corsages:
Mothers, stepmothers, grandmothers, helpers, hostess, vocalist, servers, etc.
Going away corsage.
Ceremony Decorations:
Size Height Architecture
Types Altar Bouquets -Candelabras -Processional Aisle -Pew decorations -Aislelabras -Canopy or Arch:
very traditional for Jewish weddings.
-Arch for recessional
Reception Decorations:
Types Head Table (Very
important) Cake Table (Very
important, Cake Top) Gift Table Buffet Table Punch or champagne
Table Guest Table Table skirt decorations
Rehearsal Dinner:
Hand tied bouquets for bride and attendants
Conclusion with consultation:
Floral Needs Rental Options Price Payment Terms
Who Pays? Bride
Bridesmaids Flower Girl Grooms Boutonniere Corsage (all other
females) Groom
Brides Bouquet Boutonnieres Mother Corsage Grandmother Corsage
Decorations for Ceremony
Styles of Bouquets:
Classical- arm bouquet (calla lilies)
Traditional- round or cascade
Contemporary- clutch bouquet- single stem or many stems- crescent.
Bouquet Construction:
Wired Bouquet
holder with lace
Specialty Bouquets:
Basket Wreath Prayer
Book Bible Fan Parasol Muff
Servicing the wedding:
Placement of Flowers at Ceremony and the Reception
Delivery
The End