PROMOTION OF CULTURAL INDUSTRIES IN DISTRICT...

UNESCO ‐ONE UN JP IN PARTNERSHIP WITH THAAP‐CAS

2012

PROMOTION OF

CULTURAL INDUSTRIES IN

DISTRICT BAHAWALPUR Disaster Mitigation through Promoting

Alternate Income Opportunities in Dingarh

UNESCO IN PARTNERSHIP WITH THAAP‐CAS

T H A A P ‐ C A S , 4 3 G G U L B E R G 1 1 1 , L A H O R E

PROMOTING CULTURAL INDUSTRIES FOR POVERT ALLEVIATION IN DISTRICT BAHAWALPUR:

FIRST PROGRESS REPORT 1

1. BACKGROUND

THAAP‐CAS was commissioned to partner with UNESCO for the One UN JP

Project “Promoting Cultural Industries for Poverty Alleviation in District

Bahawalpur” in May, 2012, identified as Contract dated 15 May 2012. The Project

ends on 15 October 2012. The TORs for the Project are attached as Annex 1

This Project is a continuation of the earlier Project, UNESCO‐Dutch funded One UN

Project” of a similar nature which was implemented by THAAP during July 21‐Dec

15 2011 in seven villages of District Bahawalpur (BC 33, Bheli, DNB 112, Abbass Nagar,

Dera Bukka) with 229 artisans mainly women participants. The current Project aims at

building upon the previous work by strengthening the pit‐loom weaving industry of BC 33

and establishing the women embellishers cluster with craftswomen from BC 33 and the

surrounding villages. Additionally, villages at Dingarh where the PCRWR project is

underway will also be linked to this endeavor to support the development of alternate

means of livelihood to reduce stress on the limited water resources of the drought prone

area.

2. OBJECTIVES Within the framework of the Overall Goal of Promotion of cultural industries for poverty

reduction and sustainable development, the following are the Project’s specific objectives

1. Enhance the required skills among 100 artisans of district Bahawalpur for improved

and innovative quality craft products

2. Train 6 Master Trainers in Pit‐loom weaving and Embellished Textile

3. Create market linkage and promote/assist in small enterprise development.

4. Establish at least two new craft training centers and strengthen existing center at BC

33.

5. Facilitate alternate means of livelihood in the drought areas of Cholistan in

consultation/collaboration with PCRWR

3. ADMINISTRATION: THAAP Team and Office Space; Cluster Sites The following team has been deputed

1. Sajida Haider Vandal Team Leader

2. Aisha Imdad Principal Designer & Trainer

3. Shajia Azam Designer & Trainer

4. Saira Rashid HO Coordinator & Trainer

5. Zamir Hussain Abbassi FO Coordinator

6. Rashda Bokhari Social Mobilizer & Trainer

PROMOTING CULTURAL INDUSTRIES FOR POVERTY ALLEVIATION & ICH TRAINING: WORK PLAN 2

THAAP Field Office at Bahawalpur is being used for the Project. The Village Cluster

Sites at BC 33 are the Weaving Workshop facilitated through the earlier UNESCO‐

Dutch Funded One UN Project and the House of Master Weaver Nadeem for the

Embellishment Cluster. Workshops at Dingarh are being currently held at a house.

This may eventually become the Site for UNESCO‐THAAP Center for Dingarh

4. OVERALL PROGRESS

The Table Below delineates the Progress till 30 June 2012 under each activity head.

PROMOTING CULTURAL INDUSTRIES FOR POVERTY ALLEVIATION

OVERALL PROGRESS AT FIRST REPORT

S.N Action Assessed against Planned Actions

Ma

y June Remarks Deviations

ACTIVITY A: Promoting Cultural

Industries

1 PRELIMINARY WORK

None

1.1 Mobilization Set up established None

1.2 Deployment of THAAP CORE TEAM 6 persons deputed+ Staff None

1.3 Identification of Local Resource Persons

Identified in all target villages None

1.4 Selection of Beneficiaries & Baseline

Survey

Initial Selection Done. Will be

kept open for other entrants

None

1.5 Preparation of Database & Entry;

Updating

Initial Entry Done. Periodic

Updating to continue

None

1.6 Organizing Clusters in BC 33 & Dingarh

Cluster BC 33 + neighboring

villages. Dingarh cluster

problematic

None

2 TRAINING ( Product Development, Marketing Skills & Management)

2.1 Procurement of Material for Workshops Basic Material for 5

Workshops procured

None

2.2 Preparation of Lesson Plans Lessons plans for 2

Embellishment Workshops

(BC 33 + Dingarh)and One

Weaving Workshop (BC33)

prepared

None

2.3 Preparation of Resource Book for Centers In progress. Resource Books

initiated. To be added to as

work progresses

None

2.4 WORKSHOP 1‐ May 26‐28, 2012 (Pit‐

loom Weaving)

Textile Designer Fida

Muhammad Master Trainer

None


2.5 WORKSHOP 2‐ May 28 &29, 2012

(Embellished Textile)

Held Separately in Dingarh &

BC 33. In Dingarh two

separate clusters due to

community issues

None

2.6 WORKSHOP 3‐ June 8 & 9 2012

(Embellished Textiles)*

Held Separately in Dingarh &

BC 33. Dingarh, Very Few

women available because

families have not returned due

to draught

Additional

Workshop

added

2.7 WORKSHOP 4‐ June 29‐1 July 2012 (Pit‐

Loom Weaving)

Planned None

2.8 WORKSHOP 5‐ 12 & 13 July

2012(Embellished Textiles)

Planned Date may

change 2.9 WORKSHOP 6‐August 17‐19, 2012 (Pit‐

Loom Weaving)

Planned Date may

change 2.91 WORKSHOP 7‐ August 17‐19, 2012

(Embellished Textiles)

Planned Date may

change 2.92 Training by Master Trainers with

assistance of Social Mobilizers & HO

Coordinator

Continuing Activity None

3 ESTABLISHEMENT/ STRENGTHENING OF CRAFT CENTERS 3.1 Equipping Centers as per need Planned. Will be done as

Project progresses

None

expected

4 MARKETING LINKAGES

4.1 Identification of Marketing Avenues (

Wholesale, National Outlets, Individuals

etc)

In process None

expected

4.2 Stakeholders meeting for Building Alliances

to support Marketing and Showcasing

Products.

Planned in September None

expected

4.3 Updating/Entry in THAAP Website Planned. Products will be

included once ready

None

expected

4.4 Preparation of Catalogue of Craftpersons In process None

expected 4.5 Prepartion of Sample Catalogue to

support Marketing

In process None

expected

5 EXHIBITION & PROMOTIONAL MATERIAL

5.1 Procurement of Material Planned None

expected 5.2 Preparation of Craft Products In process None

expected 5.3 Exhibition Planned None

expected 5.4 Promotional Pamphlet for distribution at

Exhibition

Planned None

expected

ACTIVITY B: ICH TRAINING


Designer Fida discussing patterns

6.1 Collaboration/ Consultation with

DoCulture, GoPunjab

Achieved for pre Workshop

Planning. Focal person/s

appointed by Government

None

6.2 4 Day Training June 12‐15; 32 Participants

attended

None

7 REPORTING TO UNESCO

7.1 Work Plan

Submitted 22 May 2012 None

7.2 Draft First Progress Report including

ICH Training

Submitted herewith None

* Note Additional Workshop held not foreseen in the Work Plan

4.1 TRAINING

The following training program was proposed in the Work Plan. Progress is

noted against each

WORKSHOP 1: PIT LOOM WEAVING

Location: BC 33

Number of Participants: 15

Schedule: May 26‐28, 2012 3 Days

Trainer: Fida Muhammad, Textile designer

OBJECTIVES

To achieve patterns i.e. both geometrical and floral designs in a weave while

using the same traditional pit loom.

ACTIVITIES & CONDUCT OF WORKSHOP

The traditional weaving in the village is basic

plain weaving thus creating floral and geometric

patterns entailed the recasting of the pit‐loom

from the two shafts used for plain weaves to four

shafts. This was the first lesson plan with the

weavers taught how to create four shafts in their

traditional looms. This is a technical process and

requires expertise. While on hand loom it’s pretty

easy to adjust four shafts and incorporate four

pedals but pit loom is more problematic. Initially we set up two looms on four

pedals and connected them with four shafts. This was followed by preparing the

warp using dyed yarn.


View of Workshop in progress

Preparation of Yarn

Working at 4 Shaft Pit‐Loom in patterns

The Dyeing of Yarn had been taught in the

previous One UN Project thus the

participants had been asked to dye the Hand

spun yarn, prepared on the Charkha

(spinning wheel) before hand. The quality of

the dyed yarn was assessed and found to be

good thus confirming that the lessons

imparted in the earlier workshops had been

well imbibed. Following this the warping

process was completed by the weavers.

Preparation of the design using graph paper

was the second lesson plan. By graph

plotting method they can see their designs

on paper and if they are not happy with

pattern they can alter it before starting actual

weaving. They get plenty time to visualize

time and again and edit the process and can

fix the color combination anytime, they were

given graph plotting skills on finger tips and

left the rest to explore using skill of

craftsman and master weaver. The third

lesson plan entailed the task of filling every

end of yarn into the harnesses and headles of shafts which requires calculated skill

since basically the design is achieved in this filling. After this the weavers started

with the weaving process preparing the samples of various designs and weaves.

WORKSHOP OUTCOME

Participants learnt to prepare 4 shaft loom,

graph plot and weave herring bone and birds

nest, the popular designs. Tweeds and plaids,

and checks and bright stripes of sussi were

developed. Ikat had already been taught in the

earlier project and they are continuing to

practice this to achieve perfection, preparing

samples for market. Now a lot of fashion

oriented stuff is waiting for them. Further

workshops have been planned as a refresher

course and development of innovative products. Financial support to buy raw

material which ranges from animal hair to bushes and even man‐ made fibres will be

required for which THAAP is in discussion with AKUWAT for providing interest

free loans.


View of the Workshop Session

SECOND WORKSHOP PART 1

WORKSHOP 1: EMBELLISHED TEXTILES

Location: BC 33


Schedule: May 28, 2012

Trainer: Aisha Imdad, (Principal Designer & Trainer), Shajia Azam (Associate

Designer & Trainer); Saira Yasir (Trainer/HO Coordinator), Rashda Bokhari(

Social Mobilizer)

OBJECTIVES

To build capacity of WEs on concepts of color coordination, quality control and

time management


The Women Embellishers workshop

held in BC 33 was attended by 60

female participants, some from

neighboring villages. All participants

had experience of embellishment work

at varying level of skills and types. The

workshop was based on lectures,

informal group discussions and

exercises.

Following an introduction of the

participants, the working session commenced with a lecture on the concepts of

color, quality control and time management. Issues of quality control and time

management emphasizing the importance and impact it had on the income of

the artisans. Craftswomen were advised to take care of the materials by

working with clean hands and keeping materials out of the reach of children. It

was also stressed that the artisans deliver work on time. Quality of the product

and punctuality in product delivery would generate greater income.


Women showing their work to Principal Designer

Trying their hand at color development

The concept of Primary, Secondary, and

Tertiary Colors was introduced through

discussion and demonstration. The concepts

of harmony and moods of colors were also

introduced. With the aid of visual references

of traditional and contemporary embroidery

designs, patterns, and samples of products

an enhanced understanding of color

arrangements was communicated. This

provided the artisans a better

understanding of not only their own

cultural embroidery, its patterns and colors

but also informed them of current market

trends and demands of the contemporary

consumer.

For the group exercises the women were

divided into groups of 8. In the first exercise

each group member was provided with A4 size papers, a set of poster paints

(black, white, blue, red and yellow), and paint brushes. Each participant

developed secondary and tertiary colors using the basic primary colors and

follow this with developing color schemes by coordinating colors that they

could make using the poster colors provided. Through this exercise it was

possible to start segregating the skill level of each participant which would be

useful for organizing the cluster according to skill level.

For the second exercise each group of artisans was handed color pencils (set of

12 colors) and A4 size printouts of pre‐developed designs from traditional

patterns and motifs. They were asked to color the designs in their own color

schemes. The exercise was followed by an assessment of the color schemes

developed by the artisans and a critique in a plenary session. The exercise was

aimed at honing coordinated color schemes.

The second lecture focused at improving the designing sensibilities of the

artisans by viewing finished traditional crafts produced from Pakistan and

other South Asian countries specially India. The women were shown real

products in addition to illustrations from books.


Group Exercise Session

The third exercise was conducted in embroidery making. Each participant was

given a colored square (12 x 12 inches) piece of cloth with an outlined pattern or

motif printed on it, a wide selection of colorful threads (Anchor), and a choice of

tools between needle or aar (hooked needle). This exercise aimed at evolving the

creativity of the artisans in terms of their knowledge and level of skill of

traditional embroidery stitches.

This was followed by another

discussion on the final

embroidery samples and a

critique of positive and negative

aspects of selection of individual

color schemes was carried out.

Many of the participants had also

brought sample of their

handiwork for evaluation. A

selection of the best works in

terms of color scheme, variety of embroidery stitches was made and potential

Master Trainers were shortlisted from among the artisans. At the end of the

Workshop the plan for the next workshop was discussed and options. Most

participants were keen that some work should be given in the Cash‐for‐Work

Scheme which is being planned after their skill level has been honed through

further capacity building.

Potential Master Trainers identified were 16 women. It is proposed that through

various workshops and training sessions a final list of Master Trainers will be

prepared based on criteria of skill level, neatness, quality control and ability to

transmit to other members of the cluster.

SECOND WORKSHOP PART 2

WORKSHOP 1‐Part 2: EMBELLISHED TEXTILES

Location: Dingarh

Number of Participants:

Schedule: May 29, 2012



Social Mobilizer)


Hand Fan made of Palm Leaf

Discussion with Group 2

Group 1 at Work

OBJECTIVES

To meet and assess the willingness of

Women to participate in the Project

To determine the type of work and skill

level of potential participants

To build capacity of WEs on concepts of

color coordination, quality control and time

management


The Dingarh community identify themselves as

Shiekh tribe and Laars, the village had very few people in it and most houses were

locked. Traditionally families go out into farms for the harvest season which gives

them an opportunity to collect wheat for the year. Due to drought conditions and

problems of access to water (which will be discussed later) most people are finding it

difficult to live here and have locked up their

houses and are in search for other options. The

two extended families at the village both

belonged to the Shiekh community thus a single

workshop had been planned. However this was

not possible due to some conflict between the two

families and thus the workshop had two separate

venues with the trainers going from one to the

other.

After an initial discussion with both groups and

explanation of the Project, the women were asked

to show their work which was very finely done

Ralli Work with or without embroidery. Once the

willingness of participants had been obtained the

workshop sessions started

The workshop was attended by 10 (Group 1) and

15 (Group 2) participants in the two groups. The

workshop followed the same pattern as the one at BC33 with one major difference

that the embellished craft under focus was ralli making. The artisans were shown

photographs and real samples of embroidered products made by artisans from


Group 1

other villages. The women were given the exercise of preparing samples in

embroidery. The artisans were given square (12 x 12 inches) pieces of cloth in

bright Cholistani colors with a pattern or motif traced on it, a selection of colorful

threads (Anchor) and needles. They were also

given the option to use aar (hooked needle)

which many of them traditionally work with.

These artisans have been given an extended

period of time in which to prepare the

samples of their handiwork for later

evaluation.

The women of Group 2 had displayed a range

of samples of their handicrafts to showcase

their aesthetic and technical abilities. These included floral embroideries on clothes

and household linens namely ralli bedcovers and quilts, paranday (hair accessories

made from thread), pakkhi (hand fans), and chabbay (bread baskets). A survey was

made of the variety of local embroidery and products made by the women and

noted for future reference

Quality control and time management with the Dingarh artisans was also

discussed. They too were advised to work with clean hands and protect the

material from all kinds of loss or damage. The artisans were informed of the

importance of timely delivery of orders as it would lead to increased orders.

THIRDWORKSHOP PART 1

WORKSHOP 1 : EMBELLISHED TEXTILES

Location: BC 33


Schedule: June 8, 2012



Social Mobilizer)

Objectives

Working with themes

Tracing and Sozenkari


Working at Sozenkari

A view of the Workshop

Happy with their achievements

ACTIVITIES & CONDUCT OF THE WORKSHOP

The workshop was divided into three parts; the first part introduced the four new

collections, each with its own design patterns and color schemes; the second part

was an exercise in Sozenkari (pattern tracing); and the third part was an exercise in

preparing samples in embroidery.

The workshop started with an introduction of

the four new thematic design collections

namely; Popular Local Motifs, Birds and

Animals of Cholistan, Tree of Life, and the

Imperial Collection. The artisans were shown

visuals of designs, patterns and color

schemes from each collection. The visuals

included color printouts of images relating to

the various themes, book illustrations on the

different kinds of embroidery designs and

patterns from around the world, and a range

of samples of finished products. In addition

they were shown sets of colorful embroidery

threads from each collection. The design

themes and color schemes were explained in

detail as each collection was separately

discussed further.

The first collection called Popular Local

Motifs consists of local flowers in popular

patterns and color schemes. The handicrafts

on which these patterns are embroidered are

mainly household items such as pillow

covers, bedcovers, cushion covers, table

cloths and runners. The artisans were also

shown samples of similar ready‐made

products available in the market. These were

mostly machine‐made and mass‐produced


Exercise results

commodities. However the artisans were able to experience the commercial

products first‐hand. This was very beneficial for the women in terms of

understanding quality control.

A variety of birds and animals are found in Cholistan and her rich folklore is

replete with songs and stories. These became the inspiration for the second

collection, Birds and Animals of Cholistan. Among the most popular motifs used in

Cholistani embroidery are the peacock, parrot and deer. Most embroidery with

bird and animal designs consist of decorative household items such as door

hangings, wall hangings, pillow covers, bedcovers, and cushion covers. The

peacock is the most popular bird motif used on women’s clothes and is

embroidered in a variety of ways.

South Punjab is home to many kinds of trees

primarily the Akkh and the Sohanjhana

(Moringa Oleifera) dubbed as the Miracle

Tree. The inhabitants of Bahawalpur and

Cholistan use many parts of the trees in their

daily lives for food and medicinal reasons.

The trees play an important role in their daily

sustenance in the dry and hot weather and

have a special significance in the region. The

third collection is therefore called the Tree of Life. The artisans were shown

photographs of the different kinds of trees found in their surroundings. Samples of

embroidery were shown to the women for a better understanding of how

inspiration from the environment can be transferred into embroidered motifs and

patterns.

The Nawabs were the royal family of Bahawalpur. They wore rich and colorfully

embroidered clothes. The Imperial (or Shahi, royal) Collection is inspired the

embellished costumes and textiles of the Nawabs. The artisans were shown

photographs of the Nawabs dressed in their magnificent costumes. The artisans

viewed these historic photographs with a great deal of fascination.

The second part of the workshop was training in Sozenkari which is the technique

of tracing pattern onto cloth for embroidery. The artisans were divided into groups

of 5. Each person was given an X‐ray sheet (plastic), a needle, a paper printout of a


Discussion on the Excercise

design pattern and a 12”x12” piece of colorful cloth (yellow, orange, red, pink,

green and turquoise). Each group was given a demonstration of the process of

Sozenkari by an expert.

Printouts of the design pattern were attached to one side of the X‐ray sheet with

scotch tape with the design facing the side of the sheet (step 1). On the other side of

the sheet, small incisions were made with the tip of needle along the outline of the

design pattern. This has to done very precisely. Once the pattern was traced, the

paper was removed (step 2).A mixture of indigo and turpentine oil was prepared in

a bowl. The viscosity of indigo and oil has to be thin enough to pass through to the

pierced patterns. If the mixture is too thin

then it is absorbed by the cloth and makes

no tracing mark. A piece of cotton wool

was dipped into the indigo mixture (step

3). The cloth on which the design pattern

was traced was laid out a soft cushion.

The plastic sheet was laid on top of the

cloth with the pierced side facing up and

the design pattern placed centrally. One

hand was firmly placed on top of the

plastic sheet. Using the other hand, the cotton wool dipped into the indigo mixture

was squeezed slightly to remove access liquid. The cotton wool was then brushed

over the pierced design on the plastic sheet from all angles to ensure that the indigo

passed through to the cloth. The artisans were also shown a method to check the

correct transfer of design pattern onto the cloth. With one hand still firmly placed

on one side of the plastic sheet, the sheet was lifted from the other corner to reveal

the transferred design pattern. In case the design pattern did not transfer properly,

the artisans were advised to repeat the process (step 4). The X‐ray sheet with the

pierced design pattern was removed from the cloth and washed, while the cloth

was allowed to dry. Once dry the cloth with the transferred design pattern in

indigo was ready for embroidery (step 5).

After the demonstration of Sozenkari to each group, the artisans were able to

follow the process themselves. The artisans usually had patterns traced by

professionals from the market. This method was an added cost to the women.

Many avoided it and tried to embroider directly on the material. Although many of


the artisans had become quite adept through years of practice; in terms of quality

control and consumer demand, a higher level of precision was required. Through

the Sozenkari workshop the artisans were equipped with an essential tool that will

reduce their costs and enhance the quality of their products and thereby increase

their earnings.

For the third part of the workshop the artisans were asked to prepare samples of

embroidery. The artisans had a choice from a wide range of colourful embroidery

threads (Anchor). The women picked colors according to their design patterns and

the color of their cloth. They also had the freedom to choose their own embroidery

stitches and their preferred embroidery tool (needle or aar) which they were

provided with. The artisans had 2 hours to do the embroidery. This practical

exercise helped the women understand the themes and color schemes of the

collections discussed earlier. A Master Trainer assisted the artisans in the

embroidery. At the end of the exercise a selection of the best handiwork was made

based of creativity in color selection and expertise in variety of embroidery stitches.

A list of names and contacts of the potential Master Trainers was compiled

comprising of 16 women.

Participants have been asked to prepare samples for the Catalogue which is under

preparation. CFW will be distributed once samples are ready

THIRD WORKSHOP PART 2

WORKSHOP 1: EMBELLISHED TEXTILES

Location: Dingarh


Schedule: June 9, 2012

Trainers: Aisha Imdad, (Principal Designer & Trainer), Shajia Azam (Associate


Social Mobilizer)

Objectives

Assessment of Work and planning for the future

Introduction to the thematic areas

The workshop held in Cholistan was attended by 5 artisans. There were no

other women in the settlement thus none could be expected to participate. This


A Groom’s Pillow case prepared by one of the Participants

raises an issue on how to proceed and different options are being explored

(discussed in the concluding note of the Training Section)

The Principal Designer introduced the Popular Local Motif theme and its color

schemes to the artisans. The women were shown color photographs of

embroidery and real samples of embellished garments. The visuals covered the

flora and fauna of the region, namely the local motifs of flowers, trees, birds and

animals.

Three samples of their handiwork

were shown by the participants.

The first was an intricately

embroidered colorful pillow cover

made with aar. According to the

Cholistani tradition, such pillows

are embroidered by young girls for

their future husbands. The second

pillow cover was also done in aar

and the third pillow cover in

appliqué work in muted earth tones. The Cholistani artisans’ work was selected

to be incorporated into the Local Motif Collection.

Participants have been asked to prepare samples for the Catalogue which is under

preparation. CFW will be distributed once samples are ready

NOTABLE CONCERNS AND RECOMMENDATIONS

There are some issues in Dingarh Communities which need to be appreciated

and strategy developed for overcoming them

Issue 1: The commendable input of PCRWR of Rain Harvesting based on

improvement in the traditional system appears to created a feeling

amongst the Dingarh community of having lost control on this

important desert resource. Women that we met apprised us that this

“Toba” (Water Pond” was not theirs but the government’s. They also

spoke about the fact that in the traditional system the community was

the owners and had evolved a system of access to water, sharing and

resolution of conflicts. It appears that now they are made to pay Rs 20‐


Rs 50 everytime that they fetch water. These are not official charges but

someone in control of access appears to be making money on the side.

Our concern is that with the expected increase of incomes of women

through this Project they may become even more vulnerable. Also this

may well be the reason that families are not returning back to the

villages due to lack of access to water. In brief an important ICH of the

desert communities is at risk due to development initiatives.

Recommendation: A study needs to be carried out to ascertain the

traditional system of water management based on a sample selection of

Tobas in the Cholistan desert. The study should look at government

initiatives such as that of the CDA and PCRWR.

Issue 2: The less number of women available at Dingarh compared to the

input costs is not viable. The closest village is about 45 minutes by car.

Recommendation: We are planning to see if women from any of the

surrounding villages can be included in the Project. This is also essential

in order to reduce the isolation of the communities in the drought areas.

It is as yet clear how this will be achieved since logistics is a problem.

Additionally the Project funds do not have the capacity to incur

additional expenditure

5. MARKETING LINKAGES Identification of Marketing Avenues

Potential Buyers such as Wholesalers, National Outlets, Boutiques and

Individuals are been indentified to approach when samples have been

prepared

Other activities as per Work Plan are also underway.

6. ICH TRAINING In accordance with the TORs, the Workshop was held in Lahore in collaboration

with the Department of Culture, Government of Punjab facilitated and

collaborate the process.

Details of the Workshop are as follows

TITLE: UNESCO‐Department of Culture and Information, Government of Punjab

Workshop: IMPLEMENTATION OF 2003 CONVENTION FOR

SAFEGUARDING THE INTANGIBLE CULTURAL HERITAGE

DATE: 12th – 15th June, 2012


At the Inaugural Ceremony, the Participants with Director UNESCO, Islamabad, the Additional Sectretary, Department of I&Y and other guests

VENUE: Punjab Institute of Language Art & Culture, Lahore

PARTICIPANTS: 32

TRAINERS: Sajida Haider Vandal (UNESCO International Trainer) assisted by Saba

Samee and Zamir Hussain Abbasi (THAAP Staff)

Organizers Representative: Nighat Siddiqui (Deputy Secretary Admin) Abdul

Wahid, (Section Officer, Culture)

The workshop was inaugurated on 12 June 2012 in the presence of Director UNESCO‐

Islamabad and Secretary, Department of Information & Culture. Many senior officials from

related departments attended the inaugural ceremony. After the inaugural ceremony the

training workshop was initiated.

The Workshop training material was based on the Implementation Pack of UNESCO ICH

Section, Paris and prepared as interactive sessions with examples from Pakistan as well as

globally to expose participants to how other countries had implemented Convention 2003.

Resource available online from UNESCO Intangible Culture website was used for the

purposes. Workshop was planned as interactive sessions with presentations, question and

answer breakouts, written and oral quizzes, excercises and field work

IMP 5.1 Worksheet “Introducing participants” had been distributed earlier with the request

that it should be received before the Workshop to enable the trainers to prepare themselves.

However this was not done and neither was a list of participants shared before hand .


Dr Kanwal Khalid of Lahore Museum presenting Case Study

Participants were therefore were asked to fill the forms during the sessions which were

collected. Participants were given their workshop bags containing the following items

1. The Basic Texts of the 2003 Convention for the Safeguarding of the Intangible

Cultural Heritage. (from UNESCO‐Islamabad)

2. File folder containing the time‐table and the IMP 5.1 worksheet.

3. Two writing notepads.

4. The IMP‐WM: Workshop Manual – implementing the UNESCO Intangible

Heritage Convention at the National Level. (Sent earlier by Sajida Vandal)

The 32 participants all belonged to governmental departments related to Culture with

representatives from Lahore and Bahawalpur Museums, Lok Virsa, Punjab Jiangsu Cultural

Center, Information and Culture Department, Punjab Arts Council, Culture Department

Khyber Pakhtunkhwa, AJK Youth Affairs and Culture, Punjab Film Censor Board, Public

Relations and the Punjab Institute of Language, Department of Archeology, Sind,

Department of Culture, Gilgit‐Balistan and Department of Culture, Baluchistan. This

provided a rich blend of individuals working in culture sector who could share their

experiences and appreciate the cultural diversity within Pakistan. Workshop could have

been further enriched with representation from communities and the NGO sector. This

would had reinforced the Conventions aim of Involving Communities and Stakeholders

in the Implementation Process.

Activities under the Workshop Day 1 – 12th June 2012: The main focus was on the Understanding of the Convention.

Session 1 comprised of the Introduction/Overview of the workshop, introduction of the

Participants and the Facilitators. Session 2

comprised of the introduction of the ICH

2003 Convention, its objectives, key

concepts, mechanisms and obligations.

Session 3 presented the Key concepts in

the Convention, for instance, Anchoring

the Convention, Definitions and

flexibility within Classifications. Session 4

comprised of the concepts of “Who can

do what? “. The role of stakeholders, state

parties, communities and NGOs were

presented.

The first day exercise on translation of key words in Convention in Local Languages elicited

interest and also was a good opportunity to clarify the key concepts of the Convention.


View of Workshop Proceedings

Group at Kasaera Bazaar

Music Instrument Maker at Taxali Bazaar

Day 2 – 13th June 2012, Inventorying & Safeguarding, was started with the focus on policies,

assistances, inventorying and community involvement. Session 5 introduced the Intangible

heritage policies and institutions discussing the local, national and international levels of

cooperation while planning for

safeguarding the ICH element. Session 6

discussed the possibilities and methods

for acquiring international Cooperation

and Assistance. Session 7 introduced the

methodology of Identifying and

Inventorying the Intangible Cultural

Heritage element and how to Safeguard.

Session 8 further elaborated the concept

and methods of Inventorying and how

the concerned communities can be

involved in safeguarding the ICH. It was

stressed in the workshop that in order to

prepare a nomination form the concerned

government should prepare and maintain a

comprehensive inventory of ICH.

A Group Field Exercise regarding the

development of Inventory of ICH elements was

introduced to the group. The area of choice for

this exercise was the historic Walled City of

Lahore. Two sample forms, ICH 01: List of

Intangible Cultural Heritage in need of Urgent

Safeguarding, and UNESCO Intangible Heritage Form for

Cultural Mapping, were given to each of the participants;

and asked to devise an inventory form suitable for

Pakistan. They were then divided into three groups and

each group was allotted an area within the walled city.

Group 1 was to cover Kasaera Bazaar famous for its metal

work and metal utensils making skills. Group 2 to Taxali

Bazaar known for its musical instrument making skills,

both traditional and contemporary. Group 3 to Bazaar‐i‐

Hakeema to investigate the banned cultural festival of Kite

Flying commonly known as Basant. Students met with

stakeholders and tradition bearers and explored the ICH

element using the inventory form. For several participants


Group Exercise in process

this was the first time that they experienced going to communities to seek out the ICH

elements and understand concern of communities regarding these well known ICH

elements in Lahore.

Day 3 – 14th June 2012, of the workshop was started by the participant’s presentations

regarding the Group Field Exercise containing the introduction of the identified ICH element,

the possible threats to this ICH and ideas about how to safeguard it. Furthermore the

presentations discussed the concerned communities, e.g the community based Kite Flying

Association, and the stakeholders, e.g shopkeepers of Kaseehra and Bazaar –e‐ Hakeema.

Through these presentations it was observed that the participants fully understood the

concept of ICH elements and how to create an Inventory with the involvement of the

community concerned.

After the field exercise presentation, the concept of Safeguarding was discussed. Session 9

comprised of Awareness Raising in the community, stakeholders and within the

governmental bodies regarding the threats and risks to the viability of the ICH. Session 10

stressed upon the importance of ICH in the Sustainable Development of a region and its

communities. Session 11 provided an

overview on the issue of Safeguarding

the ICH elements and a group exercise

was introduced. Each group had to

develop a 3 year safeguarding plan for

an ICH element, based on the Exercise

in the Walled City, comprising of the

proposed activity, the time duration,

the cost of the activity for 3 years and

the expected outcome from this

activity. Safeguarding plans devised

gave more role to government and

were weak on other stakeholders

involvement in safeguarding. This gave the opportunity to discuss and deliberate on how

government can be facilitators to allow communities to enact and safeguard their ICH.

Each group made a presentation at the end of this exercise regarding their chosen ICH

element from their group field exercise in the Walled City. In view of the short time

provided for this exercise it was not possible to devise a comprehensive plan, however it

contributed to enhancing the key concepts of the Convention, particularly the role of

communities and awareness raising, the general and specific measures that can be taken for

safeguarding.


Certificate Distribution Ceremony

Day 4 – 15th June 2012, explained the process of filling the Nomination forms and its vital

components that needed to be understood before the form is filled with community

involvement. Session 12 focused on the importance of the nominations of ICH as these

implements the identified ICH element at the International level. As an exercise nomination

forms were given to each participants which they were to fill in three groups taking up the

same ICh element which they identified during the group field exercise of the Walled City.

The filled nomination form was them presented in groups and it was observed that the

participants understood the concepts and ODs of the Convention. Session 13 concluded the

workshop by providing an overview summary of the workshop and the Convention.

Evaluation of Workshop forms were distributed and collected from participants.

This was followed by distribution of

Certificates to Participants by Additional

Secretary Culture.

Feedback

Through the feedback it was observed

that almost all of the participants enjoyed

the group field exercise to the Walled

City as it provided them with the

opportunity to interact with the

concerned community. One participant

suggested that some of the community / stakeholders should be included in the future

workshops so that they also get involved and aware of what to protect and how to proceed

with safeguarding their ICH. Interaction between inter‐departmental personnel was much

appreciated as most of the departments were generating cultural initiatives in isolation and

by coming together in this workshop they got exposed to other possibilities of safeguarding

cultural heritage.

Analysis

Overall the workshop was a success in terms of spreading awareness of the Convention and

making the governmental departments involved amongst themselves and with the

communities concerned. We were initially concerned that some of the participants were

senior level officials while others were very junior colleagues. However to their credit they

jelled together well, barring a few exceptions. It was also noticeable that barring a few

exceptions most participants attended all sessions. We found the group to be serious and it

is hoped that they will be involved in the implementation process.

The Workshop on implementation was aimed at providing an overview to participants of

the Convention 2003, thus all aspects had to be covered and the Basic Text and its ODs


Mr. Hamdani, Additional Secretary C&I with Ms Nighat Siddiqui, Dep Secretary Admin and Mr. Abdul Wahid, Section Officer at extreme ends

appreciated. However, due to shortage of time, some of the exercises had to be curtailed and

the benefits that can be drawn from field work especially for involving communities

concerned although appreciated by the participants were left inclusive. The exercise of

filling in Nomination Forms gave an overview but needs more time. The workshop program

planned by UNSECO ICH Section, Paris has follow on workshops exclusively on inventory

and nomination. In our view these must be planned to enable implementation

Note of Acknowledgment: UNESCO Islamabad and The

Department of Information &

Culture, the two collaborating

partners were very helpful in

planning the workshop, specially

Mr. Jawwad Aziz of UNESCO. Ms

Nighat Siddiqui and Mr. Abdul

Wahid of Culture Department were

ready to sort out all issues. The

venue, lunches and dinner were

very well coordinated and

management

7. REPORTING TO UNESCO S. Report Due Date Status

1. Work Plan 22 May 2012 Submitted

2. Draft First Progress Report including

ICH Training

30 June 2012 Submitted

3. Draft Second Progress Report 31 August 2012 Due

4. Draft Final Report and Expenditures

Certified by Head of THAAP

31 October 2012 Due


ANNEX

Annex 1 TERMS OF REFERENCE

Annex 2 TIME SCHEDULE

Annex 3 BASELINE SURVEY SAMPLE FORM


ANNEX 1: TERMS OF REFERENCE Within the framework of the Dutch Funded Project “ PROMOTING CULTURAL

INDUSTRIES FOR POVERTY ALLEVIATION” the implementaing partner will carry out

the following activities within the stipulated budget

1. Submit a work plan of both the said activities and sign contract by 22 May 2012

ACTIVITY A

2. Conduct the proposed project activities in close consultation with all stakeholders including

relevent government departments

3. While ensuring the sustainability of the previous project phase, expand the same activity of

craft enterprise development in District Bahawalpur invloving the poverty ridden families

and also including the communities identified by PCRWR in drought affected areas

4. Train atleast 6 Master Trainers in related fields (Pit‐Handloom, Embellished Textiles) and 100

artisans in quality innovative products.

Submit first progress report by 30 June 2012

5. Establish at least two new craft centers and stregthen existing centers at BC 33

6. Train the targeted beneficaries in entrenureship, including designing, quality assurance and

marketing/management skills.

7. Identify potential buyers and outlets both local and national level and create market linkages

in order to ensure a sustainable project.

Submit a second progress report by 31 August 2012

8. Produce a promotional calalogue of all artisans trained including those trained during

previous phase with contact details, trade skills and products

9. Establish a mechanism for monitoring and evaluation of the Project and ensure regular

reporting to UNESCO, Islamabad

10. Organize a Sale‐cum‐Exhibition at end of Project inviting general public as well as potential

buyers to give visibility to the work and serve as a platform for future delivery

11. Submit an end‐of‐project report along with statement of expenditure certified by Head of

Organization on 31 October 2012.

ACTIVITY 2 : Instituional Capacity Building for Implementaiton of Convention 2003 for

Safegaurding the Intangible Cultural Heritage

1. Following the work schedule submitted to UNESCO and in close consultation with

Department of Culture, Government of Punjab conduct the first phase of the training

workshop ( 4‐5 days) in June 2012. The first phase will focus on Implementation of

Convention 2003 covering key concepts, understanding the Convention, ICH Nominations

and Community Based Inventorying

2. Prepare Slides and provide all training material required for the Workshop

3. Conduct Activity Based Training Sessions using Audio‐Visual Aids.

4. Evaluate the participants at the final evaluation of the Workshop

5. Submit a report with evaluation forms, attendance sheet, recommendations and the way

forward at the completion of the Workshop


ANNEX 2: PROMOTING CULTURAL INDUSTRIES FOR POVERTY ALLEVIATION IN DISTRICT

BAHAWALPUR & ICH TRAINING

WORK AND TIME SCHEDULE

S.N Action

May June July August September October

ACTIVITY A: Promoting Cultural Industries

1 PRELIMINARY WORK

1.1 Mobilization 1.2 Deployment of THAAP CORE TEAM 1.3 Identification of Local Resource Persons 1.4 Selection of Beneficiaries & Baseline Survey 1.5 Preparation of Database & Entry; Updating 1.6 Organizing Clusters in BC 33 & Dingarh

2 TRAINING ( Product Development, Marketing Skills & Management)2.1 Procurement of Material for Workshops 2.2 Preparation of Lesson Plans 2.3 Preparation of Resource Book for Centers 2.4 WORKSHOP 1‐ May 26‐28, 2012 (Pit‐loom Weaving) 2.5 WORKSHOP 2‐ May 28, 2012 (Embellished Textile) 2.6 WORKSHOP 3‐ June 29‐1 July 2012 (Pit‐Loom Weaving) 2.7 WORKSHOP 4‐ Jun 29‐1 July 2012(Embellished Textiles) 2.8 WORKSHOP 5‐August 17‐19, 2012 (Pit‐Loom Weaving) 2.9 WORKSHOP 5‐ August 17‐19, 2012 (Embellished Textiles) 2.91 Training by Master Trainers with assistance of Social

Mobilizers & HO Coordinator

3 ESTABLISHEMENT/ STRENGTHENING OF CRAFT CENTERS 3.1 Equipping Centers as per need

4 MARKETING LINKAGES 4.1 Identification of Marketing Avenues ( Wholesale,

National Outlets, Individuals etc)

4.2 Stakeholders meeting for Building Alliances to support

Marketing and Showcasing Products.

4.3 Updating/Entry in THAAP Website 4.4 Preparation of Catalogue of Craftpersons 4.5 Preparation of Sample Catalogue to support

Marketing

5 EXHIBITION & PROMOTIONAL MATERIAL

5.1 Procurement of Material 5.2 Preparation of Craft Products 5.3 Exhibition 5.4 Promotional Pamphlet for distribution at Exhibition

ACTIVITY B: ICH TRAINING 6.1 Collaboration/ Consultation with DoCulture, GoPunjab 6.2 4 Day Training (June 10‐14, 2012)


7 REPORTING TO UNESCO 7.1 Work Plan

7.2 Draft First Progress Report including ICH Training

7.3 Draft Second Progress Report 7.4 Draft Final Report and Expenditures Certified by

Head of THAAP 7.5 Feed Back & Approval

Name of Center:Tibi Sadiqbad C= Contracor Status= married (M), unmarried (S), widow (W), divorcee, (D)

District BahawalBahawalpur B= Boutique F= Female Headed Household

Village: 33‐BC UC: 4‐BC I=Individual

Date of Filling Form

Embroidary Block

Printing

Chunri Mukesh Organic

Dyeing

Gotta

Work

Ralli Dabka Hand

loomC B I No

Total

Price

1 Haseena Bibi 31202-4720972-8 0306-7333005 25 Nil S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1500 √

2 Safia Bibi 31202-5535976-2 0308-3617515 22 Nil S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 800 √

3 Rafia Bibi 31202-8548993-6 0308-3617515 22 Primary S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1200 √

4 Kaneez Bibi 31202-7421127-0 0308-3617515 28 Nil M √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1200 √

5 Nazeer Bibi 31202-5381388-8 0331-3970071 24 Nil S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1300 √

6 Kalsoom Mai _____ 0346-8783972 18 Nil S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 2000 √

7 Tasleem Bibi 31202-3572945-6 0331-3970071 37 Nil M √ Nil Nil Nil Nil Nil Nil Nil Nil Rs.2000 √

8 Ruqiya Bibi _____ 0346-8783972 23 Nil M √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 2000 √

9 Azra Bibi _____ 0346-8783972 24 Primary M √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1000 √

10 Sumeera Bibi _____ 0346-8783972 22 Nil M √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1500 √

11 Rabia Bibi _____ 0308-3617515 18 Middle S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1800 √

Status (M,

S,W,D) &

F

Education AgeName of

Craftperson

S# Largest

Order

Handled

Present

Income from

Craft making

per month

Crafts (Mark X ) In embroidary write name of stichesCraftwork

sold to

NIC Number Contact Number

12 Gulshan Bibi _____ 0308-3617515 19 Nil S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1200 √

13 Baranwan Bibi _____ 0341-7284531 24 Nil S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1800 √

14 Nasreen Mai 31202-3834354-2 0307-6465887 25 Nil M √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1200 √

15 Nasreen Bibi _____ 0341-7284531 19 Nil S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1500 √

16 Shahzia Bibi _____ 0308-3617515 20 Nil S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1800 √

17 Hameed Mai _____ 0306-7333005 26 Nil S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 2000 √

18 Hajiran Mai _____ 0341-7284531 18 Primary S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1000 √

19Nasreen Rustam _____ 0306-7333005 30 Nil M √ Nil Nil Nil Nil √ Nil Nil Nil Rs. 1500 √

20Kalsoom

Bibi _____ 0306-7333006 18 Primary S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs.1500 √

21 Ansar Bibi _____ 0308‐3617515 23 Nil S √ Nil Nil Nil Nil Nil Nil Nil Nil Rs. 1800 √

22 Attah Ehali 31204‐04423309‐4 0308‐3617516 55 Nil W Nil Nil Nil Nil Nil Nil √ Nil Nil Rs.1200 √

23 Bakhtu Mai 31202‐1677699‐2 0346‐8783972 50 Nil M Nil Nil Nil √ Nil Nil Nil Nil Nil Rs.1500 √

24Rukhsana

Bibi _____ 0346‐8783972 25 Nil S Nil Nil Nil √ Nil √ Nil Nil Nil Rs.1500 √

25 Ameer Mai _____ 0346‐8783972 35 Nil M Nil Nil Nil √ Nil √ Nil Nil Nil Rs.1800 √

26 Kousar Mai _____ 0346‐8783972 30 Nil M Nil Nil Nil √ Nil √ Nil Nil Nil Rs.1500 √

27 Mumtaz Mai _____ 0346‐8783972 30 Nil M Nil Nil Nil √ Nil √ Nil Nil Nil Rs.2000 √

28 Riaz Mai _____ 0346‐8783972 20 Nil S Nil Nil Nil √ Nil √ Nil Nil Nil Rs.2000 √

29Mukhtiyar

Mai _____ 0346‐8783972 35 Nil M Nil Nil Nil √ Nil √ Nil Nil Nil Rs.1800 √

30 Rahim Mai _____ 0346‐8783972 35 Nil M Nil Nil Nil √ Nil √ Nil Nil Nil Rs.1000 √

31Sumeera

Mai _____ 0346‐8783972 25 Nil S Nil Nil Nil √ Nil √ Nil Nil Nil Rs.1200 √

32 Zahra Mai _____ 0346‐8783972 18 Nil S Nil Nil Nil √ Nil √ Nil Nil Nil Rs.1000 √

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