PROMOTION HISTORY RECENT DEVELOPMENTS …uae.superbrandsmena.com/pdf/pdffile1466926096.pdfMARKET A...
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62 MARKET A sophisticated world-view and higher disposable incomes make the Middle East one of the most lucrative markets for consumer electronics. With a tech-savvy population eager for the latest technology at the lowest price, the region is both a windfall and a challenge to major industry players like Geepas to offer the best at affordable rates irresistible for low to middle-income consumers. Geepas is committed to offering the best value for hardworking individuals who seek to keep up with the times but must stick to a strict household budget. New technologies being introduced practically on a daily basis has made it a must for every consumer to upgrade gadgets and home appliances or be left behind. This development motivates Geepas to continue innovating products and improving ranges to suit the changing lifestyles of its target audience, making up-to-date, superior- quality electronics available and affordable to the masses. Finding a niche in middle-class and lower middle-class homes, Geepas leads the way in offering superior quality and performance in its extensive product range. This set of consumers has been the rock of the company’s success, and Geepas embraces its growing demands, offering 360-degree solutions, from fashionable trimmers to heavy-duty home theatre systems, LED TVs and refrigerators, making itself part of the consumer’s life from sun up to sun down. Geepas products come under five major categories – home appliances, kitchen appliances, entertainment products, lighting devices and personal care products. With more than 1,500 offerings distributed in more than 86 countries worldwide, Geepas has achieved a powerful presence in the market over a span of thirty years, catering to over 300 million customers around the world. ACHIEVEMENTS Geepas has come a long way from its beginnings as a small gift shop selling consumer electronics and toys. Now one of the most renowned brands in the region, it is a pioneer in delivering service and quality in collaboration with suppliers, ensuring that the right product is available at the right time, at the right price. It is because of consumers’ support that they have been able to touch benchmarks in product quality. Some of the key achievements are: l ESMA Certification - Geepas products are quality approved and certified by ESMA, the official body that formulates UAE national standards and adopts international and monetary standards on consumer protection. l ADQCC - The Abu Dhabi Quality and Conformity Council (ADQCC) was established in 2009 to raise the quality of the Emirate’s exports and locally traded products, while protecting the interests of consumers and supporting the UAE’s competitive economy. It is a testament, therefore, to the consumers’ trust in the brand for Geepas to win the coveted Trust Mark Certification from ADQCC. l SASO Cer tification - Geepas has passed the exacting criteria set by the Saudi Arabian Standards Organisation for services, facilities, utilities and products offered within the Kingdom of Saudi Arabia. l BIS Certification - Geepas offerings are certified by the Bureau of Indian Standards (BIS), giving them the distinction as high quality products manufactured with consumer interest and safety in mind. l BPS Philippines Certification - Geepas has achieved certification under BPS, making their products safe and reliable for daily use per Philippine standards. l Superbrand - Geepas has the distinction of being named a Superbrand for two consecutive years 2015 and 2016, firmly setting it as one of the most trusted electronics brands in the region. HISTORY Geepas’ success story is proof that uncompromising quality and a passion for customer service are key to any enterprise. From a single store opened over three decades ago to becoming a large business conglomerate with multiple brands across various categories spread across several countries, Geepas’ rise has been nothing short of meteoric. Geepas’ parent company, Western International Group, originated in the Kingdom of Bahrain and employs over 11,000 personnel from over fifteen nationalities in ten different countries, with new brands and divisions being regularly added to the portfolio. Other brands under Western International Group: Nesto - hypermarkets and department stores Royalford - dinnerware and kitchenware Olsenmark - electronics and home appliances Parajohn - luggage and travel accessories Clarkford - watches Babyplus - baby products and accessories Brandzone - fashion and lifestyle store Younglife - fashion wear and inner wear Shoepoint - shoes and accessories Jazp.com - online shopping portal GSquare - electronics and household items Geepas directly manages and operates an extensive distribution network in all six GCC states and other countries, making them the strongest value segment brand in the region. The unparalleled reach and highly efficient after-sales support and a strong distributor network have deeply entrenched the brand in the hearts and minds of its target consumers. PRODUCT Geepas assures affordable high-performance, high-quality products that meet ever-changing consumer demands at all times. Staying at the top of growing trends in product innovation and technology, Geepas delivers 360-degree solutions from basic home essentials such as refrigerators and washing machines, to stylish lifestyle products like home theatre systems and LED TV’s. Geepas’ phenomenal after-sales service - Gcare, provides an unbeatable three-day service turnaround time period, underlining the brand’s promise of always putting the consumer first. Geepas ‘Service on Wheels’ is a unique concept that brings its signature customer service where the customer is. Qualified technicians travel to key points in the UAE and set up service camps where products under warranty are received for repair on the spot. This service is also key in creating word-of-mouth interest in new offerings. l Geepas is one of the leading brands in customer retention, with up to 74.3% of customers having purchased three or more products from the brand’s offerings. l Geepas has over 1,500 products available in more than 86 countries worldwide. l Geepas is available at over 20,000 outlets in its vast network across all GCC countries. l Geepas takes pride in its phenomenal after-sales service, Gcare, with a three-day service turn around period available only at its service centres in over 25 countries worldwide. l Western International Group, parent company of Geepas, employs over 11,000 personnel from over fifteen nationalities in ten different countries. THINGS YOU DIDN’T KNOW ABOUT GEEPAS The quality of products and high standards in customer service have grown a consistent and loyal following, with figures revealing that up to 74.3% of customers have purchased three or more products from the brand stable. Geepas boasts an extensive range of products: Entertainment Devices - Ranging from home theatre systems with superior sound quality, crystal-clear LED TVs, profound speakers and smart tablets, Geepas has it all. Home Appliances - Geepas has an incredible line-up of refrigerators, washing machines, vacuum cleaners, air conditioners, air coolers, etc. When it comes to all major home appliances, Geepas has you covered. Kitchen Appliances - New concepts are regularly researched and embraced by introducing airfryers, bread makers, blenders, microwave ovens, grill makers, toasters, etc. Personal Gadgets - Geepas has an exciting range of grooming products in its portfolio with specially designed products for men and women, such as trimmers and shavers for men and a fine range of epilators, hair dryers, straighteners, curlers and facial steamers for women. Lighting Devices - Geepas has the best lighting devices in the market ranging from various types of flashlights to emergency lanterns. RECENT DEVELOPMENTS Geepas has recently launched refreshed packaging across all product categories. This new look confidently positions Geepas as a game-changer in the competitive market of consumer electronics while adhering to international packaging standards and meeting expectations of today’s smart consumers. The new packaging heralds a new era for Geepas as it moves forward armed with cutting-edge technology and consumer insights into making their products more relevant to growing customer needs. The Geepas logo has been revamped to a black colour. This has been under consideration for quite some time, and after extensive research and customer feedback, the brand has decided on the colour change, the sleek and sharp black colour undoubtedly giving a more modern look to Geepas and a stronger identity. Black is classy, and Geepas as a brand exudes class and quality with its exceptional range of products. Geepas has recently launched an exclusive line-up of refrigerators and cooking ranges that offer unique features focusing on safety and performance. Geepas aims to focus on products that are innovative and environment friendly. Growth and improvement in technology have opened opportunities for better quality, safer and more eco-friendly products that a dedicated R&D team tirelessly works toward. With its products available in well over 86 countries worldwide, Geepas aims to reach untapped regions such as South America, the Far East, Southeast Asia, etc. Geepas boasts one of the most advanced warehousing systems in the region, with the most advanced SAP management system monitoring and controlling stocks in real time. A new fully operational warehouse covering more than 200,000 sq ft and a height of twenty metres has been added to the facility to grow and handle the current stock levels due to the rising demands of consumers. PROMOTION Geepas aims to be accessible to its target audience at all times, featuring regularly on TV channels, radio stations and major newspapers, as well as outdoor advertising, with new product announcements and exciting price-busting promotions. Geepas has also grown its social media presence across major platforms, giving consumers a convenient venue for feedback, participation in competitions, as well as be informed in real time about new products and offers. Throughout the year, Geepas also conducts various corporate social responsibility activities, including regular blood donation campaigns and recycling programmes, among many others. Geepas also actively sponsors popular cultural events such as ‘Camp ka Champ’, a well-favoured yearly singing competition that takes place in all major labour camps across the UAE. BRAND VALUES Geepas values are customer focused, from ensuring satisfaction and affordability, to innovation and superior service. Its priority remains offering the customer the best there is at the most reasonable price, putting a premium on customer savings. Reliability in relationships, whether in its product offerings and communications with consumers or dealings with suppliers and distributors, is at the topmost of Geepas’ concerns. As a company and as a brand, Geepas has great passion for the products it offers and for all their customers and believe in exceptional after-sales support for continuity. Geepas is trusted as brand that not only focuses on technology, precision and innovation, but has a responsible, clear vision for development by being a model for sustainable growth opportunities for its stakeholders. www.geepas.com
Transcript of PROMOTION HISTORY RECENT DEVELOPMENTS …uae.superbrandsmena.com/pdf/pdffile1466926096.pdfMARKET A...
62
MARKETA sophisticated world-view and higher disposable incomes make the Middle East one of the most lucrative markets for consumer electronics. With a tech-savvy population eager for the latest technology at the lowest price, the region is both a windfall and a challenge to major industry players like Geepas to offer the best at affordable rates irresistible for low to middle-income consumers.
Geepas is committed to offering the best value for hardworking individuals who seek to keep up with the times but must stick to a strict household budget. New technologies being introduced practically on a daily basis has made it a must for every consumer to upgrade gadgets and home appliances or be left behind. This development motivates Geepas to continue innovating products and improving ranges to suit the changing lifestyles of its target audience, making up-to-date, superior-quality electronics available and affordable to the masses.
Finding a niche in middle-class and lower middle-class homes, Geepas leads the way in offering superior quality and performance in its extensive product range. This set of consumers has been the rock of the company’s success, and Geepas embraces its growing demands, offering 360-degree solutions, from fashionable trimmers to heavy-duty home theatre systems, LED TVs and refrigerators, making itself part of the consumer’s life from sun up to sun down.
Geepas products come under five major categories – home appliances, kitchen appliances, entertainment products, lighting devices and personal care products. With more than 1,500 offerings distributed in more than 86 countries worldwide, Geepas has achieved a powerful presence in the market over a span of thirty years, catering to over 300 million customers around the world.
ACHIEVEMENTSGeepas has come a long way from its beginnings as a small gift shop selling consumer electronics and toys. Now one of the most renowned brands in the region, it is a pioneer in delivering service and quality in collaboration with suppliers, ensuring that the right product is available at the right time, at the right price. It is because of consumers’ support that they have been able to touch benchmarks in product quality. Some of the key achievements are:l ESMA Certification - Geepas products are quality approved and certified by ESMA, the official body that formulates UAE national
standards and adopts international and monetary standards on consumer protection. l ADQCC - The Abu Dhabi Quality and Conformity Council (ADQCC) was established in 2009 to raise the quality of the Emirate’s exports and locally traded products, while protecting the interests of consumers and supporting the UAE’s competitive economy. It is a testament, therefore, to the consumers’ trust in the brand for Geepas to win the coveted Trust Mark Certification from ADQCC. l SASO Certification - Geepas has passed the exacting criteria set by the Saudi Arabian Standards Organisation for services, facilities, utilities and products offered within the Kingdom of Saudi Arabia.l BIS Certification - Geepas offerings are certified by the Bureau of Indian Standards (BIS), giving them the distinction as high quality products manufactured with consumer interest and safety in mind.l BPS Philippines Certification - Geepas has achieved certification under BPS, making their products safe and reliable for daily use per Philippine standards.l Superbrand - Geepas has the distinction of being named a Superbrand for two consecutive years 2015 and 2016, firmly setting it as one of the most trusted electronics brands in the region.
HISTORYGeepas’ success story is proof that uncompromising quality and a passion for customer service are key to any enterprise. From a single store opened over three decades ago to becoming a large business conglomerate with multiple brands across various categories spread across several countries, Geepas’ rise has been nothing short of meteoric. Geepas’ parent company, Western International Group, originated in the Kingdom of Bahrain and employs over 11,000 personnel from over fifteen nationalities in ten different countries, with new brands and divisions being regularly added to the portfolio.
Other brands under WesternInternational Group:Nesto - hypermarkets and department storesRoyalford - dinnerware and kitchenwareOlsenmark - electronics and home appliancesParajohn - luggage and travel accessoriesClarkford - watchesBabyplus - baby products and accessoriesBrandzone - fashion and lifestyle storeYounglife - fashion wear and inner wearShoepoint - shoes and accessories
Jazp.com - online shopping portalGSquare - electronics and household items
Geepas directly manages and operates an extensive distribution network in all six GCC states and other countries, making them the strongest value segment brand in the region. The unparalleled reach and highly efficient after-sales support and a strong distributor network have deeply entrenched the brand in the hearts and minds of its target consumers.
PRODUCTGeepas assures affordable high-performance, high-quality products that meet ever-changing consumer demands at all times. Staying at the top of growing trends in product innovation and technology, Geepas delivers 360-degree solutions from basic home essentials such as refrigerators and washing machines, to stylish lifestyle products like home theatre systems and LED TV’s.
Geepas’ phenomenal after-sales service - Gcare, provides an unbeatable three-day service turnaround time period, underlining the brand’s promise of always putting the consumer first.
Geepas ‘Service on Wheels’ is a unique concept that brings its signature customer service where the customer is. Qualified technicians travel to key points in the UAE and set up service camps where products under warranty are received for repair on the spot. This service is also key in creating word-of-mouth interest in new offerings.
l Geepas is one of the leading brands in customer retention, with up to 74.3% of customers having purchased three or more products from the brand’s offerings. l Geepas has over 1,500 products available in more than 86 countries worldwide.l Geepas is available at over 20,000 outlets in its vast network across all GCC countries.l Geepas takes pride in its phenomenal after-sales service, Gcare, with a three-day service turn around period available only at its service centres in over 25 countries worldwide.l Western International Group, parent company of Geepas, employs over 11,000 personnel from over fifteen nationalities in ten different countries.
THINGS YOU DIDN’T KNOW ABOUTGEEPAS
The quality of products and high standards in customer service have grown a consistent and loyal following, with figures revealing that up to 74.3% of customers have purchased three or more products from the brand stable.
Geepas boasts an extensive range of products:Entertainment Devices - Ranging from home theatre systems with superior sound quality, crystal-clear LED TVs, profound speakers and smart tablets, Geepas has it all.Home Appliances - Geepas has an incredible line-up of refrigerators, washing machines, vacuum cleaners, air conditioners, air coolers, etc. When it comes to all major home appliances, Geepas has you covered. Kitchen Appliances - New concepts are regularly researched and embraced by introducing airfryers, bread makers, blenders, microwave ovens, grill makers, toasters, etc. Personal Gadgets - Geepas has an exciting range of grooming products in its portfolio with specially designed products for men and women, such as trimmers and shavers for men and a fine range of epilators, hair dryers, straighteners, curlers and facial steamers for women.Lighting Devices - Geepas has the best lighting devices in the market ranging from various types of flashlights to emergency lanterns.
RECENT DEVELOPMENTSGeepas has recently launched refreshed packaging across all product categories. This new look confidently positions Geepas as a game-changer in the competitive market of consumer electronics while adhering to international packaging standards and meeting expectations of today’s smart consumers. The new packaging heralds a new era for Geepas as it moves forward armed with cutting-edge technology and consumer insights into making their products more relevant to growing customer needs.The Geepas logo has been revamped to a black colour. This has been under consideration for quite some time, and after extensive research and customer feedback, the brand has decided on the colour change, the sleek and sharp black colour undoubtedly giving a more modern look to Geepas and a stronger identity. Black is classy, and Geepas as a brand exudes class and quality with its exceptional range of products.Geepas has recently launched an exclusive line-up of refrigerators and cooking ranges that
offer unique features focusing on safety and performance.
Geepas aims to focus on products that are innovative and environment friendly. Growth and improvement in technology have opened opportunities for better quality, safer and more eco-friendly products that a dedicated R&D team tirelessly works toward. With its products available in well over 86 countries worldwide, Geepas aims to reach untapped regions such as South America, the Far East, Southeast Asia, etc.
Geepas boasts one of the most advanced warehousing systems in the region, with the most advanced SAP management system monitoring and controlling stocks in real time. A new fully operational warehouse covering more than 200,000 sq ft and a height of twenty metres has been added to the facility to grow and handle the current stock levels due to the rising demands of consumers.
PROMOTIONGeepas aims to be accessible to its target audience at all times, featuring regularly on TV channels, radio stations and major newspapers, as well as outdoor advertising, with new product announcements and exciting price-busting promotions. Geepas has also grown its social media presence across major platforms, giving consumers a convenient venue for feedback, participation in competitions, as well as be informed in real time about new products and offers.
Throughout the year, Geepas also conducts various corporate social responsibility activities, including regular blood donation campaigns and recycling programmes, among many others. Geepas also actively sponsors popular cultural events such as ‘Camp ka Champ’, a well-favoured yearly singing competition that takes place in all major labour camps across the UAE.
BRAND VALUESGeepas values are customer focused, from ensuring satisfaction and affordability, to innovation and superior service. Its priority remains offering the customer the best there is at the most reasonable price, putting a premium on customer savings.
Reliability in relationships, whether in its product offerings and communications with consumers or dealings with suppliers and distributors, is at
the topmost of Geepas’ concerns. As a company and as a brand, Geepas has great passion for the products it offers and for all their customers and believe in exceptional after-sales support for continuity.
Geepas is trusted as brand that not only focuses on technology, precision and innovation, but has a responsible, clear vision for development by being a model for sustainable growth opportunities for its stakeholders.
www.geepas.com
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